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The portfolio of a fashion business student ready to start her career in retail management
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Aurora Johnson
Table of Contents
Merchandise Management Project
Retail Management Project
Styling
5
25
32
Contact 36
Merchandise Management
Mission Statement
Eloise is a clothing line that brings women high quality, conservative, classic, and transitional garments to help build a wardrobe that can bring you from office to date night and college to career.
Four Attributes
Customer: Female 18-34
Category Collection: Clothing
Price: Not price conscious
Styling Direction: Conservative
Mood Board
Client Psychographics
Life-Style: A woman who works during the day and then spends her evenings out at creative fashion/art/food events or out with friends and family
Social Class: Upper-Middle Class
Personality: Fashion forward, hardworking, girly, smart, reads books and magazines, travels, and drinks a lot of coffee
COST DEVELOPMENTCOST DEVELOPMENTCOST DEVELOPMENTCOST DEVELOPMENTCOST DEVELOPMENTDATE: September 24 2012DATE: September 24 2012 STYLE #: 1A2142_________ _________DESCRIPTION: Wide Leg TrouserDESCRIPTION: Wide Leg Trouser SEASON: FALL
WHOLESALE PRICE: $93.08:SIZE RANGE: 2, 4, 6, 8, 10SIZE RANGE: 2, 4, 6, 8, 10 COLORS: MAROONMAROON RETAIL PRICE: $186.16
1. MATERIAL YARDS PRICE AMOUNTAMOUNT SKETCH SKETCHWool Suiting 2 1/8 $18.00 $38.25
INTERFACING ( LINING ) INTERFACING ( LINING )
TOTAL MATERIAL COST TOTAL MATERIAL COST $38.25
2. TRIMMINGS QUANT. PRICE AMOUNTAMOUNT
BUTTONS 1 $27.50 $1.15 BELTS LABELS 1 $0.10 $0.10 FUSING 4 $0.20 $1.00ZIPPER 1 $30.24 $1.26
TOTAL TRIMMINGS COST TOTAL TRIMMINGS COST $3.51
3. LABOR AMOUNTAMOUNT CUTTING $1.75 LABOR $1.50 MARKING/GRADING MARKING/GRADING $0.38 PAYROLL TAXES & HEALTH FUND PAYROLL TAXES & HEALTH FUND $0.75 TRUCKING $0.40
TOTAL LABOR COST TOTAL LABOR COST $4.78
3. TOTAL COST $46.54
REMARKS: MATERIAL SWATCH MATERIAL SWATCH
Line Sheet
UnitDistribution
UNIT DISTRIBUTION PLANUNIT DISTRIBUTION PLANUNIT DISTRIBUTION PLANUNIT DISTRIBUTION PLANUNIT DISTRIBUTION PLAN
VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASONEloise Aug 14, 2014 August 28, 2014 Eloise Fall
X NEW ORDER SHIPPED: X ORDINARYORDINARY
SIZESTYLE # DESCRIPTION DESCRIPTION COLOR X- Small Small Medium Large X- Large TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL1A12122 Wool/Cashmere Turtleneck Navy 4 8 8 8 4 32 $45.00 $90.00 $1,440.00 $2,880.00
Black 6 10 10 10 6 42 $45.00 $90.00 $1,890.00 $3,780.00Cream 2 6 6 6 2 22 $45.00 $90.00 $990.00 $1,980.00
1A1174 Silk Camisole Print 2 6 6 6 2 22 $92.00 $184.00 $2,024.00 $4,048.00Black 4 6 6 6 4 26 $92.00 $184.00 $2,392.00 $4,784.00Navy 4 6 6 6 4 26 $92.00 $184.00 $2,392.00 $4,784.00
Cream 2 4 4 4 2 16 $92.00 $184.00 $1,472.00 $2,944.001A3236 Faux Leather Jacket Black 8 10 10 10 8 46 $205.00 $410.00 $9,430.00 $18,860.00
1A44224 Skater Dress Black 8 10 10 10 8 46 $147.00 $294.00 $6,762.00 $13,524.00Navy 6 8 8 8 6 36 $147.00 $294.00 $5,292.00 $10,584.00
Cream 2 4 4 4 2 16 $147.00 $294.00 $2,352.00 $4,704.00Maroon 4 6 6 6 4 26 $147.00 $294.00 $3,822.00 $7,644.00
Print 6 8 8 8 6 36 $147.00 $294.00 $5,292.00 $10,584.001A4614 A-Line Dress Black 8 10 10 10 8 46 $132.00 $264.00 $6,072.00 $12,144.00
Navy 6 8 8 8 6 36 $132.00 $264.00 $4,752.00 $9,504.00Cream 2 4 4 4 2 16 $132.00 $264.00 $2,112.00 $4,224.00Maroon 4 6 6 6 4 26 $132.00 $264.00 $3,432.00 $6,864.00
Print 6 8 8 8 6 36 $132.00 $264.00 $4,752.00 $9,504.00
STYLE # DESCRIPTIONDESCRIPTION COLOR 2 4 6 8 10 TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL1A2122 Skinny Pant Black 4 8 8 8 6 34 $92.00 $184.00 $3,128.00 $6,256.00
Navy 4 6 6 6 4 26 $92.00 $184.00 $2,392.00 $4,784.00Maroon 6 8 8 8 6 36 $92.00 $184.00 $3,312.00 $6,624.00
1A2142 Wide Leg PantWide Leg Pant Black 6 8 8 8 6 36 $94.00 $188.00 $3,384.00 $6,768.00Navy 6 8 8 8 6 36 $94.00 $188.00 $3,384.00 $6,768.00
Maroon 6 8 8 8 6 36 $94.00 $188.00 $3,384.00 $6,768.00 GRAND TOTAL GRAND TOTAL 756 $85,654.00 $171,308.00
Floor Plan
Introductory
Beginning on hand 177
Sales 133
Ending on hand 44
Clearance
Beginning on hand 360
Sales 108
Ending on hand 252
Marketing
Objective, strategy, tactics and evaluation
Increase customer base
Increase customer loyalty by focusing on building relationships with 30 new customers
Create a reward system based off of the amount you purchase and you will receive a percentage off of next seasons collection
Gauge if sales increase over a 30 day period See how many of the rewards were redeemed
PressRelease
Business Card
Retail Management
Month Sales Promotions Tie-In EventsJanuary Post-Christmas
ClearanceMartin Luther King (15)Benjamin Franklin (17)Franklin Roosevelt (30)
February Final Winter Clearance Valentine’s Day Thomas Edison (11)Abraham Lincoln (12)George Washington (22)Valentine’s Day (14)
March Saint Patrick’s Day (17)April April Fools Day (1)
EasterMay Spring Apparel
ClearanceMother’s day (women’s wear)Vacation needs
Mother’s Day (2nd Sunday)Memorial Day (end of month)
June Colored Denim Sale Father’s day (menswear) Father’s Day (3rd Sunday)Flag Day (14)
July Independence Day Early back to schoolShorts
Independence Day (4)Bastille Day (14)
August Summer Clearance Back to school Annual Custom Denim Promo
19th Amendment, Women’s Suffrage (26)
September Labor DayFinal Summer Clearance
Labor Day (1st Monday)
October HalloweenColumbus Day
Jackets Columbus Day (12)Halloween (31)
November ThanksgivingVeteran’s DayPre-Christmas
Christmas Gifts Election DayVeteran’s Day (11)Thanksgiving (third Thursday)
December Pre and Post-Christmas sales
Christmas GiftsChristmas Fashion
Christmas (25)
Promotional Calendar
Project in collaboration with Noah Christopherson and Emily Parker
De NiemsDe NiemsDe NiemsDe NiemsDe NiemsDe NiemsDe NiemsDe NiemsDe Niems
Sales PlanSales PlanSales PlanSales PlanSales PlanSales PlanSales PlanSales PlanSales Plan
PromotionsPromotionsPromotionsPromotionsPromotionsPromotionsPromotionsPromotionsPromotions
Event Date Daily Plan Last YearCummulativeCummulativeCummulative
+/- MTDEvent Date Daily Plan Actual Last Year Plan Act +/- MTDHoliday Party 30 30 35.0 20 30 35.0 5.0Custom Denim Promotion 1 30 35.0 30 60 70.0 10.0Custom Denim Promotion 2 40 70.0 20 100 140.0 40.0CLOSED 3 0 0.0 0 100 140.0 40.0Custom Denim Promotion 4 30 32.0 35 130 172.0 42.0Custom Denim Promotion 5 40 35.0 38 170 207.0 37.0Custom Denim Promotion 6 40 45.0 48 210 252.0 42.0Meet The Designer Event 7 30 25.0 20 240 277.0 37.0Henry and Belle Event 8 25 25.0 20 265 302.0 37.0Henry and Belle Promotion 9 20 24.0 30 285 326.0 41.0CLOSED 10 0 0.0 0 285 326.0 41.0Henry and Belle Promotion11 20 15.0 15 305 341.0 36.0Henry and Belle Promotion12 45 38.0 35 350 379.0 29.0ViP Event 13 20 25.0 30 370 404.0 34.010% Off 1 Pair Sale 14 20 25.0 22 390 429.0 39.010% Off 1 Pair Sale 15 20 25.0 22 410 454.0 44.020% Off 1 Pair Sale 16 30 30.0 28 440 484.0 44.0CLOSED 17 0 0.0 0 440 484.0 44.0Custom Denim Promotion 18 38 35.0 23 478 519.0 41.0Custom Denim Promotion 19 38 35.0 23 516 554.0 38.0Custom Denim Promotion 20 27 33.0 27 543 587.0 44.0Custom Denim Promotion 21 30 30.0 35 573 617.0 44.0Trunk Show 22 40 38.0 30 613 655.0 42.0Trunk Show 23 40 38.0 40 653 693.0 40.0CLOSED 24 0 0.0 0 653 693.0 40.0Joe Jeans Event 25 25 25.0 20 678 718.0 40.0Meet The Designer Event 26 30 25.0 20 708 743.0 35.0Joe Jeans Promotion 27 20 24.0 20 728 767.0 39.0Joe Jeans Promotion 28 15 16.0 10 743 783.0 40.0Joe Jeans Promotion 29 15 15.0 20 758 798.0 40.0Joe Jeans Promotion 30 20 23.0 15 778 821.0 43.0CLOSED 31 0 0.0 0 778 821.0 43.0Back To School 1 28 30.0 25 806 851.0 45.0Back To School 2 30 35.0 30 836 886.0 50.0Back To School 3 30 45.0 50 866 931.0 65.0TOTAL 801 866 931
Project in collaboration with Noah Christopherson and Emily Parker
Promotional Sales Plan
Sales Goals
CLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTHCLASSIFICATION SALES BY MONTH
Seasonal Sales of $300,000Seasonal Sales of $300,000Seasonal Sales of $300,000Seasonal Sales of $300,000Seasonal Sales of $300,000Seasonal Sales of $300,000Seasonal Sales of $300,000Seasonal Sales of $300,000Seasonal Sales of $300,000Seasonal Sales of $300,000Seasonal Sales of $300,000Seasonal Sales of $300,000Seasonal Sales of $300,000AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY TOTAL
Percent 10.0% 15.0% 25.0% 25.0% 15.0% 10.0% 100%
Class
Custom Denim 10.0 15.0 25.0 25.0 15.0 10.0 100.0 60000
Outside Vendor 10.0 15.0 25.0 25.0 15.0 10.0 100.0 240000
-
-
-
-
-
-
Total Sales 30,000.0 45,000.0 75,000.0 75,000.0 45,000.0 30,000.0 300,000.0
Weekly Sales Goals
Monthly Sales Goals
Project in collaboration with Noah Christopherson and Emily Parker
Employee Schedule
Project in collaboration with Noah Christopherson and Emily Parker
Styling
Photography: Anjel Lopez
Photography: Anjel Lopez
Photography: Anjel Lopez
Bio:
Originally I am from Minnesota and began developing my fashion career at the College Of Visual Arts in St. Paul, MN. There I studied a mix of fine art and Fashion Design before
deciding to pursue the business side of the industry.
I transferred to Columbia College Chicago and majored in Fashion Business.
My career goals are in Retail Management. I hope to work in a department store where I can participate in commission based sales and personal shopping.
Contact:
Resume
