Overview of Chocolates on TV, Print & Radio

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Overview of Chocolates on TV, Print & Radio

Period: Jan-Mar, 2017

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Highlights

Chocolates advertising on TV hiked by 25% in Jan-

Mar ’17 compared to Jan-Mar ’16.

TV made a clean sweep with almost 100% share of

category Ad Insertions.

Category Ad Insertions on Radio were recorded

only in March.

Cadburys India Ltd was the leading advertiser on

TV and Radio.

West Bengal had 95% share of Chocolates

advertising on Radio.

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Index TV Print Radio

100

125

39

15

Index : Jan-Mar ’16 = 100

Source: AdEx India (A Division of TAM Media Research)

Note: Figures are based on Col*Cms for Print and Secondages for TV and Radio Period: Jan-Mar ’17

Advertising on TV hiked by 25% in Jan-Mar ’17 compared to Jan-Mar ’16

Growth in Ad Volumes for Chocolates during Jan-Mar ’17

(The entire analysis is based on ad volumes expressed in secondages/column centimeters. All spends number if any, indicate

market valuation of the ad space/time bought. The figures should be taken only as indicative and not absolutes)

Category Advertising in Print and Radio heavily

declined by 61% and 85% respectively during Jan-

Mar ’17 compared to Jan-Mar ’16.

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Media wise contribution of Ad Insertions in Chocolates



TV had nearly100% share of Chocolates Ad Insertions


Note: Figures are based on Ad Insertions for TV, Radio and Print Period: Jan-Mar ’17

TV made a clean sweep with almost 100% share of

category Ad Insertions.

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Monthly Trends based on Ad Insertions in Chocolates

Print had highest category Ad Insertions in the

month of Feb ’17.

Category Ad Insertions on Radio were recorded

only in March.

35 %

48 %

100 %

0

10

20

30

40

50

60

70

80

90

100

Jan '17 Feb '17 Mar '17

% A

d Inse

rtio

ns

TV Print Radio

Ad Insertions trend on TV was almost linear


Note: Figures are based on Ad Insertions for TV, Radio and Print Period: Jan-Mar ’17



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Top 10 advertisers added almost 100% share on TV, Print and Radio



Cadburys India Ltd topped

on TV and Radio.

It is the sole advertiser

present in Top 10 list for

all the mediums.

TV % Share

Cadburys India Ltd 66

Nestle India Limited 8

Ferrero India Ltd 8

Patanjali Ayurved Ltd 5

Global Consumer Products Pvt Ltd 5

Hershey India Pvt Ltd 3

Mars Intl India Pvt Ltd 2

Inbisco India Pvt Limited 2

Pran Foods 0.3

Raja Udyog Pvt Ltd 0.3

Print % Share

Global Consumer Products Pvt Ltd 32


GCMMF (Amul) 14

Nestle India Limited 12

ITC Ltd 12

No Spit 4

Liso Chocolatier 3

Raja Udyog Pvt Ltd 2

Monginis Food Pvt Ltd 1

Kuruvilla & Sons 0.4

Radio % Share


Brugge La Chocolaterie 5

Top 10 Advertisers of Chocolates



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New Brands of Chocolates Category



No New Brands on Radio



Cadburys Dairy Milk Silk Oreo and Luvit Cuscious were top new brands for TV

and Print respectively

Galaxy Bites and Liso Chocolates were on Rank 2

on TV and Print respectively.

TV

Cadburys Dairy Milk Silk Oreo

Galaxy Bites

Print

Luvit Cuscious

Liso Chocolates

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Top 10 Program Genres of Chocolates Advertising on TV



Feature Films was the top Program Genre with 33%

share of Chocolates advertising on TV, followed by

Film Songs with 16% share.

Rank Program Genres % Share

1 Feature Films 33

2 Film Songs 16

3 Drama/Soap 13

4 News Bulletin 6

5 Cartoons/Animation 5

6 Film Based Magazines 4

7 Comedies 4

8 Action/Thriller 2

9 Mythological/Costume Dramas 2

10 Religious/Devotional/Astrology 2


Note: Figures are based on Secondages for TV Period: Jan-Mar ’17

Feature Films was the top Program Genre on TV

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Advertising Promotions of Chocolates in Print



73%

14%

13%

Brand Promotion Advertorial Contest Promotion

Ad Promotions


Note: Figures are based on Col*Cms for Print Period: Jan-Mar ’17

Brand Promotion covered 73% of the Pie, while

Contest Promotion had 13% share of Ad space. Brand Promotion was on top with 73% share of Print advertising

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North Zone garnered 36% share of advertising in Print

*City Table provides Top 10 records


Note: Figures are based on Col*Cms for Print Period: Jan-Mar ’17

Zone % Share

North Zone 36

East Zone 33

West Zone 19

South Zone 11

City % Share

Kolkata 17

Mumbai 12

New Delhi 8

Chandigarh 4

Kochi 3

Ranchi 3

Bhubaneshwar 3

Bangalore 3

Ahmedabad 2

Ludhiana 2

Ad Language % Share

English 91

Bengali 6

Hindi 2

Gujarati 1

Zone, Language and City wise Advertising share of Chocolates in Print



Kolkata was the top City with 17% share of

Chocolates advertising in Print.

English was the top Ad Language with 91% share of

Ad space in Print.

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95%

5%

West Bengal Maharashtra

West Bengal was the top state in Radio advertising of the category

State wise share of Chocolates Advertising on Radio




Note: Figures are based on Secondages for Radio Period: Jan-Mar ’17

West Bengal grabbed 95% share of Chocolates

advertising on Radio.

Maharashtra followed with merely 5% share.

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Watch this space for interesting analysis

(Analysis from AdEx India- A Division of TAM Media Research)

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Data & Analytics

Overview of Chocolates on TV, Print & Radio