EMTA Grant Project Presentation Pioneer Middle School PSA Project

Public Service Announcements:Addressing media literacy and the common core

NYSCATE CONFERENCENovember 22, 2015

Maria Muhlbauer, Pioneer Middle SchoolTwitter: @muhlbs83Presentation RoadmapWhat is media literacy?

EMTA information and grants

The PSA project

Other media literacy project ideas

QuestionsWhat is media literacy?The ability to comprehend, design, and produce mediaAn expanded conceptualization of literacyLiteracy is no longer just reading and writingInstead, media literacy encompasses the ability to successfully understand and navigate media in all its formsStudents may be adept at physically navigating technology, but they may lack the ability to make meaning of information

Media Literacy Project Grant. EMTA. EMTA, 2015. Web. 29 Oct. 2015 .What is media literacy? Powerful Voices for Kids: Digital and Media Literacy Education. Byer School Foundation, 2015. Web. 27 Oct. 2015 .The benefits of teaching media literacyStrengthens students ability to make meaning of the messages they will receive in the real worldAssists students in identifying and challenging bias in the mediaEmpower students to create their own messages (creator rather than consumer of information)Media literacy builds empathy and helps students to see the world from multiple perspectives

What is media literacy? Powerful Voices for Kids: Digital and Media Literacy Education. Byer School Foundation, 2015. Web. 27 Oct. 2015 .Building Empathy through Media LiteracyLearning about the perspectives of others builds empathy.

If students can understand that bias/multiple perspectives exist, tolerance and acceptance can begin to happen.

Raghava KK: Shake Up Your Story

Raghava KK: Shake Up Your Story. TED. Ted.com, Jul. 2011. Web. 29 Oct. 2015 .Perceived barriers to teaching media literacyCorrelating projects to meet specific learning standardsBuy-in from teachers and administratorsTimeTrainingSuppliesInformation about EMTAEMTA = New York State Educational Media Technology AssociationThe group believes that integrating media and technology in education serves to enhance instruction and supports learning for students with a wide range of abilities and learning styles.EMTA provides professional development for educators, as well as two $1,000 grants each year for media literacy projects.NYS Educational Media Technology Association. EMTA. EMTA, 2015. Web. 29 Oct. 2015 .

Preparing the grant proposalSquare peg, round holeDont overthink it many of the great things you already do may have a media literacy component!Be sure to address all components of the applicationHave an outsider critique your proposal

Deragon, Jay. Social Business: A Square Peg Into a Round Hole. Linked In. n.p., 4 Jun. 2014. Web. 29 Oct. 2015 .The projectSeventh grade ELA students chose a social issue to research.

Students gathered information from credible research sources and learned about plagiarism.

Using data gathered from the research process, students then created their own PSA announcements.

PSA projects were posted to the library website.Grant monies funded:ProductSupplierCost per UnitQuantityTotal CostSamsung W300 Pocket Camcorder,Blackgovconnection.com$139.994$559.96Olympus ME-15 Tie Clip Microphonegovconnection.com$22.7510$227.50CyberLink PowerDirector editing softwarecnet.com$99.992$199.98= $987.44Project ImplementationThe project was initially completed during June 2014.

Due to time constraints and other limitations, this project was offered as an enrichment option for 12 students.

Students were guided by both a library media specialist and a special education teacher.Project Guidelines

Student Roles

Assessment

Social issue brainstorming

Social Issue ResearchStudents were introduced to Teen Health and Wellness, a database of reliable information about health and social topics.

Teen Health and Wellness. Rosen Publishing, 2015. Web. 29 Oct. 2015 . Social Issue ResearchAfter learning about plagiarism, students were sure to use note sheets to record citation information and any notes from all sources used.

Standards/Skills addressed during researchCommon Core State Standards, Seventh Grade ELAReading Standards for Informational Text #1: Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.Writing Standards #7: Conduct short research projects to answer a question, drawing on several sources; generate additional related, focused questions for further research and investigation.Writing Standards #8: Gather relevant information from multiple print and digital sources, using search terms effectively; assess the credibility and accuracy of each source; and quote or paraphrase the data and conclusions of others while avoiding plagiarism and following a standard format for citation.

Empire State Information Fluency Continuum, Grade 7 Priority Benchmark SkillsStandard 1: Using Information to build understandingConnect: States and verifies what is known about the problem or question and makes connections to prior knowledge.Investigate: Uses technology resources such as online encyclopedias, online databases, and Web subject directories to locate information on assigned topics in the curriculum; evaluates and paraphrases information that answers research questions.Express: Cites all sources used according to local style formats.Standard 3: Demonstrating social responsibilityEthical behavior in use of information: Uses programs and Internet sites responsibly, efficiently, and ethically.

Empire State Information Fluency Continuum Document. School Library Systems Association of New York State. SLSA, 2015. Web. 29 Oct. 2015 .New York State P-12 Common Core Learning Standards for ELA and Literacy. EngageNY. NYSED, 26 Oct. 2012. Web. 29 Oct. 2015 http://www.engageny.org/resource/new-york-state-p-12-common-core-learning-standards-for-english-language-arts-and-literacy>. 19Preparing to Create PSAsA class period was devoted to going over the project guidelines and student roles.

Students viewed exemplar PSA projects completed during the previous school year.

Students decided on their roles and began to brainstorm the structure of their groups PSA.StoryboardingThree class periods were devoted to storyboarding. Instructors modeled the storyboarding process and students worked on perfecting their storyboards.

This was the area where students struggled most.Involved lots of communication and compromiseTiming issuesStandards/Skills Addressed During PSA PreparationsCommon Core State Standards, Seventh Grade ELAWriting Standards #5: With some guidance and support from peers and adults, develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on how well purpose and audience have been addressed.Speaking and Listening Standards #1: Engage effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grade 7 topics, texts, and issues, building on others ideas and expressing their own clearly.

Empire State Information Fluency Continuum, Grade 7 Priority Benchmark SkillsStandard 3: Demonstrating social responsibilityEffective Social Interaction to Broaden Understanding: Asks questions of others in a group to elicit their information and opinions.Empire State Information Fluency Continuum Document. School Library Systems Association of New York State. SLSA, 2015. Web. 29 Oct. 2015 .New York State P-12 Common Core Learning Standards for ELA and Literacy. EngageNY. NYSED, 26 Oct. 2012. Web. 29 Oct. 2015 http://www.engageny.org/resource/new-york-state-p-12-common-core-learning-standards-for-english-language-arts-and-literacy>. PSA RecordingOnce storyboards were complete and students gathered all props needed, recording began on the PSA.

Recording process was trial and error it is a lot harder to act than the students originally thought!

PSA EditingStudents found royalty-free music using the Soundzabound service.

All images used in the PSA projects were cited using MLA format.

Windows Movie Maker was used during to create the PSA videos.

Standards Addressed during filming and EditingCommon Core State Standards, Seventh Grade ELASpeaking and Listening Standard #5: Include multimedia components and visual displays in presentations to clarify claims and findings and emphasize salient points.

Empire State Information Fluency Continuum, Grade 7 Priority Benchmark SkillsStandard 1: Using Information to build understanding Express: Publishes final product for a particular audience and purpose. Cites all sources used according to local style formats.

Standard 3: Demonstrating social responsibility Effective social interaction to broaden understanding: Uses interactive multimedia tools to exchange data collected and to learn curricular concepts by communicating with peers, experts, and other audiences. Ethical behavior in use of information: Uses programs and Internet sites responsibly, efficiently, and ethically.Empire State Information Fluency Continuum Document. School Library Systems Association of New York State. SLSA, 2015. Web. 29 Oct. 2015 .New York State P-12 Common Core Learning Standards for ELA and Literacy. EngageNY. NYSED, 26 Oct. 2012. Web. 29 Oct. 2015 http://www.engageny.org/resource/new-york-state-p-12-common-core-learning-standards-for-english-language-arts-and-literacy>. Finished productsThe finished PSA videos are located on the schools library website.

Announcements were made to alert staff and students about how to view the PSAs.

Link: http://www.pioneerschools.org/Page/6157What Went WellStudents worked well in groups and persevered through issues encounteredQuality of researchMLA citations and plagiarism discussionPositive exposure to technology create rather than consumeStudents were proud of what they createdNew technology from grants improved the quality of the projectsWhat Can Be ImprovedOpen up project to more students

Better instruction with storyboarding concept

Timeframe lost time at the end of June for awards days and other activities

Better publicity newsletter, social media, etc.

Deter students from using stock photos/videos and create their own materials insteadYour Ideas - What Has Worked Well in Your School?Other Media Literacy Project IdeasPerspective writing

Dioramas

Historical connections

Blogging/websites/reviews

Resources for Additional Project IdeasProject Look Sharp: www.projectlooksharp.org

NCTE (National Council of Teachers of English) Media Literacy Lessons: http://www.ncte.org/lessons/media-literacy

Media Literacy Now: http://medialiteracynow.org/

Common Sense Media: https://www.commonsensemedia.org/

Works CitedDeragon, Jay. Social Business: A Square Peg Into a Round Hole. Linked In. n.p., 4 Jun. 2014. Web. 29 Oct. 2015 .Empire State Information Fluency Continuum Document. School Library Systems Association of New York State. SLSA, 2015. Web. 29 Oct. 2015 .Media Literacy Project Grant. EMTA. EMTA, 2015. Web. 29 Oct. 2015 .New York State P-12 Common Core Learning Standards for ELA and Literacy. EngageNY. NYSED, 26 Oct. 2012. Web. 29 Oct. 2015 http://www.engageny.org/resource/new-york-state-p-12-common-core-learning-standards-for-english-language-arts-and-literacy>. NYS Educational Media Technology Association. EMTA. EMTA, 2015. Web. 29 Oct. 2015 . Raghava KK: Shake Up Your Story. TED. Ted.com, Jul. 2011. Web. 29 Oct. 2015 .Teen Health and Wellness. Rosen Publishing, 2015. Web. 29 Oct. 2015 . What is media literacy? Powerful Voices for Kids: Digital and Media Literacy Education. Byer School Foundation, 2015. Web. 27 Oct. 2015 .

Thank you!Contact: Maria MuhlbauerEmail: mmuhlbauer@pioneercsd.orgPhone: (716) 492-9383Twitter: @muhlbs83, @PioneerMidLMCBlog: pioneermiddlelibrary.blogspot.comWebsite: http://www.pioneerschools.org/Page/1923