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Pixar Animation Studios
Scott A. Treloar
Dr. Gary Rodgers
Florida SouthWestern
State College
November 23, 2014
Current Situation and Industry Information
• About PixarLeading animation studio in the world.7 Oscars for Best Animated Film.Toy Story was the first computer-
generated full-length feature film.Toy Story 3 first animated film to
gross over $1 Billion!
• About the Animated Film IndustryTop Competitors include Pixar/Disney,
Dreamworks, Fox, and Blue Sky Studios.
Current Problems• Production
• How does Pixar maintain its current success?
• How will Pixar produce more films without
losing quality?
• Competition
• How does Pixar maintain competitive
advantage as the market sees new entrants?
Strategic Analysis VRIS Framework for Sustained Competitive
Advantage.
• Is it Valuable? Yes.– Creativity + Technology
= Box Office Success!– Quality > Quantity =
Consistent Success!
• Is it Rare? Yes.– Pixar’s greatest asset is
its talent, which is in limited supply.
– Constant education and innovation keep Pixar in front of competition.
Strategic AnalysisVRIS Framework for Sustained Competitive
Advantage (continued)
• Is it Imitable? Yes, but with difficulty.– Pixar’s storytelling is difficult to
imitate.– Pixar’s computer animation is
difficult to imitate.• Animation that creates more life-
life texture, backgrounds movement, and luminosity.
• Is it Substitutable? Yes, but with difficulty.– Pixar’s joint-effort with Disney
give it additional resources and talent, making substitution tough.
– New software program creates more animation to be produced with fewer artists and in quicker time.
Alternative Solutions
Production
• Expand Pixar University to Develop New Talent and More
Talent.
• Expand Relationship with Disney Animation Studio (and
Disney/ABC/ESPN) and Share Knowledge and Resources (i.e.
Tangled).
• Continue to Develop Innovative Technology to Increase
Production.
Competition
• Expand Animation Offerings to New Demographics.
Recommendations
Expand Pixar University to become an actual
animation college that trains more than just Pixar
employees.
Learn from Disney – Go Global with the storytelling
and reach new demographics.
Learn from competition (i.e. Shrek) – tell stories that
will appeal to an older demographic, too.
Spend more $$$ on R&D and innovate more,
sooner.
References
Dess, G. G., Lumpkin, G. T., Eisner, A. B., & McNamara, G. (2012). Strategic Management: Text and
Cases (6th ed.). New York, NY, USA: McGraw Hill. Retrieved October 24, 2014
Hoovers. (2014). PIXAR. Retrieved November 23, 2014, from Hoovers.com:
http://subscriber.hoovers.com.db07.linccweb.org/H/company360/overview.html?
companyId=46451000000000
Pixar. (2014). About. Retrieved November 23, 2014, from pixar.com: http://www.pixar.com/about