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Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
YES!
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PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Online Marketing is FRUSTRATING
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
THE GOOD NEWS!
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
YOU DON’T HAVE TO BE THIS
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
YOU DON’T HAVE TO BE THIS WHEN YOUR
COMPETITORS ARE THIS
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
UNDERSTANDING- the -
SEO GAME
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PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
3 KEYS
to understanding
SEO
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PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
SEARCH ENGINES ARE COMPUTERS
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PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
2 CATEGORIES OF SEO
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PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
2 CATEGORIES OF SEO
ON page
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PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
2 CATEGORIES OF SEO
ON page OFF page.
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
SEO IS A LONG TERM STRATEGY
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
SEO IS A LONG TERM STRATEGY
If you need customers next week, SEO isn't the solution.
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
WE GOOD?
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PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
3 STEP SEO PLAN- for your local -
PET SITTINGCOMPANY
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PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Foundation• Google Analytics
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PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Foundation• Google Analytics • Webmaster Tools
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Foundation• Google Analytics • Webmaster Tools • Yoast SEO
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Foundation• Google Analytics • Webmaster Tools • Yoast SEO • Keyword Research
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• Each is focused on 1-2 terms
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• Each is focused on 1-2 terms • Home, About, Services Pages
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• Each is focused on 1-2 terms • Home, About, Services Pages
• Page Title
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• Each is focused on 1-2 terms • Home, About, Services Pages
• Page Title • Descriptions
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• Each is focused on 1-2 terms • Home, About, Services Pages
• Page Title • Descriptions
• Keywords
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• Each is focused on 1-2 terms • Home, About, Services Pages
• Page Title • Descriptions
• Keywords • Content
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• NAP (Name Address Phone) • Regional pages for outlying areas
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PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Off Site Optimization• Social engagement is CRUCIAL
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Off Site Optimization• Social engagement is CRUCIAL
• Create awesome content consistently
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
WANT THESE FREE SLIDES?
Text "PSISEO" to 44222
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
