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swot analysis , strength , weakness , opportunity , threats .
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SWOT ANALYSIS
SWOT ANALYSISAdvaiet Chadha1INTRODUCTIONA structuredplanningmethod used to evaluate theStrengths ,Weaknesses , Opportunities, andThreats involved in aprojector in abusinessventure.
Can be carried out for a product, place, industry or person
Involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objectiveStrengths: characteristics of the business or project that give it an advantage over others
Weaknesses: are characteristics that place the team at a disadvantage relative to others
Opportunities: elements that the project could exploit to its advantage
Threats : elements in the environment that could cause trouble for the business or project
MEANINGINITIAL PROCESS Decide who to involve.
Brainstorm the issues.
Evaluate the issues (SWOT)
Create a simple, clear action plan.
EVALUATION PROCESSSound finances
Marketing
Management and personal skills
Strengths in production
EVALUATION PROCESS1] Strengths
Poor financial management
Lack of marketing
Management and personal weaknesses
Inefficient production
EVALUATION PROCESS2] Weaknesses
EVALUATION PROCESS3] Opportunities
Changes involving organizations
Broader business environment may shift in your favour
EVALUATION PROCESS4] Threats
Changes involving organizations
Broader business environment may shift against your favour
EVALUATION PROCESS
ACTIONACTIONSTRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
TransformTransformMATCHEXAMPLESEXAMPLES
1] Personal SWOT
EXAMPLES2] Company SWOT (APPLE)
EXAMPLES2] Company SWOT (APPLE)
CONCLUSIONSWOT Analysisis the most renowned tool for audit and analysis of the overall strategic position of the business and its environment.
Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organizations resources and capabilities to the requirements of the environment in which the firm operates.
It is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environmentCONCLUSIONSWOT Analysisis the most renowned tool for audit and analysis of the overall strategic position of the business and its environment.
Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organizations resources and capabilities to the requirements of the environment in which the firm operates.
It is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment