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SPONSORSHIP OPPORTUNITIES
MISSION
Progresh is an innovative training center dedicated to ski, snowboard, skateboard,
BMX and tumbling progression, in a safe and comfortable environment. Our versatile
cross-training facility and dynamic staff allow us to offer a variety of classes, camps,
drop-in sessions and group activities. Our mission is to provide a unique action sports
experience, for all skill levels, to Colorado’s Front Range and beyond.
2
MANAGEMENT
Progresh was conceived in early 2010, by founding members Questor Sapnu, Kyle Henley and Mike
Pies, with the dream of creating an easily accessible action/snow sport destination for everyone.
Our team is comprised of experienced action sport instructors, camp coordinators, proven business
managers, successful entrepreneurs and talented promoters. The Progresh team consists of its founders, as
well as Dave Hunter, George Eder and Tyler Webb, each of who will focus on their own area of expertise.
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Kyle Henley is a professional
educator and coach with over 25
years of experience working with
children and young adults. Kyle
attended The University of New
Mexico on a wrestling scholarship and
graduated with a bachelors degree in
biology and communications. After
relocating to Colorado in 2000, Kyle
created a specialized non-competitive
gymnastics school that was inspired
by years of snowboard cross-training
experience at elite gymnastics
facilities. Over the last 12 years, Kyle
expanded his gymnastics schools to
seven locations, as well as
developing several other education-
fitness related businesses.
Questor Sapnu is synonymous with
carpe diem. An avid snowboarder for
over 20 years, he lives life to the fullest
every day. A lover of action sports or
sports in general you can often find
him outdoors participating in
something any chance he gets. He is
an entrepreneur extraordinaire, having
ownership in many diverse enterprises
around the globe. He also is a
philanthropist, giving back at every
opportunity. Questor has an
unquenchable thirst for life and has a
captivating, larger than life personality.
He is known as a public relations
specialist who puts together huge and
exciting events, bringing together the
masses on a daily basis.
Tyler Webb, first entered the financial sector at Morgan Stanley shortly after
graduating from the University of Richmond in 2007. Tyler was a standout college
football player and has transferred those talents from the field to his in the financial
world. Tyler has assisted in the creation of five small businesses and currently runs a
chain of frozen yogurt shops, while actively contributing to the development , funding
and promotion of Progresh.
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Michael Pies has two passions in his professional life; working with children, and
sports. Mike began his teaching career in 1992, after years of coaching. In 1998, Mike
created the Twin Lakes Summer Camp serving children age 3 to 12. The camp earned
an outstanding community reputation, growing in attendance and revenue by 50% each
year until reaching and maintaining 100% capacity in 2002. With Mike running every
aspect of the camp including; hiring, training and planning, the Twin Lakes Summer
Camp won yearly awards for quality and safety. Mike has continued to distinguish him
self as the director of multiple large scale child-care centers. Additionally, Mike has
continually furthered his formal education, studying childcare administration.
Dave Hunter has dedicated his entire career to the snow sports industry and is now
serving his 26th year in the business. Having worked his way through all aspects of
the business including, operations, sales, marketing, risk management along with
undertaking large capital projects and several department budgets . He is a dynamic
and passionate manager with a wealth of industry and market knowledge. Dave has
served on several committees and boards at the chairman/president level including,
Colorado Ski Country, National Ski Areas Association, YMCA of Boulder Valley and
The Nederland Chamber of Commerce.
MANAGEMENT
FACILITY
Snow
o Synthetic snow jump into an
airbag with multiple drop-in
platforms
o Rail and Jib Park with
various interchangeable
rails and features
o 10’ Cliff Drop into an airbag
with interchangeable rails
and features
o Learning slope with foam
padded synthetic snow
surface
oCustom airbag with Impact
Protection made by
Bagjump
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FACILITY
Skate
oMega jump into an
airbag with adjustable
drop-in platform
o 8’ Drop into an airbag
with interchangeable
rails and features
o Flow park with 5’ bowl,
spine, vert wall and
4’mini-half
o Street course with
ledges, rails, banks
and quarter pipe
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FACILITY
Training
oOlympic grade
Trampolines with U.S.
string beds
o15’x43’ spring floor with
palmer springs
oVarious tumbling aids
and landing mats
oStall bars and isometric
training equipment
o Tumbling harness
system with twisting belts
oBalance and Trampoline
boards
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FACILITY
Accommodations o Several Comfortable
viewing areas
o Rec/Camp room with
games and activities
o Computer lab for digital
Media editing and
production.
o Outdoor patio with views
of Downtown Denver and
the Colorado Rockies
o Quality health conscious
meals and snacks
o Apparel and equipment
for purchase
o Progresh Museum
celebrating the
equipment, art, music
and culture of our sports
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FACILITY
Progresh Introduces the first indoor action
sports airbag in the country. Our custom airbag
with “Impact Protection” was designed by
BAGJUMP™ the worlds leading manufacturer of
impact absorbing inflatables.
o Bagjump products are the safest in the world,
with millions of jumpers across Europe, Asia
and Australia
o The feeling of “landing on a Cloud” can be
experienced year round with skis, snowboards,
bikes, skateboards or by free-dropping
(jumping into the airbag)
o Training with an airbag helps athletes gain
confidence, resulting in accelerated
progression, and less risk of injury
o Safer, cleaner and easier to get out
of than foam pit blocks
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PROGRAMS
Camps
o Progresh offers week long summer camps, as
well as year round holiday and weekend day
camps.
o Our camp packages are available for ages
6 and up, and feature the latest in freeskiing,
snowboarding, skateboarding,
BMX and tumbling instruction.
o The camps maintain a low coach-to-camper
ratio ensuring high levels of safety, positive
feedback and rapid skill progression.
o Campers also enjoy regularly scheduled
field trips to local skate parks, rock climbing
gyms, water parks, natural open spaces and
more.
o Video analysis coaching sessions, and digital
media production courses available.
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PROGRAMS
Drop-in sessions
o Progresh offers multiple open-gym
sessions daily, available to
athletes of all abilities, ages 8
and up.
o Drop-in sessions allow riders the
freedom to design their own
training plan, as Progresh
coaches provide advice,
encouragement and expert
spotting.
o All Participants are required to
take an introductory class before
attending drop-in sessions.
o Progresh hosts regularly
scheduled themed drop-in times,
such as; retro night, movie night,
teens/adults only night, and more.
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PROGRAMS
Classes
o Progresh offers a variety of
classes for all ages and
ability levels, led by the best
coaches in the industry.
o Each class session runs for 8
consecutive weeks, allowing
for strategic skill progression.
o Private training sessions are
also available for individuals
and groups.
o Classes in ski, snowboard,
Skate, BMX, tumbling, fitness
video production and much
more.
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PROGRAMS
Group Activities
Our custom group packages are tailored
to accommodate each client’s particular
needs and goals
Group Programs include:
• Corporate team-building
• Day camp field trips
• Team training sessions
• Birthday parties
• Church retreats
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Events
The Progresh facility is a unique
venue capable of hosting a
variety of promotions and events.
Event features Include:
• Commercial grade
audio/visual system
• High definition video
projection system.
• Dining room and Kitchen
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Scholarships Program: Progresh offers full and partial
scholarships for our camps and classes, based on
financial need.
Community Outreach Program: Progresh hosts multiple
on and off-site events designed to introduced Denver's
at risk youth to the positive world of action sports.
Equipment Drive Program: Progresh provides collection
areas where equipment and apparel can be recycled
and redistributed appropriately.
Adaptive Sports Program: The Progresh facility offers
state of the art accommodations and programming for
individuals with disabilities and special needs.
Progresh Cares is a non-profit foundation whose mission is to provide
action sports and wellness training to those who are under-served in the
community. In a safe, supportive, positive environment, we welcome
those with a range of disabilities, social or economic disadvantages, as
well as our returning veterans.
Foundation
LOCATION
15
Downtown Denver
1
0
m
i
n
.
Denver International
Airport
1
5
m
i
n
.
Interstate 25
2
m
i
n
.
Boulder
3
0
m
i
n
.
Ft.Collins
4
5
m
i
n
.
Water World
5
m
i
n
.
Echo Mountain
4
5
m
i
n
.
Eldora Mountain
Resort
5
5
m
i
n
.
Progresh Drive TimesDowntown Denver 10 min.
Denver International Airport 15 min.
Interstate 25 2 min.
Boulder 30 min.
Ft.Collins 45 min.
Water World 5 min.
Echo Mountain 45 min.
Eldora Mountain Resort 55 min.
o Located minutes from several major interstates, the facility is easily
accessible throughout communities along the Front Range Corridor,
with an estimated population of over 4.3 million people.
o The facility is housed in the principle suite of a newly renovated
building, whose co-tenants include four successful fitness related
establishments
The Progresh Facility is be located in The Pinnacle Family Shopping Center,
an upscale retail, and entertainment complex in Thornton Colorado
LOCATION
Source: Snowsports Industries America 2011 16
The majority of Progresh’s clients are from Colorado's large population of
skiers and riders, but with our greater accessibility than mountain resorts
we also appeal to the snowsport first timers.
.
Million ski related
visits annually
Million snowboard
related visits annually
Ski resorts in the
Colorado Rockies
Year contract with SIA
snowsport trade show
Colorado is the Center of the Nations Snowsport Industry
LOCATION
Sources: AGS, Scarborough R2 2011
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o Thornton area population, and income
levels are expected to rise steadily over
the next 10 years.
o Denver residents are 84% more likely to
consider local amusement opportunities
as a determining factor when searching
for a new home, according to CLR search Chart shows the increase in population of the
area from 3 to 10 miles of the Progresh Facility
Chart shows Denver residents that personally
visited local amusement attractions in 2011.
SOURCES: U.S. CENSUS BUREAU 2010, AGS
LOCATION
Chart shows population age distribution from 3 to 10 miles from the Progresh Facility
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Population under 25 within 7miles of the
facility; 6% above the Colorado average
population under 18 within 5 miles of the
facility; 4% above the national average
Thornton Parkway and Washington St.
Demographics
median household
income within 7miles of
the facility- 15% above
the national average
LOCATION
Sources: Scarborough R2 2011, NSAA
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This chart shows the percentage of snowboarder
participants that have children has increased
substantially from 2010 to 2011. Indicating a
quickly emerging new youth market.
This chart shows the Denver area’s high
rate of action sports television viewership.
This is due in part to the large number of
events held within the state.
IMPRESSIONS
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Brand Impact Metrics: Intensity: Our clients are closely involved with your brand, products and message.
Proximity: Our clients develop a strong relationship with the Progresh staff and your brand.
Exposure: Our clients spend long periods at the facility being exposed to your advertising.
Reach: Our marketing packages include events, vehicle wraps, online and facility advertising
that together bring millions of impressions/engagements annually.
Progresh
anticipates
over 72,000
impressions
within the
facility in
our first year
of business.
Progresh adds a qualitative component to your marketing mix,
helping maximize brand influence and affinity.
FACILITY DEMOGRAPHICS
This chart shows visitor participation by age group across our various programs.
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of Progresh visitors are projected
to be under the age of 18
of Progresh visitors are
expected to be male
of Progresh visitors are
expected to be female
of Progresh visitors are projected to
be new to the snowsport industry
Our wide range of programs attract a diverse group of visitors.
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o Bagjump’s velcro bannering system, gives us
the flexibility to offer multiple branding
configurations on both the top and sides of the
airbag.
o The industrial lycra material used in the top
sheet was developed and tested for perfect
logo placement and appearance every time.
o Full color 300dpi true solvent digital imaging,
protected by a latex clear coat liquid laminate,
ensures the longevity of your image and helps
protect it from UV light and abrasion.
o Digital imaging allows maximum creativity,
from simple shapes up to complex multicolor
photo images printed directly on the 26’x46’
airbag top sheet.
Our custom airbag with impact protection from BAGJUMP™acts as a
giant billboard visible from all areas of the facility, serving as a high
profile medium to deliver a premium brand message.
Interior Marketing Opportunities
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Interior Marketing Opportunities
All of our interior marketing signage is produced by
Ink Monstr™ a premier Denver based printing company
specializing in high quality custom graphics, and design.
Wall and Hanging Banners: Our towering ceilings and vast wall space provide for
virtually limitless options when it comes to dramatic large scale advertising. Printed on
durable 13 oz. full color gloss, matte or mesh banners, and finished with grommets
and sewn edges these fade resistant marketing pieces will look pristine for the life of
the instillation.
Printed Graphics Wraps: Full color vinyl wraps of
any shape or size can be applied just about
anywhere. These giant stickers are fade, tear and
peal resistant and professionally installed in the
most visible areas of the facility.
Including:
o Skate/BMX ramps, rails and ledges
o Snowboard/Ski rails, boxes, and features
o Windows (perforated wrap/blind)
o Floors, ceilings, doors, benches and more…
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Custom Hand Painted Murals: Progresh works with several talented local
artists to provide incredible one of a kind advertising pieces. Original art works
help create an authentic branding message that appeals to the
discriminating consumer.
Trampoline Bed Silk Screen: Have your company's logo
applied directly on to our Olympic Grade U.S. String Beds, by
Denver based screen printers, Superior Ink™.
o Trampoline branding offers constant repetitive impressions.
o Trampoline fly beds are consistently reprinted to avoid
fading and discoloration.
Interior Marketing Opportunities
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Progresh enlists a fleet of passenger Vans, with full Vehicle wraps professionally
installed by Ink Monstr™, for all of our transportation needs. Our vans continually
travel Colorado's Front Range and Rocky Mountains, for events and field trips to
skate parks, entertainment venues, ski resorts and more.
• Creates a custom concept that visually speaks to the targeted audience
• Increases consumer awareness of a company's brand, product and services
• Strengthens a company's identity, while creating a powerful “referral” effect
Vehicle Wraps
o Vehicle wraps have become red hot for business promotion, and can generate
between 30,000 - 70,000 impressions daily.
o According to the Outdoor Advertising Association of America, vehicle wraps boost
name recognition 15 times greater that any other form of advertising.
o Commercial vehicle wrapping:
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Additional Advertising Opportunities
Apparel Partnerships Progresh supplies staff and clients with a variety
of branded apparel and promotional items.
Options Include:
• T shirts/Polo shirts
• Hoodies/Jackets
• Hats/Bandanas
• Sun glasses and more
Program Sponsors Our Program sponsorships allow advertisers to
target specific demographics. Sponsors can
bring in Pros/Coaches for demos and training
sessions, or just hand out promotional materials.
Packages include:
• Camp Week Sponsor
• Class (8 week) Sponsor
• Clinic Sponsor
• Drop-In Sponsor
• Progresh Team Sponsor
MEDIA
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The facility will feature a full service computer lab/media room, housing
state-of-the-art computers and software for the creation of content by
patrons. Our Highly qualified instructors will lead clinics teaching students
best practices in industry standard programs and software.
Sponsorship opportunities include:
Progresh will be a facilitator of sales for your brand by offering rentals of sponsor
brands exclusively. When a guest goes to buy a camera, what camera will they
buy? The camera they have experience using.
. o Exclusive naming rights to the video editing room.
o Promotional classes taught by software and
hardware reps.
o All physical copies of media include sponsor
logos.
o Progresh website hosts user generated content
with your embedded branding and spreads it
throughout social media outlets.
ONLINE ADVERTISING
o Comprehensive social management
applications like HootSuite and
TweetDeck will allow us to fine-tune
our social content– driving users to
strategically placed sponsor web ads
and banners.
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The implementation of Google analytics by
certified team members will allow us to closely
monitor and continuously improve our Search
Engine Marketing, SEO, and PPC Management.
Progresh has seen a steady flow of traffic to our existing site, after an
initial surge surrounding its January launch. The continual traffic is
enough consumer exposure to provide evidence that the site will
reach record numbers at it’s official launch.
o Additionally, we will be able to
customize site content based on the
behavior of each unique visitor. By
observing visitor click progression we
can tweak ad size, placement, etc.,
to maximize the number of clicks on
your ads.
ONLINE ADVERTISING
Klout.com is the standard in
measuring online influence
among social sites and only
5% of influencers are
represented by scores above
50. Progresh currently boasts a
increasing Klout score in the
mid 60’s. When Progresh talks,
people listen.
Through social media outlets Progresh has a combined audience of
over 4,600 friends and followers that is growing steadily every day.
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o Interviews and correspondence with Colorado ski resorts and our closest competitors
demonstrate that social media is the single strongest driving force of sales in our industry.
o The effectiveness of this form of marketing is increasing exponentially and has doubled camp
attendance every year since 2009 for the Woodward facility at Copper, according to Aaron
Stover, the current Supervisor of Operations.
EVENTS
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Since Incorporation in 2011 Progresh has both hosted and sponsored
some of the biggest name events and parties in our market.
The name Progresh has become synonymous with the
coolest entertainment in the Greater Denver/Boulder
area, boasting unrivaled attendance and sales figures.
o Winter Wonderland event on
2/18/11 hosted approx. 1700
guests and generated sales
in excess of $13,000
o Free for All (SIA) event on
1/27/12 hosted approx. 2000
guests and generated sales
just shy of $18,000
o Winter Wonderland 2 event on
1/26/12 hosted approx. 1800
guests and generated approx.
$16,000 in sales
o Ink Monstr Pool Party Series
o Electro Glam Snow Jam (SIA)
o Green Schools Conference
o Longmont Street Art Festival
Events
EVENTS
o We have the influence within our market
population of 4.3 million to fill big name
events to venue capacity.
o With signage promoting the sponsors that
allow Progresh to host this magnitude of
entertainment, we offer brand exposure to
audiences of thousands.
o Our professionally wrapped vehicles
provide exterior advertising, as well as give
us the capability to transport large number
of people to any location.
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Progresh has experience in event and
promotional marketing ranging from
Nightclub parties, to outdoor recreational
& sporting activities, to non-profit
philanthropic events.
CONCESSIONS
32
o Unrestricted ad space in designated dining and
kitchen area
o Prominent locations for branded display coolers
o Logo placement on Progresh water bottles,
lunch boxes, etc.
o Accommodations for sales reps and
promotional models
Progresh is committed to supporting a healthy and balanced lifestyle.
We are seeking concession sponsors who can provide a selection of
nutritious food and beverage options, and help promote our
message of health and wellness.
Colorado is consistently ranked
in the top 5 of Forbes.com list of
healthiest states
Sponsorship packages include:
We offer Long term/permanent concession
partnership, as well as short term sponsorship
plans including:
o Camp Lunch Program sponsorships
o On-site event sponsorships
o Off-Site special event sponsorships
