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Presented By:- Palwinder singh

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Presented By:- Palwinder singh Roll no 92

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IntroductionIntroduction In1984, Nandlal Madhavlal Dhoot (N.M.Dhoot), together with his three sons - Venugopal, Rajkumar and Pradeep - founded VI in technical collaboration with the Japan-based Toshiba Corporation

N.M DHOOT Venugopal Dhoot Rajkumar Dhoot

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History of VideoconHistory of Videocon

In 1984 Dhoot family launched Videocon International Limited

In 1987, VI started manufacturing of B&W and color televisions

Within a decade, V.Dhoot family launched Videocon International ideocon emerged as India’s leading brand of Colour Televisions

In 1989, the company launched home entertainment systems and air conditioners

In 1995, the company introduced refrigerators and coolers

in the mid-1990s, VI manufacture CRT glass shells at Gujarat

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•>>11STST TILT DRUM WASHING MACHINE TILT DRUM WASHING MACHINE

>FLAT FREE REFRIGERATORS>FLAT FREE REFRIGERATORS

>FLAT TUBE FOR B&W TV>FLAT TUBE FOR B&W TV

>WASHING MACHINE AS A CATEGORY>WASHING MACHINE AS A CATEGORY

>ROTARY COMPRESSSORS IN >ROTARY COMPRESSSORS IN

AIRCONDITIONERSAIRCONDITIONERS

MILESTONES

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Videocon VCR Ltd. in collaboration from Toshiba Japan

Videocon has tied up with Dolby Laboratories, USA, for use of Dolby Technology

It collaborate with Samsung of Korea for manufacturing glass shells

It has tied up plans with Akai to jointly flat new company to market the Akai range of products

It had entered into a joint venture with Necchi group of Italy

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Its global partners…Its global partners…

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The Videocon MissionThe Videocon MissionCREATING HAPPINESS

ACHIEVING PROGRESS

SUSTAINING GROWTH

PURSUING EXCELLENCE

THE SOUND OF EXCELLENCE

FIRST WITH THE BEST

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VISIONVISION

To delight and deliver beyond expectations.

Improved technology

Intrepid entrepreneur

Through ingenious strategy

Innovative products

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Insightful marketing

Inspired thinking about future

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Consumer ElectronicsHome AppliancesComponentsOffice AutomationMobile phonesWirelessInternetPetroleumSatellite televisionPower

PRODUCTS

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Its market share…..Its market share…..

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SWOT ANALYSISSWOT ANALYSIS

StrengthStrength11..Videocon has excellent brand awareness Videocon has excellent brand awareness 2.Price of the Videocon is quite satisfactory to the people2.Price of the Videocon is quite satisfactory to the people3.Good Geographical coverage3.Good Geographical coverage4.Better product range4.Better product range5.Economically strong 5.Economically strong

WeaknessWeakness1.Still they need to increase the quality of the product 1.Still they need to increase the quality of the product moremore2.Poor in product body designing as compared to LG & 2.Poor in product body designing as compared to LG & Samsung Samsung

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OPPURTUNTIESOPPURTUNTIES

India is a big consumer durables market and growing at

10 to 15%

Lifestyle of people has been change very much so there

is demand for premium products

Consumer durable market will become $158 billion by

2015

Overall number of rural households estimated to grow

from 135 millions in 2001-02 to 158 million by 2010-

2011

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THREATSTHREATS

Stiff competition from MNCs like LG,SAMSUNG,SONY

Cheaply available of chinese products Virtually not able to establish the products for

online sales and marketing Local brands available in the markets

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TELECOMMUNICATIONSTELECOMMUNICATIONSVideocon Group operate the GSM mobile services through Videocon Telecommunications Limited (VTL). VTL was granted a licence by the Government of India to provide unified access services in the following 21 circles in India: Delhi, Mumbai, Tamil Nadu, Chennai, Kolkata, Maharashtra, Gujrat, Andhra Pradesh, Karnataka, Kerala, Haryana, Uttar Pradesh(West), Uttar Pradesh (East), Rajasthan, Madhya Pradesh, West Bengal, Himachal Pradesh, , Bihar, Orissa, Assam, North East, Jammu & Kashmir. It launched its services on 7 March 2010 in Mumbai

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 Videocon has launched various new Videocon mobiles in India. All the Videocon mobiles are becoming popular in the Indian mobile market

Mobiles

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EMPLOYEE CODE OF EMPLOYEE CODE OF CONDUCTCONDUCT

Videocon Industries Limited set forth principles for as working with Employees, Stakeholders and Customers. The Code of Conduct acts a perpetual reminder of organizations accountability to build interpersonal relations based on Integrity, Honesty, Transparency and Dignity of Human Beings. To be an ethical values company, everyone must practice in the process of ensuring business to be an ideal one

•  Accountability of an employee

•Conflict of interest

•Use of assets and information confidentiality

•Expense reports

•General standards of conduct

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COMPETITORSCOMPETITORS

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Competitive AdvantageCompetitive AdvantageCost of production Largest distributed

manufacturing base across India - 12 facilities

Managing a complex supply chain

Backward integration Taking advantage of policy-

friendly locations Wide product portfolio

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Challenges and Criticisms Challenges and Criticisms

Competition in global CPT market Rapid adoption of LCD technologies Political risk A sharp drop in plasma and LCD

prices Issue of breaking new ground in

terms of geographies The consumer really is not price

sensitive today

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Corporate Social Corporate Social ResponsiblityResponsiblity

Hospitals :

In the memory of founder , Videocon runs a world class hospital with the latest equipments, MRI, CT scan machines run by dedicated doctors specializing in Cancer and heart surgery. The hospital is 100% charitable and caters to the people in Indian villages which cannot even support their families let alone afford medicines.

SchoolsThe group runs a world class school dreamt by our LATE founder in the village of Gangapur, dedicated to giving high quality high school education to underprivileged girls inspiring them to aim higher and work for the development of the country

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CHARITIES :  The blood donation camp is arranged at our Dhoot Hospital Blood Bank.

Environment :The Company consistently pursues reduction in energy consumption in its manufacturing process on an ongoing basis.

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SuggestionSuggestion

Better scheme should be offered to retailers.Quality of advertisements should be increasedTies up with finance company Improving upon picture and sound quality Offers and schemes should given to other times of the year alsoIncrease sharpness & improve contrast ratio.Rate stability is very important.Restructuring of prices so that the middle class segment can be penetrated deeply.

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Future prospectsFuture prospectsDevelopment in the following areas

through R&D◦Plasma Television ◦Multimedia TV ◦LCD & LED TV ◦Composite Home Entertainment system ◦To work on better features, better quality

& improved reliability with reduced / low prices

Go for new segments & start manufacturing mobile handsets and IT hardware

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ConclusionConclusion

Only 2.73% customer is not aware of Videocon as a brand.T.V is the main sources to know about the brand.Festival is main reason for buying of the consumer goods.Price is less as compare to other brandConsumer is not satisfied by the Quality of the Videocon Especially of T.V & D.V.D.In shop demonstrator (ISD) in all dealers, because customer buy product on demonstration of product quality. Point of purchase (POP) material plays a vital role in sale of the brand

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Thank YouThank You