Pixar’s Films

• Pixar only makes animated children’s comedies which they regularly release yearly • There films have frequent product tie-ins • ranging from toys to Videogames, including a

section of the Disney store• Releases films in at the lucrative early summer

slot so as to increase box office takings

Films

Tie-ins

• Product Tie ins with fast food chains which give away toys i.e. Finding Nemo and Mcdonalds • Spin-off television show for 2 of their features,

Toy Story and Cars, shown on the Disney Channel, produced by ‘Disney Toons’

Production, Distribution and Consumption

• In house • Finance their films on their own and collect 100% of

the profits, paying Disney only the 10% to 15% distribution fee

• Marketed and distributed by Disney who take 50% of the profits for doing this as well as a distribution fee

• Their target demographic is children aged 3-12 and their parents

Toy Story 3

• Highest grossing Pixar film• 9th highest grossing of all time• One of only 13 films to make over $1 billion• Videogame tie-in across all major platforms• First Pixar film released in the more lucrative

3d• Tie-in toys of all major characters