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Part II: Business environment analysis with ESRI Business Analyst Desktop
Getting to Know ESRI Business AnalystFred L. Miller, PhD
Murray State University
Presentation topics This presentation will cover: The decision scenario for Living in the Green Lane Relevant business GIS tools and tasks Chapter 2: Thematic mapping with ESRI Business
Analyst wizards and layer propertiesCreate a study layer within a projectDesign a pie chart map with a BA wizardDesign a thematic map with a BA wizardNormalize data in a thematic map Edit map symbology with the Layer Properties box
Presentation Topics (cont.) Chapter 3: Advanced thematic mapping and
symbology; creating datasets, dynamic ring analysis Select fields and geographic areas for display Export selected areas and data to a customized shapefile Design thematic maps based on new shapefile Create new data fields, populate them with values, and
Symbolize them in thematic maps Symbolize home and shopping center point feature Use Dynamic Ring Analysis and Site Prospecting tools to identify and
explore attractive locations Add satellite imagery to the project with ArcGIS Online
Evaluation of ROI for business GIS analysis Business GIS learning goals and skills
LITGL Decision ScenarioLiving in the Green Lane’s owners, Janice Brown and Steven Bent must:Prepare a business plan for their enterprise to secure financial supportUnderstand the consumer and competitive environments of the Twin Cities area more fullyIdentify attractive market areas based on data attributes specific to their business modelDemonstrate to potential investors that they have assessed their market environment fully and identified potential profitable sites accurately
Relevant business GIS tools and tasks Defining a study area for a business GIS research project Creating customized datasets for the project and calculate
attributes relevant for this enterprise Designing thematic maps that accurately represent the
consumer environment by displaying:The appropriate variables, normalized where necessary Appropriate classes, intervals and colorsWhere necessary, properly designed charts and graphs
Symbolizing businesses, transportation systems, and retail centers that affect the competitive environment
Using specialized analysis tools to identify potentially attractive sites and develop reports for them
Chapter 2: Thematic mapping with Business Analyst wizards and layer properties
In this chapter, you will perform the following Business Analyst Desktop tasks:
Create a study layer within a projectDesign a pie chart map with a BA wizardDesign a thematic map with a BA wizardNormalize data in a thematic mapEdit map symbology with the Layer Properties box
Chapter 3: Advanced thematic mapping and symbology; creating datasets, dynamic ring analysis
In this chapter, you will perform the following Business Analyst Desktop tasks:
Export selected areas and data to a customized shapefile Design thematic maps based on new shapefile Create new data fields, populate them with values and
symbolize them in thematic maps Symbolize home and shopping center point feature Use Dynamic Ring Analysis and Site Prospecting tools to
identify and explore attractive locations Add satellite imagery to the project with ArcGIS Online
Evaluation of ROI for business GIS analysisThis chapter is the beginning of a decision process that culminates in the selection of a site for the first Living in the Green Lane store at the end of chapter 5.
For this reason, ROI considerations for the entire process are addressed there.
Business GIS learning goalsIn this exercise, you will learn about: The value and basic design features of thematic maps, including point
symbolization The types of data available in Business Analyst Desktop and how to select
appropriate measures for specific business analysis The value of normalization, when it is appropriate, and some common
normalization attributes The classification schemes available in Business Analyst, and how they affect
the display of attribute data The value of manipulating standard demographic data to create attributes
relevant to specific business problems The value of integrating multiple data sources into a comprehensive,
comprehensible map document The value of using imagery resources to understand areas of interest more fully
Business Analyst Desktop skillsIn this exercise, you will learn to use Business Analyst to: Create a study area for a business environmental mapping project Design graph maps and thematic maps with the Thematic Mapping Wizard and
Layer Properties options Use Layer Properties options to map point feature attributes Extract custom datasets for specific business problems Create customized shapefiles, calculate new attributes from existing ones, and
use them to create thematic maps Integrate layers displaying population characteristics with business information
layers to create comprehensive maps of an enterprise’s business environment Use the Dynamic Ring and Site Prospecting tools to discover favorable
potential retail locations Access imagery layers from ArcGIS Online and integrate them into map
documents.