THE COUNTRY

To maximise NZME’s rural audience we are now collating all rural content and channelling it through an overarching, single brand, The Country.

The Country covers all the local rural news and views in our communities, plus the big national topics that face farmers and growers today – investigated by some ofNew Zealand’s top journalists across radio, print and digital.

PRINT, RADIO & DIGITAL

Published across six daily newspapers, and the Te Awamutu Courier, The Country reaches an estimated audience of 242,000 readers every Thursday, bringing them a comprehensive package of the facts, figures and opinions the primary sector needs to know.

The Country’s presence will continue online, with its editorial content featuring across all NZME Local Network websites, as part of the nzherald.co.nz.

The Country radio show plays each weekday for one hour on Radio Sport, Hokonui and selected Newstalk ZB stations as well as online at www.thecountry.co.nz

The Country is hosted by Jamie Mackay, New Zealand’s leading rural broadcasterand commentator.

CONTACT

For more information please contact Elgan O’Donnell on 03 474 8400

PRINT, RADIO & DIGITAL

POTENTIAL AUDIENCE

1,788,000

SOURCE: Nielsen CMI, Jan 2016 fused database.

Radio is based on a 7 day Mon – Sun 12mn – 12mn cume, digital based on

monthly unique audience, and excludes farming show. Print based on Thursday edition of

NZME Local daily newspapers.