Partus Rocket Model / materials - WordPress.com · Partus Rocket Model By Johannes Partanen & Jukka Hassinen (author) December 2008

Partus Rocket Model

By

Johannes Partanen & Jukka Hassinen (author)

December 2008

Partus Rocket Model

Dec 2008

© Johannes Partanen & Jukka Hassinen & Partus Oy 2008

Socialization

Interaction

Externalization

Crystallizing

ideas

Internalizing

Action and

testing of ideas

Combining

Creating a model

or a theory

Network level

Community level

Team level Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

General Model Application of Nonaka’s

and Takeuchi’s

Knowledge Creation

Theory

Individual

level

Partus Rocket Model

Dec 2008


1 2

4 3

Dialogue

From Dialogue to Action and From Explicit Knowledge to Tacit Knowledge

1 2

4 3

Learning by Doing

1 2

4 3

Explicit

knowledge

1 2

4 3

Tacit

knowledge

Partus Rocket Model

Dec 2008


Dialogue

Learning by Doing

Taci

t kn

ow

ledge

Exp

licit know

ledge

Interaction and conversations

with others, brainstorming,

intensive thinking, self-

reflection

Action, using plans, doing

Transferrable knowledge,

analysis, plan, list, picture,

model, book, knowledge

base, manual

“Silent knowledge”,

intuitive knowledge,

practical knowledge, hard-

to-describe -knowledge

Window 1

Talking, “throwing ideas”,

“talking during breaks”,

formal dialogue sessions

Window 2

Crystallizing ideas, making

lists of main points, finding

leverage points

Window 3

Making specific plans and

prototypes, creating

theories, finding interesting

ideas and theories from

books

Window 4

Testing ideas in practice,

using plans to generate

action

Socialization

Interaction

Externalization

Crystallizing

ideas

Internalizing

Action and

testing of ideas

Combining

Creating a model

or a theory

Partus Rocket Model

Dec 2008


Pitfalls Caused by Missing

Parts of Process

● Without dialogue no new ideas are generated.

● Without learning by doing ideas are not tested in practice so no

new knowledge on their effectiveness can be known.

● Without explicit knowledge there is no transfer of knowledge from

the individual to the community or team.

● Without tacit knowledge there are no capabilities to do anything.

● Without outer rings (”levels”) knowledge is out of it’s context and

is thus useless.

Partus Rocket Model

Dec 2008


Process of

Offerings

Process of

Creating

Leading

Thoughts

Customer

Potential

Process Process of

Leadership

Innovation

Process

Knowledge

Process

Brand

Management

Process

Customer

Relationship

Process

Community’s

Learning

Process

Company’s

Learning

Process Individual’s

Learning

Process

Process of

Marketing to

Customers

The Process of Creating Team Entrepreneurs

Creating value to

customer

Cu

sto

mer

Pro

cess

Co

ach

ing

Pro

cess

Fin

ance

Pro

cess

Coach’s side

Ba

sic

elem

ents

P

rein

cub

ati

on

In

cub

ati

on

Team entrepreneur’s side

Partus Rocket Model

Dec 2008


Portfolio

Training Diary Learning

Contract

Applying theory

into practice Literature

Entrepreneurship

Intellectual Capital The Process

of Individual

Learning

Ideas

Essays

Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

Partus Rocket Model

Dec 2008


Training in a knowledge community

Training sessions Birth-giving

Practical training

with customer

Knowledge

created in

training sessions

in systematized

form

Co-creating with customers

Network

Birth-

giving

raport

Ideas

The Process

of Learning

from Your

Community

Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

Partus Rocket Model

Dec 2008


Life’s arena

Community

Company’s

Learning

Contract

Working using

one’s own team-

company

The Art of

Understanding

Business

Culture

Network

The Process

of Learning

from Your

Company

Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

Partus Rocket Model

Dec 2008


Benchlearning

Visits to

customers Motorola report

Organizing

customer visits

The Theory of

Creating

Customer Tribes

Co-creation with customers

Customer potential The Process

of Potential

Customers

Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

Partus Rocket Model

Dec 2008


Brand

Customer

information (lead

the process of

customer

information)

Message (What is

your main

message?)

Marketing

communication

The newest

marketing

methods

Life-long customer relationships

Shared Vision The Process

of Marketing

to Customers

Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

Partus Rocket Model

Dec 2008


Trust

Stories stimulate

imagination

Learning contract

with customer:

What do we want

to do together?

Customer as co-

creator (operating

and

experimenting

together)

Planning together

with customer

(reorganizing

systems that

produce value)

Life-long customer relationship

Generating customer capital though ecogenesis The Process

of Customer

Relationships

Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

Partus Rocket Model

Dec 2008


Shared values

Shared ideas and

points of view New aspiration

Working together

Strategy and

plans (using

values)

Shared mission

Shared vision The Process

of Creating

Guiding

Thoughts

Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

Partus Rocket Model

Dec 2008


Personal competency

Cultural

athmosphere

(Management by

Walking Around)

Transfer of

wisdom and

experiences &

creation of

challenge

Choose either

individual

leadership or

team leadership

(”Y” –model*)

Documentation

Learning, living company

Shared vision The Process

of Leadership

* = Y-model refers to

Katzenbach & Smith’s two

ways of leading a team.

Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

Partus Rocket Model

Dec 2008


Team Company

Experiences

(encourage

everyone to be

creative)

Thoughts (use IT

to help you)

Experimentation

(organize

activities)

Concretization

(reward people

for being

innovative)

Co-creation environment

Network The Process

of Innovation

Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

Partus Rocket Model

Dec 2008


Understanding information

Environment for

creating new

knowledge

Creating

knowledge

Applying

knowledge into

action

Documenting

knowledge

The flow of knowledge

Network’s intellectual capital The Process

of Knowledge

Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

Partus Rocket Model

Dec 2008


Brand code

Social dimension Mental

dimension

Functional

dimension

Spiritual

dimension

Guiding thoughts

Brand envelope The Process

of Brand

Management

Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

Partus Rocket Model

Dec 2008


Communication

Creating a shared

space (ba) with

customer

Design the

offering with

your customers

Co-creation with

the customer

Value creation to

customers

Learning relationship

Life-long customer relationship The Process

of Offerings

Dialogue

Learning by Doing

Ta

cit

kno

wle

dg

e E

xplicit kn

ow

ledg

e

Partus Rocket Model

Dec 2008


Literature

● Cunnigham: The Wisdom of Strategic Learning (learning contract)

● Gad: 4-D Branding - Cracking the Corporate Code of the Network

Economy (brand envelope)

● Katzenbach & Smith: The Discipline of Teams (Y-model)

● Nonaka & Takeuchi: The Knowledge Creating Company (knowledge

creation theory)

● Normann: Normannin liiketoimintateesit (ecogenesis and co-creation)

● Senge: Dance of Change (learning processes)

● Senge: The Fifth Discipline (background)

● Waterman: What America Does Right (Motorola reports)

Documents

Partus Rocket Model / materials - WordPress.com · Partus Rocket Model By Johannes Partanen & Jukka Hassinen (author) December 2008