Presented To June 6, 2000 Corporate Partnership Proposal

Presented To

June 6, 2000

Corporate Partnership ProposalCorporate Partnership Proposal

OVERVIEW

The Texas Tech Athletic department is pleased to present this corporate sponsorship proposal to

Covenant Health System. We have created a unique package designed to meet Covenant’s specific

objectives:

• Deliver Covenant Health System first-class hospitality opportunities at Texas Tech Athletic events

• Create awareness of Covenant Health System through an image campaign

• Promote the Covenant Health System name on a local and regional level

We believe the following elements will meet Covenant’s objectives listed above.

Thank you for the opportunity to present Covenant Health System a proposal

of this significance.

Signage

• Basketball

• Baseball

Hospitality

• Basketball Game Sponsorship

• Baseball Series Sponsorship

Marketing

• Schedule Magnets

Community Outreach

• Take A Kid

KEY ELEMENTS

Corporate Sponsorship Proposal

BASKETBALL SIGNAGE – Rotational

We propose Covenant Health System sponsor one (1) rotational sign in the United Spirit Arena for the 2000-01 Basketball season. The details are as follows:

Size: 3’ height x 16’ length

Ad Panels: One (1) panel

Location: Scores Table (team bench side/east)

Production: First copy provided by Texas Tech

Rotation: Sign rotates every :45 sec.

Exposure: Approximately fifteen (15) home games per sport - direct TV camera angle

(Sports: men’s/women’s basketball, volleyball)* Note: The NCAA does not allow signage during postseason play. Therefore, ad panel will not be visible during any postseason play.


BASKETBALL SIGNAGE – Static

We propose Covenant Health System sponsor one (1) Static sign in the United Spirit Arena for the 2000-01 Basketball season. The details are as follows:



Location: Media Table (opposite team bench/west)


Exposure: Approximately fifteen (15) home games per sport - limited TV camera angle

(Sports: men’s/women’s basketball, volleyball)* Note: The NCAA does not allow signage during postseason play. Therefore, ad panel will not be visible during any postseason play.


BASEBALL SIGNAGE – Outfield Static

We propose Covenant Health System sponsor one (1) static outfield sign at Dan Law Field for the 2000-01 Baseball season. The details are as follows:



Location: Outfield


Exposure: Approximately thirty (30) home games


BASKETBALL GAME SPONSORSHIPWe propose that Covenant Health System sponsor one (1) Men’s Basketball game and one (1)

Women’s Basketball Game. This opportunity includes:

Game Tickets – Forty (40) tickets to each sponsored game;

Suite Hospitality – Eight (8) tickets to Athletic Corporate Partner Suite;

VIP Hospitality - Forty (40) VIP Hospitality passes to pre-game buffet;

Giveaway Item – Covenant Health System may provide a giveaway item to fans attending each sponsored game. The item will display both Covenant and Texas Tech logos. Covenant Health System will purchase the item from an officially licensed Texas Tech vendor;

Display Tables – Covenant Health System may distribute promotional material to fans via display tables;

Halftime Promotion – Upon request Covenant Health System will have approximately 3 minutes to conduct a special halftime promotion;

Video Screen Messages – Four (4) 15-second video screen messages during each game recognizing Covenant Health System as the game sponsor;

Public Address Announcement – Two (2) public address announcements during each game recognizing Covenant Health System as the game sponsor;

Signage – Two (2) 3’ height x 4’ length signs displaying Covenant’s logo, provided by Tech Athletics.


BASEBALL SERIES SPONSORSHIP

We propose that the Covenant Health System sponsor one Texas Tech Baseball series. This

opportunity includes:

Game Tickets - One hundred (100) general admission tickets to each game of the series;

VIP Hospitality - One (1) night of VIP Hospitality at your sponsored game of choice which will include corporate

tent and catering for one hundred (100) people;

Display Tables – Covenant may distribute promotional material to fans via display tables;

First Pitch - Upon request a representative will deliver the ceremonial first pitch before the start of the first game;

Public Address Announcements - Two (2) public address announcements during each game of the series

recognizing Covenant’s sponsorship;

Scoreboard Messages - Four (4) electronic scoreboard messages during each game;

Signage - Two (2) display banners placed in visible locations. - banners will be provided by Texas Tech;

Giveaway Item – The Covenant Health System may provide a giveaway item to fans attending the sponsored games.

The item will display both the Covenant and Texas Tech logos. The Covenant Health System will purchase the item

from an officially licensed Texas Tech vendor.

MARKETING – Schedule Magnets

Covenant will be the exclusive sponsor of the 2000 Football and Men’s and Women’s Basketball schedule magnets. Details are as follows:

Magnet logo exposure - Logo placement on all 45,000 (15,000 each sport) schedule magnets to be distributed as follows for each sport:

• 10,000 Texas Tech Season Ticket Mailing

• 2,500 Distributed at the discretion of Covenant

• 2,500 Distributed at the discretion of Texas Tech

Production/Artwork - Texas Tech University will handle production arrangements and cover all costs of the magnets. All artwork must be approved by Covenant and Texas Tech;

Logo specifications - Full color maximum size .9” x 1.8”

(Continued On Next Page)

MARKETING – Schedule Magnets

Sample magnet design and size: 7 in. x 4 in.


COMMUNITY OUTREACH – “Take A Kid to the Game”

We propose that Covenant Health System sponsor the “Take a Kid to the Game” Program which includes the

Committee for Champions Take a Child Promotion as an added benefit.

Take A Kid to the Game Overview

This program provides the opportunity for a child to experience a college game when accompanied by an adult.

It opens the door for the motivation a child needs to strive to excel in school in order to end up as a college

student and maybe even a student athlete.

Committee for Champions Take a Child to the Game Overview

Texas Tech University and the Committee for Champions bring in Lubbock-area underprivileged children and

pairs them up one-on-one with a Tech student for a day of fun and football. This provides the school-aged child

with the opportunity to see first-hand that college is an obtainable goal. The program is designed to encourage

the youth of Lubbock and the surrounding area to stay in school and promote Texas Tech as a university option.

This also allows Covenant and the Lubbock community to rally around a worthy cause while creating a public

relations opportunity to promote these first-class efforts.

(Continued On Next Page)

Covenant Health System will receive:

• Presenting sponsor of the “Take a Kid to the Game” promotion

• Logo on all literature promoting the TAKG events

• Logo on all premium items provided to the underprivileged children

• One (1) public address announcement at each TAKG event

• One (1) video/scoreboard display at each TAKG event

Children will receive:

• Tickets provided to underprivileged children

- 1,200 Football tickets

- 500 Basketball tickets

- 500 Baseball tickets

• Lunch

• Gift/Premium Item (e.g.. T-shirts)

COMMUNITY OUTREACH – “Take A Kid to the Game”

FOOTBALL SCHEDULE 2000

August 26 University of New Mexico

September 2 Utah State

September 9 North Texas

September 16 Louisiana-Lafayette

September 30 at Texas A&M

October 7 Baylor

October 14 Nebraska

October 21 at Kansas State

October 28 at Kansas

November 4 Texas

November 11 Oklahoma State

November 18 at Oklahoma


INVESTMENT

Basketball Signage (Rotational) $7,500

Basketball Signage (Static) $7,500

Baseball Signage (Static Outfield) $5,000

Men's Basketball Game Sponsorship $7,500

Women's Basketball Game Sponsorship $10,000

Baseball Series Game Sponsorship $5,000

Schedule Magnets (Football, Men's & Women's Basketball) $30,000

Take A Kid (Football, Basketball, Baseball) $20,000

Sponsorship Package Value $92,500

*The annual investment amount will reflect a 4% yearly increase to offset inflation and rising costs‡A flexible payment plan may be arranged upon Covenant Health System's request

ANNUAL INVESTMENT1 yr. Agreement (10% discount)2 yr. Agreement (15% discount)*3 yr. Agreement (20% discount)*4 yr. Agreement (25% discount)*

$83,250$78,625$74,000$69,375

Documents

Presented To June 6, 2000 Corporate Partnership Proposal