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A SWOT Analysis is a functional tool to establish priorities and goals
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Trying to make a business work right?
We are in a Brawl with NO rules
Tom Peters
How do we develop a workable strategy?
Invent. Reinvent.
Repeat.HP
How do we make all the pieces fit?
Adversity Breads
OpportunityRick Swando
A good business model needs a solid foundation.
Strategic Business Model
Mission
Core Values
Vision
Strategy
Balanced Scorecard
Strategic Initiatives
Personal Objectives
Strategic Outcomes
Satisfied Shareholders
Delighted Customers
Effective Processes
Motivated & Prepared Workforce
Why we exist
What we believe in
What we want to be
Voice of the customer & our game plan
Implementation & Focus
What we need to do
What I need to do
Strategic Business Model
Mission
Core Values
Vision
Strategy
Balanced Scorecard
Strategic Initiatives
Personal Objectives
Strategic Outcomes
Satisfied Shareholders
Delighted Customers
Effective Processes
Motivated & Prepared Workforce
Why we exist
What we believe in
What we want to be
Voice of the customer & our game plan
Implementation & Focus
What we need to do
What I need to do
How do we develop our Strategy!
Strengths Weaknesses
Opportunities S-O Strategies W-O Strategies
Threats S-T Strategies W-T Strategies
SWOT MatrixAlso known as TOWS Matrix
Strengths Weaknesses
Opportunities S-O Strategies W-O Strategies
Threats S-T Strategies W-T Strategies
SWOT MatrixAlso known as TOWS Matrix
Current conditions
The Plan for the future
Internals
Externals
Strengths
What you do very well – maybe better than anyone else
WeaknessesWhat can use some improvement or what you
don’t do very well
Opportunities
What is it that you could do – but aren’t?
ThreatsWhat is lurking in the shadows that can be detrimental?
S-O Strategies
• Use the internal strengths to take advantage of external opportunities
W-O Strategies• Improves weakness by taking advantage of
external opportunities
S-T Strategies
• Use strengths to avoid or reduce the impact of external threats
W-T Strategies• Defensive tactics directed at reducing
internal weakness and avoid external threats.
Conclusions
This is not the answer!!
This IS the answer
Conclusions
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