Pinterest and Instagram - The Rising Stars of Social Media

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There is an on-going revolution among social networks on todays highly competitive internet marketing and SEO.


<ul><li><p> Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast </p><p>Pinterest and Instagram - The Rising Stars of Social Media </p><p>There is an on-going revolution among social networks on todays highly competitive internet </p><p>marketing and SEO. In addition to Facebook and Twitter, there are also hundreds of other options, </p><p>most of which youve probably never even heard of although this two social networks we're going </p><p>to tackle is now rising through the edge of social media battle. </p><p>If you are an online marketer, one service you may want to make yourself familiar with is a </p><p>friendly new site called Pinterest. Perhaps the best thing about this little tool is that it can be used </p><p>much differently than the usual suspects, yet still deliver good results. </p><p>You've seen those vintage-themed artsy photos taken by Iphone. It's called Instagram - a pretty </p><p>amazing Iphone-only App. Their USP you would think, is the amazing filters in their app to make </p><p>pretty much any of your photos look brilliant. But no, thats not the case. There are many Iphone </p><p>photo apps out there, that do different things to your photos, but Instagram is the only one that </p><p>has added the Social Network component to it. It allows you to follow cool people, and be followed </p><p>and use of HashTags much like Twitter. </p><p>Pinterest - Latest Hype in Social Media </p><p>Pinterest is a relatively new social networking site that is fun, easy, and catching on the hype right </p><p>now. It allows users to create online image collages, then quickly and easily share those collages </p><p> called pinboards with other Pinterest users. </p><p>Showcase Your Products </p><p>Pinterest is great for pinning up the items from your store and letting users see what you have </p><p>available in the catalog. The cool part about Pinterest is the targeted element that allows you to </p><p>create different categories, meaning you can segment your items in sections that accommodate </p><p>groups such as Kids, Adults, Gadgets, Designs, and so forth. </p><p>Sell Yourself </p><p>From a visibility perspective, social networking is great for companies and individual entrepreneurs </p><p>alike. However, the rich visual aspect of Pinterest offers unique opportunities for establishing your </p><p>presence. For instance, if you are a photographer or website designer, you could use the site to </p><p>create a digital portfolio showcasing your best work. Thanks to a nice collection of user-friendly </p><p>tools, you dont have to worry about needing to be an expert programmer just to put together a </p><p>presentation that looks nice and professional. Include a link to your website, blog, or social </p><p>hangout, and this could be a highly effective way to boost your traffic numbers. </p></li><li><p> Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast </p><p>Optimize Your Presence </p><p>Pinterest brings tremendous SEO value to the table but the real strategic opportunity is in </p><p>optimizing your content. When users pin your content to their board, or you pin your own stuff, </p><p>you are creating quality backlinks that can help you rank higher in the SERPs. Of course, good </p><p>rankings bring traffic, and traffic is necessary for conversions. When optimizing your presence on </p><p>Pinterest, remember that the same SEO rules apply use relevant keywords and encourage your </p><p>connections to help you create quality links. It's also an opportunity to browse around and see </p><p>what type of images are being pinned in your market sector or niche. Pinterest is an extremely </p><p>visual medium, so pinners generally are looking for the largest and most appealing images </p><p>possible. </p><p>Arguably, Pinterest is the hottest ticket in town as far as social media goes. We know whos on top </p><p>but statistics show that the site has grown by an incredible 4000% over the past six months. As </p><p>far as keeping users engaged, it comes in at #3 behind Facebook and Tumblr, yet ahead of both </p><p>LinkedIn and Google+ with an impressive 88.3 minutes spent on the site per visit. Anything can </p><p>happen in the unpredictable social space, but Pinterest is definitely the train to watch. </p><p>Gain More Followers on Instagram </p><p>Launched in October 2010 as an instant photo-sharing, Instagram has since then garnered 15 </p><p>million users who have uploaded 400 million photos, becoming a social-media phenomenon in its </p><p>own right. </p><p>Top brands have begun showing interest in Instagram, which is currently available only on Apple </p><p>devices. Starbucks has 202,000 followers through the app, Red Bull has 95,000 and Burberry has </p><p>151,000 followers. </p><p>Three fashion brands have leveraged Instagrams API for their marketing success, namely they are </p><p>Bergdorf Goodman, A Is For ALDO, and Levi's. GE posts photos of it's manufacturing process to </p><p>Instagram. Sportswear company Puma recently sponsored 10 bloggers to Abu Dhabi to document </p><p>the Volvo Ocean Race and Mar Mostro yacht. </p><p>These brands are using Instagram to communicate with their customers on yet another social </p><p>media level, as it turns out the platform is more effective than Facebook or Twitter in some ways. </p><p>Optimizing for Instagram </p><p>You can display your Instagram Images on your blog using this very simple and easy to install </p><p>Instagram Word Press Plugin . </p><p>Additionally, you can display Instagram photo content by Hashtags, which means the possibilities </p><p>are endless what you can use these for. Most likely you need a WordPress Developer to install this </p><p>one though. </p></li><li><p> Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast </p><p>When you build your own Instagram API, you can apply elements of gamification, high or low </p><p>levels of curation, you can tell a story with pictures or search the far corners of the earth of talent </p><p>and beauty, all while promoting your brand. It is important to remember, however, that this </p><p>wealth of content that youre mining technically belongs to someone else. </p><p>The most important thing to remember is that you should only be uploading your most impressive </p><p>and best photos to your Instagram followers. Unless youre a celebrity, (who thousands of </p><p>mindless denizens of the web will follow anyway, regardless of what you post) nobody gives three </p><p>craps that youve just folded your shirts and decided to show the world how awesome you are at </p><p>it. The best way to look at it is as if you were a potential follower finding your own picture on </p><p>Instagram. If you saw it, would you want to follow that person? If the answer is no, dont post it. </p><p>If you have other marketing channels (i.e. blogs, Twitter, Facebook, Tumblr, etc.) you should let </p><p>your existing fans and followers know youre now a member of the Instagram family so they can </p><p>follow you there. The more you promote yourself elsewhere and let people know youre now </p><p>photo-blogging like a mad teenage hipster whos just been given their first iPhone, the better your </p><p>chances of harvesting new followers. Remember, social media success is all about perseverence </p><p>and constant promotion. Get yourself out there. </p><p>Every single day, there's a massive changes happening on the web. Social networking is the finest </p><p>place imaginable to get the help that one might need. There are millions of people out there that </p><p>will read just about anything that looks interesting. Because of this phenomenon on the internet, </p><p>its just a beginning to making yourself known to millions of people that might read up on your </p><p>stuff and enjoy your work. </p></li></ul>