Pulse SPA Magazine August 2015

A U G U S T 2 0 1 5 P U L S E . E X P E R I E N C E I S PA . CO M

2015 ISPA CONFERENCE & EXPO PREVIEW EDITION

2015 ISPA CONFERENCE & EXPOMANDALAY BAY RESORT & CASINO

OCT. 19–21 | LAS VEGAS, NEVADA

Don’t Just Wonder.Wander.

A d winning organic skin careward-winning organic skin careAward-winning organic skin carewith results.

Clear & HormonallyBalanced Skin.Hormonal Acne?

Model’s skin treated using the Eight Greens Collection and a selection of Éminence Organic Skin Care products.

In about two months, we will

once again gather as one

community at the 2015 ISPA

Conference & Expo—and I can

hardly contain my excitement.

Why? This year, we not only explore a vast world of opportunities at Conference but also mark

a milestone with ISPA’s 25th anniversary. Yes, ISPA is turning 25!

It was hard to imagine when we first started as a community that we’d make it this far. After

all, more than two decades ago, people thought the spa industry was nothing more than

indoor pools and unscientific healing practices. Today, spas are synonymous with health and

well-being, with more and more treatments backed by medical science. Oh, how far we’ve

come indeed!

I invite you to make history and join us at this year’s ISPA Conference & Expo in Las Vegas

on Oct. 19 to 21. There are a lot of reasons why you need to be there and these are all high-

lighted in this Conference preview edition of Pulse. With all of this year’s expert speakers and

program highlights, it’s near impossible to drill the reasons down to one. But if I must, allow me

to point out that coming to this year’s ISPA Conference & Expo is like coming home.

With a fitting explore theme, we shared the journey as a community in bringing the spa’s

mission of health and well-being to life. Throughout the years, ISPA has remained steadfast to

its mission, consistently representing the spa world and never changing in the face of chal-

lenges. We explored unbeaten paths, paving the way to a spa revolution. Ultimately, like every

journey we take, we circle back to coming home. Welcome home—we hope to see you at the

2015 ISPA Conference & Expo!

2 PULSE n August 2015

ISPA BOARD OF DIRECTORS

CHAIRMEN’S COUNCIL

Past ISPA Chairmen who are current members:

Gayle Brady • Brady Spa Consulting

Jeff Kohl • Spa & Club Ideations

Jean Kolb • Well By Choice

John Korpi • Korpi & Korpi

Kate Mearns • 5 Spa Consulting LLC

Jim Root • Glen Ivy Hot Springs

Jane Segerberg • Segerberg SpaConsulting, LLC

Deborah Waldvogel • Sedona Resorts

2015

—MICHAEL TOMPKINS, CHAIRMAN

OFFICERS

CHAIRMAN Michael TompkinsHilton Head Health

VICE CHAIRMANElla StimpsonThe Spa at Sea Island

SECRETARY/TREASURER Todd ShawThe Club at Las Campanas

DIRECTORSNoel AsmarNoel Asmar Uniforms, Inc.

Blake FeeneyFeeney & Co.

Todd HewittFour Seasons Toronto

Kristine HuffmanHuffman Hospitality Concepts

ISPA Foundation ChairmanJeff KohlSpa & Club Ideations

Julie Oliff St. Regis Aspen

Laura ParsonsZaSpa at Hotel ZaZa

ISPA Foundation Vice ChairmanFrank PitsikalisResortSuite

Eric StephensonWell World Group

Todd WalterRed Door Spas

Lynne McNeesISPA President

MEDICAL ADVISORBrent A. Bauer, MDMayo Clinic

FROM YOURCHAIRMAN

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THE MAGAZINE FOR THE SPA PROFESSIONAL

Pulse is the official publication of the International SPA Association, a member organization for the spa and wellness industry. Copyright 2015.

All rights reserved. No part of this publication may be reproduced without written consent

of ISPA. All inquiries should be sent to Pulse, 2365 Harrodsburg Road, Suite A325,

Lexington, KY. 40504 USA. Canadian publication agreement No. 40042114.

PULSE ACCEPTS LETTERS TO THE EDITOR. Please include your name, title, company,

address, phone and email address. Only your name, title, company and location will be

published in the magazine. The editor reserves the right to edit for clarity and content. By

submitting the letter, you are giving ISPA publishing rights.

Pulse (USPS 017-893, ISSN 15259226) is published 10 times a year – January/February,

March/April, May, June, July, August, September, October, November and December

by Associations International, 2365 Harrodsburg Road, Suite A325, Lexington,

Ky., 40504. Periodicals postage paid at Lexington, Kentucky, and additional mailing

offices. POSTMASTER: Send address changes to Pulse, Attn: Member Services, 2365

Harrodsburg Rd., Suite. A325, Lexington, Kentucky, 40504, USA.

PULSEis the magazine for the spa

professional. As the official

publication of the International

SPA Association, its mission is

to serve as the preeminent

resource of expert insights,

trends, tools and research to

help spa professionals create

innovative solutions and make

informed business decisions.

EXECUTIVE

Lynne McNees • ISPA President

EDITORIAL

Mae Mañacap-Johnson • Editor

DESIGN

Marja Walker

ADVERTISING AND SALES

Whitney Elswick

ADVERTISING COORDINATOR

Katherine Blake

PRODUCTION MANAGER

Chris Guzicki

EDITORIAL OFFICESInternational SPA Association

2365 Harrodsburg Road, Suite A325

Lexington, Kentucky 40504, USA

Phone: 1.859.425.5062

1.888.651.ISPA (4772) • Fax: 1.859.226.4445

experienceispa.com

“Be carefree—so that you’ll get lost while you explore, only to befound again in the moment.”

B ring out the celebratory cake, this year marks ISPA’s 25th anniversary!

Coincidentally, this year is also my fifth-year anniversary working with ISPA

and serving you, its members and Pulse readers. Oh, how fast time flies!

Walk down memory lane with me as I dust off my first-ever Pulse Conference

preview and 20th anniversary issue (August 2010) and read throwback stories

like “Top 20 Memories of Past ISPA Conferences” (page 28), “Look How Far

We’ve Come: Surviving the Dark Ages of Manual Computing, Leg Warmers

and Sweatbands” (page 57) and “ISPA’s First Exhibitors: Stories of Evolution and

Success” (page 62).

Some moments require that you let go of expectations in order to discover theunexpected. Other moments demand courage as the fork in the road takesyou to an unbeaten path. But the fear of getting lost, even for the most seasoned traveler, is hardly a match to the joy of discovery. This is what

moves us to wander. This is what inspires us to explore.In this preview edition, we take a sneak peek into the 2015 ISPA Conference & Expo

to offer you a road map on how to best experience and explore the spa industry’s premiere annual event. Get smart ideas that can help you plan your ISPA Conferenceexperience in advance with “Are You All Set for the ISPA Conference?” (page 34). Toknow your stop points at this year’s Conference, journey with us in “Can We Take Youon a Road Trip?” (page 42) and find out what this year’s event has in store for you. Besure to also read the high-level highlight of this year’s educational offerings in“Professional Development Sessions: Explore Your Professional Potential” (page 30) tohelp you assess your educational needs. Plus, get valuable insights from some of thisyear’s speakers, Amy Purdy (Conversations, page 26) and Dr. Gladys McGarey (Ask theExpert, page 50).

No matter what way you plan to explore the 2015 ISPA Conference & Expo, bringwith you a wanderlust spirit. Be curious to find new ideas and solutions. Be adventur-ous to discover business opportunities and build connections. Be carefree—so thatyou’ll get lost while you explore, only to be found again in the moment.

Inside the Pulse Vault...

MARION PHOTOGRAPHY STUDIO

FOLLOW US ON TWITTER! @ISpaDoYou

LIKE US ON FACEBOOK!International SPA Association


—MAE MAÑACAP-JOHNSON, EDITOR@ISPAPULSEEDITOR

There’s truth to the saying: Not all who wander are lost.

VISIT PULSE.EXPERIENCEISPA.COM

Professional Development SessionsExplore Your Professional Potential

BY JENNIFER DUCKWORTH

30

Take 5 With Sharilyn Abbajay2015 ISPA Dedicated Contributor Recipient

BY ALLIE HEMBREE

29 2015 ISPA Conference & Expo

Are You All Set for the ISPA Conference?BY MAE MAÑÃCAP-JOHNSON

342015 ISPA Conference & ExpoSponsors An In-Depth Showcase of the 2015 Platinum, Gold and Silver Sponsors

BY MAE MAÑÃCAP-JOHNSON

66

AUGUST2015


VOLUME 25ISSUE 6

2015 ISPAOCTOBER 19-21

CONFERENCE & EXPO PREVIEW

Can We Take You on a Roadtrip?Exploring the 2015 ISPA Conference & ExpoBY MAE MAÑACAP-JOHNSON

42


IN EVERY ISSUE

2 From Your Chairman

6 Pulse Preview

12 Pulse Points

16 Member Profile: Fallsview Casino

Resort - The Spa

Luring In Travelers and Gamers

BY CHRISTINA BUSWELL

20 Member News

BY TARA SALAH ELDIN & SARAH HARMON

24 SEE + BE SEEN

26 Conversations: Amy Purdy

2014 Paralympic Bronze Medalist,

Author and 2015 ISPA Conference

& Expo General Session Speaker

BY MAE MAÑACAP-JOHNSON

50 Ask the Expert: Gladys McGarey

Co-founder of the American Holistic

Medical Association and Pioneer of

Living Medicine

54 Success Stories: William Mangold

VP USA Hospitality Division

Majestic International, Montreal, Canada


56 A Day in the Life: Taylor Toreno

ISPA Foundation’s Mary Tabbacchi

Scholarship 2015 Co-Recipient


58 ISPA Foundation

59 2015 ISPA Foundation

Live & Silent Auction Donors

60 ISPA News

62 Snapshot Survey

62 ISPA Calendar

63 Product Spotlight

64 Social Connections:

Lynda Solien-Wolfe

Vice President, Massage Therapy and Spa

Bon Vital, Heartland, Wisconsin

92 End Notes

ABOUT THE COVERAre you ready to explore? Aptly using a bike as a visual referenceto convey adventure and a carefree spirit, the cover puts front andcenter the 2015 ISPA Conference & Expo’s explore theme and theISPA community’s passion toward discovering new opportunitiesand ideas.

COVER PHOTO COURTESY OF SHUTTERSTOCK

1626

50

54

56

64


PULSE POINTS

SURVEY: Most Americans Do Not RegularlyUse Sunscreen

Online Shoppers MoreLikely to Disengageas Consumers

A lthough more consumers are becoming online savvy, retailers faceone grim reality: Online shoppers are less engaged as consumerscompared to offline shoppers. The reason behind this, based on

findings by Gallup research, is that many retailers are falling short on deliv-ering the ideal online experience. When it comes to engaging customers,service and personal communication are often more important than theproduct itself.

Findings showed that a third (32 percent) of online shoppers are disen-gaged or do not have a strong and positive emotional attachment to abrand. When it comes to engaging online shoppers, the findings clearlyshow that online consumers look for the nontangible aspects of the shop-ping experience, such as service, swift problem resolution and providinggood customer communication. In fact, online shoppers favor these morethan they value product attributes like competitive pricing and productoptions.

How are you engaging your online clients or shoppers? Focus on provid-ing them with the quality of service they expect, such as easy access to livechat sessions with a representative and aligned online and storefront chan-nels for a seamless shopping experience.

A ccording to research published in theJournal of the American Academy ofDermatology, the majority of Americans

do not use sunscreen to properly protect them-selves from the sun’s harmful ultraviolet rays.

Researchers from the Centers for DiseaseControl and Prevention (CDC) surveyed partici-pants on how often they use sunscreen whenoutside and exposed to the sun for more than anhour. Only 14.3 percent of men and 29.9 percentof women reported that they regularly apply sun-screen on both their face and other exposed areasof the skin.

The American Academy of Dermatology re-commends choosing a sunscreen with a label thatstates it is broad-spectrum, has a Sun ProtectionFactor (SPF) of 30 or higher, and is water-resistant.

Using this data, there’s an opportunity for spaprofessionals to help raise skin health awarenessand encourage guests to regularly wear sunscreen.Likewise, make sure to carefully select sunscreenproducts to carry in your retail area for your gueststo use and purchase as part of their at-home skin-care regimen. n

COMPILED BY CHRISTINA BUSWELL


MEMBER PROFILE

Luring inTravelers and GamersBY CHRISTINA BUSWELL

FALLSVIEW CASINO RESORT - THE SPA

F rom a business standpoint,Fallsview Casino Resort - TheSpa offers a unique vantagepoint. Its location affords a

majestic view of Niagara Falls, one of theworld’s most captivating natural wonders.With thousands of tourists drawn toNiagara Falls each year, the resort hasestablished itself as a popular touristdestination.

Additionally, because it is a casinoresort, guests who like to gamble are alsolured to play on any of its more than 3,000slot machines, 130 gaming tables andinside its poker room. This is great news forthe resort’s in-house spa, especially sinceevery single one of the resort’s captiveclients are potential spa guests.

The resort and spa stays extremely busywith roughly 13 million tourists visitingNiagara Falls each year. “The spa atFallsview Casino Resort is a prime getawayfor travelers who want to relax in a luxuri-ous environment and partake in a littlegaming action in one of the world’s mostpopular destinations,” says Spa & HealthClub Manager Laurence Roptus.

Growth of a SpaThe spa first opened its doors in 2004 with five treatment rooms. Today, thisnumber has grown to 12, and includes arelaxation lounge, fitness facilities and

August 2015 n PULSE 17

personal amenities, a swimming pool,whirlpool, steam rooms and saunaaccommodations.

“With exceptionally high standards forhospitality, attention to detail anddistinctive customer service, the spa is aluxurious destination that has beenawarded the CAA/AAA Four DiamondAward,” says Roptus.

She adds that it is imperative that thespa maintains a rejuvenating, relaxing andrecharging environment, while providingoperational efficiency as it can be a chal-lenge to manage appointments, staffschedules and facility maintenance.

On average, the spa updates its menuevery 18 months and launches new andexciting special offers every two months.

They also like to experiment and trynew things, such as the seasonal “Madein Canada” retreat called “Maple Bliss,” a60-minute body treatment using maplesugar body scrub, red maple sap and theCanadian red clay body mask and bodybutter. Offering unique treatments, saysRoptus, is one way to keep the spa inter-

esting and enticing to all guests, includingcasino-goers.

“We believe in working both from theinside out and the outside in to improveand treat the complete body and soul,”she says, stressing the spa’s focus on pro-moting a holistic and healthy lifestyle.

Massage remains the most populartreatment. Packages and retreats are alsopopular. One such retreat is called “SacredNature,” which allows guests to combineanti-aging treatments for the face andbody with a massage for the ultimatehead-to-toe experience.

Regular guests tend to look for moreextensive facial treatments. To meet thisrequest, the spa recently introduced thesuccessful Intraceuticals FacialTreatment. This revolutionary skin-caretreatment simultaneously infuses mois-ture, vitamins and antioxidants into theskin via cooling and calming topicalhyperbaric oxygen. This process leads toluminous, unparalleled hydration andvisible, age-defying results. The skinlooks and feels years younger, visibly

lifted, toned and hydrated. The treat-ment is completed with an oxygenaroma inhalation to enhance the overallexperience.

Successful MarketingThe spa, along with its resource partners,offers complimentary, themed seminarsthat allow guests to learn more about thespa’s complete range of products andservices. As a bonus, the seminars alwaysinclude a gift with purchase.

“Marketing the spa to a gaming clien-tele is a unique opportunity,” Roptussays. The spa uses several touch pointsand strategies to ensure that customersknow that the spa is a resort amenity forthem to avail of and that they becomefamiliar of the products and spa servicesoffered.

Part of its marketing strategy is topromote the spa’s new menus and serv-ices through its monthly newsletter, emailand social media. Additionally, the spa isalso promoted as a reward in the resort’sloyalty program.


MEMBER PROFILE

Finding Like-Minded PeopleProviding complete rejuvenation toguests can be quite challenging, but the well-trained staff delivers the ultimate relaxation experience in aunique atmosphere.

“Our spa associates are our mostimportant assets. It’s essential that werecruit, hire, train, motivate and retainpeople who can connect with guestsand create memorable experiences forthem,” she says. The four categories thatthe spa considers when hiring are:capacity, attitude, personality and skills.

The spa strives to educate staffmembers in order to raise their profes-sional potential and develop or improvetheir skill sets. In partnership withresource partners, the spa provides year-round training for new and existing staff.

Much like their mentality when hiring

employees, it is very important for thespa team to find resource partners whoadhere to similar values and ideals. “Forexample, our main product line, [comfort zone ] north america, is devel-oped and produced in Parma, Italy in afacility that uses 100 percent of itsenergy from renewable sources.Reforestation projects by the companyseek to offset the environmental impactrelated to the production of [ comfortzone ] north america products and pack-aging,” she says, highlighting the spa’scommitment to the environment.

Supporting a CommunityFallsview Casino Resort – The Spa givesback to the community through corpo-rate-giving programs that help improve thequality of life of residents within theNiagara Region in the areas of health care,

Spa open date: July 2004

Square footage: 10,000

Number of treatment rooms: 12

Number of full-time spa staff: 25

Guest ratio percentage (female vs.male): 65 percent vs. 35 percent

Signature treatment: FallsviewSignature Facial & TranquilityRetreat

Contact information: Fallsview Casino Resort – The Spa6380 Fallsview Blvd.Niagara Falls, Ontario, Canada

1.888.325.5788fallsviewcasinoresort.com

ABOUT THE SPA

post-secondary education, the arts,culture and heritage. The resort also sup-ports community events, festivals andother public activities. Additionally, theresort runs a successful, award-winninggreen initiatives program, which includesan environmentally friendly procurementstrategy.

“Our makeup line, jane iredale – THESKINCARE MAKEUP, wholly commits toproviding a product line with the utmostintegrity and the ability to enhance thelives of women through its effectiveness,simplicity and beauty. They support theorganization Living Beyond Breast Cancerand are certified cruelty-free,” Roptus says.

Ultimately, she believes that it isessential that all employees and resourcepartners share the spa’s belief on providingexceptional customer service while cater-ing to the needs of the community. n

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GIVING BACKThis summer, Two Bunch Palms Resort & Spa has been giving back to thoseindividuals who dedicate their time to helping others. Available Mondaythrough Friday, the US$95 Midweek Summer Special is offered to all firstresponders, school district personnel, military staff and healthcare workers.

MEMBER NEWS

THE SPA SHIFTAnnouncements marking spa industry players on the move.

l Yarlin Faurer has been appointed Spa Director at Hibiscus Spa,Westin Grand Cayman.

l Miami, Florida’s Spafinder Wellness 365 has named AimeeSchmalzle its new Vice President of Marketing.

l Kohler Co., of Kohler, Wisconsin, has promoted Garrett Mersbergerto Director of Kohler Waters Spas & Development. The companyhas also promoted Nikki Miller to Manager of Operations.

l Salamander Resort & Spa, located in Middleburg, Virginia, hasannounced Eric Gavin as its Chief Sales and Marketing Officer andMichael Cady as its Director of Sales & Marketing. The property isalso celebrating its second anniversary on August 29.

l Vancouver’s Sense Spa at Rosewood Hotel Georgia has appointedPhilip Meyer as Managing Director.

l The Carillon Hotel and Spa, of Miami Beach, has added Lester L.Scott to its team as Managing Director.

l Dr. Dennis Gross Skincare, located in New York City, has welcomedSue Thomas to its team as the new Global Director of Sales –Professional.

BY TARA SALAH ELD IN AND SARAH HARMON

NEW ON THE MENU

One Ocean Resort Hotel and Spa of Atlantic Beach, Florida, is offering the One Ocean Dilo After Sun Smoother for summer skin.Hydrating and soothing skin damaged or dehydrated by the sun, the treatment even includes a hair and scalp therapy massage. The resort is also maximizing its pet-friendliness. Guest pets can takeadvantage of a feeding placemat, pet bowls and a gourmet pet room service menu.

Yarlin Faurer

Eric GavinNikki Miller Michael Cady

Aimee Schmalzle Garrett Mersberger

Philip Meyer Lester L. Scott Sue Thomas


BRILLIANT IDEAFour Seasons Toronto debuted a new mobile appfor use at Four Seasons locations. The app offers away for guests to check in or out, order roomservice, request a car from the valet, request turndown service and more. It also greets the guestby name after they have checked in and logged in.An app three years in the making, this digitalconcierge allows guests to customize their staywith its many features, including personal and local recommendations.

OPEN FOR BUSINESS1. Smart Spa Solutions, located in Bermuda, is serving

clients in the Caribbean, Europe, North America andmore. Offering mystery shopper assessments, opera-tional audits, staffing and recruiting services andbusiness analyses for spa operations, the company isa resource for spa personnel who are looking toincrease the value of their business operations.

2. San Francisco’s Nob Hill Spa has opened its new SpaSuite. Including a main area, treatment room andbathroom with a rain shower, it can be reserved byguests looking for more privacy. On busier days, thesuite will also double as an extra treatment room.

MEMBER UPDATES1. Carson, California’s Dermalogica has been acquired by

Unilever. The co-founders of Dermalogica will con-tinue to have a share in the company and will ensurethe brand’s identity remains as it is. This partnershipwill grow its current business and explore new oppor-tunities, including global expansion.

2. Jean Kolb has retired from Wisconsin’s Kohler Co. Sheis now focusing on advocating wellness through hernew company, Jean Kolb Well by Choice.

2

1

2

1


SEE + BE SEEN

WELLNESS HIGHLIGHTS. Spa professionals gathered at the

Biltmore Hotel in Coral Gables,

Florida for the 12th Annual Trends

Report presented by Spafinder

Wellness 365. Spa Director

Charlotte Prescott unveiled the

spa’s Benessere at the Biltmore

Wellness package during the event, as

well as hosted a Mediterranean-style

healthy luncheon for spa directors,

general managers and Biltmore Hotel

members in attendance.

ON THE PANEL. Several ISPA members were spotted at SPATEC Spring North

America held in Miami, Florida. As the event keynote speaker, ISPA Chairman

Michael Tompkins talked about the personalization of spa and wellness. More than

60 spa directors and vendors also attended an early morning panel networking

discussion that focused on the topic, “Wellness for One and for All.”

FOCUS ON FITNESS. Matrix Fitness was present at the International Health, Racquet & Sportsclub

Association (IHRSA) 2015 International Convention

& Trade Show to showcase new products, including the

Connexus Series, In-Trinity, Sprint 8, Personalized Trainer

Portal and T3xh Treadmill. Apart from offering product

demos and opportunities to connect with fitness experts

like Hunter Allen and Phil Campbell, Matrix also

invited guests to participate in the “Connected for a

Cure” campaign, which raised US$5,623 for Augie’s

Quest, the largest individual fundraising program for

research and drug development aimed at ending ALS.

Above: Matt McConley, digital product manager, demonstrated technologyofferings to the Matrix team on a custom 84” touchscreen interface. Top left:Personal trainers also showcased the new Connexus series group functionaltraining system and users logged into their workouts to raise money toward thefight against amyotrophic lateral sclerosis (ALS) through Augie’s Quest.

ISPA Chairman Michael Tompkins with SPATEC North America Event Director MonicaHelmstetter. Over at the morning panel discussion, panel speakers (from left) Suzanne Holbrook,corporate director, spa operations the Americas, Marriott International; George Powell-Lopez,director of spa at Pure Spa at the Pelican Grand Beach Resort; Maureen Vipperman, regionaldirector of spa operations, Sandpearl Resort and Tammy Pahel, director of spa at Turnberry Isle,Miami show their support of Global Wellness Day. Florida Spa Association Founder Ilana Moses(center in the group photo) was also in attendance.


PULSE:What was your emotional, mental and physicalexperience when you first realized that you lost bothyour legs to Meningococcal Meningitis?Amy Purdy: You might think that it was devastating,and certainly it was the biggest challenge I have yet facedin my life, but I remember being grateful for what I didhave. By the time I actually lost my legs, which was weeksafter I was first admitted to the hospital,I expected it: I could see that my legswere in bad shape. But there was a timethat my hands and other organs, and ofcourse my life, were all in serious jeopardy.So I actually was quite grateful to havecome through it all as well as I did. Maybethat’s a “glass half full” perspective, butthings could have been worse.

P: What sparked your love for snow-boarding?P: My mom and dad used to take my sisterand me on ski trips to southern Utah, whichwas about a three-hour drive from our home in Las Vegas. Ialways knew that I loved the snow and the mountains but wasnever very passionate about skiing. When I was 15 years old, afew of my friends who were skateboarders invited me to Utah

At just 19 years of age, AMY PURDY was rushed to the hospital in a state of

septic shock after suffering flu-like symptoms. Doctors diagnosed her with

Meningococcal Meningitis. Due to resulting blood circulation problems, doctors

were forced to amputate both of her legs below the knee. After going through this

life-altering experience, Purdy challenged herself to move on with her life and

attain goals that even most full-bodied people struggle to accomplish. Three

months after a kidney transplant, she entered the United States of America

Snowboard Association (USASA) National Snowboarding Championship

where she won medals in three events. Today, she is one of the top ranked adaptive snowboarders in

the world, and was the 2014 Paralympic Bronze Medalist. In the years since her surgery, Purdy has per-

formed on Dancing with Stars, written a book, pursued a modeling and acting career and inspired

countless people on the inspirational speaking circuit. This October, she will share her story as a General

Session speaker at the 2015 ISPA Conference & Expo.

to snowboard and I absolutely fell in love with it! Iknew from that point forward snowboardingwould be a major part of my life.

P: You said when you survived thedisease you were driven by one ques-

tion: “If my life was a book and I was theauthor, how would I want the story to go?”

Looking back now, how would the first sentenceof your personal story read?P: That’s easy, because last year I actually did write abook about my life called On My Own Two Feet: FromLosing My Legs to Learning the Dance of Life. Thefirst sentence reads, “My day was over.” It getsbetter!

P: On a daily basis, what gives you thecourage to face your fears?P: When you’ve had one foot over the thresholdof death there is really not much left to be truly

afraid of. I’m not driven by fear, rather I’m driven by a passionfor wanting to do all of the things I want to do with my life inwhatever time I have left, which I know can be taken away atany minute.

CONVERSATIONS WITH AMY PURDY BY MAE MAÑACAP-JOHNSON

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P: As a professional snowboarding medal-winner, you arevery competitive. What fuels your competitive spirit?P: Passion. While in my snowboarding career I do want to beatthe other racers, what I’m really trying to do is beat myself. I’malways trying to be a better version of me, in whatever I’mdoing, and if I’m successful in doing that, then I’m constantlyimproving and I believe that will lead both to success and per-sonal satisfaction. So far, so good!

P: Prior to contracting meningitis, you worked as amassage therapist. What inspired you to become one andwhat was that experience like for you?P: I chose to become a massage therapist so I could travel theworld and have this amazing career that would travel with me.Being a massage therapist would allow me to have a means of

supporting myself without being tied down to having to be inone place. The freedom it allowed me is what drew me to it andI loved it. That’s why I got into it, but I ended up falling in lovewith it because I realized I enjoy being a healer. The healing artsare fascinating to me, there is so much to learn about ourbodies, energy and how we share it with the world. Being amassage therapist is incredibly rewarding. I then went on to bean esthetician and makeup artist for 10 years.

P: How do you live the spa lifestyle?P: I have been a part of the spa and wellness world longer thanany other, spending all of my 20s as a massage therapist,makeup artist and esthetician. I worked for Canyon Ranch inthe Venetian which was by far one of the best companies I haveever worked for, as well as many other spas, including TheBeverly Hilton. But now that I have moved on to other ven-tures, I do my best to live the lifestyle as much as possible. Itravel a lot so I always seek out healthy, clean eating spots closeto my hotel. I wake up, hit a juice bar for a green drink, go tothe gym and if there is time I hit the sauna or steam room,which is always the best way to end any workout. I stretch, Ido a little yoga. I feel so good about myself when I can start myday with these things, there is no reason we should only do itas a luxury. It’s more of a necessity for me.

P: What’s next on your bucket list?P: To speak at the ISPA Conference, of course! n

“While in my snowboarding career I do want to beat the other racers, what I'm really trying to do is beat myself.”

CONVERSATIONS WITH AMY PURDY CONTINUED FROM PAGE 26


A21-year active ISPA member, Sharilyn Abbajayserves as the senior vice president of operations,brand development and retail concepts forElizabeth Arden Red Door Spas. With more than35 years of experience, Abbajay has become a

well-recognized expert within the field of spa development,strategy, retail, trends innovation and operational excellence. At the 25th annual ISPA Conference & Expo, she will be recognized for her years of work in the industry with the 2015ISPA Dedicated Contributor Award. In this feature, she offersfive insights about her professional journey, vision for the spaindustry and secret to success.

1.I’d describe my professional journey as:

Blessed—and [filled with] good fortune. I have had the privilege to work, be taught and remain inspired by many leaders, influencers and visionaries in the

beauty spa business. All held a place in my life as mentors and teachers, professionally and personally.

2.My proudest moment was: When I'd receive grati-tude messages or a word or two that, in some way, Ihave helped a person’s life gain self-worth and meaning.While there is not just one gigantic “proud moment,”

there were several that presented themselves and came in allshapes and sizes. [One such moment] was back in the early 80swhen I helped to build and open Noelle The Day Spa inWashington D.C. with Noel DeCaprio and Gillette Company.[Then there was that time] when I received a call from Jeff Kohland Thad Hyland that I had been selected to serve on the ISPABoard—I was super thrilled that I had made it! [Another waswhen] a recruiter swept me away to join The Red Door Spa inthe early 90s and when I flew to New Orleans to work for theNeill Corporation for many years. The owners, Debra andEdwin, are always in my heart.

2015 ISPA CONFERENCE & EXPO OCT.19-21

3.As a leader,

I strive to: Remainapproachable andaccessible—never

think you are too big for yourbritches. And never makesomeone feel small or beneathyou. Watch your words andchoose your words carefullybecause people will retainhow those words [affected]them. I make every effort todevelop others to reach theirfullest potential and recognize the imaginable. Build brands thatlast and are stable/strong enough to reinvent and stay relevant.Stay on course, flexibly and fluidly, and shift with the ever-changing landscape. Communicate your plan and vision—gather insights from other bright minds of all ages.

4.My vision for the spa industry is: To refine the“basics” and deliver experiences that certainlyenhance people’s lives that correspond with currentlifestyles. Appeal to the young workforce that the spa

industry is a viable business to earn a living. Develop educa-tion institutes to help solve the service provider shortages.

5.To succeed, I never: Take my eye off the ball. But toreally succeed, have a little faith and belief in yourself.Remember that you need a village to ultimately succeed.Collaboration is powerful, especially in a smaller group

wherein creativity will likely thrive more effectively. n

2015 ISPA DedicatedContributor AWARD

RECIPIENT

WITH SHARILYN ABBAJAY5TAKE

CLICK HERE to read Abbajay’s advice toyoung spa professionals hoping to mean-ingfully contribute and leave a mark in thespa industry.

BY ALL IE

HEMBREE



BY JENNIFER DUCKWORTH

A one-of-a-kind enrichment experience. Each day during the three-day ISPAConference, attendees will learn valuable information in sessions developed to meetthe specific needs of spa industry professionals. Attendees will engage with theirpeers in a variety of sessions that will challenge their thinking and advance theirstrategies. These sessions are designed to inspire attendees to explore various pro-

fessional strategies through insights gained from the best professional experts and esteemed spa industry leaders. This year’s PDS schedule is divided into five categories designed to better identify areas of interest based on atten-

dees’ own professional and personal needs: Mindful Marketing, Employee Impact, Skill Sharpener, What’s Trendingand Business Health. Here’s a preview of this year’s sessions that can help attendees learn, engage and explore theirown professional potential.

Be a Visionary: Create CompleteSuccess with BrandingBoldijarre Koronczay

EXPLORE…

l Fundamental rules of how to be suc-cessful

l The importance of working as though someone you wantto impress is watching

EMPLOYEE IMPACT Focus on your mostimportant business asset, your employees.

Ramp Up New Hires Fast & Keep Them ForeverMerit Gest

EXPLORE…

l Four things every onboarding program must havel Ten quick and easy ways to improve day one with

a new employee

MINDFUL MARKETING Learn marketing tipsand techniques that will generate positive buzzfor your brand.

Big Branding, Small DollarsGrow Any Spa like a Billion Dollar BrandGerry O’Brion

EXPLORE…

l Five steps to attract ideal customersl How to stand out in a sea of sameness

Social Media Productivity Tools: The Cure for Social Media OverloadHeather Lutze

EXPLORE…

l Which social media platforms willbenefit your business

l How to create niche marketing for your spa

Explore the ISPA Conference & Expo

Professional Development

Sessions

PROFESSIONAL DEVELOPMENT SESSIONS

YOUR PROFESSIONAL POTENTIAL



Strengthening Your Bottom Line byElevating your Employees’ HappinessPetra Kolber

EXPLORE…

l How to change from being a fault finderto a benefit seeker

l The power that gratitude and elevated well-being has onproductivity

Increasing Sales and EmployeePerformance Through EffectiveGoal-settingTanya Chernova

EXPLORE…

l A fresh, empowering and updated perspectiveto lead your team

l A clear plan for successful goal setting – and goal getting

SKILL SHARPENER Enhance your skills andleave with tangible takeaways to make you abetter leader.

Public Relations and the Art ofVintage NetworkingDarlene Fiske

EXPLORE…

l Ways to manage your reputation onlinel How to strengthen current relationships with important

influencers

The Art of Event Planning for SpasMarni Beninger

EXPLORE…

l Five steps to execute a smooth, suc-cessful event at your spa

l Ideas for incorporating events into your spa that willincrease guest loyalty

Get it Done! From Vision to Action in Three StepsKristine Huffman

EXPLORE…

l Mind Mapping as a technique for gettingthoughts on paper

l Task analysis for step-by-step action plans

Master Your World throughExceptional LeadershipMary Kelly

EXPLORE…

l Why people need training and how totrain for great results

l How to be consistent in your leadership strategy

WHAT’S TRENDING Keep your finger on thepulse of the industry and learn about the latesttrends.

Spas and Technology: There’s an App for ThatDr. Pamela Peeke

EXPLORE…

l Digital technologies available within thehealth and wellness sector

l The addictive potential for client-based digital technologyuse and how to manage this within the spa

PROFESSIONAL DEVELOPMENT SESSIONS CONTINUED



Spa Trends to Implement TodayDeborah Evans Parker, Lisa Starr & Cary Collier

EXPLORE…

l Practical information on current spa trends and how toimplement effectively

l How to build brand identity while staying on trend

Five-Star Global Spa Trends Delivering Exceptional ServiceAmanda Frasier & Jeff Wielgopolan

EXPLORE…

l An overview of what is trending at five-star spas around the world

l How to deliver exceptional serviceagainst those trends

Get Gift Card Savvy! Maximizing thePower of GiftingPatti Biro

EXPLORE…

l Effective year-round use of gift cards todrive new guests

l How your team can sell and upsell to drive gift card salesand redemptions

The Art of Pain-Free Profitability:Adventures in Doing Less and EarningMorePaula Gregorowicz

EXPLORE…

l How to identify your number one area of profitleakage that is costing you money

l One powerful question to use each day to focus yourenergy on the biggest impact actions

The Wellness Solution: Keys for Successful Wellness Programs,Services and Products Dr. Trevor Cates

EXPLORE…

l The keys to successful wellness programservice and products in spas

l How to determine which wellness offerings are right foryour spa and how to effectively implement n

Spa & Wellness: Driving the Opportunityin HospitalityAndrea Foster

EXPLORE…

l The impact the economy and lodgingmarket performance have on hotel andresort spas

l Ways to apply this knowledge to spa-related operations

BUSINESS HEALTH Discover strategies and business boosters that will positively impact your bottom line.

Connecting with CustomersScott Friedman

EXPLORE…

l How to create an open and engagingculture that motivates employees todeliver on the brand promise

l Ways to establish immediate rapport in a global market

Learning to Utilize Your InventoryTom Shay

EXPLORE…

l The importance of getting rid of deadinventory and investing in inventorythat moves quickly

l Strategies for what spas should and shouldn’t do toincrease retail sales

VISIT attendISPA.com to get the mostupdated PDS descriptions and ISPAConference & Expo information.

Are You All Set for theISPA Conference?BY MAE MAÑACAP-JOHNSON

Holy smokes, we’re only two months away from the 2015 ISPA Conference & Expo! It’s time to get cracking. Let’slist out all the must-sees and organize all the must-dos. Hereare survival tips to help you plan, pack and experience the ISPA Conference & Expo like a pro.



THEULTIMATEPLANNINGGUIDE

DO THISStill not registered for the 2015 ISPAConference & Expo? Now is the time todo it! Go to attendISPA.com to registerso you can get ahead in planning yourISPA Conference & Expo experience.Keep in mind that early registration ratesavings disappear August 31.

BOOK THISGet your travel details taken care of early.Book your flight and hotel room inadvance to ensure you get the bestdeals. Mandalay Bay Resort & Casino isthe official hotel of the 2015 ISPAConference & Expo. Staying at MandalayBay ensures you get access to manygreat benefits, including convenient

proximity to where all the action is,nightly delivery of the ISPA Room Dropsand The Daily Pulse to your hotel roomand friendly booking terms like nochange fees, just to name a few.STAY ALERT: Beware of third-party hotel companies that reach out to prospective attendees withfalse advertising messages. To be safe, be sure to use the attendISPA.com hotel reservation link.

LISTEN TO THISDon’t know what to expect at this year’sISPA Conference & Expo? Let the veter-ans guide you through an on-demandpre-Conference webinar. Available atattendISPA.com in September, thedownloadable resource will provide youa sneak peek on how to explore the ISPAConference.

PLAN FOR THISMaximize your time at the Expo by pre-planning your budget before you head to

Vegas. Tap your team’s assistance tohelp guide you through the process andsift through your current retail offeringsin order to determine which categoriesin your retail area need an update.Planning your category needs andbudget in advance also gives you anopportunity to evaluate current vendor’sperformance and level of support to yourspa, allowing you to make an informedbusiness decision while at the ISPAConference & Expo.

SCHEDULE THISBe an early bird and book appointmentswith potential business partners. At theISPA Conference & Expo, time is a pre-

cious commodity, so gain a competitiveadvantage by setting up meetings inadvance. Plus, don’t forget to book yourRelaxation Area appointments atattendISPA.com so you can have your fullschedule set before you even leave home.Things can get chaotic on-site, so it’salways a good idea to get your time fortreatments reserved!

CREATE THISAwaken the Martha Stewart in you andget crafty with a “Contact Me” docu-ment. Include photos of individuals youneed to connect with at ISPAConference to help you put a face to thename, stay organized and maximize

your networking time with potentialclients. Don’t just include the basicinformation, do some research to get abetter idea of how to make a more per-sonal connection. One smart tip:Leverage the power of LinkedIn!

BROWSE THISIdentify in advance booths you plan tostop by on the Expo floor. Go toattendISPA.com/exhibitors to search thisyear’s exhibitors, preview the Expo floorand set up a personalized agendathrough “My ISPA Planner.” A new offer-ing this year, the online planner allowsyou to conveniently save details of






exhibitors you plan to visit, schedule anappointment and easily connect withpotential resource partners online.

PACK THISMake sure to create a packing list so youwon’t forget the essentials, includingbusiness cards to pass around at everynetworking opportunity, media kits toshare with journalists and an eveningoutfit so you can show up at the ISPAFarewell Party in style.

PREVIEW THISGet familiar with the 2015 ISPAConference & Expo agenda available onattendISPA.com/attend so you can pre-plan the sessions and events you want to

attend. Aside from industry veterans andexpert speakers at this year’s ProfessionalDevelopment Sessions, this year’s ISPAConference & Expo also features keynotespeakers Zuckerberg Media Founder &CEO Randi Zuckerberg, 2014 ParalympicBronze Medalist Amy Purdy andcharity:water Founder Scott Harrison.Health expert Dr. Pamela Peeke, ChefRevolutionist and 2015 ISPA Alex SzekelyHumanitarian Award recipient AliceWaters, and sociologist and authorBertice Berry will also be gracing thisyear’s General Sessions. Plus, the ISPAcommunity will honor ISPA DedicatedContributor Award Recipient SharilynAbbajay and ISPA Visionary AwardRecipient Boldijarre Koronczay.

DONATE TO THISHit two birds with one stone by donatingto the ISPA Foundation Live & SilentAuctions. You will not only raise aware-ness for your brand by having yourdonated item on display in the AuctionArea, but also get to support a goodcause. Proceeds from the ISPA FoundationLive & Silent Auctions help to support itseducational and research initiatives.

ASK FOR THISWhen reaching out to a prospectiveresource partner, inquire in advance ofany “Show Special Rates” offered at theISPA Expo. Exhibitors generally provideISPA Conference & Expo attendees with

(CONTINUED FROM PAGE 36)




great value through on-site-only whole-sale discounts and special rates.

INVEST IN THISThe ISPA Conference & Expo is no placeto break in a new pair of shoes. Invest ina good pair of walking shoes that are sen-sible enough to make the long Conferencedays of walking manageable and givethem a test run a few days in advance.

DOWNLOAD THISDownload handy apps that can help youfind places, save time and make your LasVegas stay hassle-free. HipMunk: Lets you do comparison-shopping for airlines.

AroundMe: Lets you find the nearestcoffee shop, ATM, hospital, bank or gas station.Waze: Helps you navigate new placesand informs you of real-time traffic.OpenTable: Lets you make restaurantreservations on the fly, plus user reviewsand ratings help separate the good fromthe “blah.”Skype or Viber: Receive and make callsfree or at a reasonable rate, wherever youare. Perfect when needing to do collabo-rative international calls while at ISPAConference!Sleep Cycle: Tracks your sleep patternsand wakes you up gently at the shallow-est point of your sleep cycle.

HootSuite: Access all your social mediaapps in one place.Yogaspot: Allows you to do yoga in thecomfort of your hotel room throughinstructional videos.

BRING THISBring an open mind and an adventurousspirit. The best way to explore the 2015ISPA Conference & Expo is to have a wel-coming mindset to discover new ideas,fresh products and solutions, learn newbusiness skills and build life-long friend-ships. So plan today and exploretomorrow—we can’t wait to see you atthe 2015 ISPA Conference & Expo inOctober! n

(CONTINUED FROM PAGE 38)

ROADTRIP?


CAN WE

Register for Conference at attendISPA.com.

Here are things to do as you plan to attend the ISPA Conference & Expo.

SUNDAY SPOTS

Coming in early on Sunday, Oct. 18? Start your ISPA Conference & Expo adventure with three must-see road trip stopovers.

Certified Spa Supervisor (CSS) Planning to take the CertifiedSpa Supervisor (CSS) Exam at Conference? Stop over at the CSSStudy Group before the big exam. The CSS Exam is part of a volun-tary certification program for spa supervisors and managers whohave completed the necessary pre-requisite of the Supervisory SkillBuilders workbooks. To learn more, email [email protected]. CSS STUDY GROUP n 1-2 pm (Sunday, Oct. 18)

CSS EXAM n 2-4 pm (Sunday, Oct. 18)

Connect & Explore – A First-timer’s Intro to ISPA Need aquick road map on how to best experience the ISPA Conference &Expo? Let ISPA Conference veterans and your spa industry peersguide you in this introductory session that also offers great network-ing opportunities.3-4 pm (Sunday, Oct. 18)

Ruth Stricker’s Wise Voices Before you head out full speed, packup all of Dr. Gladys McGarey’s inspiring words of wisdom.Internationally recognized as the “Mother of Holistic Medicine,” Dr.McGarey is the founder of The Foundation of Living Medicine. For apreview of this remarkable woman’s life mission, read “Ask theExpert” on page 50.4:30-6 pm (Sunday, Oct. 18)

THE 2015 ISPA CONFERENCE & EXPO

TAKEYOU ON A

START


NEXT TEN MILESThe best road trips are those that combinelearning with leisure. How about an educationaltour with sessions that provide you with expertinsights and help you take your business to the next level?

Professional Development Sessions Make the ProfessionalDevelopment Sessions (PDS) your first educational stop. The PDSoffer actionable takeaways, practical how-tos and high-levelinsights to help you explore new business opportunities orelevate your professional brand. Sessions are concurrent andslated at various times during the three-day event, which meansyou’ll have every opportunity to customize your educationalexperience according to your most pressing business needs.

8–9 am n (Monday, Oct. 19)

8–9 am and 2:30–4 pm n (Tuesday, Oct. 20)

8–9 am and 3–5:30 pm n (Wednesday, Oct. 21)

General Sessions In this road trip, all roads lead to theGeneral Sessions. A must-see at every ISPA Conference,this year’s General Sessions feature high-profile keynotespeakers such as Founder and CEO of Zuckerberg MediaRandi Zuckerberg, 2014 Snowboarding ParalympicMedalist Amy Purdy and charity:water Founder and CEOScott Harrison. Also gracing this year’s General Sessionsstage are revolutionary chef and 2015 ISPA Alex SzekelyHumanitarian Award Recipient Alice Waters, and healthexpert and author Dr. Pamela Peeke. The ISPA commu-nity will also recognize this year’s ISPA DedicatedContributor Award recipient Sharilyn Abbajay and ISPAVisionary Award recipient Boldijarre Koronczay.

9:30–11 am n (Monday to Wednesday, Oct. 19–Oct. 21)

For the mostupdated PDS info, visitattendISPA.com.

ProfessionalDevelopmentSessions

GeneralSessions

ISPA Dedicated Contributor Award recipient Sharilyn Abbajay.

ISPA Visionary Award recipient Boldijarre Koronczay.


SHARETHEROAD:NETWORKING

Expo Lunch Meals are better when shared. Enjoy the dailycomplimentary lunch on the Expo floor and exchangefriendly conversations with colleagues, mentors and futurebusiness partners over a healthy serving of lunch.

NOON–1:30 pm n (Monday to Wednesday, Oct. 19–Oct. 21)

ISPA Foundation Live & Silent Auctions Switch gearsfrom business to networking for a cause. Stop by the ISPAFoundation Live & Silent Auctions to not only bid on greatescapes, products and one-of-a-kind collectibles generouslydonated by the ISPA community, but also share high-spiritedmoments with spa industry peers. Bid or donate generously,all proceeds will help support the ISPA Foundation’s educational and research initiatives. To donate, [email protected].

ISPA Foundation Silent Auction On-Site Bidding n 11:15 am–6 pm

(Monday to Tuesday, Oct. 19-20)

ISPA Foundation Live Auction n 4:30-6 pm n (Tuesday, Oct. 20)

NETWORKING

ISPA FOUNDATION LIVE & SILENT AUCTIONS

EXPO LUNCH

TO DONATE TO THEISPA

FOUNDATIONAUCTIONS, EMAIL

[email protected]


NEXTEXIT:

PRODUCTSANDTREATMENTS

Take the next exit toexplore the latestproducts and treat-ment trends.

ISPA Expo Take in the great scenery of innovativeproducts showcased in every booth and make sure toset up appointments in advance to connect with thisyear’s exhibitors. Every year, the Expo features anestimated 60 new product launches. Be sure to fullyexplore the Expo floor to discover new product linesthat offer the best retail potential for your spa.

ISPA Expo Reception n 4-6 pm (Monday, Oct. 19)

Expo Hours n 11:15 am–6 pm (Monday to

Tuesday, Oct. 19-20)

11:15 am-3 pm (Wednesday, Oct. 21)

PRODUCTSANDTREATMENTS

Relaxation Area Slow down, you’re enteringthe slow zone. Your mini spa sanctuary through-out this road trip, the Relaxation Area offers aquiet space to experience relaxing spa treat-ments and connect with potential businesspartners. Some sponsors require appointments.Visit attendISPA.com to see who among thesponsors are offering advance appointments.

North Convention Center n Appointment Times Vary

n (Monday to Wednesday, Oct. 19-21)

ISPA EXPO

RELAXATIONAREA


DETOUR:LOST?

ISPA Resource Center Can’t find your wayaround? Make a pit stop at the ISPA ResourceCenter where you can pick up resources like theISPA Conference & Expo map and brochure, ISPAFoundation Auctions catalog and connect withISPA staff on any other information you may need.While there, make sure to also purchase valuableISPA research and resources, including theProfessional Development Session AudioRecordings, offered at special Conference rates.

11:15–6 pm n (Monday to Tuesday, Oct. 19-Oct. 20)

11:15–3 pm n (Wednesday, Oct. 21)

ISPA RESOURCE CENTER

ISPA ComputerCenters Need access toyour email or print outPDS handouts? Do all ofthese at the ISPAComputer Centerslocated in the educationalsession hallway and atthe ISPA ResourceCenter.

ISPACOMPUTERCENTERS

FULLSPEEDAHEAD:PARTYZONE

Get Your Groove On! You just entered the partyzone! Join industry friends and colleagues andexplore new friendships over hors d’oeuvres and cocktails at the Farewell Party at LIGHT Nightclub. All full Conference registrations include one Farewell Party ticket. Be sure to purchase any additional tickets (US$125) in advance for guests and show staff.

LIGHT Nightclub n 7:30 pm n (Wednesday, Oct. 21)

END!SEE YOU NEXT YEAR!


GLADYS McGAREY

PULSE: At what point in your medical practice did youfirst embrace the concept of holistic medicine?McGarey: It was probably in the mid-70s. One night whileworking in the hospital with a woman who was having herbaby, a friend of mine, a physician, said to me, “You know, theproblem with medicine is that the fun has all gone out of med-icine.” And when I heard that, I pondered about that for a longtime because I knew what he was talking about. He wastalking about why we went into medicine. People I know whoare doctors went in because they wanted to help people andthat’s what they had to do, and all along something had beenmissing. I realized that what was really missing was that ourfocus was on killing and on getting rid of diseases, not helpingthe living person, and in the process of doing that, the personwas lost. I then began thinking we had to come up with some-thing and look at what we have by way of living medicine. Imoved into that concept, along with holistic medicine.

P: What does the philosophy of living medicine entail?M: Within our own being is the ability to heal. A surgeon can doa beautiful job of patching up a situation or even removing some-thing, but they don’t do the healing. The person himself does thehealing. It’s not the disease that’s central to this—we think it is,but we have to identify a disease and then work with it. No twopeople have the same disease the same way. If you are focusingon disease—and all the medicine we are taught is focusing onthe disease—the problem with that whole focus is that thedisease is not the issue.

ASK THE EXPERT

P: You said we can heal a disease but not cure a person.How can those in the business of wellness, like spa profes-sionals, help support a patient’s own healing?M: Spas do this beautifully because you treat people, you don’ttreat diseases. We in the medical field think that we have to treatdiseases. Even support groups support diseases instead of theperson—we have cancer support groups and epilepsy supportgroups. Where’s the person in that? The work that spas do isessential to reclaiming the whole process of healing that peoplecan do—which they have to do for themselves, or it’s not done.

P: You wrote several books, the latest of which is TheWorld Needs Old Ladies. Can you share with us at leastthree insights readers can get from your latest book?M: I’m tired of older ladies thinking of themselves as obsolete.We’ve had experiences and we know stuff that nobody elseknows. If we don’t share that with people nobody else is going toknow it. For whatever we’re doing, we’ve experienced things andwe’re still relevant in this world. I think it’s important for us toreclaim and not allow ourselves to just shift into the background.I’m calling it “aging into health.” People are so afraid of gettingold that they’re trying to reclaim their youth, and in the processof trying to reclaim their youth they forget to enjoy what it is asthey’re growing older. I’m having a blast. I love being this age.Why should we be shoved in the background? Women need tore-look at who they are and go to a spa and do some of the thingsthat keep them not young, but healthy. Keep them aging intohealth.

Born and raised in India to medical missionaries, Gladys

McGarey knew at two years old that she was a doctor.

“And it wasn’t that I was going to become a doctor, I

was one,” she says. Now a family physician, McGarey also co-

founded the American Holistic Medical Association once she

realized that medicine focused too much on death and not

enough on life. This thought brought her even beyond “holis-

tic” and sparked the concept of “living medicine,” the idea that

within our own bodies lies the power to heal.



P: What do you see as the biggest challenges advocates ofholistic medicine face in the effort to create a paradigmshift in how we view health and disease?M: I think the biggest challenge that we have is having peopleunderstand that they are the ones that do the healing withinthemselves. It is not somebody outside themselves. It’s notmedicines that heal us, it’s not somebody outside of our-selves, it’s our own life force. We have to havesomething to live for. If you don’t have something tolive for, you can’t put any effort into living for it. Youdon’t even realize that you are living. Even pain—pain isnot our enemy. I’m not opposed to getting rid of the pain ifyou can, but if that’s the primary focus, and not finding outwhat that pain’s really about and what you’re really living with,then there’s something wrong with our attitude. Our attitudeneeds to come back to the person, come back to the healingthat’s going on within each patient, and the therapeutic modal-ities that we use need to be the ones that enhance that, not theones that try to get rid of the process.

P: How can the spa industry help bridge the gap betweenconventional and holistic medicine? M: Exactly what the spa industry is doing. You’re giving peoplean opportunity to do something for themselves. Reclaiminghealth – not reclaiming youth. There’s a difference.

P: What’s on top of your bucket list?M: I’ve established a Foundation for Living Medicine and we’rein the process of creating a Center for Living Medicine, whichwill include a birthing center. That’s very important for me to

do before I die. n

LIFE: “You have to be alive. Life itself is the great healer—if you’re not alive, nothing else counts.”

LOVE: “If love doesn’t enter into the healing process, itdoesn’t really heal. You can cure a disease and not really heala person. And you can heal a person and not cure a disease.”

LAUGHTER: “You got to put some juice in it. If there isn’tsomething to laugh about or something to enjoy in life, itbecomes very dry.”

LABOR: “You have to work at it.”

LISTENING: “We have to listen to the world around us, wehave to listen to what other people are saying, but we alsohave to listen to what I’m calling ‘the physician within us.’Within our own being is the ability to heal.”

According toGladys McGarey,the Foundation

for Living Medicineconsists of five “L’s”—living up to each ofthem paves the way toa healthy, holistic andlife-centric approach towellness and healing.

RUTHSTRICKER'SWISEVOICESSPEAKEROCT. 18

GLADYS McGAREY CONTINUED FROM PAGE 50ASK THE EXPERT


WILLIAM MANGOLDVP USA Hospitality Division, Majestic International

Montreal, Canada

SUCCESS STORIESInspiring Tales of Startups, Growth and Overcoming HardshipsBY CHRISTINA BUSWELL

Years as an ISPA member: 10 years

First learned about ISPA: “I was working with Jeff Kohlat Princess Cruise Lines when he was still working there. Hewas the person who introduced me to ISPA,” Mangold says.

Favorite ISPA Resource: “The annual ISPA Conference &Expo. It’s the best way to network with all of my existingcustomers and reach out to prospects,” he says.

M ajestic International’s long history began in 1924when Sam Cowan—a poor immigrant from war-torn Romania—founded and pioneered men’s ties

and mufflers (scarves) in Montreal, Canada. In the 1950s, thecompany expanded its expertise to include sleepwear. Today,the privately owned company has grown to include a range ofproduct lines, such as loungewear, swimwear and sportswear.“In three generations, my father, husband and son have allworked to show that Sam Cowan’s original philosophy, whichinvolves honesty, integrity and quality products, remain thebackbone and success of our company,” says owner EstherLandsman.

BeginningsAt first, Majestic International had its sights on sellingCanadian-made terry robes in high-end department stores inCanada, but by the late 1980s, the company had taken on amore aggressive growth initiative.

“Over the past 15 years, Majestic International has movedinto the hospitality market and now has two clear divisions.The Hospitality Division caters to hotels, spas, resorts andcruise ships. The Retail Division caters to department stores,regional chains, specialty boutiques and mass merchants,” saysWilliam Mangold, vice president USA hospitality division.

When the company eventually needed a bigger office spaceto match its growth, Landsman’s son, Sam, named after hisgrandfather, stepped in to oversee the design and constructionof a new 150,000-square-foot, state-of-the-art building whichnow houses Majestic International.

Through Sam’s business acumen, he saw the U.S. marketpotential and introduced the Majestic International brand inthe market in the early 1990s. This proved to be a smart busi-ness move as the brand is now carried in some of the world’smost prestigious hotel groups and properties, including thePreferred Hotel Group, Historic Hotels of America, Avendra,Fairmont Hotels Worldwide, St. Regis, Princess Cruise Lines,and many others. Landsman adds that upscale retail companies

like Nordstrom, Dillard’s, Bloomingdale’s, Saks and an addi-tional 150 menswear stores across the U.S. are MajesticInternational customers.

“Over the years, the company became more and more inter-national in scope. Although the focus is clearly on the NorthAmerican market, we currently sell to more than 20 other coun-tries on a regular basis,” says Mangold.

Keys to SuccessAccording to Mangold, the key to the company’s enduringsuccess is its people. “Our people are our biggest asset. Ourteam members pride themselves on a job well done and in pro-viding the highest level of customer service possible. That iswhy we say: ‘At Majestic, customer service is not just a depart-ment, it is an attitude,’” he says.

Another clear advantage of the company is that it runs bothHospitality and Retail Divisions. In its Retail Division, thecompany carries a sleepwear and loungewear line that includesboth “always in-stock” items as well as two fashion lines eachyear. In the Hospitality Division, the company carries a compre-hensive line of bathrobes and slippers. Oftentimes, there is acrossover between the divisions, where Hospitality customersorder Retail items and vise-versa. “We will continue to aggres-sively leverage our financially strong balance sheet in order tocontinue to grow both of our divisions, with an emphasis onthe Hospitality Division, as we see the most room for growth inthis area,” he says.

Ultimately, Majestic International plans to remain true to itscore ideals. “The business has changed and the way we do busi-ness has changed, but our founding ideals have not: Qualityproducts and quality service are what we believe in,” he says. n


ALife!

The life of a spa professional is a continuous cycle of dailyresponsibilities that help make the spa world go round. Pulseasks ISPA members to give us a sneak peek into their dailylives to help us understand the roles they play and the difference they make on a daily basis.in the

Taylor Toreno, a junior atFlorida Gulf Coast University,was recently awarded theISPA Foundation’s Mary

Tabacchi Scholarship, which seeks outfuture leaders of the spa industry. Forseven years, the scholarship has givenpassionate students the opportunity toexcel in driving the spa industry forward.

Toreno applied for the scholarshipafter receiving an email from JenniferLicciardi, director of spa at The HyattRegency Coconut Point Resort & Spa.Toreno knew immediately that thiswould be the perfect opportunity. “I amonly able to attend college due to thescholarships and grants that I receive.This scholarship would not only help me

continue my education but it wouldprovide me with a mentor. I am the firstin my family to go to college and I knowthat having a mentor would provide mewith a path to success,” Toreno says.

She explained how her biggest challenge was deciding if she would be a good candidate for the scholarship,given the fact that this is an internationalscholarship and that there would be alarge pool of competing students. “I hadto realize that my greatest competition ismyself and not to let the fact that otherqualified students should prevent mefrom giving it my best shot,” says Toreno.

Once she heard the news that shewas given the opportunity to interviewfor the scholarship, Toreno was “over-whelmed with excitement.” Having neverconducted a Skype interview before, shetook the time to research and properlyprepare for the occasion. She began byresearching online and reading advice onhow to perform at her best. She madesure that she was in appropriate and professional attire, had good lighting, andhad an acceptable background for theinterview. She also researched moreabout ISPA and learned about the globalimpact it has had.

Toreno feels fortunate to have gath-ered up the courage to apply for such aprestigious scholarship. “Preparing forthe future in any industry requires the

upcoming generations to learnfrom its successors,” she says.“By offering this scholarship,ISPA is allowing the future generations to learn from currentspa industry leaders and to continue their education.”

Between juggling school workthat will earn her a degree inResort & HospitalityManagement and various

extracurricular activities, includingValerie’s House, Dress for Success ofSWFL, Club Managers Association ofAmerica, and Blessings in a Backpack,Toreno keeps very busy.

Here’s what her day looked like whenshe learned that she was a MaryTabacchi Scholarship winner:

TAYLOR TORENOFlorida Gulf Coast University

Fort Myers, Florida

Day BY CHRISTINA BUSWELL

H 8 am My day started just like anyother day. I woke up, got dressed, andwent to breakfast with my grandmother. H 10 am I walked my dog and gotready to work out. H 2 pm I checked my email andreceived the best news imaginable. I was one of the lucky winners of theISPA Foundation Mary TabacchiScholarship.H 4 pm I was still in shock but beyondhonored. I was already filling out thequestionnaire for Pulse magazine andlooking at past information about ISPAConference & Expo.

“I am so honored that I was chosen as one of the recipients of the ISPAFoundation Mary Tabacchi Scholarship.Being selected will afford me the oppor-tunity to continue my education, attendthe 2015 ISPA Conference & Expo, andwill provide me with a mentor. Being afirst generation student, I am beyondthankful that I have people who believein me, and I will not let them down,”Toreno says. n


At the 2014 ISPA Foundation Live Auction, “A Weekend Trip to Mexico Volunteering

with the Flying Doctors” started abidding war between ISPA ChairmanMichael Tompkins and GwennShimizu. In the end both won—Tompkins had the highest bid but

in an act of exceptional generosity gavethe prize to Shimizu, regional director atSego Lily Mind Body Spa – Layton. I caughtup with her to find out more about the trip.

ONE-ON-ONE

DONATE TODAY The ISPA Foundation Live & Silent Auctions are rapidly approachingand donations are pouring in. From the best spa products, to books from our speakers, to trips all overthe world, we’ve got it all! And even better, all of the proceeds from the Auctions go toward providingthe spa industry with educational resources and research to grow your business. Who wouldn’t wantto donate? Make sure to donate by August 14 to be considered for this year’s Live Auction.

Jeff Kohl: Tell me about your weekend trip to Mexico volunteering with the Flying Doctors.

Shimizu: One of my very favorite vendors, Paul Heslop with Salt of the Earth, asked me to support hisdeveloping auctioneer skills and do a little bidding at the ISPA Foundation LiveAuction. He assured me that he would get someone to outbid me. So I lost the bidfor the trip. Fast forward a couple of days and sure enough, Michael Tompkins, thewinner, was sitting right next to me as I was boarding the plane home. We’d nevermet but I razzed him about outbidding me. He offered to gift me the trip and asked,“Do you have a business card with you?” He won and gave me the trip!

Kohl: Why were you interested in this Auction item?

Shimizu: There weren’t a whole lot of details about the trip at the auction but Iheard a few key words that made me like it over the other items: Volunteer,medical, private plane and Mexico.

Kohl: How was your trip? What was your favorite memory or experience from it?

Shimizu: It was amazing. What a wonderful organization LIGA International is. It’s a group of pilots andmedical providers who get matched up and go one weekend a month to provide medical care in a smalltown in Mexico. Now, I have very little experience in the medical field other than a quirky interest that hasled me to doing things like becoming an EMT (emergency medical technician). So there I was, “no hablaespañol” and no medical experience, in an operating room in Mexico! I picked as many people’s brains asI could and every single one of them was fantastic to push me a little outside what I might have beencomfortable doing, but be right there as a back-up if needed. It’s so hard to pick just one experience thatwas the best. Even with a language barrier there was such a sense of gratitude that emanated throughappreciative tears and smiles as I prepped patients for discharge. It’s hard to express how much you canget back out of just one day and how many people you can meet that you just feel like you’ve known, andwill know, for a very long time.

Kohl: What is your favorite thing about being part of the ISPA community?

Shimizu: The sanity it provides knowing you’re not the only one facing similar trials and also being ableto network with people who are full of endless knowledge that they are willing to share. n

ISPA FOUNDATION

OFFICERS

CHAIRMAN Jeff KohlSpa & Club Ideations

VICE CHAIRMAN Frank PitsikalisResortSuite

DIRECTORSElla StimpsonISPA Vice ChairmanThe Spa at Sea Island

Michael TompkinsISPA ChairmanHilton Head Health

Lynne McNees ISPA President

MEDICAL ADVISORBrent Bauer, M.D.Mayo Clinic

HONORARY BOARD MEMBERSRuth StrickerThe Marsh, A Center for Balance and Fitness

Deborah SzekelyWELLNESS WARRIOR

The ISPA Foundation wishes to thank the following supporters for their generous contributions:

LUMINARY

Ruth Stricker

BENEFACTOR

Dr. Howard Murad

PATRON

Massage Envy Franchising, LLC

Red Door Spas

FOUNDATION

ISPA FOUNDATIONBOARD OFDIRECTORS

2015


AgaveSpa Skincare

almbijoux

Amy Purdy

ANATOMIE

Athena Cosmetics

BABOR

Caviar of Switzerland

Cinq Mondes USA

colorescience

The Comphy Co.

Continuum Footspas

DOSSAGE

Elemental Herbology

Elemis

Éminence Organic Skin Care

FarmHouse Fresh

Feeling Smitten

Fiberluxe Lashes Fiber Mascara

Freshends, Inc.

G.M. Collin Skin Care Inc.

Green Spas and Salons

Inis the Energy of the Sea -Fragrances of Ireland

Kneipp

Knesko Skin

Luxury Therapeutics Inc.

Luzern Laboratories

Mala and Mantra

Matlali Hotel

Matrix Fitness

Michael Tompkins & John W. Hall III

Ojai Valley Inn & Spa

Osmosis Skincare

Pevonia Botanica Skincare

Primal Elements

Red Mountain Resort

RevitaLash

Sedona Resorts

SERENE HOUSE

Serina And Company, LLC

Silk Therapeutics, Inc.

Somme Institute

SpeakInc.

St. Regis Aspen

Stephanie Johnson

Supracor

Susan Dubow Designs

The Club at Las Campañas

The Industry Source at tng worldwide

The Lodge at Woodloch

U & Improved Heart-BasedLeadership Development

AS OF JUNE 16, 2015

The ISPA Foundation extends a huge thank-you to the Auctions sponsors COOLA Suncare

and Matrix Fitness as well as the generous donors listed below. Want to join the list?

Visit attendISPA.com to donate today.

ISPA Foundation Live & Silent Auction Donors


CONFERENCE & EXPO

Consumer ResearchReleased

ISPA NEWS

Ramping Up ISPA’s BlogThe blog content on ISPA’s website is getting

ramped up and we want your input. Industry

and member news, regulatory changes, arts,

marketing ideas and trends, whatever the spa

subject, we want to get it covered. Feel like

getting your creative juices flowing? If you

have a topic you want to write about, email

ispa@ispastaff. Member contributions are

encouraged and welcomed.

This year, ISPA’s Consumer Snapshot

Initiative went global.

Through ISPA’s research partner,

PricewaterhouseCoopers, Volume

VI provides important data on the

spa industry from the perspective

of consumers in Australia,

Canada, the U.K and the U.S. Why

do consumers go to spas? Why

don’t they? All of these answers

and much more were revealed.

ISPA members can visit

experienceispa.com to access a complimentary copy

of the full report.

NEW!


AUGUST 2015

August is...l National Golf Month (U.S.)

l Family Fun Month

l National Parks Month (U.S.)

l Foot Health Month

2312

1421142831

International Friendship Day

August Monthly ISPAFoundation Auction open forbidding

International Youth Day

2015 East Coast ISPA MediaEvent

Deadline to be considered forthe 2015 ISPA Foundation LiveAuction

August ISPA Snapshot Survey opens

Women’s Equality Day (U.S.)

August Snapshot Survey participation deadline

Last day to bid on the ISPAFoundation August MonthlyAuction item

Last day to save US$100 on2015 ISPA Conference & Expo registration rates

NATIONAL PARKS MONTH (U.S.)T

he monthly ISPA Snapshot Surveys give ISPA members the

opportunity to participate in useable and relevant industry

research. In May, members were asked about their retail

sales—how important the sale of retail products is to overall

revenue, what they sell and how they sell it.

All spas that responded to the survey sell retail products, although sales are

more important to some spas than to others. On average, most spas generate

10 to 15 percent of total annual revenue from the sale of retail products, but

there was wide variance within the results. Despite their importance to total

revenue, most spas are not planning on a dramatic increase in the amount of

retail products they sell. A significant majority, 59 percent, are only planning on

introducing one to three new products over the next 12 months.

While most spas are not planning on an aggressive expansion of their retail

product variety, the majority do plan promotions and staff incentives to make

the most out of their product mix. Almost two-thirds of spas hold product pro-

motions at least once every two months, with 35 percent engaging in new

promotions every two weeks. More than half of all spas are setting regular

retail sales goals while 79 percent incentivize staff to upsell retail products.

To receive next month’s survey results, be sure to check your inbox for the September survey link to participate.

Cooper Spa June Jacobs

Langham Chicago The Body Spectrum


PRODUCT SPOTLIGHT

1. Collection of Color: jane iredale - THE SKINCARE MAKEUP’s PlayOn

Lip Color comes in seven irresistible shades that complement anywardrobe or mood for the season. 1.800.762.1132 | JANEIREDALE.COM

2. Think Pink: Elemis Pro-Radiance Illuminating Flash Balm pink

edition is a hybrid moisturizer that brings powerful vitamins to the skinto protect, hydrate and glow. Each sale supports Elemis' commitment todonate to Breast Cancer Care. 1.805.798.5084 | ELEMIS.COM

3. Sleep Away Your Wrinkles: Dermalogica® introduces newOvernight Retinol Repair, which utilizes the most powerful ingredients recommended by medical professionals to radically treat the signs of aging. Overnight Retinol Repair accelerates skin renewal, reversesthe signs of photo-aging, improves skin tone, and increases skin firmness. 1.310.900.4000 | DERMALOGICA.COM

4. Protect Your Skin: Prepare for the approaching dog days theright way, with scrubs from Jan Marini Skin Research Bioglycolic

Resurfacing Body Scrub, emerginC’s scientific organics line ginger-lime

sugar scrub, and Karin Herzog Mild Scrub that will leave your skin feelingradiant and ready to ditch the extra layer. 1.800.347.2223 | JANMARINI.COM

1.800.257.9597 | EMERGINC.COM • 1.212.601.9342 | KARINHERZOG.COM

5. Let’s Get FIT: The FIT® Bodywrap system consists of infrared thermowraps that provide maximum weight loss, pain relief and othertherapeutic results to thousands of customers through installations inspas, tanning salons and medical practices. 1.888.5FITNOW | FITBODYWRAP.COM

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Like a true community, let's make meaningful connections. Aimed at

helping ISPA members discover each other, share one another's passions

and inspirations, and hopefully kick-start warm introductions among

peers, this section called Social Connections is all about building bridges.

Share your passion with Pulse and see yourself featured in this section.CONNECTIONS

SOCIAL

1. Fitness routine: Yoga and water

aerobics when I’m at home.

2. Most used apps: Facebook, Uber and

FlightView

3. Book currently reading: Before

Happiness: The 5 Hidden Keys to Achieving

Success, Spreading Happiness, and

Sustaining Positive Change by Shawn Achor

4. Next up on my must-go list: A round

of golf in Hawaii with my son, Colton

Charity/cause that I support: American

Diabetes Association and Massage Therapy

Foundation

Most important business lesson

I learned: Don’t be afraid to fail.

My idea of a great leader: They possess

a positive attitude that is contagious to the

rest of the team. They lead with honesty

and integrity, and are not afraid to roll up

their sleeves to get the job done.

Inspirational quote that inspires me

daily: Mother Theresa’s words, “Some

people come in our lives as blessings, and

others as lessons.”

5. I’m always searching for the ulti-

mate: Lobster roll

Surprising things few people know

about me: I was born in Wiesbaden, Hesse

in Germany. n

CONNECT!

linkedin.com/pub/lynda-solien-wolfe H bonvital.com H

LYNDA SOLIEN-WOLFE n VICE PRESIDENT, MASSAGE THERAPY AND SPA, BON VITAL n HEARTLAND, WISCONSIN

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3

4

5

2

EDITOR’S NOTE: This includes new members from June 4, 2015 – July 7, 2015. You can access the

online membership directory on experienceispa.com.

ISPA WELCOMESNEW MEMBERS

TO THE ISPA COMMUNITY

RESOURCE PARTNER

Lewis Communications

Dazzle Dry Nail Lacquer

binka

Triumph and Disaster Ltd

MaeMae Jewelry

PhotoMedex

SPA UNDER CONSTRUCTION

Spa la Vie

The Spa at The Watergate Hotel

Butter

Santé Aesthetics & Wellness

STUDENT

Caelynn Christoff

Suzette DeCastro

Taylor Toreno

Anne-Liise Verpson

SPA

PHG at Bacara Resort & Spa

SpaTerre at Kona Kai Resort

Balboa Bay Club and Resort

Estancia La Jolla

Explore Spa-Le Meridien Istanbul Etiler

Spa Terra-The Meritage Resort

Waterstone Spa

LVX Nail Lacquer

Crystal Golf Resort

The Hermitage Club

Bergamot Massage Therapy and Bodywork

European Wax Center

Spot Spa

Pure Eco Spa & Boutique

Sole’renity Spa LLC

EDUCATOR

Enrique Sanz


Platinum Sponsor


CONFERENCE & EXPO

What makes your brand stand out?

Elemis is the leading luxury British skin care and spa brand, delivering pioneering,clinically trialed therapies and products for face and body. Elemis won CEW UK’smost coveted award of “Best British Brand 2010/2014.” Elemis is where the scienceof nature meets the science of skin. A treatment-led brand, Elemis uses a combi-nation of rigorous clinical trials and feedback from therapists to perfect powerfullyaromatic formulas. The masterful hands of Elemis therapists now touch over 6.5million clients a year. Our commitment to excellence remains as resolute as the dayit was born. The experience is exceptional, the results are real.

What exciting new product or service are you showcasing this year?

A global exclusive, Elemis will be showcasing the new brand packaging for Anti-Aging, Skin Care and Men’s at the 2015 ISPA Conference & Expo. Elemis willdemonstrate the brand’s strong holiday offering, which will drive amazing retailsales. In addition, Elemis will be launching and demonstrating the eight NEWBIOTEC technology facials with a single machine that delivers real results. Clientswill also get a sneak peek into the brand’s new treatment and product launches for2016. It promises to be an exciting year for ELEMIS, voted twice ‘Best British Brand’by CEW UK with a big focus on Elemis USA.

Can you share one important tip to help attendees prepare for and

explore the 2015 ISPA Conference & Expo?

Pre-plan who you want to meet and what you want to experience. This businessis all about people—meet the personnel that you will be dealing with and makesure you leave with a long term business proposition that will help build your busi-ness for the future.

How does your company help spa clients explore your brand and

product/service offerings to ensure they get the most out of their

investment?

We start with a vision and we make it happen. We love to learn, to share, toevolve, never standing still. Celebrating 25 years of excellence, Elemis is support-ing a new USA campaign for strong growth with a dynamic new managementteam. It is an exciting time.

ELEMISISPA Expo Reception, Room Drop

BOOTH NUMBER: 201ELEMIS.COM • 1.305.702.2994

Sean Harrington

President


Platinum Sponsor


CONFERENCE & EXPO


HydroPeptide’s clean science approach replaces harsh and less effective ingredientswith peptides, or protein fragments that are recognized by the skin as nourishmentand proven to deliver superior anti-aging results. HydroPeptide’s clean scienceapproach to skin care also incorporates a probiotic peptide preservative thatreplaces potentially irritating alternatives. This peptide preservative works to helpkeep skin clear in addition to keeping the formulas stable. The fragrance-freeformula has replaced synthetic fragrances with nontoxic water-based extracts fromcucumber, mandarin ginger lily and green tea.


Already famous for a results-driven, clean science approach to anti-aging skin care,HydroPeptide will proudly unveil the new Body Therapeutics collection. Devoteesof the line can now put their best face and body forward with the arrival of thisinnovative and luxurious line of skin transforming body products shown to createfirmer, more radiant and younger looking skin from head to toe. The collection’sproprietary peptide-based ingredient technology addresses a range of body imper-fections that include stretch marks and scars, body blemishes and arm bumps,cellulite, unsightly veins and bruises, slackened skin, swelling and discomfort, anduneven skin tone.



Identify your goals ahead of time and then create a plan to accomplish them.Whether you are looking for a new line, looking to be inspired or just looking toget away you should plan out a schedule. Then you just have to stick to it!



investment?

As a sponsor of the General Sessions each day, we make it a point to gift a productto everyone that attends along with a special promotion on that product. Most ofthe spa managers we work with became familiar with HydroPeptide at the ISPAGeneral Sessions.

HydroPeptideGeneral Sessions

BOOTH NUMBER: 601HYDROPEPTIDE.COM • 1.800.932.9873

Chris Pachuilo

Vice President


Platinum Sponsor


CONFERENCE & EXPO


ManageMySpa caters to the needs of center level operations and provides exten-sive support for the multi-location spa business. Enterprises with multiple locationsare able to operate their organization as a single entity, rather than individual loca-tions. This makes it possible for a business to have integrated membership, and giftcard and loyalty programs that work across multiple locations. Analytics providereal-time aggregated views into the entire network while the corporate office canmaintain control over business processes.


This year we focused on enabling spas to provide an enhanced customer journey.Our technology reflects this in a number of ways, including the ability to go digitalwith intake and treatment forms. This transforms how a guest is supported fromthe moment they book the appointment to leaving the spa. The consulting thera-pist can continue to capture data digitally from the consultation room and thetherapist has access to the guest’s preferences and other data from the treatmentroom. For multi-location spas this means that a guest can visit any location andexpect that highly personalized treatment.



Review the exhibitor list before the show and create your “must hit” list. And,when you’re at the show, be open to exploring additional opportunities - there’s somuch innovation in our industry and this is your chance to see the best.



investment?

I look forward to ISPA every year and am excited to be a sponsor this year. I’m alsopleased to announce that we’ve closed our latest round of financing, which allowsus to push the boundaries on innovative technology that delivers on the needs ofthe enterprise spa business.

ManageMySpaName Badge Holders

BOOTH NUMBER: 911MANAGEMYSPA.COM • 1.877.481.7634

Saritha Katikaneni

VP Marketing


Platinum Sponsor


CONFERENCE & EXPO


Fitness is more than machines, clubs or classes. At Matrix we understand thatfitness is part of a holistic approach to wellness. It influences a vast number oflifestyle decisions, including where to stay when traveling. For many of yourguests, fitness has become an expectation. Matrix can help you turn it into anexperience. Preferred by some of the world’s finest hotels and resorts, Matrix offersa comprehensive portfolio of premier cardio, strength and integrated technologysolutions that enable you to present inspired fitness opportunities to your guestswith minimal effort for you.


The 7xi is our most advanced console that connects guests with stunning enter-tainment, social media favorites, fitness tracking and your own brand-buildingcommunication. It also offers an ingenious method to manage your equipment andexpedite maintenance and service. Using machine-generated communication, ourAsset Management solution harnesses technology and automation to keep yourequipment fully operational.



ISPA is utilizing a program called My ISPA Planner at ISPA 2015. My ISPA Plannerprovides exhibitors the opportunity to share more information with attendees thanever before. I recommend signing up and using My ISPA Planner to make appoint-ments, view the floorplan and connect with people.



investment?

Our product offerings are unique since we provide fitness equipment for spa andresort fitness centers. Matrix offers professional design services, equipment recom-mendations, renderings and other space-planning assistance. Our expert teamsinstall and service equipment on your schedule, and we offer customizationoptions to add distinction to your facility.

Jason Balzer

Lifestyle Market National Accounts

Matrix Fitness Conference Guide with Expo Map, ISPA Foundation Live & Silent Auctions

BOOTH NUMBER: 701MATRIXFITNESS.COM • 1.866.693.4863


Platinum Sponsor


CONFERENCE & EXPO


Personalization is the new luxury and ResortSuite’s uniquely integrated solutionallows for the ultimate guest experience. With detail-rich guest profiles sharedacross all operations (spa, activities, club memberships, retail operations, roomsand dining), personalizing each guest’s experience becomes ingrained into theculture of the spa. ResortSuite continues to make strides in further elevating theguest experience by creating both operations and guest-facing tablet applicationssuch as the SPA Check-In App, allowing guests to fill in questionnaires and signwaivers, and allowing staff to check-in guests and gather details about their historyand itinerary during their stay.


In 2015, ResortSuite will take online booking to new levels with our Resort ActivityPlanner. The SPA (Services Programs Activities) module can be utilized to managemultiple operations at a destination spa or resort including programs, classes,lessons, personal training sessions, as well as spa services and treatments.ResortSuite provides dynamic yield management capabilities in the SPA moduleand is excited to introduce and showcase some advanced functionality this year.ResortSuite OPS (Operations) tablet-based applications also continue to grow, pro-viding further functionality to increase mobility of staff, allowing them to leveragetechnology and serve guests anywhere on property.



Get involved! ISPA is all about the community. You can learn an enormous amountat the ISPA Conference & Expo so put yourself out there and speak with as manypeople as possible. Also, check out the new My ISPA Planner to maximize your timeon the floor.



investment?

ResortSuite believes that our clients are not just customers, they are family. We doour best to continue to go above and beyond for each and every member. We striveto create a personalized culture in spas for each guest through our product, and wefollow suit within our own company.

ResortSuiteRegistration Bags, Supplier Showcase

BOOTH NUMBER: 505

RESORTSUITE.COM • 1.866.4RSUITE

Frank Pitsikalis

Founder & CEO

Personalization Personalization Personalization Personalization is the new luxury. is the new luxury. is the new luxury. is the new luxury.

Make every interaction count.Make every interaction count.Make every interaction count.Make every interaction count.Make every interaction count.Make every interaction count.

Experience...

Attending ISPA? Visit ResortSuite at Booth #505.

PMS | SPA | F&B | CATERING | CLUB | GOLF | SKI | RETAIL | CONCIERGE | WEB | MOBILEIntegrated Hospitality Management Software www.resortsuite.com


Platinum Sponsor


CONFERENCE & EXPO


Our brand is steeped in design and powered by innovative technology: the perfectbalance of our Italian heritage and our attention to detail to respond to the needsof our consumers. When you see a Technogym product, you know it isTechnogym: clean lines, elegant silhouette, without compromising performance.We strive to leverage new technology to deliver the best products, and we look toinsights and analytics to ensure we are always on the cutting edge to help our cus-tomers achieve their wellness goals.


We are showcasing a number of key initiatives this year, but one of the ones weare most proud of is our Technogym app. This revolutionary new app not onlyencourages exercise, it also underlines our commitment to social good andpurpose. For every move, we will donate meals to those in need. As leaders in well-ness, we believe we have a responsibility to not only inspire people to be well, butto also pay this wellness forward.



If you look at trends that spas are initiating, the world is experiencing spas differ-ently: it’s not just about the four walls necessarily. It’s about immersing yourself inthe wellness experience whenever and wherever you go. So for example, it is takingthe restorative feeling you are walking away with after your spa treatment andapplying that to everything else in your day.



investment?

We value our customers above all else, and strive to ensure we offer a full breadthof products that are innovative and respond to their needs. We are continuallyproud and humbled that our customers seek out our equipment when they wanta premium, performance-focused experience.

TechnogymFarewell Party, Energy Breaks

BOOTH NUMBER: 801

TECHNOGYM.COM • 1.800.804.0952

Nerio Alessandri

President and Founder


Gold Sponsors


CONFERENCE & EXPO

What makes your brand stand out? In the world-renowned thermal springs regionof western Germany, pioneering biochemist Dr. Michael Babor was once a dreamer aheadof his time. Dr. Babor believed nature and science held the secret to turning back the clockon skin aging. Nearly six decades later that dream continues. BABOR, the world-leader inluxury professional skin care delivers spa guests an unparalleled, award-winning spa expe-rience that no other brand can.

What exciting new product or service are you showcasing this year? BABOR’slatest innovation, ReVersive, is based on decades of research and Nobel Prize winningtechnology. The ReVersive RE-YOUTH COMPLEX slows down the aging process as itvisibly lifts and firms, smooths fine lines and wrinkles, and restores youthful radiance.After just 30 days of use, 99 percent of women who initially tested ReVersive reported amore youthful appearance. ReVersive Anti-Aging Facial will exceed your guests’ dreamswith its time reverse technology, exclusive massage techniques and instant, visible results.

Can you share one important tip to help attendees prepare for and explore

the 2015 ISPA Conference & Expo? ISPA offers an inspiring opportunity to networkand learn, expose yourself to new brands and new ideas. The spa industry is ever chang-ing. With that in mind, BABOR invites ISPA attendees to awaken their imagination andcreativity so that together we can redefine the spa experience for your guests.

BABORRelaxation Area, Coral B/C

BOOTH NUMBER: 722

BABOR.COM • 1.800.333.4055

colorescienceRelaxation Area, Tropics A

BOOTH NUMBER: 502

COLORESCIENCE.COM • 1.866.426.5673

What makes your brand stand out? colorescience sets the standard for 100 percenthealthy color cosmetics. Breathable, blendable and luxuriously soft, our products featurecustom-refined minerals and nutrient-intensive ingredients. With colorescience, you’lllook and feel beautiful today, tomorrow and beyond. No compromises, now or ever, inprotecting your most precious asset, your skin. Doctor-recommended and makeup-artistrequested, our exclusive makeup is meticulously formulated to include truly protectivesuncare and deeply nourishing skin care in every product.


colorescience is introducing a new power player in the world of protection with Tint DuSoleil™ SPF 50 – UV Protective Foundation. Tint du Soleil is a 3-in-1 lightweight UV foundation that blends suncare, skincare and color into one supercharged product. Theantioxidant and peptide-rich formula works to improve the overall condition of your skinwhile the all physical SPF 50 protects yours skin from future damage. Visit our relaxationroom to experience this exciting innovation.


the 2015 ISPA Conference & Expo? Research brands you’re not familiar with beforecoming to the ISPA Conference & Expo in order to expand your experience once youarrive. You never know what you’ll find at this amazing event!

A Legacy of Care

Healthy Skin = Beautiful Skin. It’s the simple, spa-tested truth upon which Dr. Hauschka Skin Care was founded. And it’s the simple, time-proven truth upon which millions of people worldwide have relied since 1967.

The Natural Skin Care Experts Since 1967™

dr.hauschka.com

to become a Dr. Hauschka Spa partner please contact Amy Hill at [email protected]

Gold SponsorsWhat makes your brand stand out? [ comfort zone ] north america is an Italianaward-winning spa brand founded in 1996 around the inspiration and knowledge ofDr. Davide Bollati, a pharmacist and cosmetic chemist. With an international scientificteam, he has developed professional targeted responses for the health and vitality ofskin, body and mind. The comprehensive portfolio of products and treatments and thedistinctive design, which are unique to the brand, are empowered by educationalsupport and successfully enhance 5,000 professional relationships worldwide.


Thanks to the collaboration of a scientific committee and extensive research on thearchitecture of the skin, [ comfort zone ] north america will present an innovative cor-

rective anti-aging system. This new system is designed to diminish the effectsof aging, promoting an intense renewing, re-plumping, firming action for an

“active lift” from the inside.

Can you share one important tip to help attendees

prepare for and explore the 2015 ISPA Conference

& Expo? You need to be open-minded, read as much as youcan in the following months about new trends and client

needs and look carefully into what is happening around [ comfort zone ] north americain social media and digital marketing.

[ comfort zone ]north americaRelaxation Area, Tropics B

BOOTH NUMBER: 521

COMFORTZONE.IT/ • 1.212.924.2454


Gold Sponsors


CONFERENCE & EXPO

What makes your brand stand out? Our expertise is rooted in the alliance ofscience and nature to masterfully blend 100 percent natural essential oils, nature’spurest active ingredients, offering highly effective formulations and nurturing treat-ments. Dedicated to the holistic approach to skin care and wellness, Decléor providescomprehensive skin care solutions and delivers a sensorial journey for ageless skin andoverall well-being.


Decléor will introduce “aurabsolue,” a new paraben-free skin-care range and treatmentprotocol which targets the loss of radiance. New to the collection will be a convenient‘Radiance Mist’—featuring a cocktail of nine essential oils for instant and long lastingradiance benefits.


explore the 2015 ISPA Conference & Expo? Advanced planning is key to navi-gate the conference and take advantage of all experiences and opportunities offered byISPA. Dedicated conference website and communications provide a perfect start forplanning.

DecléorRelaxation Area, Mariners A

BOOTH NUMBER: 511

DECLEOR.COM • 1.888.852.2829

What makes your brand stand out? All Dr. Hauschka’s products are formulatedto do one essential thing—guide skin to a healthy, beautiful state. Since our foundingin 1967 by an esthetician and an organic chemist, we have been committed to sup-porting skin health to achieve a beautiful complexion. Certified 100 percent natural,

Dr. Hauschka’s Skin Care is created from powerful botanical ingredients thatdeliver their benefits directly to the skin for lasting, visible results.


Five years in the making, Dr. Hauschka’s Night Serum revitalizes skin overnightfor a fresh, radiant complexion by morning. Organic apple blossoms help theskin open and breathe while apple fruit enlivens the skin for the beautiful resultsof a good night’s rest: skin that is revitalized, radiant and refreshed. And it’sappropriate for all skin conditions. Learn more at Instagram.com/nightserum.


explore the 2015 ISPA Conference & Expo? The ISPA website is a greatresource as you prepare to gain the most out of your ISPA experience. If you aredrawn to certain products or companies, make sure to set up appointments withthem ahead of the show so you can maximize your time while there.

Dr. Hauschka’s Skin CareRelaxation Area, Tradewinds E

BOOTH NUMBER: 735

DRHAUSCHKA.COM • 1.800.247.9907


Gold SponsorsWhat makes your brand stand out? FIT Bodywrap stands out because of ourinnovation and dedication. We are constantly working to develop and enhance ourproduct line to ensure we are the leader in infrared wellness. In addition, we have adedicated team of leaders who are committed to creating genuine partnerships withour customers, end-consumers as well as our certified providers, in order to ensuretheir success and happiness with FIT Bodywrap.

What exciting new product or service are you showcasing this year? Thereare some big things in the works here at FIT Bodywrap. We don’t want to give toomuch away before our big reveal but let’s just say the spa industry spoke, we listenedand we are so excited to deliver what everyone has been asking for.


explore the 2015 ISPA Conference & Expo? Contact the vendors you are inter-ested in prior to the conference. Oftentimes companies, such as FIT Bodywrap, willoffer complimentary treatments at the show which gives you a chance to experiencethe treatments for yourself. So make sure you reach out early and get your spacereserved!

FIT BodywrapRelaxation Area, Tradewinds B

BOOTH NUMBER: 707

FITBODYWRAP.COM • 1.888.534.8669


Gold Sponsors


CONFERENCE & EXPO

What makes your brand stand out? Every jane iredale – THE SKINCAREMAKEUP product is created to enhance the lives of women through its effectiveness,simplicity and beauty. The line is imagined, researched, and developed with a passion

for excellence and to meet the unique needs of the individuals who use it. The janeiredale difference is visible on your skin and in your life. We strive to offer whatspa clients want, while helping grow your business and your profits.


The 2015 holiday collection is designed for effortless beauty in a range of looksfrom simple to sophisticated. For beautiful eyes, our In the Blink of a Smoky Eye kitfeatures a modern palette of eight simple-to-blend shades and a how-to guide forfive different looks. Our new Forever Red Just Kissed® Lip and Cheek Stain, whichadjusts to the body’s chemistry for customized color that flatters any skin tone,adds the festive finishing touch.


explore the 2015 ISPA Conference & Expo? To look and feel your best whileexploring the show, wear comfortable shoes and stay hydrated! To protect, replen-ish, and soothe dry lips and skin, visit the jane iredale booth for a sample of ournew ultra-moisturizing LipDrink® Lip Balm and HandDrink™ Hand Cream with SPF15 broad spectrum sunscreen.

What makes your brand stand out? Jurlique was founded on a simple truth—nature is the answer. Since 1985, we have continued to embody the promise of thepurest, most effective skin care. From growing organic ingredients on our Australianfarm to applying advanced technologies to potent plant extracts, Jurlique is globallyloved for its sensorial nature fitting for spa environments.

What exciting new product or service are you showcasing this year? Weare commemorating our 30th anniversary and long-standing love affair with roses. Ourprecious roses have been tenderly grown, meticulously nurtured and harvested at ourfarm in South Australia for the past 30 years. The result is a fresh scent and texturesthat are absolutely pure and indulgent. Join us at our ISPA Expo booth to experienceyour moment of exquisite rose indulgence.


explore the 2015 ISPA Conference & Expo? If this is your first ISPA—welcome!Be sure to watch the pre-Conference webinar in September and if you’re a pro, then beprepared to explore. See you in Vegas!

JurliqueExpo Lunch - Monday and Wednesday

BOOTH NUMBER: 610

JURLIQUE.COM • 1.800.854.1110

jane iredaleTHE SKINCARE MAKEUP

Journals, Green Room Makeup, Room Drop

BOOTH NUMBER: 711

JANEIREDALE.COM • 1.800.762.1132

Gold SponsorsWhat makes your brand stand out? Discover why industry leaders love and trustNaturopathica. Inspired by nature and drawing from traditional healing practices,Naturopathica products and protocols are created to rejuvenate, comfort and enhanceeveryday lives. Established in 1995, our Healing Arts Center & Spa is our home forinnovation and inspiration. Here we test and prove that our services and support aredesigned to drive measurable success.


Celebrating 20 years of heritage in the spa industry, Naturopathica is looking to thefuture with innovation in well-being. New performance-driven skin and body products,protocols and support empower complete wellness in the spa and post-treatment.Look for further details on new Wise Concoctions and a new breakthrough collectiondesigned to dramatically re-energize fatigued skin.


explore the 2015 ISPA Conference & Expo? To prepare for ISPA, leverageresources like My ISPA Planner to plan your booth visits and pre-schedule meetingswith vendors. Also, come equipped with an ISPA Survival Kit, including lip balm forthe dry heat, aromatherapy for stress and jetlag relief and magnesium bath flakes tosoothe tired feet.

NaturopathicaRelaxation Area, Shell Seekers A/B

BOOTH NUMBER: 623

NATUROPATHICA.COM • 1.800.669.7618

Gold Sponsors


CONFERENCE & EXPO

What makes your brand stand out? Phytomer, a premium spa brand, embodiesnatural, high-tech and eco-friendly skin care. Being one of the few spa brands with ourown laboratory allows us to research and cultivate our own ingredients, develop ourown unique cosmetic formulas, and manufacture skin-care products for cutting-edgetreatments and products that deliver instant, visible results. With 40+ years of experi-ence, Phytomer has always placed scientific research as the focus of our developmentand we have deeply transformed the cosmetic world.

What exciting new product or service are you showcasing this year? Aperfect complement to Phytomer’s top-selling product, ROSÉE VISAGE CleansingToning Lotion, ROSÉE SOIN Radiance Replenishing Oil is a light, comfortable dry oilthat quickly penetrates the skin, leaving a velvety finish and a light scent of rose. Thisversatile, customizable oil is suitable for all skin types; use alone, mix with a serum orCC Cream, apply under a day or night cream or mix with a cream mask for an added“boost” of nourishment.


explore the 2015 ISPA Conference & Expo? Don’t forget to practice what youpreach! We are all in the “wellness” industry. . . that means taking care of yourself too.Long Conference days are rewarding but also tiring. Drop by the Phytomer Booth 301for a complimentary Oligomer Bath. Packed with all 104 essential trace minerals, it’sthe perfect way to rebalance and re-energize!

Phytomer Group BrandsRelaxation Area, Mariners B

BOOTH NUMBER: 301

PHYTOMERUSA.COM • 1.800.227.8051

Sanitas SkincareRelaxation Area, Tradewinds C

BOOTH NUMBER: 405

SANITAS-SKINCARE.COM • 1.888.855.4245

What makes your brand stand out? We control every aspect of our brand: for-mulation, manufacturing, marketing and distribution. Our ingredients are sourced andselected to facilitate the body’s natural processes to heal and regenerate. We use adual delivery system and strategic pH levels to enhance the ability of our bioactivenutrients to penetrate the skin where they can actually be most effective. Our corpo-rate headquarters are also the home of the Sanitas Training Institute and R & D Spa.

What exciting new product or service are you showcasing

this year? This year we are showcasing our new Enzymatic FoamingCleanser. Formulated to equalize and clarify combination or problemskin, this product utilizes a blend of fruit acids, natural enzymes andgreen tea to gently exfoliate, calm and brighten.


prepare for and explore the 2015 ISPA Conference & Expo?

Do your homework before you arrive! The sheer magnitude of theconference can be a bit overwhelming, so have a game plan. A greatway to grab some one on one time with your favorite vendors is tovisit the Relaxation Area for a treatment.


Gold SponsorsWhat makes your brand stand out? SpaWeek.com is a true lifestyle brand. Whatmakes us stand out is how effectively we engage consumers 365 days a year. Fromexclusive partnerships with industry influencers and top brands, to our award-winningloyalty program and dynamic social media content, consumers have a reason to visitour site day after day.

What exciting new product or service are you showcasing this year? OurSpa & Wellness Gift Card Program has grown significantly over the past few years andwe are excited to share it. Today the Spa & Wellness Gift Card can be purchased onspaweek.com and at more than 55,000 retail locations, including: Walgreens, Target,Walmart, CVS, BJ’s, Rite Aid and more. We recently launched the sleek new Spa &Wellness Black, a plastic card that can be loaded with any amount ranging fromUS$10-US$500.


explore the 2015 ISPA Conference & Expo? Be prepared to immerse yourself inthe experience. There’s a lot to learn in just three days, so come ready to soak it all in.Put on your networking hat and also make sure to pack a sweater—it really does getcold in there!

Spa Week MediaGroup, Ltd.ISPA Media Event Gift Bags

BOOTH NUMBER: 435

SPAWEEK.COM • 1.212.352.8098


Gold Sponsors


CONFERENCE & EXPO

What makes your brand stand out? SpaRitual is a distinct brand proposition in thebeauty, health and wellness market space. From its inception, SpaRitual has been on thecutting edge of eco-luxury with an unparalleled product and philosophical offering.SpaRitual takes a holistic approach to treating the mind, body, spirit need. We take thissame holistic approach in our business. We further distinguish ourself like no otherbrand in the spa landscape with a rich product portfolio and business building tools.


Experience longer wear, easy-on/easy-off, smudge-repairing technology that dries in lessthan eight minutes to a high shine with SpaRitual’s GOLD. SpaRitual GOLD deliverstechnology that fuses the Flexible Color™ with our Flexible Topcoat to create a durable,scratch resistant, high shine finish that doubles the wear of your manicure. GOLD’sMindful Brush is designed with 750 bristles that fan out on the nail to provide maximumcontrol and precise application.


explore the 2015 ISPA Conference & Expo? Schedule time early on to discoverwhat is offered over and above the show floor, such as the treatments offered in theRelaxation Area, classrooms and speakers. Have a plan before you arrive, prioritizing yourgoals for the show.

SpaRitualRelaxation Area, Tradewinds D

BOOTH NUMBER: 500

SPARITUAL.COM • 1.818.988.2228

SpaSoft/Springer-MillerSystemsComputer Centers, PDS

BOOTH NUMBER: 727

SPASOFT.COM • 1.802.253.7377

What makes your brand stand out? We are proud of our longevity in the spa indus-try. For nearly 20 years SpaSoft/Springer-Miller Systems has been providing spa, activityand wellness management systems. We must be doing something right if over 70 percentof the worlds’s Forbes Five Star Spas use SpaSoft/Springer-Miller Systems. Spas chooseSpaSoft/Springer-Miller Systems because the system was designed specifically for theneeds of resort, day and medi-spas. We speak their language and make running, andgrowing, their business much easier.

What exciting new product or service are you showcasing this year? This yearwe are introducing our next generation spa management system, ATRIO Spa. Purposebuilt for cloud computing and designed for an intuitive user experience, ATRIO Spa buildsupon everything we know about spa management systems – and brings it into the future.In addition we continue to lead the industry with our online spa booking engine. Spasthat implement our online booking engine show dramatic increases in bookings andrevenue.


the 2015 ISPA Conference & Expo? Be prepared to be outgoing and to network.There are so many wonderful attendees at ISPA who are happy and eager to share theirknowledge of the spa and wellness industry. Take a lot of business cards and introduceyourself to everyone you encounter.


Silver Sponsors

2015 ISPA CONFERENCE & EXPO

COOLA SuncareISPA Foundation Live & Silent Auctions

BOOTH NUMBER: 613

COOLASUNCARE.COM • 1.760.940.2125

What makes your brand stand out? COOLA Suncare pro-vides the healthiest sunscreen and lasting benefits to your skin.

Our full line of luxury sun andskin care incorporates Farm toFace® sourcing using the mostnatural ingredients whenever

possible. Our organic formulas contain 70+ percent certifiedorganic ingredients, and we formulate with Plant Protection®—allowing for clinically tested, broad spectrum and antioxidant-rich protection with fewer traditional actives.

What exciting new product or service are you show-

casing this year? COOLA Suncare introduces ourgroundbreaking Makeup Setting Spray with SPF30. Not onlydoes it protect from UVA/UVB rays and provide great ingredi-ents for the skin, it is 70+ percent certified organic. We are alsoexcited to share our Ecoluxe 8oz Spray SPF50—more bang foryour buck, less packaging, and with the signature COOLA pro-tection you love.


prepare for and explore the 2015 ISPA Conference &

Expo? The My ISPA Planner is a phenomenal resource, anddon’t miss out on the General Sessions or the activities plannedon the Expo floor. From auctions to networking opportunities,be sure to check them out!

Element EdenExpo Lunch, Tuesday

BOOTH NUMBER: 412

ELEMENTEDEN.COM • 1.949.789.7890

What makes your brand stand out? Element Eden wasborn from the desire to make adifference. Based around theAdvocate program, our missionis to inspire women to followtheir own path. Genuine, cre-ative and passionate, ElementEden lets you express yourselfwithout saying a word. You are

what you wear because you wear what you are.


casing this year? Element Eden Advocates are passionate,creative and positive influencers. Our Advocates past, presentand future are among the most talented and inspirationalwomen of today. In Spring 2016, Element Eden collaboratedwith Amy Purdy to design an athleisure collection basedaround her active lifestyle. They are comfortable pieces that canbe worn casually or dressed up, depending on the situation.



Expo? Look around and explore. Be curious. Ask questionsand find a different perspective from the old standard.


Silver Sponsors

2015 ISPA CONFERENCE & EXPO

Éminence Organic Skin CareMonday Night Room Drop + Bag

BOOTH NUMBER: 501

EMINENCEORGANICS.COM • 1. 888.747.6342

What makes your brand stand out? Éminence is knownfor providing natural, organic and Biodynamic® products to spasworldwide - it’s our passion to create products that are as goodfor the skin as they are for the environment. Combining morethan half a century of herbal craftsmanship and innovation

with Hungarian inspired healing, weprovide our clients with results-orientedtreatments that enhance their well-beingnaturally.

What exciting new product or

service are you showcasing this

year? This year we’re featuring theVitaSkin™ Exfoliating Peels, a collection ofprofessional grade home care peel solu-tions, formulated with alpha hydroxy acidsand natural active ingredients that delivervisible results without recovery time. Anextension of the existing VitaSkin™ pillars,

Clear, Calm, Firm and Bright, each of these one-step, non-irri-tating peels will gently remove dead skin cells and uncover asofter, revitalized complexion.



Expo? Pack and eat a lot of organic fruits and vegetables. You’llbe on the go non-stop, so it’s important to keep the body nour-ished with the right foods!

FarmHouse FreshWomen’s Education Restrooms

BOOTH NUMBER: 901

FARMHOUSEFRESHGOODS.COM • 1.888.773.9626

What makes your brand stand out? FarmHouse Fresh®

creates natural and organic spa products and treatmentsdesigned with a southern flair and using indigenous regional

ingredients harvested from U.S.farms. Voted by American Spareaders as one of the Top 5Favorite Body care lines in 2012,2013 and 2014, and offering prod-ucts to suit nearly all tasteswhether organic, natural, vegan orgluten-free.


casing this year? Dip into an Avocado, Lime & Honey Pedi,or be smoothed with our Strawberry Himalayan Facial. True toour spa treatment approach, we’re showcasing an array of farmingredient-infused treatments incorporating avocado butter,tapioca flour, tonka bean-infused Marshmallow Shea butter,strawberry and organic lavender bud exfoliators and more.Come see what’s fresh off The Farm!



Expo? The hours are expanded this year, and you can use thenew My ISPA Planner system to look up lines on the floor, andschedule your day accordingly.


“If you do something that has never been done youwill collect treasures that have never been found.”

― JENNA NEWTON

LEMI GROUPWelcome Letter

BOOTH NUMBER: 806

LEMIGROUP.IT • 0374.363068

What makes your brand stand out? LEMI GROUP hasbeen a model of success for the Beauty & Spa, podiatry and

medical sectors for 25 years.Our history is founded andbuilt upon the passion, cre-ativity and expertise of ourtwo founding partners, who

have gone on to achieve a long series of successes that havemade LEMI a reference point in today’s international market.


casing this year? LEMI ensures top notch multi-sensoryequipment and furnishings capable of satisfying all of yourneeds. We directly monitor the entire life cycle of the product,ensuring 100 percent certified “Made in Italy” solutions withfirst rate raw materials and the utmost attention to detail. Ourtotal autonomy allows us to guarantee absolute flexibility, offer-ing customized solutions for your various business needs.



Expo? Don’t miss out the opportunity to see all the excitingproducts including our innovative and reliable solution for spas.

WebMDThe Daily Pulse, Tuesday Issue

WEBMD.COM • 212.417.9827

What makes your brand stand out? WebMD is the mosttrusted and recommended health and wellness brand in theU.S., and the leading provider of health information servicesand tools, serving consumers, physicians, healthcare profes-

sionals, employers andhealth plans. WebMD’swebsites, mobile apps, pub-lications and technology

platforms provide an award-winning combination of content,community and connectivity that empower decision-makingand motivate positive action.


casing this year? WebMD has announced the launch of anenhanced version of its flagship mobile app with an experiencebuilt specifically for Apple Watch. It includes an innovativenew Reminder feature designed to enable consumers to viewdaily vitamin/medication/supplement schedules and instruc-tions, as well as images with dosage and timing information,plus reminders—right on their Apple Watch.



Expo? Take advantage of all of the exhibitors, sponsors andamazing keynote speakers! n

Lynne McNees • President

[email protected] • 1.859.226.4260

Crystal Ducker • Vice President of Research & Communications


Katherine Blake • Project Manager


Megan Browning • Marketing Manager


Andrew Dewson • Content Strategist


Jennifer Duckworth • Director of Events


Whitney Elswick • Sales Manager


Sarah Harmon • Customer Experience Manager


Allie Hembree • Public Relations Manager


Kerri Keefer • Director of Exhibitor Relations


Mae Mañacap-Johnson • Editor


Tara Salah Eldin • Project Coordinator


Samantha Smith • Project Manager


Elyse Vincent • Membership Manager


ISPA STAFF Proudly serving ISPA and the ISPA Foundation

Vision: To be the leader in promoting and enhancing

the well-being of the spa industry and the

people it serves.

Mission: ISPA advances the spa industry by providing

invaluable educational and networking

opportunities, promoting the value of the spa

experience and speaking as the authoritative

voice to foster professionalism and growth.


BABOR 311.800.333.4055 x 1babor.com

Bon Vital 51

1.800.253.6466

bonvital.com

colorescience 631.866.426.5673colorescience.com

[ comfort zone ] north america 381.212.924.2470comfortzone.it/en

COOLA Suncare 351.740.940.2125coolasuncare.com

Decléor 191.203.656.7932decleor.com

Dr. Dennis Gross Skincare 41dgskincare.com1.888.830.7546

Dr. Hauschka’s Skin Care 791.800.247.9907drhauschka.com

Elemis 671.954.733.3939 x 2234elemis.com

Éminence Organic Skin CareIFC, 1, 401.888.747.6342eminenceorganics.com

ESPA International (US) Ltd. 71.888.705.0102espaskincare.com

FarmHouse Fresh INSERT, 911.888.773.9626farmhousefreshgoods.com

FIT Bodywrap 391.888.534.8669fitbodywrap.com

GrandeLASH – MD 61

1.877.835.3010

grandelashmd.com

HydroPeptide 9, 691.800.932.9873hydropeptide.com

AD INDEX

ISPA would like to thank the following Pulse advertisers for their support of the association:

Intraceuticals 27

1.562.434.9000

intraceuticals.com

ItWorks! Ultimate Body

Applicator 90

1.517.763.9039

wrapwithsarah.com

jane iredale – THE SKIN CAREMAKEUP BC1.800.762.1132janeiredale.com

Jurlique 111.800.854.1110jurlique.com

Kerstin Florian International 13

kerstinflorian.com

1.888.537.7846

LEMI GROUP 400374363068lemigroup.com

ManageMySpa 711.877.481.7634managemyspa.com

Matrix Fitness 48, 49, 731.866.693.4863matrixfitness.com

Naturopathica 371.631.329.8792naturopathica.com

Nelly De Vuyst 571.800.263.8888derme.ca

Noel Asmar Uniforms Inc. 25

1.800.772.1408

noelasmaruniforms.com

PCA Skin IBC1.877.722.7546pcaskin.com

Phillip Stein Holding Inc. 53

1.800.237.9477

philipstein.com

Phytomer Group Brands 22, 23, 831.801.284.8200phytomerusa.com

ResortSuite 3, 751.866.477.8483resortsuite.com

Sanitas Skincare 551.303.449.1875sanitas-skincare.com

Somme Institute 47

1.866.667.6663

sommeinstitute.com

Sothys USA Inc. 5

1.800.325.0503

sothys-usa.com

Spa Week Media Group, Ltd. 851.212.352.8098spaweek.com

SpaRitual 14, 15, 651.818.988.2228sparitual.com

SpaSoft/Springer-Miller Systems 601.905.752.7800spasoft.com

Technogym 771.800.804.0952technogym.com

THALGO America 361.800.228.4254thalgousa.com

WebMD 351.212.417.9827webmd.com

Youngblood Mineral Cosmetics 811.805.577.0102ybskin.com

Bold indicates full-year Pulseadvertisers and 2015 ISPA

Conference & Expo Sponsors.

Admittedly, I am a daily user of clichés.The ISPA staff framed many of these sayings into a collage that

hangs on the wall near my desk. I love, love it! Here are a few of

my favorites:

“You don’t know what you don’t know.”

“Just sayin’….”

“How do you eat an elephant?”

“I don’t love, love it.”

“Good idea, not perfect.”

But my favorite? “Expect the unexpected.” This cliché is regularly

stated on a current favorite television show, Big Brother. While

you may not expect it, I love reality TV shows. Well, actually,

only two: Big Brother and Survivor. I am absolutely fascinated by

group dynamics and how people behave and evolve over time in

different situations. Oftentimes, people behave and react—whether on a reality show or in

real life—in ways we wouldn’t expect, but perhaps that’s the best part of reality TV, and

what makes us watch week after week.

Reality shows remind me of the many years I spent working alongside The White House

Fellows—a non-partisan, highly competitive program that began in 1964 which unites pro-

fessionals from vastly diverse backgrounds and experiences to work toward a common goal

within the executive branch of the Federal government. I was so fortunate to have a front

row seat to observe young professionals develop skills around conflict resolution, compro-

mise and teamwork. It truly was a reality show every day as they learned to expect the

unexpected.

The White House Fellowships program is celebrating its 50th Anniversary this year while

ISPA celebrates its 25th year. As you prepare to attend the 2015 ISPA Conference & Expo,

I will throw out my favorite cliché: Expect the unexpected. As we celebrate this big year for

us, there will be no holding back. How are you prepared for the unexpected?

—LYNNE McNEES, ISPA PRESIDENT


FOLLOW ME ON TWITTER!@LynneMcNees

LIKE US ON FACEBOOK!International SPA Association

STYLIN

G &

PHOTO

BY EC

HOSTA

RM

AKER

.COM

ENDNOTES

“I am absolutelyfascinated bygroup dynamicsand how peoplebehave andevolve over time in differentsituations.”

Documents

Pulse SPA Magazine August 2015