Pizza Hut vs. Pizza Corner

ATTENTION…..ATTENTION…..The Product you are about to see is

not suitable for those who are feeling hungry……..!!!

SEE…… AT YOUR OWN RISK……!!!!!

Pizza Hutv/s

Pizza Corner

1958 – Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas

1972 - 1000 restaurants are open throughout the USA

1973 - Pizza Hut went international. 1977 - PepsiCo bought Pizza Hut 1982 - JV between PepsiCo and Whitbread 1997 - Pepsi Moved aside for Drinks and

Tricon Global Came into motion 2002 - Tricon Global became YUM! Brands

Inc. 2006 – WB sold their share of the JV to Yum! 2008 - Bought Godfather's Pizza in Ireland with 28 stores

HISTORYHISTORY

INTRODUCTIONINTRODUCTION

Type: Wholly owned Subsidiary Founded: Wichita, Kansas, USA, 1958 Headquarter: Addison, Texas, USA Founder: Dan and Frank Carney CEO: David C. Novak Slogan: NOW YOU ARE EATING Employees : 300,000+ Parent: Yum! Brands since 1997 Website: http://www.pizzahut.com

MISSION MISSION “To be the best pizza for every

pizza occasion” “ Alone we are delicious, Together

we are YUM!” We are P.E.A.R.L.S

PASSION for excellence in Doing everything EXECUTE with positive energy and need ACCOUNTABLE for growth in customer

satisfaction RECOGNIZE the achievement of others and

have fun doing it LISTEN and more importantly, respond to the

voice of the customer

SWOT ANALYSISSWOT ANALYSIS

• StrengthsStrengths• WeaknessesWeaknesses• OpportunitiesOpportunities• ThreatsThreats

Unmatchable quality & variety

Strong brand image

Customer satisfaction

Hygiene

Excellent service


• Strengths• Weaknesses• Opportunities• Threats

High price

Lack of parking facilities


• StrengthsStrengths• Weaknesses Weaknesses • OpportunitiesOpportunities• ThreatsThreats

Growing fast food market

Scope for expansion Introduce attractive

offers More outlets should

be open Ordering online

system



Low price point of competitors

No take away counters for pizza

Instant fast food packers House wives are

interested in making pizzas at home

MARKETING STRATEGYMARKETING STRATEGY

Pizza Hut’s Says:“We want to satisfy our customer by offering them The Best”

Be C.H.A.M.P.S(Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed)

You will Find 3F’s at Pizza Hut( Fun, Friendly and Familiarity)

SEGMENTATIONSEGMENTATION

The Segments Pizza Hut is Working on :- Higher and Middle Income Dual Career Families Any Age

TARGETINGTARGETING

Basically anyone and everyone who loves to eat pizzas

Age group of 12 to 30

Families

POSITIONINGPOSITIONING Pizza hut has done their positioning in

the target market by keeping in view two basic factors: Quality Frequency

Worldwide Pizza Hut has come to become synonymous with the

“Best pizzas under one roof”

Crew members’ “customer mania” makes the dining experience unique for the customers

Variety: Large Variety of Tastee.g. Cheesy Bites, Stuffed Crust, Hand-Tossed, Thin 'N Crispy, Bigfoot etc…

Quality:A large number of Market share is with Pizza Hut Only Because of their High Quality Pizza

MARKETING MIXMARKETING MIX

• ProductProduct• PricePrice• PromotionPromotion• PlacePlace

• Market Skimming Price Strategy

• Low price for meal and expensive for just one

• Coupons Worldwide and Gift Card in Developed Countries



•Spends approximately Rs 1M-1.2 M on advertising annually using a Media mix

•Advertising through Bill Boards TV AdsNews Papers

•Personal Selling



INTRODUCTION

Type : Wholly owned subsidiary Headquarters : Geneva, Switzerland Founder : Fred Mouawad Industry : Fast food Products : Pizza, Pasta Parent : GFA Corporation Slogan : THE PIZZA CORNER WAY Website : pizzacorner.com

PORTFOLIO

Created in 1996 by Global Franchise Architects

Current portfolio :-Pizza CornerCoffee WorldNew York DeliThe Cream and Fudge Factory

MISSIONWOW every Guest by serving an

innovative range of delicious high quality pizzas in a fun, friendly, and comfortable environment

THE CORE IDEA Great tasting Wholesome food



Good quality & Variety

Brand Image Customer

Satisfaction Hygiene Excellent Service Exciting offers


• Strengths• Weaknesses• Opportunities• Threats

Inadequate advertisements

Fewer outlets High price Lack of parking

facilities


• StrengthsStrengths• Weaknesses Weaknesses • OpportunitiesOpportunities• ThreatsThreats

Growing fast food market

Scope for expansion

Can spread globally



High competition No take away

counters for pizza Instant fast food

packers House wives are

interested in making pizzas at home

MARKETING MARKETING STRATEGYSTRATEGY

Advertising Slogans The Pizza Corner Way Experience A Slice of Life 39 minutes or Free Caring for your health Food for good Straight from the heart Think Different, Think Conizza Conizza - Pizza in a cone Portable Pizza

TargetingTargeting

Children Birthday parties Home delivery

Variety:

Soups, Salads, Appetizers, Soups, Calzones, Sandwiches, Pasta, Footizza, Conizza, Pizza, Bakes & Desserts



• Market Skimming Price Strategy

• Low price for meal and expensive for just one



•Advertising through Bill Boards TV AdsNews Papers

•Personal Selling



COMPARISON

PRICING

PRODUCT (Rs) (Rs)

Margherita 65(S), 125(M), 210(L)

90(S), 175(M), 275(L)

Garlic Bread 49 35

Cheese Garlic Bread

70 40

Extra toppings

(Veg)

20(S), 30(M), 50(L)

35(S), 45(M), 55(L)

Extra toppings (Non-veg)

30(S), 40(M), 60(L)

35(S), 45(M), 55(L)

BASIS

Headquarters Switzerland US

Head office in India

Bangalore Mumbai

Number of outlets in Chennai

10 18

First outlet in Chennai

Adyar Nungambakkam

Main target group

Children Corporate

Offers change Depends Every month

Stalls Corporate – HCL, CTC, Satyam

Citi Centre, Ampa Skywalk

INNOVATIONS on pizzas

Cheesybites

Stuffedcrust

INNOVATIONS on pizzas

Sandwizza

Extended menu

Extended menu

Analysis & interpretation

How many times do you eat out?

16%

4%

28%

24%

28%a. Once a week

b. Twice a week

c. Once a month

d. Twice a month

e. Others

Which place do you visit regularly?

How often do you visit Pizza Hut & Pizza Corner?

0%20%

12%

48%

20%

a. Once a week

b. Once a month

c. Twice in amonth

d. Once in every 2-3 months.

e. Once in a year

8%

16%

20%40%

16%a. Once a week

b. Once a month

c. Twice in amonth

d. Once in every 2-3 months.

e. Once in a year

Do you think Pizza hut & Pizza corner offer enough variety of food?

84%

16%

a. Yes

b. No

84%

16%

Yes

No

Do you think Pizza Hut & Pizza Corner are consistent in their food quality whenever you go?

72%

28%

Yes

No

84%

16%

a. Yes

b. No

How do you find the pricING of the food at

Pizza hut & Pizza Corner?

12%

20%

52%

16%

a. low

b. average

c. high

d. very high

Do you like the ambience at Pizza hut & Pizza Corner?

36%

28%

20%

16%

a. Good

b. Very Good

c. Average

d. Bad

Are you satisfied with the parking facility at pizza hut & pizza corner?

92%

8%

Yes

No

Are you satisfied with the home delivery & take-away services of Pizza Hut & Pizza Corner?

84%

16%

Yes

No

Which Brand do you prefer for having Pizzas?

36%

32%

16%

16%

a. Pizza Hut

b. Pizza Corner

c. Dominos

d. Anything

SURVEY - CONCLUSION•Pizza Hut is the market leader of pizzas and it has a better market share than Pizza Corner

•The Ambience of Pizza Hut is better than that of Pizza Corner

•The preferences of the people for pizzas are more with Pizza Hut

•The study also shows that Indian customers are not so price sensitive when they get good product, quality and services

OBSERVATIONS

Targeted on the higher income group who prefer ambience as their core need and food as secondary

One can always find Pizza Hut in the posh areas of the city

The most unique feature is the ‘Bell’ which is kept outside every outlet. Customers can ring the bell if they had liked the service and the associates scream “Thank you” unanimously

The customer service in the restaurant is always good

Generally everyone finds the taste of the pizzas to be good

OBSERVATIONS

The pizzas are slightly priced lower than Pizza Hut and more than the Dominos

Not all outlets have good ambience Kids are more attracted to Pizza

Corner mainly because of the play area

RECOMMENDATIONS

Try to include low calorie pizzas in the menu

Try to include students’ menu which starts with affordable prices

Should come out with more exciting offers

RECOMMENDATIONS

Increase advertisements in all media

Try to improve the interiors Have to be more consistent in

taste Should open more outlets in posh

areas

Thank you….

Documents

Pizza Hut vs. Pizza Corner