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The Precision Pulse is the official newsletter of Precision Door Service.
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AUGUST 2014 | A PERIODIC NEWSLETTER
As we all know, there are plenty of advantages
to a Franchise system. Established brand and products, higher rates of success, peer mentoring, and corporate support are just a few. But perhaps the most important — and possibly the most overlooked — is the buying power we yield when it comes to our national vendor agreements.When we negotiate with potential
vendors, we do so on behalf of every single franchise. By pooling our purchasing, we are able to achieve significant price reductions, private label initiatives, and value-added services from our preferred vendors that gives us that competitive edge over our competitors. We strive to ensure these deals are the most profitable for all of our franchises.
The art of vendor negotiations is a journey, never a destination. You have our commitment that we will continue to negotiate with current vendors, as well as identify the best products and services out there in order to strike the most favorable deals within our power for the PDS network. In order to accomplish that, we need a commitment from you, the Franchisee, as well. Our “strength in numbers” approach is optimized when the entire network participates in the endeavor.
As you can see, our buying power is a big part of what sets us apart, and is a direct reflection of why more and more customers are picking up the phone and dialing Precision every day.
StrengthIn NumbersBY BILL WALDEN
FROM THE PRESIDENT’S PEN
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NEWS
Here’s What You Need to Know
National Meeting 2014
Our “strength in numbers” approach is optimized when the entire network
participates in the endeavor.
UNIQUE CALLS: PRINT & WEB
MEDIAN SALES BY MARKET
Congrats are in order for two new franchises that opened recently — Fort
Worth and Mobile/Pensacola.Charan Gohlwar, who also owns the Tucson
and Phoenix franchises, opened the Fort Worth franchise on June 2.A month later, Bobby Boes opened the
Mobile/Pensacola market on July 1. Meanwhile, four PDS locations have new
owners. Chuck and Kathleen White joined the PDS family as the new owners of the North Los Angeles and Ventura/Santa Barbara markets.And as of early June, Richard Booms and
Steve Freitas became the new owners in Houston.Brian and Kelly Hennings became the new
owners of the of the Kansas City franchise as of July 5th.
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STATS
The numbers are in: Quarter 2 sales and call volume in 2014 show big increase over 2013
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AUGUST 2014
Still Growing: Two New Franchises Open in Quarter 2PDS also adds two additional preferred vendors
FRANCHISE NEWS
By Suzanne WilleMarketing Manager
TOTAL SALES
AVERAGE SALES BY MARKET
UNIQUE CALLSwww.PrecisionDoor.net
NUMBERS NEVER LIE | Like we saw in Quarter 1, our most important metrics — total sales and call volume — have both significantly increased in 2014 when compared to the same metrics from the same quarter in 2013.
As the latest statistics show, our numbers increased in every major category — total sales, median and average sales by market, and unique calls from both the web and print.
- Mike Brickner, Operations Manager
New FinancialReport ReleasedBy George PayorDirector of Franchise Administration / House Counsel
Each year franchises are asked to provide an annual Income Statement
in which some of the more pertinent financial metrics are collated into generic average and means network-wide.This year, however, those same metrics
were further segmented into five groups based upon market size. The demographic used were single family homes one unit detached, per the U.S. Census.Visit the PDS Portal to download the
report or click the link below.
DOWNLOAD THE POWERPOINT
see GROWING on Page 5
Our greatest challenge this year would be to increase the sales ticket average, while educating customers on why we do what we do.
For 12 years, Peggy & Harry Hall have provided excellent garage door service to the home and business owners of Central Maryland. They recently took the time to answer questions about their business, backgrounds, and much more.
with
Peggy & Harry Hall / Central Maryland
What made you decide to buy a Precision Door Service Franchise?
BIO / PERSONAL >>
QHarry visited a location with Brian Tindall many years ago. Brian showed him how to be successful with garage door repairs. Harry realized this would be a great opportunity.
How did Peggy & Harry meet?Q We met in Titusville. Peggy was a guidance counselor in the school system. Harry’s sister-in-law was the secretary. Harry sent a note to Peggy “You’ll love me. I have a great tan, great legs and a cute butt!” The rest is history. Harry and Peggy married in 2000, and have a great marriage, friendship and business partnership.
Do you have children? If yes, this is you chance to brag.Q
Peggy has one son, Bob, currently serving in the US Navy. Harry and Bob have a wonderful relationship, and Harry is very proud to be his dad. Bob has been in the Navy for almost 9 years, and plans to make it a career. He is a 1st class Petty Officer.
Do you have a mentor that you turn to? Or, a most influential
teacher?
QWe have been with Precision for almost 12 years. They bring their experience to the business. Harry has many years of business experience, and Peggy has many years with the Brevard County School systems, working with families. This experience enables them to bring a varied level of competence to the business. We are very comfortable reaching out to other owners and the corporate office, to discuss options and plans.
What is your greatest accomplishment or biggest
obstacle that you overcame (or both) that shaped your life?
Q
Harry’s biggest accomplishment was developing and running a large housing development in his earlier years. He worked with his father for a while, then began developing on his own. Peggy raised her son as a single parent, after her first husband’s death, for 13 years, until Harry joined their family. We are both very family oriented, and take pride in helping/caring for family members. Harry is currently in the process of having his first book published.
Do you have a particular quotation or personal mantra
that is special to you?
QOur motto is “work hard, play hard.” Life is short and very valuable. You need to take time to enjoy each day.
PROFESSIONAL >>In what tasks do you participate with your
franchise?
QPeggy manages the payroll, accounts payable, taxes, etc. and monitors day-to-day operations on OPAL. Harry coordinates with the general manager, and maintains daily communication with the office.
Have you identifiedgoals for 2014 and beyond?Q
We recommitted to work harder on our business two years ago. Since that time, sales have improved, and the location is running smoothly. Hiring a general manager, who had been an employee for many years, brought fresh ideas to the business. Our goals are to continue to increase sales, retain good employees, and begin to look into opportunities not currently being pursued.
What advice would you give to newer franchises?Q
It is important to talk with other franchisees and keep an open line of communication with the corporate office. Take advantage of the suggestions given, and don’t hesitate to ask for help. Share your ideas and successes.
3
Click that horn to check out our latest print ads and more!
What is your favorite vacation destination?Q
We love to play golf. We travel to many golf locations, but their favorites are Lakeview Resort in Morgantown, WV and The Greenbrier Resort in WV.
What do you see as your greatest challenges this year? Q
MARKET AREA
Central Maryland
POPULATION
3-4 Million
SERVICES
RESIDENTIAL COMMERCIAL
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Welcome back to Cain’s Corner. On to the links, news, and
important announcements.
Within the last couple months, I’ve received a few requests to setup a “Train the Trainer” one-day class.In order to make it a reality, we will
need a minimum of 10 people per training session. Eventually, the goal will be to have enough involvement to setup quarterly regional training to cut down on travel expenses.The cost per session is $350
plus travel expenses.Based on interest and total
attendees, we will attempt to schedule the training location to minimize travel for attendees by geographic area when possible.
Vehicle wraps are not cheap. So it’s important to ensure you get the most out of it for as long as possible.Simple actions such as storing your
vehicle under cover, washing your vehicles regularly, and knowing which cleaning methods and contaminants are best, will keep your wrap looking good for years. Please download the form below for
more tips and details.
Train the Trainer
By Tim CainDirector of New Business Development
Vehicle Wrap Maintenance
In caseyou missed it: Training
Courses and Caring For Wraps
During the 2nd Quarter of 2014, we are on a mission to revamp the
infrastructure of the way we operate in the CSC.We are implementing changes to make
our department more efficient so we have more time to spend with our number one
priority: our customers. We are taking a more technological
approach to dispatching, encouraging markets to use OPAL Mobile,
Advanced Dispatching or Automated Dispatching. We have adjusted our training
guideline to shorten the time
span while making it more effective. We
are going to continue to make small changes going
forward in efforts to improve in all areas.We are committed to our primary goal
of providing you and your customers with the “best in business” customer service.
We have continued our relationship with Rockhurst University to provide industry specific professional certifications, seminars and webinars. By providing ongoing training courses, we are able to continue to advance our skills in customer service and be a big part of the growth of the PDS Team as a whole. Team members attended the following seminars and webinars during the 2nd Quarter of 2014.• Coaching and Mentoring Skills for Leadership Success
• How to Manage Emotions & Excel Under Pressure• Perpetually Positive Attitude• Telephone Skills of Customer Service and Sales Professionals
• How to Give Effective Performance Feedback to Employees
Our cumulative booking percentage across all locations we service was 73% for the 2nd Quarter of 2014. These booking percentages exclude cancellations. We will continue our mission to meet and exceed our goal of 75% booking percentage across all locations. Thank you, to all of you who have
entrusted us with your most valuable asset, your customers! We are dedicated to provide the best possible customer service to you and your customers!
Call Center on mission torevamp infrastructure
Training
34
By Marilyn TierneyCustomer Service Manager
CORPORATE NEWS
Booking Percentages
TEAM MEMBERSOF THE MONTH
Kayla Sizemore (April)
Alison Smith (May)
Christeena Hinds (June)
PROMOTIONSJen Brockway (QA Coord.)
Ashley Semelroth (Training Coord.)
Telena Arden (Shift Leader)
Brittany Maerz (Trainer)
Alison Smith (Trainer)
Tara Walters (CSR2)
Holly Yates (CSR2)
NEW TEAMMEMBERS
Michele Curlis
Mary Ackerson
Megan Zurwell
Joanna Berry
CSC also plans more webinar and seminar training to strengthen a growing team in 2014
Awards,Promotions,and MoreLEARN MORE ABOUT TRAIN
THE TRAINER COURSE
DOWNLOAD THETIPS NOW!
We have added 2 PDS preferred vendors, HomeAdvisor and Money Mailer. If you have not already spoken with Greg Powell, Senior Online Marketing Consultant and our national point of contact at HomeAdvisor, please feel free to reach out to him at 913-529-2670 or [email protected] Mailer distribution dates are
within the first week of each month. So if you are already using Valpak, which distributes the third week of the month, Money Mailer could work
in conjunction. Michele Baloh, our national contact at Money Mailer, is very knowledgeable
and experienced in recommending the best zones in your area to mail based on demographics. Reach her at (678) 557-9778 or [email protected]
KAREN BARTON, STAFF ACCOUNTANT321-225-3500 EXT. [email protected]
MIKE BRICKNER, OPERATIONS MANAGER321-225-3500 EXT. [email protected]
TIM CAINDIRECTOR, NEW BUSINESS DEVELOPMENT 321-225-3500 EXT. [email protected]
JOHN CALKINS, GRAPHIC DESIGN ARTIST 321-225-3500 EXT. [email protected]
MIKE MOSLEY, NETWORK ADMINISTRATOR321-225-3500 EXT. [email protected]
GEORGE PAYOR, DIRECTOR OF FRANCHISE ADMINISTRATION / HOUSE COUNSEL321-225-3500 EXT. [email protected]
CONNIE PHILLIPS, OFFICE ASSISTANT321-225-3500 EXT. [email protected]
MARILYN TIERNEYCUSTOMER SERVICE MANAGER 321-225-3500 EXT. [email protected]
SUZANNE WILLE, MARKETING MANAGER321-225-3500 EXT. [email protected]
BILL WALDEN, PRESIDENT321-225-3500 EXT. [email protected]
PDS Corporate Office Staff
5AUGUST 2014
AUGUST 2014 | THE PRECISION PULSE
We have wrapped up the planning phase for the next set of upgrades for Opal Mobile 2. Development
started on July 21 and below is the expected timeline we expect for the release of the updates.
Upcoming Updates for OPALMobile 2 Rolling Out Soon
By Mike MosleyNetwork Administrator
CORPORATE NEWS
Door Designer, Task Management, and Door Measurement Form among several features scheduled to be released this summer and fall
CLEAR BUTTON TAB | Duplicating the functionality that was not carried forward from Mobile 1WARRANTY ITEM CHECK | Each section of the GBB will require that at least one item will describe the warranty.COMPLETE WORK | The ability to indicate that the invoiced work will be completed at a later date. This will stop inventory from being improperly modified. Users will be able to load the invoice at next work order and modify the invoice in the case of an up sale, and add final payment to the invoice.
DOOR MEASUREMENT FORM | Based on successful PDF version that’s been tested in real-world
TASK MANAGEMENT | Create & Assign Employees scheduled tasks. This will show as part of the employee schedule on tablet and desktop versions.
PHOTO UPLOAD | Capture and upload photos and attach toemailed/printed invoices.
DOOR DESIGNER | Overlay images of doors in real timeon a captured image of a customer’s door.
GROWING from Page 2
New Preferred Vendors
REGISTER NOW FOR AUG. 5MONEY MAILER WEBINAR!
