Charles Gotsch, Alyssa Bergeman, Alex

Hamilton, Zierra Flodmann

QuicKoffee LLC.

4/22/2016

2016QuicKoffee Resources and Figures

1

Table of Contents

Slogan 2

Mission Statement 2

Values Statement 2

Vision Statement 2

Legal Structure 2

Annual Sales 3

Year 1 Projected Revenue 3

Year 2 Projected Revenue 4

Year 3 Projected Revenue 5

Projected Customers by Hour 5

Projected Expenses 6

Projected Profit 6

Food And Beverage Menu 7

Primary Research 8-10

Secondary Research 11-14

Flyer Example 15

2

Slogan:

Quicker. Better. QuicKoffee.

Mission Statement:

QuicKoffee, LLC. is a company dedicated to providing the most convenient, efficient, and expeditious way to enjoy beverages and food items.

Values Statement:

We pledge ourselves to providing a service that is both reliable and effortless for the consumer in order to foster peace of mind, collaboration, and sociability.

Vision Statement:

In the next 5 years, we hope to expand our company to Hillsborough County and the colleges and universities there. We also hope to increase our products offered and improve our overall efficiency through company expansion.

Legal Structure:

An LLC; for the benefits of profit sharing and limited liability.

3

Year 1 Year 2 Year 30

50000

100000

150000

200000

250000

165609 172242 177480

27090 28737 2961023949 25380 26190

Annual Sales

Beverages Pastries Miscellaneous

Year 1 Revenue

Products Offered Monthly Units Unit Price Monthly Sales Annual Units Annual SalesBeverages 4,245 4.25 18,041 38,205 165,609Pastries 1,204 2.5 3010 10,836 27,090Miscellaneous 887 3 2,661 7,983 23,949

Total 6,336 23,712 57,024 216,648

Monthly Revenue Annual Revenue

Beverages 5,412 48,708Pastries 903 8,127Miscellaneous 798 7,182

Total 7,094 63,846

4

Year 2 RevenueProducts Offered Monthly Units Unit Price Monthly

SalesAnnual Units Annual Sales

Beverages 4,503 4.25 19,138 40,527 172,242Pastries 1,277 2.5 3,193 11,493 28,737Miscellaneous 940 3 2,820 8,460 25,380

Total 6,721 25,151 60,480 226,359

Monthly Revenue Annual Revenue

Beverages 5,741 51,669Pastries 958 8,622Miscellaneous 846 7,614

Total 7,545 67,905

Year 3 RevenueProducts Offered Monthly Units Unit Price Monthly

SalesAnnual Units Annual Sales

Beverages 4,640 4.25 19,720 41,760 177,480Pastries 1,316 2.5 3,290 11,844 29,610Miscellaneous 970 3 2,910 8,730 26,190

Total 6,926 25,920 62,334 233,280

Monthly Revenue Annual Revenue

Beverages 5,916 53,244Pastries 987 8,883Miscellaneous 873 7,857

Total 7,776 69,984

Projected Customers By Hour

5

Time of Day Percentage of orders per hour Orders Number of Workers7am-8am 14% 24 38am-9am 22% 46 59am-10am 12% 25 310am-1pm 13% 27 3

Sum 61% 127

Orders for the entire day 210

Capital ExpensesProducts Number of Units Total Unit CostT-Shirts 12 180.00Windbreakers 12 696.00Tricycle 2 1800.00Bike 3 560.00Bicycle coolers 3 80.00Sealing machine 1 110.00Square 5 50.00Tablet 5 1345.00Total 4821.00

Operating ExpensesSalaries Expense 20050Interest Expense 375Advertising Expense 100Supplies Expense 150Total 20675

Other Expense(s)

6

LLC expensesFilling Fee 100Registered Agent Fee 25Certified Copy of Record 30Total 155

Year 1 Year 2 Year 3220000230000240000250000260000270000280000290000

Revenue and Expenses

Revenue Expenses

Menu

7

Product Small Medium LargeCoffee 2.00 2.20 2.50Decaf Coffee 2.00 2.20 2.50

Caffe Latte 3.20 3.90 4.20Caffe Mocha 3.20 3.90 4.20

Caramel Macchiato 3.80 4.60 5.00Cappuccino 3.20 3.75 4.00

White Chocolate Mocha 4.00 4.50 4.75Caffe Americano 2.50 2.74 3.00

Iced Caffe Latte 3.20 3.90 4.20Iced Caffe Mocha 3.50 4.40 4.70

Iced Carmel Macchiato 3.80 4.60 4.70Iced Chai Latte 3.85 4.10 4.35

Iced White Chocolate Mocha 4.00 4.50 4.75Iced Coffee 2.20 2.70 3.20

Mocha Frappachino 4.75Coffee Frappachino 4.75

Carmel Frappachino 4.75Strawberries 'N Cream 4.75

Vanilla Bean 4.75Hot Tea 1.75 2.00 2.25

Iced Tea 1.75 2.20 2.70Chai Latte 3.85 4.10 4.35

Hot Chocolate 3.00 3.50 3.70Ceramice 4.50 4.75

Single Expresso 2.00

Double Expresso 2.20Extra Shot 0.75

Add Flavor Syrup 0.75

Bagels 2.50Danish 3.00

Cookies 2.25Muffin 2.50

Croissant 2.50Snacks 1.75

Yogurt 2.00Fruit Cup 4.00

8

9

10

(SurveyMonkey)

11

(http://discussthetimes.com/blog/culture/starbucks-more-sales-in-first-half-of-each-hour)

PRIMARY REASONS PEOPLE GO TO COFFEEHOUSES:

-Always Fresh

-Favorite Flavor/Brew/Variety

-Convenient/Instant Gratification

-Consistent in quality of product AVERAGE COST FOR A SINGLE TRIP TO NATIONALLY RECOGNIZED COFFEEHOUSE: $3.25

(http://www.cbsnews.com/htdocs/pdf/012909_coffee.pdf)

12

Statistics and facts on the food delivery industry in the U.S.

In 2013, the revenue of the restaurant industry in the United States reached 659.31 billion U.S. dollars, with the fast food industry contributing just over 190 billion U.S. dollars to this figure. Off-premises dining, which includes takeout and delivery, held an 18 percent market share of the industry in 2013. That year, 60 percent of Americans admitted to ordering food for takeout or delivery at least once a week, showing demand for the market.”

(http://www.statista.com/topics/1986/food-delivery-industry-in-the-us/)

(http://www.slideshare.net/brtheiss/starbucks-wait-time-analysis-21621669/118)

13

Average American Worker Spends Nearly $1,100/Year On Coffee

“According to Accounting Principals’ latest Workonomix survey, the average American worker is shelling out more than $20 a week on coffee, for a yearly average of $1,092. Whereas commuting costs for the average worker come out to around $1,476 per year. And when you consider the volume of your typical coffee drink versus a gallon of gasoline, it looks like we place a higher value on our java jolt than we do on the 87 octane in our gas tanks.”

“The younger whippersnappers (ages 18-34) in the office are paying almost about $10 more per week on coffee than their 45-and-older counterparts ($24.74 vs. $14.15, respectively).”

(https://consumerist.com/2012/01/20/most-american-workers-spend-more-than-1000year-on-coffee/)

(http://www.sbdcnet.org/small-business-research-reports/coffee-shop)

14

How long is the life cycle of a bicycle?

“It might be better to ask how many miles does a bike last rather than how many years. I'd guess that a bike should perform well (if it's reasonably maintained) for 5,000 miles. At this point the cables are shot, the mechanical components have worn, bearings, etc. You could certainly replace all these parts and keep it going, but there is more to the question than that. The other aspect to the question is how long it will take for the bike technology at the high-end of the spectrum becomes affordable to the price point that's comfortable to you. I suspect that a regularly ridden bike gets at least 1,000 miles per year (probably more). It also seems to me that in five years, the features on the "nice" bikes are standard on the entry level and big box bikes. In fact, I think that bikes get "cheaper" by $100 a year. So if you bought a bike this year for $600, next year the $500 bike will have the same features and components. (Inflation distorts this a bit.) So again, let's assume you bought a bike for $600 this year. You would have loved to have had the model that sells at $1,200 but that was too expensive for you. Five years from now you will think about replacing your bike and are willing to spend $700. You'll find the bikes at this level are pretty equal to the bikes that you wanted this year that cost $1,200. You'll look at that bike and say to yourself, "Wow! What an awesome bike for just $700!" And then you'll decide that your current bike NEEDS to be replaced. So the answer to your question is five years.”

(http://bicycles.stackexchange.com/questions/5409/how-long-is-the-life-cycle-of-a-bicycle)

Forming an LLC in Florida

“Once you have completed the Florida LLC registration process, the specific Florida LLC fees and taxes that you pay to file an LLC will be included in the package price that you select. The state fees include a $100 Florida LLC filing fee and a $25 registered agent fee.”

(https://www.incorporate.com/florida.html)