PRESENTATION ON SAMSUNG LED TVPRESENTED BY: NAVEEN
M.................................49
PARSHURAM K.......................51 PRAMOD
G..........................53 PRASHANT K.....................54
RAHUL D.......................58
6/8/12
TITLE OF THE PROJECT ASSESSMENT OF THE CUSTOMER SATISFACTION ON
SAMSUNG LED TV AND AWARENESS ABOUT SAMSUNG OLED TV6/8/12
OBJECTIVES OF THE PROJECTSamsung LED TV. to buy LED TV.
To study the customer satisfaction of To know the factors
influencing the customers To know the customer awareness about
Samsungs OLED TV.
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RESEARCH METHODOLOGYnerve of the project.
Research methodology is considered as the Without a proper
well-organized research
plan, it is impossible to complete the project and reach to any
conclusion.The project was based on the survey plan. The main
objective of survey was to
collect appropriate data, which work as a base for drawing
conclusion and getting result. 6/8/12
DATA COLLECTION METHODi.e. Primary and secondary Primary Data
collection:
Basically there are two types of data
These data were collected by personal
interview with the customers. For these purpose questionnaires
were prepared in such that all necessary data would be
collected.
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Secondary Data collection:Information regarding the project,
secondary data was also required. These data were collected from
various past studies, websites, magazines and other sources of the
company.
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DATA COLLECTION TOOLS
To conduct a survey, the Researcher has
selected a structured questionnaire as an instruction for
gathering valuable information from the customers. consisting of
questions and checklist questions to check the customer
satisfaction.
Questionnaire, which is used for the survey, is
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SAMPLING PLANPopulation:
Users of Samsung LED TV
Sampling method: stratified sampling Sampling size: 100
Respondents comprises of
50 males and 50 females.Sampling plan:
Eliciting information through questionnaire.6/8/12
Data Analysis and
Interpretation
After all the above steps are completed now the important step
is data analyzing and interpretation. questionnaire was processed
by using excel spreadsheet. averages were used to analyze the data
collected.
The primary data collected through
Statistical techniques like percentages and
The analyzed data was presented through 6/8/12
LIMITATIONS OF THE STUDY
Although we tried our best in preparation of this project, but
this study has some limitation: 1. The period of the project was
not sufficient to study all the factors in deep. 2. Visiting
various places for the study consumed a lot of time. 3. We cannot
say that what the consumer have revealed will be right for each and
every situation because their perception is 6/8/12
ANALYSIS AND FINDINGS1. Which of the electronic product brand
you like most?
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ANALYSISThe electronic brand that the respondents
rated most is Samsung i.e.; 26.67% and very next brand to
Samsung with a minimum difference is Sony. The other brands such
has Videocon, Philips & Akai comes in the row respectively.
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2. Reasons for purchasing the Samsung LED TV?
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ANALYSIS From the above figures, it indicates that
people give more preference to technology as compare to other
attributes like brand, sound quality etc while purchasing the
Samsung LED TV.The main reason to opt for Samsung
LED TV is technology and very next to that is price. I.e.
Technology contributes 38% where as price contributes 26% to
influence customers as well as Brand 6/8/12 name contribute
16%.
3. How satisfied are you with regarding the following criteria?
Overall Quality12 10
8
6
4
2
0
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ANALYSISA majority of respondents are extremely
satisfied with respect to the overall quality I.E 50% and 39% of
respondents are satisfied.This is very good from the company
point
of view. Here percentage of satisfaction is more than the number
of dissatisfaction.
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B.PRICE12
10
8
6
4
2
0
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ANALYSIS16% of respondents are very satisfied &
59% of respondents are satisfied on the attribute of price. As
our Indian market being the price sensitive, Samsung has around 75%
of satisfied customers which is a positive sign to the company.
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C. USAGE EXPERIENCE12
10
8
6
4
2
0
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ANALYSISThe
above numbers reveals that respondents have a very good usage
experience. 34% are very satisfied and 43% are satisfied. The
percentage of dissatisfaction is very low compared to
satisfaction.
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D. AFTER PURCHASE SERRVICE
12
10
8
6
4
2
0
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ANALYSISThe above figure shows that the
percentage of satisfied respondents is more than the unsatisfied
respondents. 15% of respondents are very satisfied and 47% of
respondents are satisfied. The unsatisfied level (unsatisfied 4%
&very unsatisfied 5%) is very low compare to the satisfied
level.
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4. Compare to other product category that is available, would
you say that the Samsung TV is
6/8/12
ANALYSIS The above figures reveal the fact that half
of the total respondents I.E. 55% feel Samsung is much better
compared to the other product category and 39% of respondents feel
that it is somewhat better than the other product categories
available.
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5. HOW LIKELY ARE YOU TO
USE/PURCHASE SAMSUNG TV AGAIN?
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ANALYSISAlmost 51% of respondents are likely to
purchase or use the Samsung TV again and 32% of respondents
replied they may probably use the Samsung TV again. 17% of
respondents are in a dilemma to use the Samsung TV again.
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6. Have you heard about Samsung OLED TV?
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ANALYSISThe above figures show that only 30% of
respondents are aware about Samsung OLED TV which is very poor
from the company point of view. Still 70% of respondents are
unaware about this new technology.
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HYPOTHESIS TESTING For objective 1. The management of Samsung
feels that
80% of his customers are satisfied.
We have conducted a survey of 100
respondents in which 89 of them were satisfied. Ho: The
proportion of satisfied customers is less than or equal to 80%.
Test at 5% level of significance
H1: The proportion of satisfied 6/8/12 customers is more than
80%.
Mathematically Ho: Ps80%Calculation of critical value (CV):
CV= P+Z(s.d of p) =0.8+1.64(0.0402) =0.86 As the test statistic
p=0.89, falls in the rejection region, hence we reject Ho. So we
accept H1. Therefore the proportion of satisfied customers is more
than 80%.6/8/12
Hypothesis testingFor objective 2 The management of
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Samsung feels that the price contributes 70% to influence the
customers.
Mathematically, Ho: P70% Calculation of critical value:(CV)
CV=P+Z(S.D of p) =0.7+1.64(0.046) =0.77 As the test statistic p=
0.75, falls under the acceptance region hence we accept Ho.
Therefore the price contributes less than or equal to 70% to
influence the customers to buy Samsung LED TV. 6/8/12
Hypothesis testingFor objective 3. The management of Samsung
feels that
technology contributes 80% to influence the customers. have
conducted a survey of 100 respondents in which 38 are influenced by
technology.
We
Ho: Technology contributes less than or equal to 80% to
influence the customers. H1: Technology contributes more than 80%
6/8/12 to influence the customers.
Mathematically, Ho: T80% Calculation of critical value (CV):
CV=P+Z(S.D of p) =0.8+1.64(0.0402) =0.86 As the test statistic
p=0.38, falls under the acceptance region. Hence we accept Ho.
Therefore technology contributes less than 6/8/12 or equal to 80%
to influence the customers
Hypothesis testingFor objective 4. The management of Samsung
feels that
60% of people are aware about Samsung OLED TV.We
conducted a survey of 100 respondents in which 30 of them are
aware of it. Ho: The proportion of awareness is less
6/8/12
Mathematically, Ho: A60% Calculation of critical value(CV):
CV=P+Z(S.D of p) =0.6+1.64(0.049) =0.68 As the test statistic
p=0.3, falls under the acceptance region. Hence we accept Ho.
6/8/12 i.e. The proportion of awareness is less
FINDINGSSamsung plays a very vital role in
consumer durable market.Samsung is facing a tough
competition
with Sony and Videocon because of price and quality. By the
survey we came to know that
the important reasons for opting to the Samsung LED TV are
technology, brand name and price.6/8/12
Most of the respondents are satisfied on
the attributes of quality, price, usage experience
etc.Majority
of the respondents replied Samsung LED TV is better when
compared to the other available category. use the product
again.
Most of the respondents are interested to The words describing
the brand Samsung
related to LED TV is Reliable and HI-TECH.
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SUGGESTION AND RECOMMENDATIONS1. As there is a bottleneck
competition betweenSamsung and Sony, it is necessary to take
measure steps to overcome the areas of downfall in Samsung with
respect to Sony. 2. Customers consider technology as their first
preference, so the company should give more stress on this. 3. The
product is well aware and it is on top of minds of customer, so
company should always improve services and update their technology
4. Company should improve the after sales service of 6/8/12
products as it is the important factor.
5.Prompt of service in time. 6.Company should introduce low cost
product to satisfy the needs of low class peoples. 7.Advertisement
of companys should focus on quality. product
8.In order to create awareness of Samsung OLED TV Company should
conduct exhibitions. Exhibitions should be conducted regularly so
it helps in generating the awareness regarding the product. 9.Also
this helps in advertising the product. 10.Company 6/8/12 should
distribute T-shirts,
CONCLUSIONAfter the completion of the study I would like to
conclude the following points, were revealed through findings of
the study,The majority of the Samsung customers
are satisfied.Due to technology Samsung is tapping
the market.The customers are interested to use the6/8/12
BIBLIOGRAPHYWEBSITES REFERRED:
http://www.samsung.com/in/aboutsamsung
http://www.samsung.com/in/aboutsamsun
http://www.samsung.com/in/aboutsamsun
http://www.samsung.com/in/aboutsamsun6/8/12
BOOK REFERRED:
6/8/12
