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BENOÎT BEROUD – MOBIPED • ECOMM 2013 • MAY 30TH, 2013 • CONCERT HALL - GÄVLE - SWEDEN
PUBLIC BICYCLE SCHEME MODELS OF GOVERNANCE PUBLIC AND PRIVATE INTERACTIONS
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Who am I? Benoit Beroud Lyon
Founder Mobility consultancy Accessibility marketing agency
Auditor
EU projects
Public bicycles Articles, handbook, conference, EU projects, chapter
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Public bicycles – Bicycles accessible on the public space – Possibility of one-way
What are we talking about ?
3rd generation – User identification – Financial and time incentives to return the bicycle
Advantages for users – No maintenance – No parking – No purchase costs – No theft risk – Use whenever you want Flexibility
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The world market evolution
Sources : Anaya (2012), Beroud (2006, 2010, 2012), Bike-Sharing BlogSpot (2007-2012), Chang (2012), Shasheen (2012), Tang (2011)
3
EUROPE
ASIA
AFRICA
SOUTH AMERICA
NORTH AMERICA
2005 2010 2012
18 319
0 10 23
0 4 10
0 0 0
OCÉANIA 0
3
2 19 59
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Who does what?
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Open entry
Initiative origin
Public intervention
Examples
Market initiative Private bodies
Private
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Provider
Operator Private
Name Year City (Country)
Call a Bike Flex 2002 Berlin (Germany)
Next Bike 2005 Leipzig (Germany)
Next Bike 2005 Auckland (New Zealand)
Sobi New-York (USA)
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Regulated system
Initiative origin
Public intervention
Examples
Market initiative Private bodies
Private
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Provider
Operator Private
Name Year City (Country)
Vélo à la Carte 1998 Rennes (France)
City Bike Wien 2003 Wien (Austria)
Oybike 2005 Fulham & Hammersmith (UK)
Yello 2005 Praha (Czech Republic)
FreMo 2010 Thane (India)
Decobike 2011 Miami (USA)
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Public initiatives (1/4)
Initiative origin
Public intervention
Examples
Private
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Provider
Operator Private
Authority initiative Public bodies
Name Year City (Country)
Vélo’v 2005 Lyon (France)
Vélib’ 2007 Paris (France)
Bicing 2007 Barcelona (Spain)
Minghang 2009 Shangai (China)
Barclays (« Boris ») 2010 London (UK)
Call a bike fix 2010 Berlin (Germany)
CitiBike 2013 New-York (USA)
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Public initiatives (2/4)
Initiative origin
Public intervention
Examples
Private
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Provider
Operator
Authority initiative Public bodies
Public
Name Year City (Country)
Yélo 2009 La Rochelle (France)
Bixi 2009 Montréal (Canada)
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Public initiatives (3/4)
Initiative origin
Public intervention
Examples
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Provider
Operator Private
Authority initiative Public bodies
Public
Name Year City (Country)
Vittoria 2004 Vittoria
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Public initiatives (4/4)
Initiative origin
Public intervention
Examples
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Provider
Operator
Authority initiative Public bodies
Public
Public
Name Year City (Country)
Hangzhou 2008 Hangzhou (China)
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Public bicycles implementation from the local government point of view
1. Create a cycling friendly environment
2. Not buy a product but define a service
3. Assess impacts
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1. Create a cycling friendly environment
Define a mobility strategy 1. Urbanism : urban sprawl, accessibility 2. Mobility : Sustainable urban mobility plans 3. Cycling master plan
=> Does a public bicycles fit with the citizens and tourism needs?
BYPAD quality process – EU certified method BIMOMO - Supply characteristics to act on the modal choice (Mobiped)
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2. Not buy a product but define a service
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3. Assess impacts
Environemental Example : Car trips shifted toward Velo’v in 2008 represented less than
0,01 % of all car trips for inner Lyon and Villeurbanne (Beroud)
Social Example : % of inhabitants that have access to a public bicycles station
less than 5 minutes walking (ISEMOA ratio exemple).
Economic Example : In Lyon in 2006, 10 square meters are used in average by 6,3
car users and by 15 public bicycles users (Beroud).
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To know more www.mobiped.com
