PROJECT REPORT

ON

“COMPARITIVE ANALYSIS BETWEEN TWO BRANDS

”

SUBMITTED FOR APPROVAL FOR CONDUCT OF FIELD RESEARCH FOR PARTIAL

FULLFILLMENT OF THE BACHELOR IN BUSINESS ADMINISTRATION DEGREE FROM

INTEGRAL UNIVERSITY, LUCKNOW

Under the Kind Guidance of: Submitted By:

Mrs. OROOJ SIDDIQUI SHAHRUKH BILAL

B.B.A. III Year

Roll No. :-0900129042

INTEGRAL UNIVERSITY, LUCKNOW

2011-12

1

ACKNOWLEDGEMENT

We of BBA IIIrd year would like to convey my humble and kind

regards to our mentor Mrs. Orooj Siddiqui who guided us in making our

project. Without her constant guidance this onerous work would not have

been possible.

The industry which we have taken for research is hospitality. The hospitality

industry covers a wide range of organizations offering food service and

accommodation. The hospitality industry is divided into sectors according to

the skill-sets required for the work involved. Sectors include accommodation,

food and beverage, meeting and events, gaming, entertainment and

recreation, tourism services, and visitor information.

I am extremely grateful to the entire team of Domino’s & Pizza Hut who

have shared their expertise and knowledge with me and without whom the

completion of this project would have been virtually impossible.

This project report on “Comparitive Analysis between two brands-

Domino’s & Pizza Hut” focuses on the environmental establishment of fast

food industry in India I am also indebted to the executive manager of both

Pizza Hut, Domino’s & my friends for their unfailing cooperation during the

course of this project.

Thank You……………

2

TABLE OF CONTENT

3

S.No Topic Page No. Signature

1 EXECUTIVE SUMMARY

2 INTRODUCTION

A) Company Profile

B) History

C) Mission.Core Values

D) Organization Chart

E) Background Of The Study

3 RESEARCH METHODOLOGY

4 MARKETING ANALYSIS

5 QUESTIONAIRE

FINDINGS

6 CONCLUSION

8 SWOT ANALYSIS

9 COMPARITIVE ANALYSIS

10 SUGGESTIONS

11 ANNEXURE

12 APPENDIX

EXECUTIVE SUMMARY

During the past four decades Domino’s and Pizza Hut has built a reputation for

excellence that has earned the respect of consumers and industry experts alike.

Building a leading company like Domino’s and leading pizza company has

required relentless innovation, commitment to quality and dedication to customer

service and value. The qualities of entrepreneurship, growth and leadership have

characterized Domino’s and pizza hut business through more than four decades of

success. Through the strength of its heritage, its culture and its people and

franchisees, Domino’s and Pizza Hut looks forward to more success in future.

There are different objectives of every organization. In order to achieve these

objectives different targets are set. Targets pass down the hierarchy depending on

the nature of the business. Therefore, in order to achieve the objectives,

management decides on different strategies. These strategies are divided into many

sub-parts and are useful for the running of the Business. The employees and the

management know what they have to achieve through the targets which have been

set to them and the strategies they have adopted help them know the way they will

achieve the objectives.

Similarly, Pizza Hut and Domino’s has different targets set to them and they have

adopted different strategies to successfully achieve the targets set.

This report presents an in-depth business, strategic and marketing analysis of

Domino’s Corporation and pizza hut. The report provides a comprehensive insight

into the companies, including business structure and operations, major strategies

and key competitors. The hallmark of the report is the detailed marketing research

4

and analysis on the company. The research is done with predefined objectives and

aims, with a proper designed procedure in order to carry out the research work

efficiently and effectively. The report also enlightens the SWOT (Strength,

Weakness, Opportunities and Threats) Analysis of the companies so as to examine

the companies key business structure and operations, history and products, and

provides summary analysis of their key revenue lines and strategy.

5

INTRODUCTION

The industry which we have taken for research is hospitality. The hospitality

industry consists of broad category of fields within the service industry that

includes lodging, restaurants, event planning, theme, transportation, cruise line,

and additional fields within the tourism industry. The hospitality industry is a

several billion dollar industry that mostly depends on the availability of leisure

time and disposable income. A hospitality unit such as a restaurant, hotel, or even

an amusement park consists of multiple groups such as facility maintenance, direct

operations (servers, housekeepers, porters, kitchen workers, bartenders, etc.),

management, marketing, and human resources.

The hospitality industry covers a wide range of organizations offering food service

and accommodation. The hospitality industry is divided into sectors according to

the skill-sets required for the work involved. Sectors include accommodation, food

and beverage, meeting and events, gaming, entertainment and recreation, tourism

services, and visitor information.

Hospitality Industry In India

Hospitality segment, just like many other segments in India is booming at an

unprecedented pace. India faces a huge challenge of being "under roomed"

while the economy is growing rapidly. This provides for a huge opportunity for

hospitality industry. A lot of large real estate developers are also investing into

this business to bridge the demand-supply gap and leverage the opportunity.

His is mostly driven due to strong growth in it, BPO segments, increase in foreign

travelers, emphasized focus on tourism by government, affordable airlines fares,

etc. Several other factors such as commonwealth games in Delhi are fueling the

6

need further. The middle class is becoming more prosperous and native Indian

tourist travel is growing rapidly, particularly in places such as Goa, Kerala and

Rajasthan.

Bangalore, Hyderabad, Chennai, Gurgaon, Pune and the suburbs of Mumbai are

the areas attracting international investment and as expected, are the cities with the

largest development pipelines. Combined, these cities account for 89 of the 161

projects in the pipeline and 16,734 guestrooms, which is 68% of the rooms in

India's total pipeline.

In hospitality industry we have covered ‘fast food chains’ category.

A fast food chains  prepares and serves food, drink and dessert to customers in

return for money. Meals are generally served and eaten on premises, but many

restaurants also offer take-out and food delivery services. Fast food chain vary

greatly in appearance and offerings, including a wide variety of the main

chef's cuisines and service models.

7

The topic of our research is Comparative analysis between two brands- Domino’s Vs

Pizza Hut”.

DOMINO’S ORGANIZATION PROFILE :

The international fast food pizza delivery corporation, Dominos Pizza, is a

renowned and popular choice amongst people for relishing their favorite fast food,

the Pizza. With its headquarters located just outside Ann Arbor, Michigan, US, the

Dominos Pizza has interesting background. Today, this huge franchise has a

profound global impact and has 8,000 corporate and franchise stores in more than

54 countries. In 2004, it was the second largest pizza chain in the United States

when it went public for less than $15 a share.

It all started in the year 1960, when two brothers named Tom and James Monaghan

bought a small pizzeria in Michigan by the name of Dominick’s Pizza. They

bought it for $500 and gave a down payment of $75. After 8 months, James quit

and traded his shares with his brother for a second hand Volkswagen car. This led

Tom to revitalize the image of the eating joint and name it Dominos Pizza.

 

In the year 1968, a fire destroyed the company’s headquarters. In the year 1975,

another hindrance came in the form of a trademark-infringement lawsuit by

Amstar, the maker of Domino sugar. Despite these obstacles, Dominos Pizza

expanded as a brand and in 1978, the 200th Dominos Pizza franchise was opened.

Before the end of the seventies, there were over 200 franchises of Dominos Pizza

in US and it started to prepare to launch itself on an international scale.

 

8

In the year 1983, Dominos Pizza opened its first international franchise at

Winnipeg, Manitoba, Canada. This was a major step in decentralizing its

operations. By the end of 1983, it also opened another franchise at Brisbane,

Australia. Yet another milestone in that year was the opening of the 1000 th

Dominos Pizza outlet. From here on, the number of Dominos Pizza franchises

increased quickly all over the world.

 

Despite international recognition, Dominos Pizza primarily remained as a

traditional fast food joint. It had a very simple menu and only sold one type of

pizza crust that was named the ‘regular pizza’. The pizza dough was shaped by

tossing it in air and pulling it into shape. Only two sizes of the pizza dough existed

before they added medium and extra large owing to growing competition. There

was absolutely no concept of side dish and side others and the only beverage that

was available with it was Coca Cola Classic.

 

This traditional outlook of Dominos was changed in 1989, when the Deep Pan

Pizza was introduced. The company was being forced to change according to the

market demand. This in fact consolidated the financial base of the brand and also

ensured further growth of Dominos Pizza as a brand. The move to change the

menu and add items that was preferred by general public made it popular among

many and that year, Dominos Pizza opened its 5000th store. Till this time, Dominos

rigorously marketed their brand and made it popular all over the world.

9

Company History

Dominos Pizza is the second largest franchised pizza chain in the U.S.A., and the

history of Dominos Pizza is similar to its rival Pizza hut; two brothers started it

with borrowed equity in the sixties. Tom and James Monaghan bought a small

Michigan Pizzeria called Dominick's, which was jointly run by them until James

traded his share for a second hand car. Tom revitalized the image by changing the

name to Dominos Pizza .

By the late seventies there were over 200 franchise pizza businesses in the States

and Dominos Pizza was ready to go International. In 1983 Dominos Pizza opened

its doors in Winnipeg, and in the same year opened its one thousandth store. Later

that same year Domino's corporate history was to begin in Australia with its first

franchise in Brisbane, on the East coast.

The locations for Dominos Pizza grew quickly from here as they sprung up in all

sorts of diverse places including Bogotá. Despite Domino's Pizza springing up

diverse locations, they were still a very traditional company. Domino's Pizza

menu had been kept very simple and streamlined; they only sold one type of pizza

crust which they named the regular pizza. Domino's Pizza dough was shaped by

tossing the dough and pulling it into shape. The pizza menu included just two sizes

of dough, it was not until much later that competition forced them to add a medium

and extra large sized pizza. There were no such things as side orders you could

have Pizza, pizza or Pizza and you could only drink a Coke with it.

10

MILESTONE

Like most corporate success stories, Domino's started out small - with just one

store in 1960. Now, Domino's Pizza is celebrating over forty years of delivering

food, fun and innovation.

DOMINO’S PIZZA TIMELINE

1960-Tom Monaghan and his brother James purchase "Dominick’s," a pizza store

in Ypsilanti, Michigan. Monaghan borrowed $500 to buy the store.

1961 -James trades his half of the business to Tom for a Volkswagen Beetle.

1965-Tom Monaghan is sole owner of company, and renames the business

"Domino's Pizza, Inc."

1967-The first Domino's Pizza franchise store opens in Ypsilanti, Michigan.

1968-Company headquarters and commissary are destroyed by fire. First Domino's

store outside of Michigan opens in Burlington, Vermont.

1975-Amstar Corp., maker of Domino® Sugar, institutes a trademark infringement

lawsuit against Domino's Pizza.

1980- Federal court rules Domino's Pizza did not infringe on the Domino® Sugar

trademark.

11

1983-Domino's first international store opens in Winnipeg, Canada. The 1000th

Domino's store opens. The first Domino's store opens on the Australian continent,

in Queens land, Australia.

1990-Domino's Pizza signs its 1,000th franchise.

199 -Domino's rolls out Breadsticks, the company's first national non-pizza menu

item.

1998-Domino's launches another industry innovation, Domino's Heat Wave, a hot

bag using patented technology that keeps pizza oven-hot to the customer's door.

2000-Domino's Pizza International opens its 2,000th store outside the United

States.Domino's Pizza celebrates 40 years of innovation and delivering pizza to

homes around the world.

2006-Domino’s Pizza introduces Brownie Squares — warm, delicious, bite-sized

brownies delivered with a fudge dipping sauce.

2007- Domino’s rolls out online and mobile ordering

2010- Redefines it menu

Domino’s Vision Statement

Domino's vision is focused on “Exceptional people on a mission to be the best

pizza delivery company in the world! ".

12

Domino's is committed to bringing fun and excitement to the lives of our

customers by delivering delicious pizzas to their doorstep in 30 minutes or less,

and all its strategies are aimed at fulfilling this commitment towards its large and

ever-growing customer base.

Domino’s Mission Statement:

Its mission statement is “Exceptional franchisees and team members on a

mission to be the

best pizza delivery company in the world.”

It implement this mission statement by following a business strategy that-

• Puts franchisees and Company-owned stores at the foundation all thinking and

decisions

• Emphasizes ability to select, develop and retain exceptional team members and

franchisees

•Provides a strong infrastructure to support stores

• Builds excellent store operations to create loyal customers

Domino’s in India

Domino's Pizza India Ltd. was incorporated in March 1995 as the master

franchisee for India and Nepal, of Domino's Pizza International Inc., of USA.

Moreover, the company holds the master franchisee rights for Sri Lanka and

Bangladesh through its wholly owned subsidiary. Mr. Shyam S. Bhartia and Mr.

13

Hari S. Bhartia of the Jubilant Organosys Group were the promoters of the

company.

Since inception, Domino's Pizza India Ltd. has proceeded to become one of the

largest and fastest growing international food chains in South Asia. The first

Domino's Pizza store in India opened in January 1996, at New Delhi. Today,

Domino's Pizza India has grown into a countrywide network of over 165 outlets in

33 cities and is the leader in the fast food delivery segment.

Domino’s In Luck now:

There are three Domino’s in Luck now

Sharaganj Mall

Aliganj

Indira nagar

Alambagh (Ashiana)

14

Organization Structure

15

Restaurant Manager

First Assistant Manager

Second Assistant Manager

Trainee Manager

Trainee Floor Manager

Floor Manager

Training Squad

Crew members

PIZZA HUT ORGANIZATION PROFILE

Pizza Hut Inc. is the largest pizza restaurant company in the world in terms of both

the number of outlets and the percentage of market share that it holds. A subsidiary

of PepsiCo, Inc., the company oveRsees more than 11,000 pizza restaurants and

delivery outlets in 90 countries worldwide. In October 1997, the company expected

to become a subsidiary of Tricon Global Restaurants, Inc., formed from the spin-

off of PepsiCo's restaurant holding.Pizza Hut Express" and "The Hut" locations

are fast food restaurants. They offer a limited menu with many products not found

at traditional Pizza Huts. These type of stores are often paired in

collocated location with a sibling brand such as Wing Street, KFC or Taco Bell,

and are also found on college campuses, food courts, theme parks, and in stores

such as Target.

Company History :

The history of Pizza Hut began in 1958 when Frank and Dan Carney opened the

first store in Wichita Kansas. Frank and Dan were brothers and best friends. In

1958, they asked their mother to borrow 600.00 and they successfully started the

now world renowned restaurant called Pizza Hut. The brothers decided that they

wanted the word pizza in the name of the restaurant and since the place itself

reminded them of a hut, they came up with Pizza Hut. They based their business on

quality and customer service and proved to succeed with both.

In 1964, the brothers decided to change the look of Pizza Hut and they erected the

buildings that are universally recognized and related to the Pizza Hut name. In

1970, the history of Pizza Hut made a huge move. Pizza Hut was now publicly

16

traded on the New York Stock Exchange. In 1973, Pizza Hut opened its first doors

off of American soil. Japan, England, and Canada all housed the first of the

international Pizza Hut businesses. In 1977 a huge company named PepsiCo

merged with Pizza Hut and Frank Carney still remained the leader even with the

merged companies. He decided in 1980 it was his time to leave and pursue other

personal goals and opportunities. By 1986, there were one hundred restaurants in

the United Kingdom and five thousand establishments worldwide. The business

was really starting to flourish after pan pizza got introduced six years earlier.

The early 90's consisted of many delivery and restaurant stores opening throughout

the United Kingdom and Russia. In 1994 there were over ten thousand Pizza hut

open for business worldwide. In 1997, PepsiCo decided to focus solely on their

drinks business (Pepsi) which resulted in the foundation of Tricon Global

Restaurants. Tricon Global Restaurants is known today as the largest restaurant

brand in the World. Sicilian pizza was also launched in the United Kingdom in

1997 and proved to be a huge success. In the year 2000, Pizza Hut introduced a

new type of pizza called The Edge. This pizza was very unique and unlike any

other pizza available. It was a thin pizza with toppings all the way around the edge.

The history of Pizza Hut made a big step forward in 2003 when it was made public

that 500 restaurants were now open in the United Kingdom employing a total of

over 20,000 people. In 2004 the Big New Yorker Pizza was introduced to the

public which proved to be yet another successful and desirable pizza. 2005 brought

the launch of the bigger and larger 4 for All pizza. Just this year Pizza Hut came

out with their garlic crusted pizza and a larker 4 for all.

17

Pizza Hut can now be found in 17 different countries and all of the United States.

The company has became a world recognized symbol of good pizza.

1958- Frank and Dan Carney open the first Pizza Hut in Wichita,

Kansas.

1972 -1000 restaurants are open throughout the USA.

1973- Pizza Hut went international with restaurants in Japan, Canada &

England. The first UK Pizza Hut opened in Islington, London.

1977-PepsiC o bought Pizza Hut.

1980- Pan Pizza was introduced.

1982- The UK joint venture started between PepsiCo and Whitbread.

1984- Over 50 restaurants so far in the UK.

1986- By now, there were 100 restaurants in the UK and 5000

worldwide.

1987- An average of one restaurant opened each week in the UK.

1988- The UK's First Delivery Unit was opened in Kingsbury, London.

1992 -There were 9,000 restaurants in 84 countries.

1993- There were 300 restaurants and delivery stores in the UK.

1994 -10,000 Pizza Huts were open for business.

1997- PepsiCo decided to focus on their drinks business. As a result,

Tricon Global Restaurants was born, creating the largest restaurant

18

brand in the World. Tricon became the partner company with

Whitbread.

1999 -Pizza Hut had over 400 restaurants, employing 14000 people.

2002 -Tricon Global became YUM! Brands Inc.

2006 -Whitbread sold their share of the joint venture to Yum! Brands

Inc. Pizza Hut UK Ltd was now 100% owned by Yum!

2008 -We bought Godfather's Pizza in Ireland with 28 stores.

Pizza Hut Vision Statement :

To be the most trusted & loved brand of PIZZA

Pizza Hut's Mission Statement

Pizza hut takes pride in making a perfect pizza and providing courteous and helpful

service on time all the time. Every customer says, "I'll be back!"

P.E.A.R.L.S

PASSION for excellence in Doing everything

EXECUTE with positive energy and urgency.

ACCOUNTABLE for growth in customer satisfaction andProfitability

RECOGNIZE the achievement of others and have fun doing it.

LISTEN and more importantly, respond to the voice of the Customer.

Pizza Hut In India :

19

The Pizza Hut franchisee stepped into the Indian fast food market by opening a

dine-in restaurant at Bangalore in 1996. The pizza franchise soon expanded itself

in India and now has the KFC brand beneath its umbrella. The fast food franchise

was the first international fast food firm to make an entry into the Indian scene and

has thus pioneered the Indian pizza market. there are 146 restaurants across 36

cities in India.

The menu provided at the Pizza Hut franchise is that of a complete meal.

Customers are considered as honored guests at the fast food franchise and are

treated accordingly .The fast food franchise also ensures that it adds an Indian

touch to all the varieties of pizzas that it makes available to Indian customers.

Various delicious combinations are tested at the Indian Pizza Hut franchisee outlets

by blending the original menu with Indian favorites to make fresh salads, garlic

based breads, soups, yummy pastas and delicious desserts.

The employees of the restaurant support centre of the Pizza Hut fast food

franchise which functions in New Delhi works hard to place Pizza Hut at the top of

Indian market. The support centre takes care of finance, legal and marketing sides

of the Indian operations of Pizza Hut franchisees .

Pizza Hut In Luck now:

SAHARAGANJ MALL

M.G.Road Luck now

WAVE MALL

Pizza Hut Management Structure

20

Support Manager

The Support Manager is part of the management team and will help to run our

business by either managing shifts or working as a key team member. The key

skills required for this role include flexibility, communication, leadership,

teamwork and customer service.

Deputy Designate Manager

This is the role in which most new recruits kick off their management careers

with us. After completing your initial training, you will take responsibility for key

areas of the business, assisting the management on a day-to-day basis. We will

look to you to get involved in customer service, team training and development

and business controls

Deputy Manager

The Deputy Manager works as part of the management team to ensure that the

restaurant operates effectively, meeting sales and profit targets and quality

standards. The role is also to assist the manager in ensuring that all the team is

recruited and trained to meet all quality and product standards

.

Restaurant General Manager

The Restaurant General Manager has a responsibility for the running of the

restaurant, managing the business as if it were their own: managing the financial

side, product ordering, production, quality monitoring, customer service and

training and development of staff.

21

Restaurant General Managers can progress on to become Area Managers who

manage ten restaurants or more.

RESEARCH OBJECTIVE

(i) To find out the market strategies of both the brands.

• Pricing Strategy

• Placing Strategy

• Promotional Strategy

• Product Strategy

(ii) To find out the how food chain are increasing & dominating the restaurant

market in India.

(iii) To find out the comparative analysis between Pizza-hut and

Domino’s.

(iv)To check out the preferences of the people or the consumers.

(v) To find out the items they both offer to attract the customers.

22

RESEARCH METHODOLOGY

The activities of market research include defining marketing opportunities and

problems, generating and evaluating marketing ideas, monitoring performance, and

understanding the marketing process. The methodology of the study included

selection of sample, study/survey of library references, collation and compilation

of the primary and secondary data and information obtained through structured

questionnaires, open ended interview. The method of research was deductive as

conclusion would be drawn after the analysis and interpretation of data collected.

.Data Collection

We have collected two types of Data

a. Primary Data – through Questionnaire and interaction

b. Secondary Data – through internet, articles, magazines etc.

Research Methodology :

Research Design:

The techniques used for research is Exploratory Research.

Research Tool :

Questionnaire and interaction( I have also met Mr. Vinod , the manager at

Domino’s)

23

Through internet, articles, magazines etc.

Sampling Plan :

Area Covered : LUCKNOW

SAHARA GANJ MALL

EAST END MALL

MG ROAD

INDIRA NAGAR

Aliganj

Size : 50 Questionnaires From Customers

24

DATA ANALYSIS

Marketing Practices

Domino’s in India

Domino's Pizza India Ltd. was incorporated in March 1995 as the master

franchisee for India and Nepal, of Domino's Pizza International Inc., of USA.

Moreover, the company holds the master franchisee rights for Sri Lanka and

Bangladesh through its wholly owned subsidiary. Mr. Shyam S.Bhartia and

Mr.Hari of the Jubilant Organosys Group were the promoters of the company.

Since inception, Domino's Pizza India Ltd. has proceeded to become one of the

largest and fastest growing international food chains in South Asia. The first

Domino's Pizza store in India opened in January 1996, at New Delhi. Today,

Domino's Pizza India has grown into a countrywide network of over 165 outlets in

33 cities and is the leader in the fast food delivery segment. Their home delivery is

free with a guarantee of “Thirty Minutes Nahi to Free”. Although they are expert in

delivering Pizzas on time, their eating joints and outlets are also good. We plan to

have a total of 500 stores in 75-80 cities by 2010 to 2011. It would entail an

investment of Rs 200 million during the period

Challenges in Entering Indian Markets

25

Fast food is one of the world's fastest growing food types. It now accounts for

roughly half of all restaurant revenues in the developed countries and continues to

expand there and in many other industrial countries in the coming years But some

of the most rapid growth is occurring in the developing world; where it's radically

changing the way people eat. Domino’s has biggest challenge to look after the

emerging needs of the customers and to fulfill the needs of health conscious

customers

Moreover, it has the challenge to maintain its position in front of pizza hut and to

compete with its other competitors such as McDonald’s, Papa John’s etc.

MARKET STRATEGIES

Promotional and Advertisement Campaigns(Coupons and discounts)

The '30 Minutes' Promise

Use of Technology(Digital interactive Television, Internet on the PC,

Mobile telephony)

Premium Pricing Strategy Indian fast food industry and entry of

multinational players

Distribution strategies of fast food chains in India

Segmentation, Targeting and Positioning

Demographic Segmentation

Domino’s uses demographic segmentation strategy with age ,Income ,Occupation

Education ( professionals).

26

Geographic Segmentation

Geographic segmentation is basically using the spatial location to segment the

market.

Target Audience

The companies target audience is the bachelors, youth and the professionals

who have no

time to prepare food and to grab the food as fast as possible.

Gender -- they targeted both genders.(mainly male because many males will

not like to prepare food when they are single).

Domino’s Marketing Mix (7 P’s)

After segmenting the market, finding the target segment and positioning itself,

each company needs to come up with an offer. The 7 P’s used by Domino’s are:

1.Product

2.Place

3.Price

4.Promotion

5.People

6.Process

7.Physical Environment

27

PRODUCT MIX :

Co- Branding

Domino’s has major tie-ups with various companies as their co- branding Strategy

Coca-Cola

Fanta

Sprite

28

veg menuMargheritaCheese And Tomato PizzaDouble Cheese MargheritaFresh VeggeiCountry SpecialFarm HousePeppy PaneerMexican Green HouseDeluxe VeggieGourmet

non veg menu

Cheese & Barbeque ChickenBareque ChickenSpicy ChickenChicken MexicanaKeema Do PyazaChicken Golden Delight

side ordersPasta Italiano WhitePasta Italiano RedMexican WrapGarlic Bread SticksChicken WingsCheese Jalapino Dip

frozen deserts/beverages

Choco Lava CakeSoft Drinks

PRICING STRATEGY:

Domino’s follows a pricing policy that is determined based on the economy of the

country. The pricing policy of Domino’s gives a competitive advantage to the

company over its competitors.

• The price discounts available to the customers are used as a tool to

attract customers into the store.

• Domino’s also follows seasonal pricing in order to attract customers

and to keep an edge over its competitors.

• The company also has special discounts on bulk purchases.

Value Ladder strategy :

a) Started offering value meals in a range of prices.

b) Ensure affordability and attract widest section of customers.

c) Brought the customer and provided a range of entry- level products.

d) Try those new items and graduate to higher-rungs.

Value Pricing.

Pizza mania – Rs 39

Veg pizza( regular) starts from Rs 75 to Rs.150

Veg pizza( medium) starts from Rs 150 to Rs270

Veg pizza( large) starts from Rs 285 to Rs 430

29

Non-Veg pizza( small) starts from Rs 105 to Rs 190

Non-Veg pizza( medium) starts from Rs 215 to Rs315

Non-Veg pizza( large) starts from Rs 375 to Rs 485

Beverages – Rs 25-50(600 ml) ( a little costly)

Side orders start from RS 17 to 99

Desserts Rs 55

They offer coke at just Rs 15 with any pizza mania combo/large/medium

pizza plus garlic bread sticks

Size : Regular 17.8cm , Medium-25.4cm , Large -32.9cm

PROMOTION

Believe that the strength of Domino’s Pizza brand makes one of the first choices of

consumers seeking a convenient, quality and affordable meal. They intend to

continue to

promote brand name and enhance reputation as the leader in pizza delivery

Domino’s use advertising, sales promotion, including promotional

education, publicity, and personal selling for promoting his

services.

Domino's is also undertaking a brand positioning with launch of a Rs 6 crore

advertising and marketing campaign over next three months.

1) Pizza Order Discount: Domino’s offers its customers a number of discount and

other promotions on purchasing Domino’s pizza.

30

2) Advertising : It is done in following ways

Online Advertising

Greater integration across all media channels for the new menu launch in February

2009

helped increase Domino’s presence in online advertising which resulted in great

profiling

opportunities for online ordering capabilities. All Domino’s banner advertising,

including the

successful Choc Lava Cake banner, includes a click through function enabling

customers to

place an order immediately after seeing an online banner.

Website Creative Success

The Domino’s websites have undergone vast improvements in the way

promotional products are communicated to customers

The most visually-tantalizing of these promotions are the ‘over the page’

animations for Choc Lava Cake and Sticky Date Pudding with sauce running

down the page when people enter the sites.

Creative ideas such as this have helped drive relevant product sales and

ticket averages for online ordering.

National Hotline

In 2004, Domino’s launched a National Hotline, enabling customers to order pizza

from their

nearest store, without having to remember individual store numbers

31

By dialing 087 12 12 12 12 from a landline, or a previously registered mobile,

customers are

connected to their nearest store. If their number is not registered, Domino’s Pizza

technology

will triangulate the customer’s co-ordinates and ask whether they would like to

order from

their nearest store or request the post code for the store they would like the delivery

made to.

Packaging

Pizza and side order boxes account for most of the packaging used by Domino’s

Pizza, although some small items such as dips and desserts are packaged in other

materials. This fact sheet focuses on Domino’s Pizza box packaging

Design

Nearly 38 million pizza boxes are used by Domino’s Pizza in a year, each

one bearing the

unique Domino’s red, blue and white logo.

The most important design elements are those that help keep the pizza oven-

hot and fresh. A layer of corrugated paper encapsulated by

board forms the main body of the box packaging and provides insulation.

Each box is also punctuated with small ventilation holes to allow steam to

escape, preventing the pizza from becoming “soggy” .

32

Campaigns

In 2007 it launched the campaign, “You Got 30 Minute,” which built on the

Company’s 30-minute delivery heritage.

In 2007 and 2008, each domestic stores contributed 4% of their retail sales

to advertising

PLACE :

Domino’s Pizza stores are established in almost 50 countries and they have

got more

than 8,000 stores worldwide.

The Domino’s stores are centrally located and in a manner

convenient for the people to walk in and also convenient for the deliverers to

do their job.

The distribution channel followed by the company is mostly through

takeaways, telephone ordering, SMS and online ordering.

The pizzas are delivered by way of scooters at their door

step. In order to maintain the quality of the pizzas, they are carried in a heat

wave bag so that they can deliver hot and tasty pizzas to their customers

By 2010-11, the company sees an addition of a total of 500 stores in 75-80

cities.

Segment overview

It operates in three business segments:

Domestic stores - Domestic stores segment consists of domestic franchise

operations, which network of 4,558 franchise stores located in the

contiguous United States, and domestic Company- owned store operations, 33

which operate network of 489 Company-owned stores located in United

States

Domestic supply chain -Domestic supply chain segment operates 17

regional dough manufacturing and food supply chain centers, one supply

chain center providing equipment and supplies to certain of domestic and

international stores and one vegetable processing supply chain center

International.

International segment- oversees network of 3,726 international franchise

stores in more than 60 countries. International segment also distributes food

to a limited number of markets from six dough manufacturing and supply

chain centers in Alaska, Hawaii and Canada (four).

PEOPLE :

Each outlet is headed by a Restaurant Manager . He is responsible for the

daily operation and customer interaction.

In order to motivate their employees they declare employee of the month.

This they do after receiving feedback from customers

Domino’s have large no. of trained employee for handling his

customer

The employees in Domino’s have a standard uniform and it specially focuses

on friendly and prompt service to its customers from their employees.

PROCESS

34

The way in which orders are handled, customers are satisfied and

the service is delivered.

Self serve

Provide home delivery facility

PHYSICAL ENVIRONMENT

Tangible evidence of the service customers will receive

Outlet setup by Domino’s

Pizza Hut Marketing Analysis

Segmentation:

Main segments which Pizza hut has captured are the combination of higher

incomes and dual career families , due to higher income consumer have more

disposable income , allowing them to eat out more often .Pizza Hut holds the most

market share in the Pizza industry, the perceived quality and service of the

company will help to ensure a better the average chance at a successful

introduction of a new product. The introduction of a product that keeps with today

trends is also important to reduce the risk of failure.

Pizza Hut maximum market segment is younger generations. These generation

ranges from 12 to 30, the overall spending of these generations is mostly on non

essential items, the higher amount of spending has been done on eating out

Targetting

35

Pizza hut targeted market defines them as a family product. This is because they

don’t really directly market their customers. They target everyone whereas their

competitors target a certain gender or age. But pizza hut targets a wide range of

customers. This is because they want to make the most money and who blames

them.

They have many competitors and they are bound to try everything to cope up tops.

Their competitors are everywhere. There are just a few that are main competitors

and pizza hut will always try to be the best and get the most money by making

their products better quality but also cheaper.

They try to offer something different with their product as well. They offer a range

of stuffed crusts to try and attract customers. They also do vegetarian options with

meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and

a pasta bar. This is another competitive idea to attract or customers.

Positioning

Pizza Hut was among the first multinational brands to enter in the pizza retail

sector in India. Worldwide and in India , Pizza Hut has come to become

synonymous with the 'best pizzas under one roof'. This is because at Pizza Hut the

belief is that every pizza has its own magic, thus making it a destination product –

which everyone seeks. It is this belief that has ignited the passion to create,

innovate and serve the finest product the industry has to offer, while setting

standards for others to strive to replicate. Pizza Hut is committed to providing

uncompromising product quality, offering customers the highest value for money

and giving service that is warm, friendly and persona

36

A critical factor in Pizza Hut's success has been its unique dining

experience. Crew members at Pizza Hut strive each day to provide

'CUSTOMER MANIA' - the kind of service that ensures that every visit of

the customer is a memorable one.

Pizza Hut's constant endeavor to provide extra value – whether it is pizzas which

are available to suit every price range, new promotions or the introduction of

innovative product ranges - that puts a 'Yum' on every customer's face - has

allowed it to increase its presence in INDIA to the current 146 restaurants across

36 cities.

Marketing Strategy:

Pizza Hut’s marketing strategy is very simple: “we want to satisfy our customer by

offering them the best.” Pizza Hut has always valued customer service and

satisfaction. In 1995, Pizza Hut began two customer satisfaction programs:

a 1-800 number customer hotline, and

a customer call-back program.

These were implemented to make sure their customers were happy, and always

wanted to return.

Another big strength and even a competitive advantage is the fact that they have a

full service restaurant as well as delivery services. Pizza Hut offers a sit- down,

conversational type restaurant where families can take their children for birthday

parties for example. Pizza Hut's broad selection of products also makes it easier for

them to market to different market segments.

The other two strategies followed by Pizza Hut is

37

C.H.A.M.P.S (Cleanliness, Hospitality, Accuracy, Maintenance, Product

quality and Speed) and

3F’s (Fun, Friendly and Familiar). These two strategies have really helped

Pizza hut to evolve out as a market leader with a competitive advantage.

Pizza Hut Marketing Mix ( 4 P’s)

PRODUCT :

Pizza hut

The customer value hierarchy

From the above diagram we can see that pizza hut has enjoyment as a basic

product but it provides food for it. Thus a person having a basic need of enjoyment

can go to pizza hut and have pizza which is the company’s core product. Hot pizza

and good taste are his expectation. Thus the company should ensure this by

38

providing good pizza. The value adds services refer to the overall dining

experience, the service quality, ambience etc.

Product differentiation

Worldwide and in India, pizza hut has come to become synonymous with the ‘best

pizzas under one roof’. This is because at pizza hut the belief is that every pizza

has its own magic, thus making it a destination product – which everyone seeks. It

is this belief that has ignited the passion to create, innovate and serve the finest

product the industry has to offer, while Setting standards for others to strive to

replicate. Pizza hut is committed to providing uncompromising product quality,

offering customers the highest value for money and giving service that is warm,

friendly and personal. A critical factor in pizza hut’s success has been its unique

dining experience. Crewmembers at pizza hut strive each day to provide

‘customer mania’ – the kind of service that ensures that every visit of the

customer is a memorable one.

Pizza features

Pizza hut has many unique features of their product due to which it attracts the

customers. The product is classified into non durable goods as it is a food item

pizza hut differentiates itself with its competitors with respect to their wide range

of offerings (menu items) one can find besides pizzas range of, pastas appetizers,

cakes, and desserts etc. There are quite a lot number of menu items to choose39

Some of the items are

Pizzas ( four different types)

American Pan Pizza

Stuffed crust Pizza

Cheesy bites

Masala cheesy bites

Pastas and salads

Spicy Tomatoes

Arrabbiata

Creamy mushroom

Spicy tomatoes with smoked chicken

Arrabbiata with smoked chicken

Appetizers

Garlic bread

Cheese garlic bread

Garlic bread exotica

Garlic bread spicy supreme

Desserts

Chocolate truffle cake

Beverages

Pepsi, Diet Coke, 7up, Mirinda

Conformance quality

Pizza hut’s products have very high conformance quality i.e. All the products

produced are identical and meet the promised specifications

40

Style

Pizza is delivered in hot pans and served in style. The toppings in the pizzas are

also dressed in a good fashion. Thus having ‘food in style’ defines pizza hut’s

experience.

Service differentiation

Ordering ease

Once one enters the restaurant immediately the assistants initiates the ordering

process by providing the menu. All associates are well trained in English and can

take order from any customer.

Delivery

Pizza hut’s style of delivering the pizza to the customer is quite an experience. The

restaurant is aesthetically designed; all the staff members are uniquely dressed.

Managers dressed in special uniforms. Also the tables, menu, are all placed in a

good manner. This on itself is quite impressive. All orders placed in restaurant is

served within 15-20 minutes and the take away orders (ordered on phone) is

delivered within 30 minutes. Care also has been taken by the company to pack the

pizzas in special covers so that it remains hot till the customer haves the food. Any

pizzas delivered outside 30 minutes are given free. Also discount coupons are

given to the customer in case one doesn’t want a free pizza

PRICING STRATEGY: -

41

The level of competition a business faces determines its pricing strategy.

Sometimes a business has the scope to set its price and sometimes a business

cannot. When a business has the scope to set its price there is a number of pricing

strategies or policies it might choose. As there are no such competitors of Pizza

Hut which could compete with the quality of pizza produced at Pizza Hut,

therefore, the pricing strategy adopted by Pizza Hut is 'market skimming'. Pizza

Hut has adopted this pricing strategy as they want to hold maximum share of the

market by maximum profit. This is a golden era for Pizza Hut, as there are no

competitors and hence, Pizza Hut is free to charge any price they want. They are

charging higher prices due to the uniqueness of the product. They satisfy the target

market as the food quality is worth the price paid. The pricing strategy is not just to

get the worth of quality but also to gain maximum profits before any competitor

enters because then Pizza Hut will have to change its pricing strategy. Although

the prices would be lowered with the new entrants in the market but not to a

greater extent as the quality food products are not home-produced. They are

imported from different countries keeping in view the best quality.

In the past, Pizza Hut has successfully used the high/low pricing strategy when

setting the retail price of its products. Several sales promotions and coupons will

be used to lower the price below those competitors.

Since both Pizza Hut and the beverage Mountain Dew are Pepsi subsidiaries,

bundle pricing will be used. Pizza Hut will be able to sell two products together at

a single price to suggest a good value.

The high/low pricing strategy has several advantages.

First, this pricing strategy will help segment the market. Different groups of

customers are willing to pay different prices for the same product. Pizza Hut

42

can sell "The Extreme" to the customers who will pay the higher price to be

the first to buy and also to the bargain hunters.

The high/low pricing strategy will also create excitement. Customers will be

able to try something new when they purchase "The Extreme" and this

exciting experience may bring those customers back to purchase other

products.

Finally, this strategy will emphasize product and service quality. Pizza Hut

sets a high initial price for its products to send a signal to customers that its

products are quality and the service is best.

PLACE/DISTRIBUTION:

The type of distribution channel used by Pizza Hut is the direct channel. The direct

channel is successful when there is an extremely large market that is

geographically dispersed. The direct channel is also useful when there are a large

number of buyers, but a small amount purchased by each. Pizza Hut uses three

different methods of selling its products directly to the market.

The first method of distribution used by Pizza Hut is Home . Office

delivery. Customers can call Pizza Hut ahead of time, place an order, and the

order is delivered to the customer's home.

Another method of distribution is for customers to dine-in. Customers

can go to the nearest Pizza Hut, place an order and either leave with the

order or eat at the restaurant. One of Pizza Hut's largest competitive

advantages is its restaurant style facility with a clean place to sit down and

43

enjoy the variety of pizzas, salads, and sandwiches in a fun, family

atmosphere.

The third method of distribution is to order Online. Selective County

Customers can now go on the Internet and place an order for Pizza. This

method is useful because it allows customers to view the entire menu,

download any special coupons, and order without having to disclose any

credit card numbers.

PROMOTION:

Pizza hut uses many promotional strategies.

The main promotion is a coupon to purchase. This promotion is also

distributed mainly by mail, but also by fliers on college campuses around the

country in order to reach the target market.

They are using billboards on main stream places to get there customer.

They are also distributing door to door brochures to capture more and more

customers.

Pizza huts also using marketing techniques. These are the strategies Pizza Hut

is using for its marketing. Pizza huts try's to attract the younger generation as

their main market segment.

Apart from this Pizza Hut is using intense marketing strategies they are also

giving ads in magazines .

Advertising camping will creates awareness of the products in our target

markets.

44

PIZZA HUT IS PREFERRED OVER DOMINO’S

Keeping in view the sentiments in of Indian customers and our study we have

come to know that pizza hut dominates domino’s because of following reasons:

Variety Of Pizza

Good Ambience

Services Offered

Quality Of Pizza

Location Of The Outlet

Waiting Time In The Outle

45

Questionnaire analysis

PERSONAL DATA:

AGE :

20%

50%

30%

UNDER 16 16-25 26-35

Comment: In this chart 30% people of age group 26 -35,20% people of age under

16,and 50% people come of age group 16 – 25 , like to come in Pizza hut and

Domino’s.

SEX:

60%

40%

MALE FEMALE

46

Comment : On the basis of these chart 40% males and 60% females like Pizza.

1) How many times do you usually eat pizza?

10%

60%

30%UP TO 3 TIMES A WEEK ONCE A WEEK HARDLY EVER

Comment : On the basis of this chart 60% people come once a week, 30% people

come hardly ever ,10% people come up to 3 times in week they eat Pizza.

47

2) From Where You Came To Know About The Brand??

15%

20%

10%40%

15%

Magazine Brand Leaflets NewsPapersWRAP Hoardings Word Of Mouth

Comment: If we analyze this chart we find 40% people Know Through

magazines,20% Brand Leaflets,15% WOM,15% Hoardings and 10% peoples

through Newspapers.

48

3) Which brand do you more prefer Pizza Hut Or Domino’s ?

60%

40%Pizza Hut Domino's

Comment: According to chart, 40% people prefer domino’s and 60% prefer Pizza

Hut

49

4) How Frequently you eat Pizza?

10%

50%

30%10%

Frequently Occassionaly Rarely Hardly Anytime

Comment: If we analysis this chart we find 50% people visit occasionally, 30%

visit Rarely ,10% Visit frequently And rest 10% hardly anytime

50

5) you prefer to go to pizza hut because?

50%

20%

20%

Embience TasteSatisfaction OF SERVICE Price

Comment: On the basis of this chart 50% people come Pizza hut because of

embience, 20% for taste, 20% people for good service and only 10% are prce

conscious..

51

6) Rate Pizza Hut According To the quality, taste and embience?

50%

30%

25%5%

Very Good Good Satisfactory Bad

Comment : On the basis of this chart 43% people come for enjoyment , 21% for

affordable price and 29% people for food quality ,7% are satisfied for service , in

PIZZA HUT .

52

7) Which of the two brands can give satisfaction?

40%

60%

Domino's Pizza hut

Comment: On the basis of this chart 60 % pizza hut gives satisfaction and 40%

Dom

53

54

8) Queue for a long time

5%

80%

15%

MOST OF THE TIME SOME OF THE TIME NEVER

Comment : On the basis of this chart 15% people are not concerned, 5% are

most concerned, 80% are some time concerned about to queue for a long time.

9) Restaurant cleanliness of Pizza Hut

70%

25%

5%

Most of the time Some of the time Never

Comment :On the basis of this chart 5%people never concerned, 70% are most

concerned, 25% are some time concerned about restaurant cleanness.

55

10) The staff are helpful of both both Pizza Hut And Domino’s

40%

60%

most of the time some of the time never

Comment: On the basis of this chart 40% are most concerned, 60% are some

time concerned, about staff helpfulness

56

FINDINGS

Customer is most concern about the quality, variety, taste and cost of

the product.

Womens likes pizza more than a mens.

Embience of Pizza Hut is more cozy and calm than Domino’s.

pizza hut attracts high class people and domino’s attract middle class

and college or school students

Restaurant of both Pizza Hut And domino’s are neat and clean.

Pizza Hut gives more satisfaction than Domino’s.

4o% are most concerned, 60% are some time concerned, about

general service .

Domino’s main targets are youngsters, kids.

Pizza Hut main targets are family

Pizza Hut has a very good feedback system

Now days, Domino’s is also trying to take feedback of people through

consumer feedback form

Domino’s is a self service restaurant

Pizza Hut and Domino’s Both provides home delivery facility also.

60% people prefer to go to pizza Hut and only 40% of people prefer to

go to Domino’s.

57

CONCLUSION

From the comparative study of both pizza hut and domino’s we have came to

know that pizza market in India is dominated by pizza hut instead of Domino’s.

As we know that pizza hut is largest pizza restaurant company in the world with

12000 outlets in 90 countries and entered in India in1996 whereas the domino’s

enters in India in 1995 and now it has 220 outlets in India

But domino’s which has first mover advantage cannot succeed to become most

favorable brand between the people who like pizza.

From this study we know that pizza hut makes its position between the people

and is the preference side of the people . In price category ,price of domino’s

pizza are lesser than pizza hut pizza’s but still pizza hut pizzas are preferred

because of its quality ant condition and service they provide to the customer.

Keeping in view the sentiments in of Indian customers and our study we have

come to know that pizza hut dominates domino’s because of following reasons:

Variety Of Pizza

Good Ambience

Services Offered

Quality Of Pizza

Location Of The Outlet

Waiting Time In The Outlet

Whereas domino’s is famous just because of its door step service and low

pricing.

Thus in pizza market pizza hut dominates Domino’s

58

Swot Analysis

SWOT Analysis Of Domino’s

Strengths

Newly revamped pizza recipe brought in high growth levels for the first

three quarters of 2010.

Strong brand name, #1 pizza delivery company in the U.S. with market

share of 18.4%.

Focused menu enables quality consistency and operational efficiency.

Total operational process is completed within 12-15 minutes

Global franchise operations - more than 3,500 in over 50 countries

Supply chain & distribution network

Weaknesses

Less variety

Despite aggressive marketing efforts to rebrand Domino’s as a quality,

great tasting pizza, survey respondents still said that “does not taste

good” and “low quality” were the primary reasons they did not order

Domino’

The low price may actually be working against Domino’s efforts to

rebrand as a high quality, great tasting pizza company.

Minimal incentive for customer loyalty

Opportunities

Growing presence in emerging markets, particularly in India, China

59

Leverage supply chain & distribution system to introduce new products

Growing dining out market (Especially young generation and middle age

group

Threats

More health conscious customers

Threats from local competitors in different countries

Franchise operations affected by currency exchange fluctuations

Intensive competition from a fragmented number of small competitors

60

SWOT Analysis Of Pizza Hut

Strength

Unmatchable quality and variety

Strong brand image

Customer satisfaction

Hygiene

Excellent service

Weakness

Inadequate advertisements

Inadequacy of outlets

High prices

Lack of parking facilities at outlets

Opportunity

Growing fast food market – scope for expansion

Introduce attractive offers

Threats

Emergence of Papa John’s- World’s pizza makers

61

Low price points of competitors

COMPARATIVE PRICE ANALYSIS

62

food items

BURGER & PIZZACOMBOBEVERAGEDESSERTS

mcDonalds

Rs.20-Rs. 7oRs49-119Rs25-50Rs12-25

subway

Rs65-Rs.135Rs.45-175Rs35-45Rs20-50

KFCRs25-RS175Rs55-150Rs30-55Rs.15-16

pizzahut

Rs55 -Rs175Rs120-250pet bev. Rs40-60

dominos

Rs 35-140Rs120-230Rs30 (600ml)

SUGGESTIONS

DOMINO’S

The Domino’s follows formal relationship but doesn’t involve its

customers for further association. McDonald’s should use membership

clubs or card concept.

The television sets are placed at the outlet in an inappropriate manner.

The television sets are not placed in a manner in which all consumers can

have a good look at it from different places.

The price displayed should be reviewed accordingly and the revised

prices should be stated at the display.

Increase verities in pizzas

Focus on location of outlets

Increase the quality of pizza

Make good ambience in outlet

PIZZA HUT

Reduce the menu costs; it is way too expensive for a middle class Indian.

Middle class forms the maximum population of India and hence reducing

the costs of

pizza can increase the elasticity of demand greatly

Invariably there are no discounts, or discounts if offered are very less.

Thus Pizza hut

should offer more discounts to tap more customers

Their reach is very less as compared to McDonald’s (as they have only

premium

63

restaurants) which deprives far off customers from having Pizza Huts

experience.

Hence they should increase their presence.

They should focus on speeding their food delivery time.

There should also be provision for music, TV’s, kids zone etc in the

restaurant

64

BIBLIOGRAPHY

www. cyberessays.com/lists/Domino’s analysis

www.papercamp.com/group/Pizza Hut promotion strategy

www.Pizza Hut.com

www.Domino’s.co.in

65

QUESTIONNAIRE

NAME AND ADDERESS

NAME : AGE:

ADDERESS: CITY:

SEX:

PHONE NO. AND E-MAIL ADDERESS

TELEPHONE NO. MOBILE NO.

EMAIL ADDERESS: PINCODE:

Q.1 DO YOU LIKE PIZZA?

YES NO

Q.2 How many times do you usually eat Pizza?

Upto 3 times week

Once a week

Hardly ever

Q.3 FROM WHERE YOU CAME TO KNOW ABOUT THE BRAND?

T.V. ADDS

BRAND’S LEAFLETS

MAGZINES

NEWS PAPER

Q.4 WHICH BRAND DO YOU PREFFER TO GO FOR HAVING PIZZA?

PIZZA HUT DOMINOS

66

Q.5 HOW FREQUENTLY YOU EAT PIZZA?

FREQUENTLY

HARDLY ANYTIME

RARELY

OCASSIONLLY

Q.6 YOU PREFFER TO GO WITH THE BRAND BECAUSE OF :-

PRICE

TASTE

QUANTITY

EMBIENCE

Q.7 WHICH OF THE TWO BRAND WHO HAS QUICK SERVICE?

PIZZA HUT DOMONOS

Q.8 RATE PIZZA HUT ACCORDING TO ITS QUALITY.

VERY GOOD

GOOD

SATISFACTORY

UNSATISFACTORY

Q.9 RATE DOMINOS ACCORDING TO ITS QUALITY.

VERY GOOD

GOOD

SATISFACTORY

UNSATISFACTORY

67

Q.10 HOW WOULD YOU RATE OFFERS GIVEN BY PIZZA HUT?

VERY GOOD

GOOD

SATISFACTORY

UNSATISFACTORY

Q.11 HOW WOULD YOU RATE OFFERS GIVEN BY DOMINOS?

VERY GOOD

GOOD

SATISFACTORY

UNSATISFACTORY

Q.12 WHAT WILL YOU SUGGEST PIZZA HUT TO IMPROVE ITS :-

PRICE

TASTE

QUANTITY

EMBIENCE

Q.13 WHAT WILL YOU SUGGEST DOMINOS TO IMPROVE ITS:-

PRICE

TASTE

QUANTITY

EMBIENCE

68