Pressemitteilung - SEVERIN · Web viewViva la... "With the PICCOLA, we want to start a peaceful revolution in the kitchen, move the masses a little and enable many different segments

ContactSEVERIN Elektrogeräte GmbHSebastian PlotheRöhre 2759846 Sundern - [email protected]. +49 (2933) 982 316Fax +49 (2933) 982 7 316

Press contactJoe public | Agenta Werbeagentur GmbH Dr. Cornelia EisensteinKönigsstraße 51-53D-48143 Münster - [email protected]. +49 (251) 5305 142Fax +49 (251) 5305 195

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Press releaseThe moment to choose a fully automatic coffee machine has come!

The new PICCOLA from SEVERIN: the truly fully automatic coffee machine for everyone

Sundern, September 2013 – SEVERIN is revolutionising the market for fully automatic coffee machines with its new PICCOLA. This unit isn't inferior to big machines in functionality, ease of operation or coffee quality. In fact, it's made a name for itself as a product line. With a suggested retail price of 449.00 Euro, the PICCOLA is one of the most attractively priced (and compact) fully automatic coffee machines with one-touch technology on the market.

"After introducing the SEVERIN S2+ Fully Automatic Coffee Machine in 2012, we set

ourselves an ambitious goal as a specialist in the coffee preparation field. We wanted to put

a product on the market which gives as many coffee lovers as possible the chance to enjoy

top-quality espresso and coffee specialities at the push of a button," explained Rudolf

Schulte, Managing Director of SEVERIN. We succeeded with the PICCOLA. It makes

barista-quality espresso, latte macchiato and cappuccino without having to move the cup and

at the push of a button.

For some customers, one-touch fully automatic coffee machines used to be too expensive,

and for others, they were simply too big. The PICCOLA dispels these concerns with a perfect

price-performance ratio and a size which fits in the smallest of kitchens.



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Viva la..."With the PICCOLA, we want to start a peaceful revolution in the kitchen, move the masses a

little and enable many different segments of the population to enjoy excellent coffee in all its

variations," said Sebastian Plothe, Head of Communication and PR, of the marketing

measures being taken to support the introduction of the new fully automatic coffee machine.

The communication is smartly bold, loud and eye-catching, it's originating from relatively

small groups (bloggers and reviewers) and it's increasing, from the relevant portals to

advertisements in specialised media to widely circulated consumer media. Shops will offer a

host of product demonstrations across Germany, which will allow end customers to

experience the easy and intuitive operation of the machine on location and try barista-quality

coffee.

SEVERIN PICCOLA: so big, yet so small228 x 316 x 387 mm speaks for itself. These are the dimensions of the PICCOLA, which

make it one of the most compact fully automatic coffee machines available on the market.

Even some pod and capsule machines are larger and take up more space. In spite of its

small size, the PICCOLA has everything you need to prepare perfect coffee. Key data show

just how big small can be: 1,600 watts, a 140 g bean container fill volume and a 1.35-litre

water tank. That's enough power and capacity for anyone's coffee enjoyment. The PICCOLA

is also extremely versatile with regard to the specialities it can create and the matching cups

or glasses that go with them. The coffee/milk spout "grows" as the tasks grow and can be

adjusted vertically between 65 and 135 mm.

Intuitive operation and a unique hygiene systemThe PICCOLA from SEVERIN prepares your personal favourite coffee in the blink of an eye

and increases your anticipation for the next cup, as it makes your work easier and ensures

good hygiene when it comes to care and cleaning. The patented brewing unit can be

removed and rinsed under water. The coffee/milk spout, container for coffee grinds and drip

tray are dishwasher safe. In addition, the integrated rinsing, cleaning and descaling functions

maintain the entire unit, including the milk system, fully automatically. Thus proper cleaning



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and care, which requires minimal effort, keeps the taste and quality at a consistently high

level.

With the PICCOLA, getting great flavour tailored to your personal taste is child's play. The

high-contrast, full-graphic display shows all the functions at a glance and in your choice of 12

different languages. The coffee, water and milk-foam quantities can be set to one of three

levels as desired, and the quick-selection feature allows you to set your personal favourites

in a flash. The high-performance pump and ceramic disk grinder, which features five

grinding-fineness settings, ensure superb portafilter-quality cream and creamy milk foam.

One-touch operation creates perfect cappuccino, latte macchiato and café latte without

having to move the glass or cup.

Frugal in energy consumptionThe PICCOLA from SEVERIN not only stands out thanks to its variety of functions, but also

due to its outstanding energy efficiency. It boasts a power-saving automatic switch-off feature

which can be set from 1 minute to 12 hours as desired. This means that power is only flowing

while a beverage is being prepared. Thanks to this new automatic power-saving feature, the

amount of energy saved surpasses the level specified by the Swiss energy label for "Energy

Efficiency Class A".

Models and pricesSales of three different models of the PICCOLA will begin in October 2013. The PICCOLA

Classica [KV 8055], a black unit with silver-painted function buttons, is available in shops for

a suggested retail price of 449.00 Euro. The PICCOLA Premium, featuring chrome-plated

function buttons and a stainless-steel milk container which keeps 0.5 litres cool for five hours,

is offered in black and silver [KA 8061] or black and red [KA 8062] for the suggested retail

price of 499.00 Euro.

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Caption: It fits in every kitchen – the new SEVERIN PICCOLA. (Source: SEVERIN)

Caption: SEVERIN PICCOLA: The truly fully automatic coffee machine for everyone.(Source: SEVERIN)



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Caption: The diminutive PICCOLA from SEVERIN can prepare a host of different coffee specialities in a big way. (Source: SEVERIN)

Caption: The PICCOLA Premium, which features chrome-plated function buttons and a stainless-steel milk container, is offered in black and silver [KA 8061] or black and red [KA 8062]. (Source: SEVERIN)



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Caption: The PICCOLA marketing campaign by SEVERIN (Source: SEVERIN)

Caption: Rudolf Schulte, Sebastian Plothe,Managing Director of SEVERIN Head of Communication & PR at SEVERIN(Source: SEVERIN) (Source: SEVERIN)

Further images can be requested at 0251 5305 142 or [email protected].

Reprint free of charge - Sample copy requested



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SEVERIN Elektrogeräte GmbHFounded back in 1892 in Sundern, Germany, SEVERIN has been manufacturing and selling small electronic devices for more than 60 years. Today, SEVERIN employs about 2,000 workers worldwide. The company, headquartered in the Sauerland region in Germany, has a product range that includes more than 200 different electronic devices. The extensive selection includes items such as coffeemakers, jug kettles, toasters, egg boilers, barbecue and raclette grills and mixers as well as hair and body care products. Together with competent and reliable sales partners, SEVERIN currently sells its devices in more than 80 countries. In addition, SEVERIN also has its own sales offices in France, Spain, Sweden, the Netherlands, Italy and Poland. Besides its headquarters in Sundern/Sauerland, the company also runs its own production sites in Shenzhen, China. More information is available at www.severin.de

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Pressemitteilung - SEVERIN · Web viewViva la... "With the PICCOLA, we want to start a peaceful revolution in the kitchen, move the masses a little and enable many different segments