Raising awareness

of ABI in Australia

and globally.

We think you’re bang on for this!

on our successand take BANGONABEANIE

to the world!

we can buildwith your help

In 2011 Synapse, in association with Brain Injury

Associations across Australia, began work on

transforming an invisible disability into a very

visible one. Each year our success has grown!

Acquired Brain Injury or ABI, refers to the multiple

disabilities arising from any damage to the brain

that occurs after birth. Common causes of ABI

include accidents, violence, stroke, infection,

alcohol and other drug abuse, and degenerative

neurological disease. And it’s wide spread,

affecting over 1,600,000 Australians. Statistically

that’s over 1 in 12!

You can read more about ABI later, but right

now we’d like to tell you more about the details

of what you can expect in our third year of our

Acquired Brain Injury awareness campaign.

The BANGONABEANIE (BOAB) Campaign

encourages people to buy and proudly wear

our blue BOAB beanie in support of the national

Brain Injury Awareness Week.

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on our success

to the world!

BANGONABEANIE.COM

When they bang on a beanie they actively

support anyone living with ABI, including

loved ones, friends, acquaintances, even

those they don’t know. Of course those

worried about ‘Beanie Hair’ can simply make

a donation. Anyone can make a donation at

BANGONABEANIE.COm! All profits from this

campaign will go toward improving the essential

and much needed services for people living

with ABI. Basic things like accommodation

and support during the most crucial stage of

recovery, the post injury period. Things we all

take for granted.

Yes BANGONABEANIE is fun, but it’s

the best way we know how to share the

information about ABI. So get on board

with us for this year’s exciting event and

make a big difference to someone’s life!

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core messages we

got to keep itsimple!

need people to get stuck in their heads

BANGONABEANIE.COM

To avoid the stigma and being thrown into the ‘too-hard basket’ it’s vital we keep the beanie concept fun! That way we will keep the topic of brain injury out in the open.

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BANGONABEANIE.COM

• It’s all about Brain Injury Awareness

• Get your beanie at BANGONABEANIE.COM

• Buying a beanie shows you care

• Wear your beanie during Brain Injury

Awareness Week - August 12 to 18 2013

• People who live with ABI are real people... family

members, students, workmates, and neighbours

They contribute and they deserve all our support

• Get in on the act by learning the facts about ABI and

maybe even helping a friend get the help they need

core messages

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BANGONABEANIE.COM

acquired brain injuryTHE FACTS

Did you know that around twice as many people are diagnosed each year with ABI compared to those with breast cancer? 1.6 million Australians are affected- that’s over 1 in 12! ABI is very common. Just have a think about these situations...• When ‘one punch doesn’t kill’• As a result of falls, motor vehicle accidents, and other trauma such as concussion or repeated knocks to the head from contact sports• As a result of degenerative diseases, brain tumours,

Alzheimer’s, Parkinson’s, Huntington’s, multiple Sclerosis, Cerebral Palsy and other brain illnesses• As a result of stroke or hypoxia (lack of oxygen)• Alcohol or drug abuse, most commonly through driving under the influence, sustaining falls, or as a result of domestic violence.With you on the team we want to tell the community how they can help and support all those adults and children living with a brain injury.

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BANGONABEANIE.COM

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We knew that to be successful, we needed to establish a relevant

but fun and easy action. We came up with blue beanies. Blue

because it’s bright, and a beanie because it’s at eye level. Plus

beanies have been proven to appeal to our targeted age groups,

young people who are receptive to good causes. The message is

simple: buy a beanie and wear it in the lead-up and during Brain

Injury Awareness week. Get behind it for a family member or for

someone you know or anyone living with ABI.

Our initiative is based on the rationale that:

• Community awareness of Acquired Brain Injury is poor

• A large number of people are living with ABI – considerably

more than what is currently being reported through lack of

diagnosis or misdiagnosis

• ABI is invisible to far too many people – diagnosis and policy

must be based on accurate statistics (not on underestimated

statistics as it currently stands)

• There are not enough services to meet current need. We need

to change that!

Our Aims & Objectives:

1) Increase awareness and media coverage of Acquired

Brain Injury in Australia and across the world.

2) Raise funds to provide appropriate accommodation for

young people.

3) Develop sustainable partnerships with organisations

across the country.

Become a financial partner today

3 partnership options:

• BANGONABEANIE Campaign

• Bang On A Boa (Launch Party)

• BangOnABarbie

Each sponsorship option = $25,000 for exclusive

naming rights.

All options receive benefits as seen in table on

opposite page.

Additional benefits for Bang On A Boa

sponsorship option:

• 10 free tickets to event

• Opportunity to speak at event

• Logo on invite, posters and photobooth images

• Opportunity to provide auction items

Additional perks for BangOnABarbie

• Opportunity to create co-branded BBQ kit

• Logo on poster and flyer

a damn

BANGONABEANIE

and give

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PARTNERSHIPS BENEFITSLogo on BANGONABEANIE website, an internationally award-winning siteLogo on SYNAPSE website (for 12 months)(Over 10 million hits annually)Logo on BANGONABEANIE Event Launch Banners(900x2100mm free standing)MC acknowledges partners over the PA at LaunchLogo appears in Synapse’s e-newsletter “eConnect”(4 editions with total readership 18,000, national & international list)Direct link to partner’s website

International brand exposureFramed commemorative BeanieWeekly eNewsletter updatesFree merchandise: BANGONABEANIE Promo Pack(10 Beanies, 10 T-shirts, 20 Bumper Stickers, Copy of Email Teaser image to place in email signatures). Additional stock to be negotiated.On-going mentions whenever relevant on BANGONABEANIE Facebook & Twitter Pages (monthly)

1 day free use of the Synapse Training Room (West End Brisbane) T&Cs applyFREE In house Synapse information session

BANGONABEANIE.COM

IN-KIND ARRANGEMENTS ARE WELCOME Synapse welcomes ‘In Kind’ partnerships, which would be negotiated on a case-by-case basis. All Not For Profit organisations making sales of BANGONABEANIE mechandise retain 50% of the profits realised off their individual and completed sales. PARTNERS MAKING MERCHANDISE AVAILABLE FOR SALEWe have direct sales and consignment options with regards to the sale of beanies and other merchandise. Terms and conditions around both of these options will be made available upon receipt of a completed partnership agreement.

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BANGONABEANIE.COM

Get Your Name Up In Lights!

“Oh whata night

to remember!”

The highlight of last year’s campaign had to be the

launch party! Who would have thought that one single

event could have had such an impact on our campaign

to raise awareness of Acquired Brain Injury! Everyone

that attended raved about it! This year we are doing it all

over again, but bigger and better! To achieve these dizzy

heights we need a major Launch Party sponsor.

Interested? Your company could be the headline act at this year’s

launch! The Champagne will be flowing whilst our

gorgeous burlesque dancers rock the night away! Raising

awareness of all involved.

Better get in quick!

Get Your Name Up In Lights!

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BANGONABARBIE

BANGONABEANIE.COM

We put our thinking beanies on and worked out a

deliciously fun way to raise funds and even more

awareness during our mega BANGONABEANIE

campaign. The BangOnABarbie events!

These events are about getting families, friends

and workmates together, grabbing some steaks,

rissoles or even just the humble bangers to bang

on a BBQ!

As well as having a gas time and enjoying all that

yummy tucker, these events help raise awareness

for our great cause.

This year we are offering sponsorship of our

planned major BangOnABarbie event!

So if you haven’t got too much on your plate,

like having a good time... the BangOnABarbie

sponsorship could be all yours!

We will help by promoting it heavily and pointing

to our website for details.

We will do all the hard work

and with your help we can make

it happen.

Sponsorship!

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BANGONABARBIE

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ourwebsite

directmarketingandadvertising

BANGONABEANIE.COM

Thanks for your support. For more info visit:

Beanie and T-Shirt

Bumper Sticker and Badge

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promotionalposters

our

promotionalbanners

our

merchandiseourBANGONABEANIE.COM

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BANGONABEANIE.COM

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The messages, marketing and activity will roll

out in three distinct phases:

phase 1:THROW IT OUT THERE

Our marketing campaign and PR kicks off. We go

guerrilla with our posters to get the ball rolling. Our

innovative branding creates interest in visiting the

website for the full story. We start the social networking

chat and look to engage with others, sign up amazing

partners and consignees, as well as the recruitment of

an army of volunteers.

phase 2:

PUSH IT FURTHER

The push begins in earnest. We sell beanies and

organise fund raising events like BangOnABarbie. At

this stage, Facebook will be abuzz with discussions

about ABI... the formerly invisible disability!

phase 3:

CALL TO ACTION

Brian Injury Awareness Week is here, and we launch it

with a stellar event!! We get more people to share their

stories, take pics of themselves proudly wearing their

beanies, sharing everything on Facebook. We promote the

hell out of our events, get the media talking about it and

finish off with BangOnABarbie wrap party!

how thecampaign

knits together

BANGONABEANIE.COMJoin us! Call us!

Glen Farlow: National Development manager

mobile: 0432 255 852

Email: gfarlow@synapse.org.au

Jessica Irons marketing & Events Officer

mobile: 0432 420 993

Email: info@bangonabeanie.com

SYNAPSE

Level 1, 262 montague Road

West End 4101 Queensland Australia

PO Box 3356, South Brisbane Qld 4101

main Phone: 07 3137 7400

Fax: 07 3137 7452

www.synapse.org.au

carlosus.com

Synapse is the new trading name for Brain Injury Association of Queensland.

Document prepared by

contactdetails

spreadtheBEANIEword!

BANgONABEANIEproject team

the