Embed Size (px)
DESCRIPTION
Pinterest defines itself as, “... a tool for collecting and organizing the things that inspire you.”. A.Callaghan. Founded in January 2010 Ben Silbermann CEO (visionary) Evan Sharp (architect) Paul Sciarra (left in April 2012) Valued at $3.8 billion. - PowerPoint PPT Presentation
Citation preview
A.CallaghanA.Callaghan
Pinterest defines itself as, “...a tool for collecting and organizing the things that inspire you.”
A.Callaghan
A.CallaghanA.Callaghan
• Founded in January 2010 • Ben Silbermann CEO (visionary) • Evan Sharp (architect)• Paul Sciarra (left in April 2012)• Valued at $3.8 billion
• 3rd largest social network behind Facebook and Twitter
• Close to 50 million unique monthly users worldwide (Mar ’13)
• No revenue yet
Promoted Pins debuted October 9, 2013
1st pin
A.CallaghanA.Callaghan
• Clean layout• Free, open to public (originally by-invite
only)• Top categories: fashion, beauty, food,
home, weddings
A.CallaghanA.Callaghan
Note the color selection of her images, the adorable board names, and the choice of a relevant “cover pin” Again, color choice, pin-worthy recipes, mommy
bloggers love this stuff!
J Crew’s September catalog debuted on Pinterest.
A.CallaghanA.Callaghan
• Contests are an innovative way that businesses use Pinterest to achieve goals.
• Add more followers, increase brand awareness, increase sales, launch a new product, increasing website traffic.
A.CallaghanA.Callaghan
• Why are some brands more popular than others?• “Rich Pins”• Emails sent to those who pinned items that later went on sale.• Brands should add a “Pin It!” widget to their product websites.
