CONTENTS• GROUP MEMBERS• ACKNOWLEDGEMENT• HISTORY OF PIZZA HUT• PIZZA HUT IN INDIA• BRAND AMBASADOR• OUTLET IN MUMBAI• PIZZA HUT IN MUMBAI• MARKET SHARE• MENU CARD• MARKETING STRATEGY• COST SHEET• NOTES

COST SHEET ANALYSISFOR

PIZZA HUT POWAI

GROUP MEMBERSDHARA SHRIMANKAR 106KIRTI SINGH 107NEHA SINGH 108NIRAJKUMAR SINGH 109SUNITKUMAR SINGH 110

ACKNOWLEGDEMENT• We take this opportunity to thank Prof Aditi

Mahajan for giving us an insight , her valuable advice , timely suggestions and constant support throughout the project. We would also like to thank Mr. Digo Dias who is into the floor manager for the valuable information that he shared with us ,which proved to be very helpful while preparing the project.

HISTORY OF PIZZA HUT

IDEA OF PIZZA HUT• Pizza Hut was founded in 1958 by brothers

Dan and Frank Carney in their hometown of Wichita, Kansas.

• By 1972, with 314 stores nationwide, Pizza Hut went public on the New York Stock Exchange under the stock ticker symbol NYSE.

PIZZA HUT IN INDIA

• The first Indian outlet was opened in June 1996 in Bangalore. In India, Pizza Hut has 139 restaurants across 36 cities. Pizza Hut has been voted the “best family restaurant” for the second year running at the 2007 Tommy’s Parent Friendly Awards. "Pizza Hut is known for quality, innovation and category leadership.

BRAND AMBASSADOR

LARA DUTTA

• Pizza Hut has roped in Lara Dutta, the former Miss Universe and a Bollywood heroine, to promote their new “Cheesy Bites” range of pizzas.

• The campaign will have all the marketing initiatives, which also include a television commercial which will feature Lara Dutta.

OUTLETS IN MUMBAI

• There is total 19 outlets of pizza hut in Mumbai.

• Pizza hut powai was started in the year 2003.

PIZZA HUT IN POWAI

• Founded in the year 2003.• Located:Hiranandani garden.• Area:2000sq ft.• Employees:65 persons.• Delivery Scooters:10.

MARKET SHARE

• PIZZA HUT 48% • DOMINO'S 20% • OTHERS 32%

PIZZA HUT48%

OTHER’S

32%

MENU CARD

MARKETING STRATEGY

• Pizza Hut’s marketing strategy is very simple: “we want to satisfy our customer by offering them the best.”

• Pizza Hut has always valued customer service and satisfaction.

• In 1995, Pizza Hut began two customer satisfaction programs: a 1-800 number customer hotline, and a customer call-back program.

• Pizza Hut's broad selection of products also makes it easier for them to market to different market segments.

• Pizza Hut is C.H.A.M.P.S (Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed) and 3F’s (Fun, Friendly and Familiar).

COST SHEET

• COST SHEET FOR MONTH ENDED SEPT 2010

Notes:• Uniforms are newly provided to employees

this month.• Material

includes(flour,salt,spices,sugar,chicken/veg topping,aluminium foil,cheese other ingredients).

• Unit produced=Uniform sold.*as per information