Possible Magazine Names

• Edge

• I Mag

• New Age• Muzic• Muzak• Re- Volt• Empire

Target Audience

• 17-25- both male and female, but majority of readers male.• Educated• Creative occupation/ student with part time job/ young

professional.• High disposable income• Main streamers, Explorers, reformers.• Demographics: Mainly students and also B andC1

• Interests- Gigs, festivals, artistic and creative, photography, skating, extreme sports, playing instruments.

Brands and lifestyle

Content of magazine

• Magazine will cover latest bands, the best unsigned acts, interviews with famous and unknown artists.

• This will be presented in the form of articles, photo shoots, interviews and public questionnaires featuring the latest music.

Brand identity

• Informal and easy going. I want the magazine to be chatty and light hearted.

• The magazine will feature unsigned bands as well as well known ones, this will give a variety of themes for the reader.

• The house style will connote energy and rebellious, this will hopefully attract the target audience.

• I want to use direct mode of address to target the reader, particularly on the front cover of magazine.