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PRSSA Newsletter December 2018 P R R O U N D U P · PDF file represented PRSSA to our clients. And a special thanks to the four graduating seniors: Alli Hergenrother, BreeLynn Myers,

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  • PR ROUND UP PRSSA Newsletter December 2018

  • LETTER FROM THE PRESIDENT CARLY ERISMAN As this semester comes to an end, I am reflecting on everything we have accomplished as a chapter. This semester, we worked hard together. We published our new website and blog, worked with six clients and planned events. This semester, we grew together. We learned from eight guest speakers and 5 workshops. This semester, we had fun together. We visited businesses, painted pumpkins and served up mocktails. None of this would have happened if it wasn’t for our members. Thank you to those who stepped up to take on more responsibility. Thank you to those who represented PRSSA to our clients. And a special thanks to the four graduating seniors: Alli Hergenrother, BreeLynn Myers, Danielle Hedegard and Phillip Young. Looking into the spring semester, you can expect more growth opportunities: - Planning a networking gala - Co-partnering with the environmental clubs to plan sustainability week and the Earth Day - Celebration on campus - Participating in the Organ Donor Awareness Competition - Attending a PRSSA Regional Conference - Working for current and new clients

    Once again, thank you all for all of the hard work this semester. I hope everyone has a wonderful holiday season and winter break. See you in the spring! Best, Carly Erisman Chapter President

  • Many people are under the misconception that cover letters don’t really matter and that they can just create one generic one to send out to every job the apply for, and this isn’t the case. Your cover letter is your first chance to show hiring managers a glimpse of your personality and to dive a little further into what you included in your resume. These tips will help you create a perfect resume and to tailor it to the specific job that you’re applying for. Always Address a Specific Person An important piece to include in your cover letter is to find the credentials of the hiring manager of the company you are applying for, so you are able to directly address that person. It’s easier to just say “To whom it may concern”, but that creates the impression that you are too lazy to do slight research and aren’t working as hard as other candidates to get the job. If a name isn’t presented to you in a job ad or an e-mail, then you’re going to have to do some research. Looking online at the company’s website might give you a


    few names to address, or you could call ask who conducts interviews. Begin With a Story Beginning your cover letter with a story grabs the reader’s attention instead of boring them right off the bat. Using a story as your first paragraph draws a map of your academic journey and can help employers understand what brought you to be interested in their company. Many people are under the impression that you have to be extremely formal and not show any of your personality in your cover letter, but this is exactly what hiring managers are looking for. Telling a short, well- written story is a great way to let your personality shine through. Ditch the Formality Along with not being too formal in your opening paragraph, the entire cover letter should match this same format. Being too formal in your cover letter makes you sound insincere and robot-like. Your cover letter is your chance to show off your personality and if you make it too formal, you’re only hurting your chances to show the hiring manager your personality and writing skills. Proofread, Proofread, Proofread. Proofreading (or not proofreading) can either make or break your chances of getting an interview. Not only should you proofread your own work a few times, but you should get a fresh set of eyes to do so as well. Asking a close

  • friend or family member who knows your personality, voice, and skills, to proofread your cover letter is the best way to go. Your family members and friends are the people that are supposed to know you and your voice the best, so having them proofread your cover letter will ensure that you don’t sound too robotic


    Going to graduate school is a big decision it means a lot of commitment, not a simple next step or something to do if you’re bored. Of course there are benefits of furthering your education, but it should fit into your life plans as well. It makes sense to go to grad school if your field requires you to move up. You should know if your field requires grad school to advance and is something most people in the field will be doing. It should also fit into a timeline because going to graduate school can be a six-year obligation. Once you start a graduate school there is a lot of things to think about and do. Your life will be revolved around your classes and the program will be a huge priority. So, other things in your life will fall to side and you will need to be okay with it. Family, friends and a social life of course should still be in your schedule but maybe the book club you love going to will have to be something you quit to have more time focused on school. Graduate school isn't supposed

    to hinder you and take away from fun activities, but it will be the main thing on your mind just like going to college would be. Only it's a bit more serious. Taking a year off is not a bad idea either. If graduate school isn’t still in your mind, that means you shouldn’t have gone. Even if you work for a company that offer you tuition, it should be something that you think would benefit your career and fit into your life. That is an amazing opportunity and something to investigate but a decision like that should be not be taken lightly. This might be intimidating, and you'll want to stop reading but let’s into the details. Grad school maybe for you if you want to: • become a professor • be considered as a professional in your field • switch to another (usually similar) field • standout as an employee • study under another individual These are all valid reasons to take on a graduate degree. Programs can range

    Photo of Kathryn Harris Graduating in the winter and deciding what

    to do next in life.

  • the addition of more stress, more use of time, and especially more money. Think, be realistic, and either way there will always be something good that will come from all these decisions. Whether that is going to grad school or not.

    from two to six years depending on the study and scheduling restrictions you may have. Either way it can be done, and it can be very beneficial in the long run. Another thing to add is that this isn’t completely free. The schools should pay for tuition and usually add a stipend but that isn’t always the whole cost of your living expenses. If there isn’t time for a side job, then you’ll need to make sure this is something applicable. You cannot be successful and go to graduate school if you’re struggling to pay bills. Living cost in certain areas can be draining and if the stipend amount is low, things need to be figured out to see if grad school is the right option for you at the time. Overall, graduate school isn’t for you if you’re trying to "find yourself." There are plenty of other things to do without signing up for long-term commitment and a huge workload. You could travel the world, read more books, seek out a passion, find a mentor, or even just focus on serving others. It also isn’t a way to defer on student loans or to follow a guy or a girl. Student loans do not go away, and they might even increase by going to grad school. For following someone, there are other ways to have fairytale without being busy 24/7 and creating more stress on yourself. When making the decision if grad school is for you or not, think about how your social life, time, and money are managed in your life. If those areas are a mess, it is something to work on before

    If you were starting your own business – of any sort – wouldn’t you like to know about free small business consultations in your area? That is exactly what is offered at the Small Business Development Center (SBDC) here at Shippensburg University. “To empower entrepreneurs and small business owners with the knowledge they need to start, grow, and prosper” is the mission of SBDC. Shippensburg University’s location is one out of only 18 branches of SBDC in the state of Pennsylvania. Covering Adams, Cumberland, Franklin and York counties, this organization has helped organizations all around us to be successful and to live up to their potential. Michael Unruh, director of the SBDC at Shippensburg University, proposed this organization in 2007. Over the years, he and his team have brought success to many different organizations – some you may know! For example, a few of the businesses who have found success through the help of the SBDC include: Halbrendt Winery, Mason-Dixon Distillery, GearHouse Brewing Company,



  • The office can be reached at [email protected] or (717) 477-1935 during regular business hours. “If you are trying to grow a small business or planning to start one in the future, please do not hesitate to reach out to the SBDC for assistance. We look forward to working with you.” – Michael Unruh, Director.

    Roy Pitz Brewing Company as well as The Gift