Project on Axis Bank

PROJECT REPORT ON“ MARKETING STRATEGIES OF AXIS BANK”

PREFACE

It was a pleasurable experience for me to work on this project report

“marketing strategy of AXIS Bank” It has not only helped me to enhance my

knowledge about various strategies followed by the company but also reviewed my

knowledge about training & job opportunities for the management students.

In this project report every possible effort has been made to highlight the

major aspects related to the topic by a comprehensive study of literature and by

survey information.

To make it easier different tabular and diagrammatic approach has been used

which help in understanding the theme. It gives brands, a market image as well as

depicts phase of their life cycle to understand the company value in a better way.

Survey report and secondary data are an important document and contains

information that can be used to find out what are the findings of the research. I have

tried my best to explore the truth in my project reality regarding the survey and

understanding practical way of working.

SVN IT (Affiliated to Dr.Hari Singh Gour University Sagar M.P)Page 1


ACKNOWLEDGEMENT

I would like to pay my sincere thanks to DR.PRAMESH GOUTAM

head Of the department of MBA S.V.N.I.T. Sagar for providing me such a

marvelous opportunity for doing the project report. This report is based on

“MARKETING STRATEGY OF AXIS BANK” which I will an asset

throughout my life.

I pay my heartiest thanks to my project guide Mr. Chaitanya

Kaushakiya & and other faculty member whom I always found supporting

me at times when I was in trouble. He is very supporting and helping

without him I would not have complete my project report successfully.

I express my deep regards to my family esp. my beloved Parents,

relatives, friends & classmates for boosting up my morale at the times of

disparity and I am also thankful for my clients and the people whom I have

surveyed ,for their cooperation and the trust they have shown in me.

I would also like to thank all those who directly or

Indirectly helped me in the completion of my project work. Last but not the

least I thank GOD for being with me all the time, throughout completion of

the given task.



DATE:

PLACE: Anil Aharwal

CERTIFICATE

This is to certify that the Project entitled to study

“MARKETING STRATEGY OF AXIS BANK” for the partial

Fulfillment of MBA programme is a record of project work carried

Out by MOHAN SINGH, under my supervision. I found her

Project work satisfactory for the fulfillment of MBA programme

Offered by S.V.N I.T. SIRONJA SAGAR, M.P.

HOD ________________

External ________________

Mentor ________________



1.Introduction of axis bank:

Commercial banking services which includes merchant banking, direct

finance infrastructure finance, venture capital fund, advisory ,trusteeship,

forex, treasury and other related financial services. As on31-Mar-2009, the

Group has 827 branches, extension counters and3,595 automated teller

machines (ATMs).

Axis Bank was the first of the new private banks to have begun operations in

1994, after the Government of India allowed new private banks to be

established. The Bank was promoted jointly by the Administrator of the

specified undertaking of the Unit Trust of India(UTI - I), Life Insurance

Corporation of India (LIC) and General Insurance Corporation of India

(GIC) and other four PSU insurance companies, i.e. National Insurance

Company Ltd., The New India Assurance Company Ltd., The Oriental

Insurance Company Ltd. and United India Insurance Company Ltd. The

Bank today is capitalized to the extent of Rs. 359.76crores with the public

holding (other than promoters) at 57.79%.TheBank's Registered Office is at

Ahmedabad and its Central Office islocated at Mumbai. The Bank has a very

wide network of more than853 branches and Extension Counters (as on 30th

June 2009). TheBank has a network of over 3723 ATMs (as on 30th June

2009)providing 24 hrs a day banking convenience to its customers. This



isone of the largest ATM networks in the country. The Bank hasstrengths in

both retail and corporate banking and is committed toadopting the best

industry practices internationally in order to achieveexcellence.

1.1 History of Axis bank:

1993: The Bank was incorporated on 3rd December and Certificate of

business on 14th December. The Bank transacts banking business ofall

description.UTI Bank Ltd. was promoted by Unit Trust of India,

LifeInsurance Corporation of India, General Insurance Corporation of India

and its four subsidiaries. The bank was the first private sector bank to

get a license under the new guidelines issued by the RBI.

1997: The Bank obtained license to act as Depository Participant with

NSDL and applied for registration with SEBI to act as `Trustee toDebenture

Holders'. Rupees 100 crores was contributed by UTI, therest from LIC Rs

7.5 crores, GIC and its four subsidiaries Rs 1.5 croreseach.

1998: The Bank has 28 branches in urban and semi urban areas as on

31st July.All the branches are fully computerized and networkedthrough

VSAT. ATM services are available in 27 branches. The Bankcame out with

a public issue of 1,50,00,000 No. of equity shares of Rs10 each at a premium

of Rs 11 per share aggregating to Rs 31.50crores and Offer for sale of

2,00,00,000 No. of equity shares for cash ata price of Rs 21 per share.Out of

the public issue 2,20,000 shareswere reserved for allotment on preferential



basis to employees of UTIBank.Balance of 3,47,80,000 shares were offered

to the public. Thecompany offers ATM cards, using which account-holders

can withdrawmoney from any of the bank's ATMs across the country which

is inter-connected by VSAT. UTI Bank has launched a new retail product

withoperational flexibility for its customers. UTI Bank will sign a co-

brandagreement with the market, leader, Citibank NA for entering into

thehighly promising credit card business. UTI Bank promoted by

India' spioneer mutual fund Unit Trust of India along with LIC, GIC and its

four subsidiaries.

1999: UTI Bank and Citibank have launched an international co-

branded Credit card. UTI Bank and Citibank have come together to launch

an international co-branded credit card under the Master Cardumbrella. UTI

Bank Ltd has inaugurated an off site ATM at Ashok Nagarhere, taking the

total number of its off site ATMs to 13.m

2000: The Bank has announced the launch of Tele-Depository Services

for Its depository clients. UTI Bank has launch of `iConnect', its Internet

banking Product. UTI Bank has signed a memorandum of understanding

with equitymaster.com for e-broking activities of the site. Infinity.com

financial Securities Ltd., an e-broking outfit is Typing up with UTI Bank for

a banking interface. Geojit Securities Ltd, the first company to start online

trading services, has signed a MoU with UTI Bank to enable investors to

buy\sell demat stocks through the company's website. India bulls have

signed a memorandum of understanding with UTI Bank. UTI Bank has

entered into an agreement with Stock Holding Corporation of India for



providing loans against hares to SCHCIL's customers and funding investors

in public and rights issues. ICRA has upgraded the rating UTI Bank's Rs 500

crore certificate of deposit programmed to A1+. UTI Bank has tied up with

L&T Trade.com for providing customized online trading solution for

brokers.

2001: UTI Bank launched a private placement of non-convertible

debentures to rise up to Rs 75 crores. UTI Bank has opened two offsite

ATMs and one extension counter with an ATM in Mangalore, taking its

total number of

ATMs across the country to 355. UTI Bank has recorded 62 per cent rise in

net profit for the quarter ended September 30,2001, at Rs 30.95 crore. For

the second quarter ended September 30,2000, the net profit was Rs 19.08

crore. The total income of the bank during the quarter was up 53 per cent at

Rs 366.25 c former chairman of Bank of Baroda, also retired from the

bank’s board in the third quarter of last year. His place continues to be

vacant. MD amodaran took over as the director of the board after taking in

the reins of UTI.B S Pandit has also joined the bank’s board subsequent to

the retirement of K G Vassal. UTI Bank Ltd has informed that Shri Paul

Fletcher has been appointed as an Additional Director Nominee of CDC

Financial Service (Mauritius) Ltd of the Bank. And Shri Donald Peck has

been appointed as an Additional Director (nominee of South Asia Regional

Fund) of the Bank. UTI Bank Ltd has informed that on laying down the

office of Chairman of LIC on being appointed as Chairman of SEBI, Shri G

N Bajpai, Nominee Director of LIC has resigned as a Director of the Bank.



2002: B Paranjpe & Abid Hussain cease to be the Directors of UTI

Bank.UTI Bank Ltd has informed that in the meeting of the Board

ofDirectors following decisions were taken: Mr Yash Mahajan, Vice

Chairman and Managing Director of Punjab Tractors Ltd we reappointed as

an Additional Director with immediate effect. Mr N C Singhal former Vice

Chairman and Managing Director of SCICI was appointed as an Additional

Director with immediate effect. ABN Amro ,UTI Bank in pact to share

ATM. UTI Bank Ltd has informed BSE that a meeting of the Board of

Directors of the Bank is scheduled to be held on October 24, 2002 to

consider and take on record the unaudited half yearly/quarterly financial

results of the Bank for the half year/Quarter ended September 30, 2002.

UTI Bank Ltd has informed that Shri J MTrivedi has been appointed as an

alternate director to Shri Donald Peck with effect from November 2, 2002.

2003: UTI Bank Ltd has informed BSE that at the meeting of the Board

of Directors of the company held on January 16, 2003, Shri R NB haradwaj,

Managing Director of LIC has been appointed as an Additional Director of

the Bank with immediate effect.- UTI Bank, theprivate sector bank has

opened a branch at Nellore. The bank' s Chairman and Managing Director,

Dr P.J. Nayak, inaugurating the bank branch at GT Road on May 26.

Speaking on the occasion, Dr Nayak said. This marks another step towards

the extensive customer banking focus that we are providing across the

country and reinforces our



commitment to bring superior banking services, marked by convenience and

closeness to customers. -UTI Bank Ltd. has informed the Exchange that at

its meeting held on June 25, 2003 the BOD have decided the following: 1)

To appoint Mr. A T PannirSelvam, formerCMD of Union Bank of India and

Prof. Jayanth Varma of the Indian Institute of Management, Ahmedabad as

additional directors of the Bank with immediate effect. Further, Mr. Pannir

Selvam will be the nominee director of the Administrator of the specified

undertaking of the Unit Trust of India (UTI-I) and Mr. Jayanth Varma will

be an Independent Director. 2) To issue Non-Convertible Unsecured

Redeemable Debentures up to Rs.100 crs, in one or more tranches as the

Bank's Tier - II capital. -UTI has been authorized to launch 16 ATM son the

Western Railway Stations of Mumbai Division. -UTI filed suit against

financial institutions IFCI Ltd in the debt recovery tribunal at Mumbai to

recover Rs.85cr in dues. -UTI bank made an entry to the Food Credit

Programmed; it has made an entry into the 59 cluster which includes private

sector, public sector,

old private sector and co-operative banks. -Shri Ajeet Prasad, Nominee of

UTI has resigned as the director of the bank. -Banks Chairman and MD Dr.

P. J. Nayak inaugurated a new branch at Nellore.-UTI bank allots shares

under Employee Stock Option Scheme to its employees. -Unveils pre-paid

travel card 'Visa Electron Travel Currency Card' -Allotment of 58923equity

shares of Rs 10 each under ESOP. -UTI Bank ties up with UK govt fund for

contract farm in -Shri B S Pandit, nominee of the Administrator of the

Specified Undertaking of the Unit Trust of India(UTI-I) has resigned as a



director from the Bank wef November 12,2003. -UTI Bank unveils new

ATM in Sikkim.

2004:Comes out with Rs. 500 mn Unsecured Redeemable Non-

Convertible Debenture Issue, issue fully subscribed -UTI Bank Ltd has

informed that Shri Ajeet Prasad, Nominee of the Administrator of the

Specified Undertaking of the Unit Trust of India (UTI - I) has been

appointed as an Additional Director of the Bank w. e. f. January 20,2004.-

UTI Bank opens new branch in Udupi-UTI Bank, Geojit in pact for trading

platform in Qatar -UTI Bank ties up with Shri ram Group Cos-Unveils

premium payment facility through ATMs applicable to LICUTI Bank

customers –Metal junction (MJ)- the online trading and procurement joint

venture of Tata Steel and Steel Authority of India(SAIL)- has roped in UTI

Bank to start off own equipment for Tata Steel.-DIEBOLD Systems Private

Ltd, a wholly owned subsidiary of Diebold Incorporated, has secured a

major contract for the supply of ATMs an services to UTI Bank -HSBC

completes acquisition of 14.6% stake in UTI Bank for .6 m -UTI Bank

installs ATM in Thiruvanantha puram –Launches Remittance Card' in

association with Remit2India, a Web site offering money transfer services

2005: - UTI Bank enters into a banc assurance partnership with Bajaj

Allianz General for selling general insurance products through its branch

network. -UTI Bank launches its first Satellite Retail Assets Centre (SRAC)

in Karnataka at Mangalore.

2006: -UBL sets up branch in Jaipur -UTI Bank unveils priority banking

lounge.



1.2 COMPANY PROFILE

Promoters: Axis Bank Ltd. has been promoted by the largest and the

best Financial Institution of the country, UTI. The Bank was set up witha

capital of Rs. 115 crore, with UTI contributing Rs. 100 Crore, LIC - Rs.7.5

Crore and GIC and its four subsidiaries contributing Rs. 1.5 Croreeach

SUUTI - Shareholding 27.02%Erstwhile Unit Trust of India was setup as a

body corporate under the UTI Act, 1963, with a view to encourage savings

and investment. In December 2002, the UTI Act,1963 was repealed with the

passage of Unit Trust of India (Transfer of Undertaking and Repeal) Act,

2002 by the Parliament, paving the way for the bifurcation of UTI into 2

entities, UTI-I and UTI-II with effect from1st February 2003. In accordance

with the Act, the Undertaking specified as UTI I has been transferred and

vested in the Administrator of the Specified Undertaking of the Unit Trust of

India (SUUTI), who manages assured return schemes along with 6.75% US-

64 Bonds,6.60% ARS Bonds with a Unit Capital of over Rs. 14167.59

crores. The Government of India has currently appointed Shri K. N.

Prithviraj as the Administrator of the Specified undertaking of UTI, to look

after and administer

the schemes under UTI where Government has continuing obligations and

commitments to the investors, which it will uphold.



ORGANIZATION STRUCTURE OF AXIS BANK



1.3 MISSION & VISIONMission

Customer Service and Product Innovation tuned to diverse

needs of individual and corporate clientele.



Continuous technology up gradation while maintaining human

values.

Progressive globalization and achieving international

standards.

Efficiency and effectiveness built on ethical practices.

Values

Customer Satisfaction through

Providing quality service effectively and efficiently

Smile, it enhances your face value" is a service quality stressed

on

Periodic Customer Service Audits

Maximization of Stakeholder value

Success through Teamwork, Integrity and People

VISION 2015:

To be the preferred financial solutions provider excelling in

customer

delivery through insight, empowered employees and smart use

of

technology

2.MARKETING STRATEGY



Marketing strategy is a process that can allow an organization to

concentrate its limited resources on the greatest opportunities to increase

sales and achieve a sustainable competitive advantage

Developing a Marketing Strategy

Marketing strategies serve as the fundamental underpinning of marketing

plans designed to fill market needs and reach marketing objectives. Plans

and objectives are generally tested for measurable results. Commonly,

marketing strategies are developed as multi-year plans, with a tactical plan

detailing specific actions to be accomplished in the current year. Time

horizons covered by the marketing plan vary by company, by industry, and

by nation, however, time horizons are becoming shorter as the speed of

change in the environment increases. Marketing strategies are dynamic and

interactive. They are partially planned and partially unplanned. See strategy

dynamics.

Marketing strategy involves careful scanning of the internal and external

environments which are summarized in a SWOT analysis. Internal

environmental factors include the marketing mix, plus performance analysis

and strategic constraints. External environmental factors include customer

analysis, competitor analysis, target market analysis, as well as evaluation of

any elements of the technological, economic, cultural or political/legal

environment likely to impact success. A key component of marketing

strategy is often to keep marketing in line with a company's overarching

mission statement.



Types of strategies

Marketing strategies may differ depending on the unique situation of the

individual business. However there are a number of ways of categorizing

some generic strategies. A brief description of the most common

categorizing schemes is presented below:

Strategies based on market dominance - In this scheme, firms are

classified based on their market share or dominance of an industry.

Typically there are four types of market dominance strategies:

Leader

Challenger

Follower

Nicher

Porter generic strategies - strategy on the dimensions of strategic

scope and strategic strength. Strategic scope refers to the market

penetration while strategic strength refers to the firm’s sustainable

competitive advantage. The generic strategy framework (porter 1984)

comprises two alternatives each with two alternative scopes. These

are Differentiation and low-cost leadership each with a dimension of

Focus-broad or narrow.

Product differentiation (broad)

Cost leadership (broad)

Market segmentation (narrow)



Innovation strategies - This deals with the firm's rate of the new

product development and business model innovation. It asks whether the

company is on the cutting edge of technology and business innovation.

There are three types:

Pioneers

Close followers

Late followers

Growth strategies - In this scheme we ask the question, “How

should the firm grow?”. There are a number of different ways of

answering that question, but the most common gives four answers:

Horizontal integration

Vertical integration

Diversification

Intensification

A more detailed scheme uses the categories

Prospector

Analyzer

Defender

Reactor

Marketing warfare strategies - This scheme draws parallels between

marketing strategies and military strategies.





3.MARKETING MIX

The marketing mix consists of every thing the firm can do to influence the

demand for its product .The many possibility can collected into four groups

of variables know as the four p’s : product ,price ,place ,promotion.

Product

Banking and Savings

Corporate Finance

Investment and Insurance

Loans and Borrowings

Place

Branches ² 1042

ATMS ² 4474

Price

Customers get value for money

Lower fee charge

Promotions

Advertising

Print Media

Publicity

Personal Selling

Sales Promotions



3.1 Market analysis

A Market analysis is a documented investigation of a market that is used to

inform a firm's planning activities particularly around decisions of inventory,

purchase, work force expansion/contraction, facility expansion, purchases of

capital equipment, promotional activities, and many other aspects of

a company.

Dimensions of market analysis

Market size

The most common measure of market size is the sum of the revenues of its

participants. The following are examples of information sources for

determining market size:

Government data

Trade association data

Financial data from major players

Customer surveys

Market trends

Changes in the market are important because they often are the source of

new opportunities and threats. Moreover, they have the potential to

dramatically affect the market size.



Examples include changes in economic, social, regulatory, legal, and

political conditions and in available technology, price sensitivity, demand

for variety, and level of emphasis on service and support.

Market growth rate

A simple means of forecasting the market growth rate is to extrapolate

historical data into the future. While this method may provide a first-order

estimate, it does not predict important turning points. A better method is to

study market trends and sales growth in complementary products. Such

drivers serve as leading indicators that are more accurate than simply

extrapolating historical data.

Important inflection points in the market growth rate sometimes can be

predicted by constructing a product diffusion curve. The shape of the curve

can be estimated by studying the characteristics of the adoption rate of a

similar product in the past.

Ultimately, many markets mature and decline. Some leading indicators of a

market's decline include market saturation, the emergence of substitute

products, and/or the absence of growth drivers.

Market segments

Markets are not uniform. Therefore it is also important for investors to

identify and evaluate the various segments that make up the total market.

This analysis helps organizations determine which areas account for the



greatest share of the market's growth and are more susceptible to change.

This information, in turn, helps them pinpoint the most promising

opportunities within the overall market and guides the choice of specific

investments.

Market profitability

While different organizations in a market will have different levels of

profitability, they are all similar to different market conditions. Michael

Porter devised a useful framework for evaluating the attractiveness of an

industry or market. This framework, known as Porter's five forces, identifies

five factors that influence the market profitability:

Buyer power

Supplier power

Barriers to entry

Threat of substitute products

Rivalry among firms in the industry

Industry cost structure

The cost structure is important for identifying key factors for success. To

this end, Porter's value chain model is useful for determining where value is

added and for isolating the costs.



The cost structure also is helpful for formulating strategies to develop a

competitive advantage. For example, in some environments the experience

curve effect can be used to develop a cost advantage over competitors.

Distribution channels

Examining the following aspects of the distribution system may help with a

market analysis:

Existing distribution channels - can be described by how direct they

are to the customer.

Trends and emerging channels - new channels can offer the

opportunity to develop a competitive advantage.

Channel power structure - for example, in the case of a product having

little brand equity, retailers have negotiating power over manufacturers

and can capture more margin.

Success factors

The key success factors are those elements that are necessary in order for the

firm to achieve its marketing objectives. A few examples of such factors

include:

Access to essential unique resources

Ability to achieve economies of scale

Access to distribution channels

Technological progress

It is important to consider that key success factors may change over time,

especially as the product progresses through its life cycle



4.COMPETER ANALISE

COMPETETIORS1.ICICI Bank Ltd.2.HDFC Bank Ltd.3.State Bank of India4.HSBC Bank5.RBS (Royal Bank of Scotland)6.Maharashtra Bank of India7.Canara Bank8.Andhra Bank9.IDBI bank10.Bank of India11.Punjab National Bank12.Central Bank13.Allahabad Bank14.ING Vysya15.Centurion Bank



CURRENTPOSITION OF THE COMPANY 3rd largest private sector bank and 9th largestoverall 1042 Branches and 4474 ATMs (as on 30thJune, 2010)

Market Cap. (` cr.) Net Interest Income Net Profit Total Assets

ICICI Bank1 11,980.90 25,706.93 4,024.98 3,63,399.71

HDFC Bank1,00,555.04 16,172.91 2,948.69 1,83,270.78

Axis Bank 56,696.97 11,638.02 2,514.53 1,80,647.87

Kotak Mahindra29,812.51 3,255.62 561.11 37,436.31

YES BANK 10,844.44 2,369.71 477.74 36,382.50



5.COMPANY ANALYASIS

SWOT

Strengths

Competitive and profitable banking franchise

High level of services

Knowledge of Indian Market

Supported by various promoters

Services updated by latest technology

Weakness

Competitiveness of cost of services

Market capitalization is low

Positioning

UTI fraud

Customer service

Opportunities

Large retail and corporate market

Wide scope in the rural market

Competitive banking services

Foreign Markets



Threats

Established Governments Banks

Established and growing MNC Banks

Advent and growth of foreign Banks

Inflation and rising lending rates



6.RESEARCH METHODOLOGY

All the findings and conclusions obtained are based on the survey done in

the working area within the time limit. I tried to select the sample

representative of the whole group during my study. I have collected data

from people linked with different profession at sagar.

(1 ) RESEARCH PLAN:

1.1 Preliminary Investigation: In which data on the situation

surrounding the problems shall

be gathered to arrive at

•The correct definition of the problem.

•An understanding of its environment.

1.2. Exploratory Study: To determine the approximate area where

the problem lies.

(2 ) RESEARCH DESIGN:

Research was initiated by examining the secondary data to gain

insight into the problem. By analyzing the secondary data, the study aim is

to explore the short comings of the present system and primary data will

help to validate the analysis of secondary data besides on unrevealing the

areas which calls for improvement.



2.1 DEVELOPING THE RESEARCH PLAN:

The data for this research project has been collected through self

Administration. Due to time limitation and other constraints direct personal

interview method is used. A structured questionnaire was framed as it is less

time consuming, generates specific and to the point in formation, easier to

tabulate and interpret. Moreover respondents prefer to give direct

answers .In questionnaires open ended and closed ended, both the types of

questions has been used.

2.2 COLLECTION OF DATA

1: Secondary Data: It was collected from internal sources. The

secondary data was collected on the basis of organizational file,

official records, news papers, magazines, management books,

preserved information in the company’s database and website of the

company.

2: Primary data: All the people from different profession were

personally visited and inter viewed. They were the main source of

Primary data. The method of collection of primary data was direct

personal interview through a structured questionnaire.

(3 )SAMPLING PLAN:



Since it is not possible to study whole universe, it becomes necessary

to take sample from the universe to know about its characteristics.

•Sampling Units: Different professionals Chartered Accountants, Tax

Consultants, Lawyers, Business Man, Professionals and House Wives

of Pune.

•Sample Technique: Random Sampling.

•Research Instrument: Structured Questionnaire.

•Contact Method: Personal Interview.

(4) SAMPLE SIZE:

My sample size for this project was 50 respondents. Since it was not

possible to covert he whole universe in the available time period, it was

necessary for me to take a sample size of 50 respondents.



7.DATA ANALYSIS AND INTERPREATATION



CONCLUSION

Axis Bank has shown substantial growth in the

past few years.

The change in name to have seemed to achieved its goal as the net

profits and total incomes are growing way over the growth rate of the

sector.

It may not be long before Axis Bank overtakes HDFC Bank in terms of

Net Income and Total Income to become the no. 2 bank in Private Sector in

India.

8. LIMITATIONS

Every work has its own limitation. Limitations are extent to which the

process should not Exceed Limitations of this project are:-

•The project was constrained by time limit of two months.

Difficult to search data.



Expanses in the way of money and time. Disturb study.

4. Which Bank do you prefer for your financial transaction

A. HDFC

B. ICICI

C. SBI

D. AXIS

E. OTHER

5.From how long you are using the services of your prefer bank

A. Three month

B. Six month

C. One year

D. More than one year

6.Your annual household income. •

<than 2 lack

Between 2 to 5 lack

Between 5 to 8 lack •

>than 8 lack



7.which services /facility of bank your prefer maximum

A. Saving/current a/c

B. Bank Lone

C. Cheque book

D. Internet banking 8. What is your perception about different products and services offered by HDFC Bank?

A. Lucrative

B. Not lucrative

C. No idea

9.Are you satisfied with the bank services

A. Yes

B. No

C. Constant

10. Any suggestion from your side in bankA. _____________________________B. _____________________________C. _____________________________

Date: Place: Signature

Thank You



BIBLIOGRAPHY

1.BOOKS AUTHORS Marketing Management (12th Edition) Philip Kotler

Marketing Management (3rd Edition) V.S. Ramaswamy

Research Methodology (2nd Edition) C.R.Kothary

Research Methodology S.P. Kasande

2. NEWS PAPERS Times of India

Financial Express

3. WEBSITES

www.Axisbank.com

www.google.com

www. en.wikipedia.org


http://www.google.com/

http://www.Axisbank.com/



Documents

Project on Axis Bank