Chapter 7 - PPT 7 SWOT Analysis and Porters Model

8/14/2019 Chapter 7 - PPT 7 SWOT Analysis and Porters Model

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Lecture 2 SWOT Analysis &Lecture 2 SWOT Analysis &

Porters Five Forces ModelPorters Five Forces Model

Steve MontgomerySteve Montgomery


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StrateyStratey

Overview of competitive strategy: What are the high level goalsOverview of competitive strategy: What are the high level goals

of any company?of any company?

DifferentiationDifferentiationandandpricing powerpricing power

SurvivalSurvivalandandprofitabilityprofitability

Porters Five Forces ModelPorters Five Forces Model

How to assess the landscape of your maretHow to assess the landscape of your maret

!!"lue Ocean# Strategy$"lue Ocean# Strategy$

% toolit to identify areas to e&plore ' creating a competition(free )one% toolit to identify areas to e&plore ' creating a competition(free )one

to reach the a*ove o*+ectivesto reach the a*ove o*+ectives

$,im- W./. and Mau*orgne- 0.- 1223-$,im- W./. and Mau*orgne- 0.- 1223-Blue Ocean Strategy How To Create Uncontested Market Space and Make te Co!petition "rrelevantBlue Ocean Strategy How To Create Uncontested Market Space and Make te Co!petition "rrelevant--

H"S Press. 4Well also *e using their H"0 articles for *revity5H"S Press. 4Well also *e using their H"0 articles for *revity5

6nd goal:6nd goal:Understanding your business allows you toUnderstanding your business allows you to

pick smart projectspick smart projects


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Lecture 2! SWOT & Porters " ForcesLecture 2! SWOT & Porters " Forces

ModelModel

"usiness strategy overview:"usiness strategy overview: Strengths- weanesses- opportunities 7 threats 4SWO85Strengths- weanesses- opportunities 7 threats 4SWO85

Porters five forces modelPorters five forces model

/lass discussion: Microsofts maret position and future/lass discussion: Microsofts maret position and future

options9opportunities 4freeform SWO8 analysis application of Porters5options9opportunities 4freeform SWO8 analysis application of Porters5


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#ntroduction To SWOT#ntroduction To SWOT


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SWOT Analysis! T$in%in StrateicallySWOT Analysis! T$in%in Strateically

SStrengthstrengths What aspects of a firm are its strengths?What aspects of a firm are its strengths?

/an *e structural- maret *ased- ;P- etc./an *e structural- maret *ased- ;P- etc.

What gives a firm its competitive advantages?What gives a firm its competitive advantages?

WWeanesseseanesses

What aspects of a firm are wea?What aspects of a firm are wea?

/an *e structural- legal- maret *ased- etc./an *e structural- legal- maret *ased- etc.

What hinders a firm from competing well?What hinders a firm from competing well?

OOpportunitiespportunities

What areas9marets are there that a firm can grow into?What areas9marets are there that a firm can grow into?


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SWOT ScorecardSWOT ScorecardStrengths:

Threats:Threats:

Weaknesses: Opportunities:

Opportunities:


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Steves Orani(ation! An A))lied StrateySteves Orani(ation! An A))lied Stratey

*Steves +oss,*Steves +oss,33

#/O -uy#/O -uy

*Steves +oss,*Steves +oss,22

#/O -uy#/O -uy

Steves +ossSteves +oss

#/O -uy#/O -uy

+i -rou)+i -rou)

#n Mass#n Mass

1. #/O uys1. #/O uys

+o0s Tea+o0s Tea

in Oreonin Oreon

12 #/O -uys12 #/O -uys

Sta Arc$ 1Sta Arc$ 1

*eeds $el),*eeds $el),

Steves TeaSteves Tea

in WAin WA

4 Po5er4 Po5er

6ircuit -uys6ircuit -uys


*Straddlin*Straddlin

Fence,Fence,


*Out o Favor,*Out o Favor,

7is Tea in S67is Tea in S6

' #/O 6$i) -uys' #/O 6$i) -uys


Wants to Wor%Wants to Wor%

on SO6son SO6s


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Soe +ac%round!Soe +ac%round!

Steves team: =ust coming off a successful pro+ect. >22 functional on >Steves team: =ust coming off a successful pro+ect. >22 functional on > stst

design spin. Product team decided not to do it.design spin. Product team decided not to do it.

Steves 0oss! :;ou need to )ut t$at 0e$ind you< Wor% on t$is ot$erSteves 0oss! :;ou need to )ut t$at 0e$ind you< Wor% on t$is ot$er

stu


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T$e 6ast o 6$aractersT$e 6ast o 6$aracters

8he staff: @ears and years of doing ;9O8he staff: @ears and years of doing ;9O *?S+ and P6#e*?S+ and P6#e

invented $ere,invented $ere,

"ig team: Has a culture of !; win- you lose#. ;s at a remote site that is"ig team: Has a culture of !; win- you lose#. ;s at a remote site that is

out of the mainstreamout of the mainstream

=ims team:


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W$at S$ould Steve @oW$at S$ould Steve @o

So how should this *e handled?So how should this *e handled? Some topics of leading technical people in the ne&t class in the programCSome topics of leading technical people in the ne&t class in the programC


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SWOT Scorecard! Steves TeaSWOT Scorecard! Steves TeaStrengths:

Best silicon guys, understand it

better than anyone in org.

Understand relationship building

Team very cross-trained

Flexible, independent, respond well

to ambiguity and uncertainty

Threats:Threats:

Big Group would love to minimizeBig Group would love to minimize

Steves teamSteves team

Steves Boss (es) looking to lay low,Steves Boss (es) looking to lay low,

not take any risks (might cutnot take any risks (might cut

headcount who needs a team of 4-headcount who needs a team of 4-

5?)5?)

Team hates new work, might quitTeam hates new work, might quitWeaknesses:

Angry and upset about product snub

Perceived as junior power delivery

guys & politically unpopular with

bossesMain staff advocate going away

Trying to play new game for first

time, going against veterans

No lab, so no motivation to spend

money in WAOld network doesnt apply here

Opportunities:Opportunities:

Big Group on East Coast, far fromBig Group on East Coast, far from

action. Doesnt work well with others.action. Doesnt work well with others.

Also doesnt own anything (but thinksAlso doesnt own anything (but thinks

it does).it does).

Staff Arch 1 owns lots of stuff andStaff Arch 1 owns lots of stuff and

needs help badly. Has boss ear.needs help badly. Has boss ear.

Bobs team has limited expertise butBobs team has limited expertise but

a great lab. Also has boss ear.a great lab. Also has boss ear.

Staff Arch 4 knows about growthStaff Arch 4 knows about growth

areaarea


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SWOTSWOT

/an *e applied at all levels '/an *e applied at all levels ' @our career@our career

@our team@our team

@our *usiness@our *usiness

@our industry@our industry


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Fir BCa)le! Autoo0ilesFir BCa)le! Autoo0iles

Duestion: How can the new EM compete against 8oyota- Ford- et al. post(Duestion: How can the new EM compete against 8oyota- Ford- et al. post(*ailout?*ailout?


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SWOT Scorecard! T$e e5 -MSWOT Scorecard! T$e e5 -MStrengths:

Partially owned by taxpayers and the

govt

More nimble than before

Starting to build some better vehicles

Have a jump on electric vehicles, flex fuel

Still have strong brand recognition

Threats:Threats:

Backlash against bailoutsBacklash against bailouts

Perception of weak qualityPerception of weak quality

Strong product offerings from competitorsStrong product offerings from competitors

Brand damaged by bankruptcyBrand damaged by bankruptcy

Culture not really understanding of issuesCulture not really understanding of issues

(same people still running the show)(same people still running the show)

Weaknesses:

Partially owned by the taxpayers and the

govt

Union owns significant % of company

Badly damaged brand image andreputation for poor quality

Operations damaged by restructuring

(have to take time to do this right)


Can load unproductive divisions/assetsCan load unproductive divisions/assets

into liquidation company and unloadinto liquidation company and unload

Can use gov.t ties to influence flex fuelCan use gov.t ties to influence flex fuel

regulations, EPA standards, etc. to getregulations, EPA standards, etc. to get

aheadahead

Can launch new ad blitz to re-introduceCan launch new ad blitz to re-introduce

themselvesthemselves

Can re-boot dealer networkCan re-boot dealer network


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W$at S$ould -M @oW$at S$ould -M @o


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One O)inion!One O)inion!

More mareting dollars to /hevy:More mareting dollars to /hevy: /hevy has near >22 *rand/hevy has near >22 *rand

recognition ' very hard to achieve 'recognition ' very hard to achieve '

capitali)ecapitali)e

/hevy G2 of EMs sales/hevy G2 of EMs sales

> of EMs AA models> of EMs AA models Spread offerings around all maretSpread offerings around all maret

segmentssegments

Mae "uic- /adillac- EM/ nicheMae "uic- /adillac- EM/ niche

*rands*rands

/hevy has near >22 *rand/hevy has near >22 *randrecognition ' very hard to achieverecognition ' very hard to achieve


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Anot$er O)inion!Anot$er O)inion!

"anruptcy and"anruptcy andrestructuring couldrestructuring could

tae yearstae years

"uild politically"uild politically

unpopular carsunpopular cars

Still have too muchStill have too much

capacity andcapacity and

restrictive la*orrestrictive la*oragreementsagreements


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SWOT SuarySWOT Suary

;s a good techniIue to get the strategy discussion;s a good techniIue to get the strategy discussiongoinggoing' puts a lot of high(level information in conte&t' puts a lot of high(level information in conte&t

Jse it to assess situations and thin more deeply a*outJse it to assess situations and thin more deeply a*out

tactical movestactical moves

;f the SWO8 picture loos really misaligned with the;f the SWO8 picture loos really misaligned with the

maret9your firm- can tell you that your overallmaret9your firm- can tell you that your overall

strategy should *e reassessedstrategy should *e reassessed

;s only as good as the thining that went into it;s only as good as the thining that went into it


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Porters Five Forces ModelPorters Five Forces Model Five Forces Model: % framewor for shaping competitive strategyFive Forces Model: % framewor for shaping competitive strategy

Kie SWO8- gives a repeata*le set of criteria to +udge a situation *yKie SWO8- gives a repeata*le set of criteria to +udge a situation *y


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-oal o Any +usiness -oal o Any +usiness

;dentify e&ternal threats and undue influence;dentify e&ternal threats and undue influence Ma&imi)e own influenceMa&imi)e own influence

Minimi)e negative influencesMinimi)e negative influences

/reate differentiation/reate differentiation

"y ma&imi)ing9minimi)ing influence- and creating differentiation you get"y ma&imi)ing9minimi)ing influence- and creating differentiation you getpricing power 4assuming there is a maret5pricing power 4assuming there is a maret5


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T$reat O e5 BntrantsT$reat O e5 Bntrants

%,%- !"arriers to 6ntry#%,%- !"arriers to 6ntry# 6ssentially: How hard is it for other firms to enter your6ssentially: How hard is it for other firms to enter your

*usiness?*usiness?


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+arriers to Bntry D BCa)les+arriers to Bntry D BCa)les

Microprocessors: Karge capital reIuired to *uild a fa*Microprocessors: Karge capital reIuired to *uild a fa*

LO8 true anymoreCLO8 true anymoreC

More companies going fa*less- more Iuality competition from foundriesMore companies going fa*less- more Iuality competition from foundries

Pharmaceuticals: F


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+arriers to Bntry cont


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+arriers to Bntry8 cont


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Po5er O Su))liersPo5er O Su))liers

Put simply: How much influence do suppliers have over your *usiness?Put simply: How much influence do suppliers have over your *usiness? %re you dependent on a component to succeed?%re you dependent on a component to succeed?

%re people *uying your product *ecause it contains & or y from another%re people *uying your product *ecause it contains & or y from another

supplier?supplier?

%re there high switching costs to use another firm?%re there high switching costs to use another firm?

%re there any su*stitutes?%re there any su*stitutes?


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Po5er O Su))liers D BCa)lesPo5er O Su))liers D BCa)les

4High power e&ample54High power e&ample5 P/ "usiness: ;ntel


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Po5er O +uyersPo5er O +uyers

Flip side of supplier powerFlip side of supplier power Put simply: How much influence do *uyers9customers havePut simply: How much influence do *uyers9customers have

over your *usiness?over your *usiness?

%re you a commodity? 4/ustomers can get what you have from%re you a commodity? 4/ustomers can get what you have from

anywhere5anywhere5

or 1 *uyers for the ma+ority of your *usiness?

%re you developing a standard product?%re you developing a standard product?

Kow switching costs to go to something else?Kow switching costs to go to something else?

/an your *uyer threaten to produce your product themselves?/an your *uyer threaten to produce your product themselves?

Where are the end(users eye*alls?Where are the end(users eye*alls?


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Po5er o +uyers D BCa)lesPo5er o +uyers D BCa)les

P/ Memory vendors ' Prices set on open maret-P/ Memory vendors ' Prices set on open maret-designs driven *y =6


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T$reat O Su0stitutesT$reat O Su0stitutes

Put simply: ;s there something else out there similar toPut simply: ;s there something else out there similar to

your product thats !Eood 6nough#?your product thats !Eood 6nough#? ;nterwoven with power of *uyers9suppliers;nterwoven with power of *uyers9suppliers

Jndifferentiated products never earn high profits ' maretJndifferentiated products never earn high profits ' maret

mechanisms 4supply and demand5 tae overmechanisms 4supply and demand5 tae over

When there is an accepta*le su*stitute out there- you willWhen there is an accepta*le su*stitute out there- you will

reIuire another edge 4mareting- *randing- regulatory edge-reIuire another edge 4mareting- *randing- regulatory edge-

etc.5etc.5

Lew technologies can mae products o*soleteLew technologies can mae products o*solete

Sometimes economic conditions come into play-Sometimes economic conditions come into play-

maing other su*stitutes more attractivemaing other su*stitutes more attractive


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T$reat O Su0stitutes D BCa)lesT$reat O Su0stitutes D BCa)les

Kand lines vs. cell phonesKand lines vs. cell phones


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Eivalry Aon 6o)etitorsEivalry Aon 6o)etitors

8he more energy you put into fighting off competition- the less you have for8he more energy you put into fighting off competition- the less you have for

profita*ilityprofita*ility Potential for price wars 4everyone loses5 ' su*+ect of game theoryPotential for price wars 4everyone loses5 ' su*+ect of game theory

;ncreased e&penditures for mareting- ads- etc.;ncreased e&penditures for mareting- ads- etc.

;ntensity increases where there are:;ntensity increases where there are:

Mature- slow growth industries 4 pie is fi&ed5Mature- slow growth industries 4 pie is fi&ed5

Participants en+oy roughly same amount of powerParticipants en+oy roughly same amount of power

Products and services are indistinguisha*leProducts and services are indistinguisha*le

Fi&ed costs are high- marginal costs lowFi&ed costs are high- marginal costs low

0ivalry can *e good for all:0ivalry can *e good for all:

For average consumer- competition tends to lower prices and drive new offeringsFor average consumer- competition tends to lower prices and drive new offerings

to maretto maret

For ar%et )artici)ants8 co)etition leads to 0etter )roducts and )roita0leFor ar%et )artici)ants8 co)etition leads to 0etter )roducts and )roita0le

ar%et seentation *+lue Ocean Stratey odule Toyota eCa)le,ar%et seentation *+lue Ocean Stratey odule Toyota eCa)le,


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Eivalry D BCa)lesEivalry D BCa)les

%irlines:%irlines:

Fare cuts and price wars are commonFare cuts and price wars are common

/ell phones:/ell phones:

Warring rate plans and feature offeringsWarring rate plans and feature offerings

"oeing9%ir*us"oeing9%ir*us

;ntel9%M


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Eivalry D BCa)lesEivalry D BCa)les

Steves friend Sean in grad school:Steves friend Sean in grad school:

6very 1 months- would get a call from a long distance phone provider6very 1 months- would get a call from a long distance phone provider

!!Hi- this is (((( from Sprint and we have a deal for youC Would you *e willingHi- this is (((( from Sprint and we have a deal for youC Would you *e willing

to switch your long distance service?#to switch your long distance service?#

Sean:Sean: #Sure$ %at are you offering&'#Sure$ %at are you offering&'

8he ne&t month- hed get a call from %878 asing why he left8he ne&t month- hed get a call from %878 asing why he left

Leedless to say- Sean was a nightmare customerLeedless to say- Sean was a nightmare customer

He wheedled *etter and *etter deals out of all of his suitors every other monthHe wheedled *etter and *etter deals out of all of his suitors every other month

%lso had a way to get !free# electronics from 8arget%lso had a way to get !free# electronics from 8arget

6&ample of rivalry leading to *etter deal for end user.6&ample of rivalry leading to *etter deal for end user. OfOf

course- in the end- no phone company ever made any money offcourse- in the end- no phone company ever made any money offof Seanof Sean..


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Five Forces SuaryFive Forces Suary

;s a good;s a goodgenericgenericframeworU is as detailed as you mae itframeworU is as detailed as you mae it

/urious treatment of the government ' should there *e a /urious treatment of the government ' should there *e a ththforce?force? /omplementary products can mae or *rea an offering '/omplementary products can mae or *rea an offering '

iPod e&ampleiPod e&ample

/ars are pretty useless without roads or gas stations/ars are pretty useless without roads or gas stations

%irlines irrelevant without airports%irlines irrelevant without airports


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o5 T$ese Tools Eelate To ;ouo5 T$ese Tools Eelate To ;ou

Jsing SWO8 and Five Forces in tandem allows you to:Jsing SWO8 and Five Forces in tandem allows you to:

;dentify the strategic environment;dentify the strategic environment

Mae an assessment of your strength relative to other playersMae an assessment of your strength relative to other players

;f youre thorough in gathering information and disciplined in its;f youre thorough in gathering information and disciplined in its

presentation- the right answer can leap off the pagepresentation- the right answer can leap off the page

%pply these tools to:%pply these tools to: @our company@our company

@our *usiness unit@our *usiness unit

@our organi)ation@our organi)ation

@our team@our team @ou@ou

Strategy is a mindsetStrategy is a mindset


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6lass @iscussion! Microsot vs< -oole6lass @iscussion! Microsot vs< -oole


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#ntro And T$e Players#ntro And T$e Players

Who are the players?Who are the players? Whats MSF8s motivation in pursuing search?Whats MSF8s motivation in pursuing search?


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6ase Guestions6ase Guestions

Duestions to ponder for the MSF8 case:Duestions to ponder for the MSF8 case: Whats MSF8s motivation in pursuing search?Whats MSF8s motivation in pursuing search?

Has Marc %ndressons vision come true? How does this relate to EooglesHas Marc %ndressons vision come true? How does this relate to Eoogles

overall strategy 4you may need to Eoogle Eoogles strategy if youre not familiaroverall strategy 4you may need to Eoogle Eoogles strategy if youre not familiar

already.5? Have Eates fears come true?already.5? Have Eates fears come true?

How has MSF8 fared historically in its strategic moves?How has MSF8 fared historically in its strategic moves?

What ey insight a*out the search maret did @ahooC overloo and EoogleWhat ey insight a*out the search maret did @ahooC overloo and Eoogle

e&ploit?e&ploit?


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SWOT Scorecard D MSFTSWOT Scorecard D MSFTStrengths: Threats:Threats:

Weaknesses: Opportunities:Opportunities:


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SWOT Scorecard D -OO-SWOT Scorecard D -OO-Strengths: Threats:Threats:

Weaknesses: Opportunities:Opportunities:


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Steves SWOT Scorecard! MSFTSteves SWOT Scorecard! MSFT

Strengths:

LOTS of cash. Can buy technology or

companies if they need to

Own the worlds most popular OS,

browser and have >>> hardware

experience than rivals

#1 browser

Are excellent strategists (Linux)

Has extensive partner network w/MSN,

Netflix, etc.

Threats:Threats:

Googles domination of searchGoogles domination of search

Apple has the cool factor and is harmingApple has the cool factor and is harming

MSFTs brand with adsMSFTs brand with ads

Caught looking the wrong way WRTCaught looking the wrong way WRT

mobile devices - biz model compromisedmobile devices - biz model compromised

Weaknesses:

#3 in search

Considered to be Big Brother

Has run afoul of regulatory agenciesbefore

Profitability depends on OS, Office sales

market trending away from these (and

toward GOOGs model)


Can still buy Yahoo! Or Facebook.Can still buy Yahoo! Or Facebook.

IE is the internet portal of choice canIE is the internet portal of choice can

interlink Bing into code and minimizeinterlink Bing into code and minimizeGOOG have enough infrastructure toGOOG have enough infrastructure to

negate GOOGsnegate GOOGs

Can adopt new usage model and beatCan adopt new usage model and beat

GOOG to online app gameGOOG to online app game

Can intertwine Bing with Xbox, MSN, etc.Can intertwine Bing with Xbox, MSN, etc.

sites & partners have an existing networksites & partners have an existing networkalreadyalready


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Steves SWOT Scorecard! -ooleSteves SWOT Scorecard! -oole

Strengths:

Invented the best search algorithm

Is considered the it company for the

internet

Quirky culture drives lots of

innovation

High stock price = ready access to

capital

Threats:Threats:

MSFT has cash and a will to winMSFT has cash and a will to win

GOOGs phone overshadowed byGOOGs phone overshadowed by

iPhoneiPhone

No real hardware expertise; willNo real hardware expertise; will

need help from INTCneed help from INTC

Apple owns content, OS, devicesApple owns content, OS, devices

Weaknesses:

Main product dependent on

connection speed

Security and privacy concerns

among users

Main source of content (YouTube) is

constant focus of legal action rivals

have much more and better content


Can try to influence new regulatoryCan try to influence new regulatory

structure (Net Neutrality)structure (Net Neutrality)

Market trend is towards mobileMarket trend is towards mobile

devices, supporting cloud computingdevices, supporting cloud computingtheorytheory

Can draw on MSFTs unpopularityCan draw on MSFTs unpopularity

Can cut into MSFTs profits byCan cut into MSFTs profits by

launching more net appslaunching more net apps


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Porters Five Forces Model! Searc$Porters Five Forces Model! Searc$

8hreat of new entrants?8hreat of new entrants? "argaining power of *uyers?"argaining power of *uyers?

8hreat of su*stitutes?8hreat of su*stitutes?

"argaining power of suppliers?"argaining power of suppliers?

0ivalry?0ivalry?


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MSFTs Bntry #nto Searc$! SoeMSFTs Bntry #nto Searc$! Soe

6oents6oents

Eoogles overall strategy N Mae the internet the new P/Eoogles overall strategy N Mae the internet the new P/ 0educe the P/ to a old(style terminal 4Ereen screen *o& hooed to a0educe the P/ to a old(style terminal 4Ereen screen *o& hooed to a

mainframe5mainframe5

6liminate the need for local OS 4operating system5 or apps ' put them all on the6liminate the need for local OS 4operating system5 or apps ' put them all on the

we*. Offer net storage of data to eliminate need for local hard drives- etc.we*. Offer net storage of data to eliminate need for local hard drives- etc.

Ma&imi)e eye*alls to Eoogles search engine and ad machines- which could thenMa&imi)e eye*alls to Eoogles search engine and ad machines- which could then

custom(tailor ad views to your contentcustom(tailor ad views to your content

Willing to influence government to set regulations *eneficial to EoogleWilling to influence government to set regulations *eneficial to Eoogle

MSF8s revenue in this scenario is compromised severelyMSF8s revenue in this scenario is compromised severely

P/ and OS com*ination would lose relevance ' no need for local performance orP/ and OS com*ination would lose relevance ' no need for local performance or

storage ' *ig cash cow for MSF8storage ' *ig cash cow for MSF8

MSF8 needs to rethin its *usiness model somewhat to encompass mo*ileMSF8 needs to rethin its *usiness model somewhat to encompass mo*ile

devices ' old model of high OS is threatened *y cheap net*oos 7devices ' old model of high OS is threatened *y cheap net*oos 7

smartphonessmartphones


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MSFTs Bntry #nto Searc$8 cont


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One O)inionOne O)inion

0emem*er: Firms0emem*er: Firmsrespond to incentivesrespond to incentives

Why shouldntWhy shouldnt

Eoogle want toEoogle want to

e&ploit the rules?e&ploit the rules?

Eoogle recently hiredEoogle recently hiredSen.


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Stratey Ta%ea5aysStratey Ta%ea5ays

Sometimes the competition isnt o*viousSometimes the competition isnt o*vious Pay attention to what people say andPay attention to what people say and moremoreattention to whatattention to what

people dopeople do

;ncentives matterC;ncentives matterC

When youre profita*le- others will attempt to tae it away.When youre profita*le- others will attempt to tae it away. LoLo*usiness model is permanent*usiness model ispermanent

8herefore- always loo to defend your a*ility to differentiate8herefore- always loo to defend your a*ility to differentiate

Sometimes- it will mean throwing your strength against others. FindSometimes- it will mean throwing your strength against others. Find

ways to leverage yours in une&pected waysways to leverage yours in une&pected ways


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For eCt Tie!For eCt Tie!

"lue Ocean Strategy"lue Ocean Strategy

0ead:0ead:

,im and Mau*ornge- !"lue Ocean Strategy#,im and Mau*ornge- !"lue Ocean Strategy#

46ither the paper or the *oo. @oull get more out of the *oo546ither the paper or the *oo. @oull get more out of the *oo5

%t the end of the session- youll receive your first HW assignment 4and most%t the end of the session- youll receive your first HW assignment 4and most

important5important5

Documents

Chapter 7 - PPT 7 SWOT Analysis and Porters Model