NGFFL Partnership Proposal 2011

8/4/2019 NGFFL Partnership Proposal 2011

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National Gay Flag FootballLeague

Corporate Partnership Proposal

2011


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The NGFFL approachesrelationships with corporations atpartnerships

NGFFL PartnershipPhilosophy

As with successful sportsteams, partnerships are two-way streets that benefit allparties involved.

The NGFFL is not looking forcorporate hand-outs, we areseeking corporations that willpartner with us as we grow.


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NGFFL members are an idealtarget market for your corporation

Age64% have an annual income of $50k or more

89% are between the agesof 26-50

50% are single, 50% aremarried or partnered

89% identify as gay or lesbian

93% say they are more likely choose an

NGFFL corporate partners brand and wouldbe more loyal to that brand


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STEP 1 LEAGUE & TOURNAMENT PARTNERSHIPS Corporations interested in partnering withthe NGFFL do so through partnering with itsmember organizations via the leagues andtournaments they produce. The NGFFLmanages those relationships.

The NGFFL takes a two-stepapproach to corporate partnership

STEP 2 NATIONAL PARTNERSHIP

BENEFITS By partnering with leagues and tournamentsthrough the NGFFL, corporations receive freeadded national benefits from the NGFFL.


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STEP ONE

League and TournamentPartnerships


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Partnerships include: Two events during the year sponsored by the

partner. Partner has option to include promotional material

at the events All league communication must include partner

logo (or name if n/a) including emails, Web siteannouncement, magazine ads, etc) Mention of partner at all league functions. Partner logo on all printed league banners

(minimum one). Partner logo on all printed shirts and apparel

excluding team jerseys.

Logo and hyperlink on Web site. Announcement of partnership in press release and on Web

site.

Other options: Partner name on league championship trophy ($100) Category exclusivity (add 30%).

League Partnerships offer valuablebranding and marketingopportunities


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LARGE ORGANIZATIONS200+ members & formal league$2,500/year per cityBostonChicagoDenverNew YorkPhoenixSan Diego MEDIUM ORGANIZATIONS100-199 members & formal league$1,250/year per cityAtlantaLos AngelesPhiladelphiaSalt Lake CitySilicon ValleyWashington, DC SMALL ORGANIZATIONSUnder 100 members or no formal league$500/year per cityClevelandN.E. Texas / TylerHouston

JacksonvilleMichiganPittsburghSan AntonioSouth Florida

League Partnerships are availableacross the country based onleague size


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Partnerships include: Option to include promotional material in any

registration bags, at the fields, and at eventparties.

Option for marketing or outreach personnelincluding opportunity to speak publicly at least

once. Mention of partner at all event functions where

announcements are made. Partner logo on all event marketing material

including magazine ads, flyers, posters, etc. Partner logo on all printed event banners

(minimum one).

Partner logo on all printed event apparel (excludesteam jerseys).

Prominent logo and hyperlink on entire event Website.

Announcement of partnership on Web site.

Other options:

Tournament Partnerships offer anintimate opportunity to reachconsumers


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LARGE EVENT200+ participants$1,500

Pride Bowl IV, Chicago, Ill. June 24-25, 2011

MEDIUM EVENT100-199 participants

$1,000 Sunshine Cup 2, Ft. Lauderdale, Fla.Feb. 18-19, 2012

Tournament Partnership costdepends on the size of the event


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National ChampionshipTournament

The annual Gay Bowl features teamsfrom across the country competingfor the National Gay Flag Footballchampionship. With over 600participants every year, it is thelargest gay football event of the yearand growing to become one of thelargest annual LGBT sporting eventsof any sport!

Various partnership levels areavailableAll partnerships with the Gay Bowlcontribute toward the partnercompanys eligibility for furtherNGFFL partnership benefits.

Gay Bowl XI

Tournament Partnership with GayBowl: Opportunity to reach theentire country


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STEP TWO

National PartnershipBenefits


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$25,000 - Gold Direct message from partner in one monthly newsletter Inclusion of partner logo on NGFFL Facebook photo gallery Partner logo on entire NGFFL.com site (in header banner) for full year

Partner logo on all monthly newsletters Press release announcing partnership $1,000 NGFFL ad in Gay Bowl program thanking company for their partnership

Plus all benefits listed below $15,000 - Silver Mention of partnership in two monthly newsletters Partner logo on entire NGFFL.com site (below Gay Bowl logo on right) for full year $500 NGFFL ad in Gay Bowl program thanking company for their partnership

Plus all benefits listed below $5,000 - Bronze Mention of partnership in one monthly newsletter Announcement of partnership in blog post at NGFFL.com Announcement of partnership on NGFFL Facebook page and Twitter account

Quarterly report on deliverables

Benefits from the NGFFL areadded value depending on thelevel of partnershipPartners entering into relationships with NGFFL members will also receive

national benefits from the NGFFL at no extra charge . Those benefitsdepend on the total amount of league and tournament partnerships.


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Partnership example: How a $15kNGFFL partnership could look

Pride Bowl -$1,500

Sunshine Cup -

$1,000

San Diego -$2,500

Chicago - $2,500

Phoenix - $2,500

Denver - $2,500

Atlanta - $1,250

Los Angeles -$1,250

LeaguePartnerships

Tournament Partnerships

Total NGFFLPartnership

$15,000

Silver-levelPartnership

Benefitsat no extra cost


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Let the NGFFL take your brand tothousands of loyal consumers

For more information, contact:Cyd ZeiglerPartnership & FundraisingDirector, NGFFL

[email protected]

The NGFFL Has a rich history and is growing fast Represents a loyal, ideal target market Is dedicated to the success of its partners

Offers both broad and targeted geographicopportunities And is dedicated to the success of its

partners! Join the No. 1

team in gaysports!

Documents

NGFFL Partnership Proposal 2011