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The Value Behind Your Press Kit Rise Above The Clutter with A Killer Press Kit

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Your Press Kit

Sometimes it's called a press kit. Other times it's referred to as a promo package or media kit. Whatever you call it, this collection of music marketing tools will help you get more gigs, media exposure, radio airplay, industry attention and more. However, you should also know that more than 95 percent of the press kits sent out by artists, publicists and record labels end up in the trash can. Those aren't very good odds. It's not easy to get pumped up when you consider that rate of failure.

Let’s face it… first impressions do count! There's a good reason all those press kits are being ignored: Most of the promo packages clogging up the postal system are lackluster attempts at marketing. They are hastily thrown together without much thought or purpose behind them.

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How Are We So Certain of This?

For 10 years PHANTOM POWER has been developing Press Kits for some of New Jersey’s most notable independent musicians. We begin our Needs Analysis process by asking musicians to provide the materials they currently use to market themselves. Unfortunately, we’ve seen enough bad media kits to make anyone's head spin. But I also recall the rare gems that caught my attention -- the well-thought-out press kits that sold me on an act's worthiness, inspired me to pop in a CD, and quickly motivated me to tell all my industry friends that this act has their act together. PHANTOM POWER’s press kits are proven effective? How so? Well a good litmus test would be to take a look at the attention our client’s have received. Take a peak at just some of the media placements we’ve secured for our clients…

• New York Post • The Daily News • Asbury Park Press • Bergen Record • Star Ledger

• Spin Magazine • FHM • 40o74o Magazine • Night & Day • The Aquarian

• WHTZ Z100 New York • WRSQ Q104.3 New York • WPLJ 95.5 New York • WBLI 106.1 Long Island • WBJB 90.5 The Night

• Good Morning America • The Rachael Ray Show • The Tony Danza Show • Your World with Neil Cavuto • Hardball with Chris Matthews

Contact PHANTOM POWER for your free Needs Analysis

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Content Strategy Marketing by Design

The foundation of PHANTOM POWER’s Marketing by Design approach is to explore your goals. We begin with an in-depth interview about whom you need to reach and the messages and channels that will best help you reach them.

We then begin the writing process based on the valuable information you’ve shared. Based on a predetermined project timeline you will quickly receive a first draft of original content. We will then ask for your feedback.

As we tweak your original content we are also hard at work on compiling other critical elements…

Marketing by Design

• Media coverage to date • Incorporation of multimedia • Interactive elements

Your second draft will include your revised original content as well as these other staples. We will

again meet for a feedback session after which, per the project timeline, you will receive a third draft. And you won’t be rid of us then…

We will provide your press kit in printer-friendly and electronic versions and offer tutorials on how you can make future edits. PHANTOM POWER is big into this whole teach a man to fish thing…

• Links to Social Media • Press Releases • Cover “pitch” letter

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Your Brand Personality

Design Strategy High-Impact Presentations Rise Above The Clutter

The PHANTOM POWER design team boasts extensive experience designing presentations. We offer this big business quality to you… at small business rates.

What is your “brand personality?” You’ve worked hard to establish a name for yourself and, whether you realize it or not, there are certain traits you’ve adapted as synonymous with your name. These make up your brand personality. During your Needs Analysis we work with you to explore these traits to make sure your Press Kit design is a true reflection of your unique self!

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Check Out Our Work…

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Value-Added Tutorials

Contact PHANTOM POWER for your free Needs Analysis

• Using your press kit to procure more gigs

• Using your media database to distribute your press release

• Using Macromedia Contribute to maintain your website

• How to promote your Website

• How to sell your music on your Website

• How to market yourself of Facebook

• How to use the Facebook Events feature

• How to market yourself of Twitter

• Online Marketing DIY Calendar

• How to Customize and Distribute your Email Newsletter

• How to start a record label

• How to create a great recording at home

• How to find work as a Session Musician

• Top Music Managers, Producers and Publishers

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732.291.4536 info@phantompower.co www.phantompower.co

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About PHANTOM POWER

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Who We Are…

PHANTOM POWER Productions is a full-service marketing, interactive and public relations agency specializing in the arts, entertainment and small business solutions. We offer a full range of services traditionally performed by large advertising agencies or in-house marketing departments — in a fraction of the time and at a fraction of the cost.

Our success is built upon…

Marketing Strategy We pride ourselves on being good listeners. In fact, our first step is always to tune in to you — ensuring that we clearly understand your business and your marketing objectives. This if the foundation for our Marketing by Design approach.

Marketing Creativity Great design alone isn’t enough. Neither is great copy. For maximum impact, you need both. That’s exactly what our team delivers: Visual impact. Spot-on messaging.

Marketing Process POWER UP™ is our strategic marketing approach, proven to yield results. The integration and iteration of these eight steps ensures consistent high performance and measurable ROI.

Marketing Expertise PHANTOM POWER truly understands the strategic and creative approach required to deliver results with respect to the arts, entertainment and small business marketing. Our client list is evidence of our in-depth knowledge and experience.

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What We Do…

Offering full marketing, interactive and public relations services, PHANTOM POWER can help with virtually all aspects of strategic marketing planning and tactical marketing execution do deliver the results you’re looking for.

PHANTOM POWER provides top talent and expertise in all areas of marketing on a project, retained or hourly basis.

Marketing Planning market research marketing plans marketing calendar competitive analysis strategic consulting target marketing

Brand Strategy positioning value proposition brand identity logo design

Marketing Materials stationery packages brochures newsletters powerpoint presentations

Interactive Marketing websites social media email marketing pay per click (PPC) search engine optimization (SEO)

Inbound Marketing content marketing landing pages conversion reports

Awareness Marketing advertising online advertising

Direct Marketing email newsletters direct mail list development

Business Development new business proposals client needs analysis Public Relations press kits press releases media relations bylined articles case studies whitepapers

Our services include:

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MARKETING PLANNING

BRAND STRATEGY

MARKETING MATERIALS

WEBSITE DEVELOPMENT

ONLINE MARKETING

PUBLIC RELATIONS

AWARENESS MARKETING

POWER UP™ POWER UP™ is our strategic marketing approach, proven to yield results. The integration and iteration of these eight steps ensures consistent high performance and measurable ROI.

We customize every project to ensure that we address your unique situation. So whatever your marketing goals — whether you want to build or validate a strategy or simply execute more quickly and efficiently — turn up the POWER.

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Our Process

DIRECT MARKETING

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Case Studies

PHANTOM POWER is a full-service marketing, interactive and public relations agency specializing in the arts, entertainment and small business solutions. Established in 1999, PHANTOM POWER has successfully delivered marketing campaigns for over 100 clients. Because Results Count. And You Count On Results. Driven by high expectations and accountability, our results speak for themselves. PHANTOM POWER is proud to have contributed to our clients' success.

“PHANTOM POWER’s consistent, personalized attention to my needs really communicated their dedication to my success. PHANTOM POWER has helped us grow sales by honing in on the habits and buying trends of my target audience.

"Their knowledge and expertise is critical to my small company. Their tactics constantly keep me ahead of the competition.”

- Dawn Rella, Owner Ice Sculpture Designs