2013 Sponsorship General Deck

Presented by: Brian Crews Florida Citrus Sports

[email protected] 407.423.2476

FLORIDA CITRUS SPORTS BACKGROUND INFORMATION

Florida Citrus Sports, a not-for-profit membership organization, is an Orlando based sports and event management company.

What began sixty-seven years ago as a small group of sports enthusiasts hosting one college bowl game has evolved into a company boasting one of the most diverse rosters of annual events in the country.

Hosting the #1 non-BCS game, the fastest growing non-new years day bowl game and the #1 HBCU game each year.

The following companies are the Florida Citrus Sports exclusive corporate partners.

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FLORIDA CITRUS SPORTS MAJOR EVENT OPPORTUNITIES

Capital One Bowl, January 1, 2014

ESPN TV; the nation’s premier non-championship series game Average attendance of 61,500 over the past 3 years.

Big Ten #2 vs. SEC #2

Russell Athletic Bowl, December 28, 2013 ESPN TV; the nation’s fastest growing bowl game, top10 status.

Average attendance of 58,453 over the past 3 years. Sellout crowd of 68,305 for the 2011 game FSU vs. ND. Big East #2 vs. ACC #3

Fresh From Florida Parade, December TBD

Nationally televised through syndication network with over 2.5 million viewers annually.

Average attendance day of parade is 60,000.

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FLORIDA CITRUS SPORTS MAJOR EVENT OPPORTUNITIES

Florida Blue Florida Classic, November 22nd and 23rd Game attendance average of 60,000 over the past 3 years Bethune-Cookman University vs. Florida A&M University Florida Blue Battle of Bands with over 12,000 fans in attendance each year the night before the game.

Feast on the 50, October 10th Over 3,000 in attendance to kick off the season with their

families and other guests for an evening of food, fun and networking.

Orlando Bowl Week A week long celebration featuring two bowl games, Fan Fests, Kickoff Luncheons, team pep rallies, a free downtown concert, and an internationally televised parade

Florida Citrus Sports Orlando MINI Open, November 7th Over 500 people compete against each other in a fun round miniature golf in foursomes. Tabling opportunities are available along with auctioning opportunities.

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FLORIDA CITRUS SPORTS FLORIDA CITRUS SPORTS FOUNDATION

It’s all about the Kids

Florida Citrus Sports Foundation is a 501(c)(3) non-profit organization that has been improving the lives of children in central Florida since 1947. Proceeds generated by Florida Citrus Sports events support our annual summer camp and outings for the kids in Central Florida.

It’s all about the Education

The Florida Citrus Sports Foundation provides funding to the “Take Stock in Children Program” for Orange County Florida.

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FLORIDA CITRUS SPORTS FLORIDA CITRUS BOWL STADIUM

Events to be held in Florida Citrus Bowl Stadium during the 2012-13 season:

Capital One Bowl Russell Athletic Bowl Monster Truck Jam Florida Blue Florida Classic MEAC vs. SWAC Challenge Twenty (20) Orlando City professional soccer matches Eight (8) High School State Championship games

In 2012 the Florida Citrus Bowl Stadium hosted over 100 events that approximately 550,000 people attended There are five (5) nationally televised events and eight (8) state wide televised events

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Rights to receive LED signage video messaging, visible from all vantage points, throughout the year. Rights to receive video board acknowledgement throughout the Russell Athletic Bowl, Capital One Bowl and Florida Blue Florida Classic games.

Rights to a permanent sign on the scoreboard during all the events at the Florida Citrus Bowl Stadium.

FLORIDA CITRUS SPORTS

SIGNAGE OPPORTUNITIES

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Rights to distribute coupons to fans in attendance at the following Florida Citrus Sports events:

Average Attendance Fresh From Florida Parade 60,000 Capital One Bowl 61,500 Russell Athletic 52,800 Florida Blue Florida Classic 62,400


TRAFFIC DRIVING PROMOTIONS

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FLORIDA CITRUS SPORTS DIRECT MARKETING OPPORTUNITY

Right to provide branded bag and/or promotional insert in stadium bags to all seats for the Russell Athletic Bowl & BCBS of Florida Classic games.

Right to provide a promotional insert in stadium bags to all seats for the Capital One Bowl game. Approximately 30,000 local residents attend each bowl game.

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The presenting sponsor of the “Orlando Getaway” Sweepstakes where fans can sign up online to win a free termite inspection and automatically be entered into the sweepstakes to win a trip to Orlando for the Russell Athletic Bowl and Capital One Bowl as well as all of the events leading up to the bowl games. Benefits will include the following:

Airfare (if relevant) for entire family (up to 6 people) to Orlando Three (3) rooms at the J.W. Marriott Resort at Grande Lakes Rental car for five (5) days Six invitation to the kick-off luncheons for the Russell Athletic Bowl and Capital One Bowl Six premium seat tickets to the Russell Athletic Bowl and Capital One Bowl Six (6) one day passes to Disney World Six (6) one day passes to Universal Studios Six (6) one day passes to Sea World VIP parking pass prior to both bowl games Two (2) field passes for both bowl games. Son/daughter will retrieve the tee after each kick-off . Video board will show them retrieving the tee with the sponsor logo at the bottom. Six (6) FCS prize packs including, hat, t-shirt, sweatshirt and souvenir footballs from both bowl games.

Fans can register online via a banner advertisement on the homepage of the FC Sports website, FCSports.com.

FLORIDA CITRUS SPORTS Sample Promotion

“ORLANDO GETAWAY” SWEEPSTAKES

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The “Orlando Getaway” Sweepstakes will be promoted through the following media assets (to be mutually agreed upon):

Regional Television – ACC/SEC/BIG TEN/BIG EAST games Local/Regional Radio (where applicable) Web advertising on school or league web sites

FLORIDA CITRUS SPORTS Sample Promotion

“ORLANDO GETAWAY” SWEEPSTAKES

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Composite logo recognition on the homepage of the Florida Citrus Sports website, FCSports.com. FCSports.com receives over one million page views annually.

FCSports.com receives over 350,000 unique visitors annually .

1/3 of the traffic is from within the state of Florida

BCBS of Florida Classic delivers over 150,000 page views annually.


WEBSITE ADVERTISEMENTS

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SOCIAL MEDIA ADVERTISEMENTS Facebook & Twitter messaging pre, during and post events on Capital One, Russell Athletic, Florida Blue Florida Classic and Florida Citrus Sports accounts. Opportunity to engage your brand with bowl fans directly Various brand accounts combine to total just over 24,000 Facebook fans and just over 9,300 Twitter followers.

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One (1) full page in the event programs for the Capital One Bowl, Russell Athletic Bowl, Florida Blue Florida Classic and the Fresh From Florida Parade.

More then 7,000 Event Programs sold during each bowl game

One (1) full page in the fan guides for the Capital One Bowl, Russell Athletic Bowl and the Fresh From Florida Parade.

More than 20,000 Fan Guides printed and distributed during each bowl game

One (1) full page in the FC Sports Report.

Distributed to all Florida Citrus Sports members quarterly


PRINT ADVERTISEMENTS

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FLORIDA CITRUS SPORTS BOWL GAME MEDIA AND FAN EXPOSURE

Pre-Game and Halftime Shows

Partnership levels available from entitlements to entertainment. Incremental in-game stadium digital signage and video scoreboard, stadium messaging and national television broadcast opportunities are also available.

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Tabling/on-site display during the week long Bowl Week Fan HQ at Pointe Orlando, the game day Fan Fest at the Russell Athletic Bowl, Capital One Bowl and the Florida Blue Florida Classic.

Event on-site marketing & logo placement


FAN FESTS

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FLORIDA CITRUS SPORTS MEMBERSHIP DEMOGRAPHICS

Gender: 70% are male Age: 63% are between 45-54 years old Marital Status: 70% are married Education: 57% have at least a 4 year college degree Income: 52% have an average HHI of over $75,000 Lifestyle: 50% spend their free time engaging in sports related activities

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MEMBERSHIP EVENTS AND CELEBRATIONS Florida Citrus Sports Orlando MINI Open Presented by Roetzel & Andress

This Florida Citrus Sports event is a fundraiser for the Foundation. This event is held at a miniature golf course in the Central Florida area. The proceeds go to support the foundation summer camps and Take Stock in Children program.

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MEMBERSHIP EVENTS AND CELEBRATIONS

Florida Citrus Sports Feast on the 50 presented by BMO Harris Bank The field comes alive and kicks off the season with over 3,000 in attendance, their families and other guests for an evening of food, fun and networking. An excellent grass-roots local event.

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OTHER EVENT OPPORTUNITIES The Florida Citrus Sports membership base is a team of key local leaders united to help the community through supporting the many sporting events and other programs that keep the focus of our organization “on track” for over 65 years.

Selection Dinner with Lee Corso Monthly Membership gatherings Bowl Scout School & Scouting

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FLORIDA CITRUS SPORTS GAME DAY EXCLUSIVE ENTERTAINMENT

OPPORTUNITIES The Uprights Club

All-inclusive game ticket for those fans looking to upgrade their experience while staying close to the action. From the End Zone, your clients will love the ongoing buffet, open bar and limited VIP seating.

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OPPORTUNITIES KUYKENDALL GARDNER Hospitality Pavilion

The ultimate pre-game destination for the Russell Athletic Bowl and Capital One Bowl. This climate controlled structure adjacent to the Florida Citrus Bowl Stadium offers high-end food and entertainment to individuals and groups alike for three hours prior to kickoff.

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OPPORTUNITIES Club Suites

Enjoy a private suite during the game. Your company will receive access to Orlando’s business community and leaders.

DEX Imaging Skyline Club

The newest premium seating offering from FCSports. Designed for those who desire all the luxuries of a private suite, but have a smaller group to entertain.

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CLIENT ENTERTAINMENT Sponsor has the opportunity to receive the following client entertainment benefits during the Russell Athletic Bowl, Capital One Bowl and Florida Blue Florida Classic.

Tables of 8 for the Champs Spots Bowl, Capital One Bowl and Florida Blue Florida Classic Kickoff Luncheon which takes place the day before each game. Guests will have the chance to interact with coaches and players from both teams competing in the bowl game, as well as hear game analysis from the ESPN broadcasters who will be working the game. Private loft for up to sixty (60) people in the hospitality pavilion outside Florida Citrus Stadium prior to the Russell Athletic Bowl and Capital One Bowl. Premium tickets for the Russell Athletic Bowl, Capital One Bowl and Florida Blue Florida Classic. VIP parking passes for the Russell Athletic Bowl, Capital One Bowl and Florida Blue Florida Classic. Field passes for the Russell Athletic Bowl, Capital One Bowl and Florida Blue Florida Classic.

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ORLANDO CITRUS PARADE

NATIONAL VISIBILITY The Orlando Citrus Parade will be televised nationally through syndication. Florida Citrus Sports clears between 80-90% of the country and the syndicated broadcast delivers an average of 2 million viewers each year. Your company will have an opportunity to have spots in the broadcast to include the following benefits:

Live or pre-recorded VIP interview with your CEO :30 second commercial national television units :05 billboards with audio (open and close) Inclusion in the in-cues or out-cues between commercial breaks

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Opportunity for a company branded float to be included in the Fresh From Florida Parade

Float will receive at least one (1) minute of television coverage on the syndicated national broadcast Florida Citrus Sports will work with your company on the design of the float

CEO or VIP representative of your company would have the opportunity to ride in one of the cars that participates in the parade. Car will follow the float.

The Orlando Citrus Parade is lined with local Florida residents


FLOAT

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DIRECT ACCESS & BRAND RECOGNITION Direct access and brand recognition to over 60,000 people in attendance at the Fresh From Florida Parade through the following outlets:

Company logo decals on the streets throughout the parade route with television visibility Brand visibility on road blocks throughout the 1.5 mile parade route in downtown Orlando (pictured below) Company table/kiosk at high traffic locations along the route of the parade Banner messages on the Fresh From Florida Parade website

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NATIONAL TELEVISION SYNDICATION -2012

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Birmingham (Ann and Tusc) AL Rockford IL New York NY

Dothan AL Evansville IN Utica NY

Huntsville-Decatur (Flor) AL Indianapolis IN Cleveland-Akron (Canton) OH

Mobile-Pensacola (Ft Walt) AL South Bend-Elkhart IN Columbus, OH OH

Montgomery-Selma AL Topeka KS Toledo OH

Jonesboro AR Wichita-Hutchinson Plus KS Youngstown OH

Tucson (Sierra Vista) AZ Bowling Green KY Tulsa OK

Yuma-El Centro AZ Louisville KY Erie OR

Fresno-Visalia CA Lafayette, LA LA Harrisburg-Lncstr-Leb-York PA

Los Angeles CA Boston (Manchester) MA Philadelphia PA

Palm Springs CA Salisbury MD Pittsburgh PA

Sacramnto-Stkton-Modesto CA Portland-Auburn ME Charleston, SC SC

Colorado Springs-Pueblo CO Detroit MI Columbia, SC SC

Denver CO Grand Rapids-Kalmzoo-B.Crk MI Greenvll-Spart-Ashevll-And SC

Grand Junction-Montrose CO Traverse City-Cadillac MI Rapid City SD

Hartford & New Haven CT Duluth-Superior MN Chattanooga TN

Washington, DC (Hagrstwn) DC Minneapolis-St. Paul MN Jackson, TN TN

Ft. Myers-Naples FL Rochestr-Mason City-Austin MN Knoxville TN

Gainesville FL Kansas City MO Tri-Cities, TN-VA TN-VA

Jacksonville FL Springfield, MO MO Corpus Christi TX

Orlando-Daytona Bch-Melbrn FL St. Louis MO Dallas-Ft. Worth TX

Panama City FL Jackson, MS MS El Paso (Las Cruces) TX

Tallahassee-Thomasville FL Meridian MS Harlingen-Wslco-Brnsvl-McA TX

Tampa-St. Pete (Sarasota) FL Billings MT Odessa-Midland TX

West Palm Beach-Ft. Pierce FL Butte-Bozeman MT San Antonio TX

Albany, GA GA Great Falls MT Tyler-Longview(Lfkn&Ncgd) TX

Atlanta GA Helena MT Waco-Temple-Bryan TX

Augusta-Aiken GA Missoula MT Wichita Falls & Lawton TX

Macon GA Charlotte NC Charlottesville VA

Savannah GA Raleigh-Durham (Fayetvlle) NC Harrisonburg VA

Cedar Rapids-Wtrlo-IWC&Dub IA Fargo-Valley City ND Norfolk-Portsmth-Newpt Nws VA

Davenport-R.Island-Moline IA Minot-Bsmrck-Dckns(Wlston) ND Roanoke-Lynchburg VA

Boise ID Lincoln & Hastings-Krny NE Spokane WA

Twin Falls ID Albuquerque-Santa Fe NM La Crosse-Eau Claire WI

Champaign&Sprngfld-Decatur IL Las Vegas NV Madison WI

Chicago IL Reno NV Wausau-Rhinelander WI

Paducah-Cape Girard-Harsbg IL Buffalo NY Charleston-Huntington WV

Cheyenne-Scottsbluff WY

For More Information Please Contact: Brian Crews

Florida Citrus Sports (407) 423-2476

[email protected]


Contact Us For A Customized Proposal For Your Company Today

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Documents

2013 Sponsorship General Deck