Pecan Street Festival - Sponsorship Deck

SPRING & FALL 2015

www.oldpecanstreetfestival.com

SPRING: May 2Nd & 3Rd 2015 FaLL: SeP 23Rd & 24th

SEM GROUP | [email protected] | 501 N IH35, Suite 205. Austin, TX | 512.485.3190 | 512.348.2511 2

SPONSORSHIP OPPORTUNITIESAct now to secure your brand presence at the

Pecan Street Festival

• Bring your brand to 200,000+ attendees in oneweek-end every season, or 400,000+ annual attendees in both seasons.

• Special offer if you participate in booth seasons: Spring & Fall 2015.

• Customized benefit packages availablebased on objectives and budget.

• Category exclusivity negotiable.

• Pecan Street Festival offer additional sponsorshipexposure through our Mobile App for iPhone,iPad and Android devices!

Twice a year, 24 blocks of Austin’s downtown entertainment district is transformed into the Pecan Street Festival. This freeto-the-public festival takes place in the heart of Austin, on historic 6th Street, with 400,000+ annual attendees (spring & fall) and boasts $43+ million economic impact.

Pecan Street Festival celebrates 34 years this fall, and ranked as a Top 5 festival based on attendance in the Austin market.

As Austin’s longest running and largest arts festival,Pecan Street Festival is home to an eclectic mix of juriedartisans, music stages, healthy choice culinary offerings,theater, poetry, dance, kid’s programming, and an array of engaging sponsorship activations.



FESTIVAL FEATURES

300+ juried artisans showcasing creative mediums.

60+ bands on outdoor stages.

40+ international and fair-type food concessions with a focus greener, healthier and organic options

MUSIC STAGESThree stages with regional and local bandsin various genres including Blues, Latin,Americana, Dance Urban, and Pop

KID’S AREAPromoting youth art education, featuring artsand crafts targeted to 6-10 years old

KID’S CARNIVAL AND PONY RIDESFeaturing rides, street performers, pettingzoo, and more.



DEMOGRAPHICS

59.5%

40.5%

Gender

Female

Male

7.6%

31.5%

23.4%

23.4%

14.2%

Age

18 - 21

22 - 34

35 - 44

45 -54

55 +

50.0%

10.5%

22.6%

16.8%

Cultural/Ethnic Background

Caucasian

AfricanAmericanHispanic

Other

9.5%

22.6%

5.5%9.0%

43.7%

9.5%

Level of EducationHigh School

SomeCollegeTech School

Undegrad

College Grad

PHD

BRAND ACCEPTANCE/LOYALTY73% of attendees indicate they are more likely to purchase and/or recommend festival sponsor brands over that of a non-sponsor.

ATTENDEE PROFILE75% of festival attendees categorize themselves as environmentally conscious, creative, arts driven, highly educated (college degree+), tech savvy.



PRESENTING SPONSOR $30,000:NAME IN FESTIVAL TITLE

Brand Recognition:

MEDIA RECOGNITIONPrint Ad Campaign: Name in Festival Title with logo inclusion in 2/two full page, full color ads in Austin American Statesman. (191,480+ impressions)Television: Name in Festival Title with logo inclusion in a minimum of 75 spots: 30 second spots running 2 weeks prior to event on KVUE, Fox 7, KVNA, YNN and Univision (Hispanic market).Radio: Name in Festival Title minimum of 180 pre-recorded spots on Entercom stations Mix94.7, Magic 95.5, Talk Radio 1370 as well as KLBJ, KSGR and LaZeta (Hispanic market).

DIGITAL/SOCIAL RECOGNITIONOnline Entertainment & News Site: Name in Festival Title with logo inclusion on “page take-over” onAustin 360.com - Austin American Statesman’s entertainment website (3.2M monthly pages views, 700,000 unique visitors), and Do512 Family (Ad receives avg 41,623 impressions).Mobile App: Name in Festival Title with logo inclusion on event iPhone & Android mobile app.Website: Name in Festival Title with logo rotating on event masthead. Sponsor page: Logo including onsite activation promotional description and click thru tosponsor website.Facebook: Dedicated posts 2 weeks prior to and during event.Twitter: Tweets 2 weeks prior to and during event.

ONSITE RECOGNITIONBooth: Size negotiable for onsite activations.Street Team: Ability to activate brand ambassadors.Stage Mentions: Name inclusion in emcee announce-ments on music stages.Promotional Posters: Name in Festival Title with logo inclusion on posters, displayed in downtown businesses leading up to festival dates.Badges: Name in Festival Title with logo on VIP badges.

... Includes category exclusivity!

* Prices shown are per single show only.



STAGE SPONSOR $10,000:NAME IN STAGE TITLE

Name in the Stage Tittle:

MEDIA RECOGNITIONPrint Ads: Logo inclusion in 2/two full page, fullcolor ads in Austin American Statesman. (191,480+ impressions).Television: Logo inclusion in a minimum of 75spots :30 second spots running 2 weeks priorto the festival on KVUE, Fox 7, KVNA, YNN andUnivision (Hispanic market).Radio: Name inclusion in minimum of 180 prerecordedor live spots on Entercom stations Mix94.7, Magic 95.5, Talk Radio 1370, KLBJ, KSGR and LaZeta (Hispanic market).

Brand Recognition:

MAIN STAGE: $10,000 (45,000 attendance).TRINITY: $7,000 (12,000 attendance).RED RIVER: $7,000 (10,000 attendance).

DIGITAL/SOCIAL RECOGNITIONOnline Entertainment:Logo inclusion in “page take-over” onAustin 360.com - Austin American Statesman’s entertainment website (3.2M monthly pages views, 700,000 unique visitors), and Do512 Family (Ad receives avg 41,623 impressions).Mobile App: Logo inclusion on the event iphone& Android mobile app.Festival Digital Properties:Website: Logo, rotating on masthead. Sponsorpage: Logo and onsite activation promotionaldescription with click thru to sponsor website.Facebook: Dedicated posts running 2 weeks priorto event.Twitter: Tweets running 2 weeks prior to andduring event.

ONSITE RECOGNITIONStage Banner: Name included on stage banner.Booth: 10’x10’ booth for onsite activation. Largerfootprint negotiable.Street Team: Ability to activate brandambassadors.Stage Mentions: Name inclusion in emceeannouncements on the sponsored music stage.Promotional Posters: Logo inclusion on posters,displayed in downtown businesses, leading up tofestival dates.




BOOTH SPONSOR $5,000 AND UP

MEDIA RECOGNITIONPrint Ads: Logo inclusion in 2/two full page, fullcolor ads in Austin American Statesman. (191,480+ impressions).

Brand Recognition:

DIGITAL/SOCIAL RECOGNITIONOnline Entertainment:Logo inclusion in “page take-over” on Austin 360.com - Austin American Statesman’s entertainment website (3.2M monthly pages views, 700,000 unique visitors), and Do512 Family (Ad receives avg 41,623 impressions).Mobile App: Inclusion on event iphone & Android mobile app. Logo, or name dependent upon price point.Festival Digital Properties:Website: Sponsor page: Logo including onsite activation promotional description and link to sponsor website.Facebook: Dedicated posts running 2 weeks priorto event.Twitter: Tweets running 2 weeks prior to andduring event.ONSITE RECOGNITIONBooth: Placement dependent upon footprint and price 1point.Street Team: Ability to activate brand ambassadors,dependent upon price point.




KID’S AREA $10,000

MEDIA PLACEMENTPrint Ads: Logo inclusion in 2/two full page, fullcolor ads in Austin American Statesman. (191,480+ impressions).

Brand Recognition:

DIGITAL/SOCIAL RECOGNITIONOnline Entertainment:Logo inclusion in “page take-over” on Austin 360.com - Austin American Statesman’s entertainment website (3.2M monthly pages views, 700,000 unique visitors), and Do512 Family (Ad receives avg 41,623 impressions).Mobile App: Inclusion on event iphone & Android mobile app.Festival Digital Properties:Website: Sponsor page: Logo including onsite activation promotional description and link to sponsor website.Facebook: Dedicated posts running 2 weeks priorto event.Twitter: Tweets running 2 weeks prior to andduring event.ONSITE RECOGNITIONBooth: 10’x10’ booth for onsite activation. Additional booth size negotiable.Street Team: Ability to activate brand ambassadors.

... Your brand at title banner!

KID’S ART:Promotes youth art education featuring arts and craft classes.Target audience is 6-10 years.

KID’S CARNIVAL:75% of festival attendees categorize themselves as environmentally conscious, creative, arts driven, highly educated (college degree+), tech savvy.


Prefer a customized sponsorship? Contact us! We’re happy towork with you to provide a fully customized package designedto meet your marketing objectives and budget. Your corporate

sponsorship helps to keep Pecan Street Festival free! Thank you.

Documents

Pecan Street Festival - Sponsorship Deck