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SWOT Analysis
Miguel Garcia and Dan Limbago
Capacity Building ProgramThree-Day TrainingFebruary 18-20, 2015Orlando, Florida
Overview
Introductory Perceptual Exercise
Academic Framework or SWOT by the Book
Practical SWOT – Helpful Tips for Social Enterprises
Interactive Exercise based on Case Studies
Report Back –What Have We Learned?
Perceptual Exercise
Observe behavior of each model for ten seconds & then move on to the next
Be prepared to answer a series of questions
Distinguish between the objective observation of behavior vs. informed speculation or “what ifs”
SWOT Diagram: Personal
SWOT Diagram: Organization
SWOT Diagram: Products and Projects
Comfortable Diagram for NJTL/CTCs
Practical Psychological Tips
SWOT is a diagnostic tool – It does not determine the
Prognosis - Descriptive rather than Prescriptive
Have a Quiet Mind – “No Monkey Mind” - State of Clarity
– Reflective Practice http://www.csp.org.uk/faqs/cpd/what-reflective-practice-how-do-i-do-it
“Clear Eyes, Strong Heart – Can’t Lose” – the late Stuart
Scott, ESPN Anchor – Why this quote?
Social Entrepreneur
Factors of Production (from Atlanta Workshop):
Capital ($)
Labor (staff)
Land (facilities)
Technologies (Production Processes)
Intellectual Property (Curriculum)
-Grow Responsibly, 2014
SWOT & Nonprofit Growth
SWOT Informs Social Enterprise
Communication Tool for the existing landscape to share with leadership, funders & partners
Offers both internal (operations)& external (market studies)landscape analysis
Provides a sound base for entrepreneurs to forecast or speculate as to alternative outcomes from decisions
Aid to Recalibrate the Proper Blend/Ratio of the Various Production Factors
Interactive ExerciseCase Studies - #1 Older; #2 Newer
Count off of SWOTS; Generalists & Teams
Breakout of SWOTS; Breakout of Teams
Report Back Questions
Teams share SWOT perceptions on what is stated in the cases
What is not in the case statement that might be a SWOT issue?
Teams offer forecasts/speculations without any corrective SWOT considerations – what happens with no actions?
Teams act as consultants and formulate recommendations based on SWOT – what actions do you prioritize?
Summary
What have we learned that could make a difference back home?
