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Audience feedback What we learnt

Media doc audience feedback without graphs or radio and print ad

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Page 1: Media doc audience feedback without graphs or radio and print ad

Audience feedback

What we learnt

Page 2: Media doc audience feedback without graphs or radio and print ad

To receive feedback for our media products we did several things; firstly our group uploaded our clips to YouTube this is good as it allows us to receive comments underneath the video and also allows us to retrieve stats from the thumbs up and thumbs down section underneath which represents the ratio of likes to dislikes.

We then put the YouTube links onto Facebook and twitter and ask for responses.

Page 3: Media doc audience feedback without graphs or radio and print ad

We then retweeted each others tweet this ensured that people who were following us on twitter would see Danielle's tweet on their feed through my retweet and then later my own link this doubled the chances of people clicking on it because it was on a two different times within their timeline. We then noticed that this alone wasn’t getting us enough feedback.

Page 4: Media doc audience feedback without graphs or radio and print ad

Something I found really interesting was the fact that the amount of views we had didn't match up with the amount of feedback for instance on YouTube we are currently reaching over 200 views however we only have one comment this is interesting to show how by putting the link on social media particularly twitter or Facebook can assure a lot of views yet people did not want to comment to tackle this problem Danielle came up with a really good idea of texting or contacting people individually

Yet we only had one comment giving us feedback on youtube, so we decided to ask specific people to ensure a guaranteed response.

Not getting enough responses

Page 5: Media doc audience feedback without graphs or radio and print ad

Danielle sent out a text to some of her friends from which we received very positive feedback! This was a very direct approach and really ensured that people would respond as it was much more personally I thought this was a great idea and way to get people to voice their opinion.

Page 6: Media doc audience feedback without graphs or radio and print ad

I recieved many comments with similar feedback recieveing the same points again really makes it stand out that the people within our target audienced both liked and disliked the same thing which is great feedback to have.

A reoccurance within our feedback was the reviews of our documentary was the variety of different interviews we had decided to include this was very positive as our target audience really seemed to enjoy hearing different perspectives on hair and this helps us to understand that within a documentary a breadth of different opinions and stances on the topic makes for a more captivating media product.

Similar feedback

Page 7: Media doc audience feedback without graphs or radio and print ad

Contrasting feedback

The music and song choice within our documentary created a very devided opinion as it is a song that is not in the charts it was a little bit risky as not the whole of our target audience will understand the relevance particularly when it is the instrumental version so the relevant lyrics can’t even support the themes however we decided to go for it because as it is by lady gaga a very well known singer we thought we could justify this because it fitted and was upbeat simple background music.

Page 8: Media doc audience feedback without graphs or radio and print ad

Positive feedback from twitter on direct message

Page 9: Media doc audience feedback without graphs or radio and print ad

Both of these reviews make the point that within our documentary we focus on girls and don't include a males talking about their own hair within the first five minutes of our documentary , the only male we included in our documentary was a professional hairdresser rather than just a boy this is important to note as our target audience is not solely females so it is important our documentary should be balanced and include both genders. If we were to do it again or to carry on creating the rest of the documentary we would ensure that male hair was equally as represented as female.

Page 10: Media doc audience feedback without graphs or radio and print ad

Facebook comments; Positive Feedback

Page 11: Media doc audience feedback without graphs or radio and print ad

Positive Feedback from Facebook again praises our media product on the variety of content.

Page 12: Media doc audience feedback without graphs or radio and print ad

Content ideas from our target audience

I was absolutely made up that in our feedback people were so positive it was also very encouraging that some of our target audience had ideas on other content we could have included or what they would like to see this is very encouraging as if they weren’t interested in the topic they wouldn’t have thought about additional things they wanted to hear this is great as it shows how our target audience has not only responded particularly well to our documentary but also the documentary topic

Page 13: Media doc audience feedback without graphs or radio and print ad

Negative Feedback

I completely agree with this audience feedback. Quality within professional media products within the industry would never have included footage with issues such as this and sound quality in particular is very important as it can be very distracting when trying to listen to what the interviewee is saying, the fault for this is not just in the editing and adjustment of volume control but also in the way in which we filmed it, ideally we would have not placed microphones next to necklaces or other objects which is how some of the rustling is occurring however what we have learnt from this is to be very careful about not only how we use our media technologies but also mise en scene such as it the room near a busy place or is the interviewees clothing creating issues with the microphone. This is something we have definitely learnt from this and it does make our product look a lot less professional.

Page 14: Media doc audience feedback without graphs or radio and print ad

Summarising Our FeedbackOverall we have received very positive feedback with a lot of our target audience for the majority

of our media product agreeing on their likes and dislikes which was really good to see as it means are target audience have a clear idea and are in complete agreement with what they want which is a positive thing as now we know what they like and dislike for example a wide breadth of content is very important to keep our target audiences attention.

People giving us feedback within our target audience also advised us on future content for our documentary this was great to hear as it echoes the fact that they are interested in the topic and want to hear more about it, and if as a group we were to do the full documentary and not just the 5 minutes we would defiantly act upon their content ideas.

We also found that an equal balance of genders would have made our documentary more well rounded and would have appealed to both genders a bit more as our target population is both male and female.

finally we also concluded that quality of a documentary is very important this is something that we were previously aware of but checking sound quality is equally as important as checking the visuals so that is definitely something to think about with any work we do in the future overall I am very happy with both the constructive and also the positive feedback we recieved.