May 22 - 26, 2013 | Mumbai, India

PARTNERSHIP PROPOSAL

The purpose of this document is to provide an introduction to the past three successful editions of KASHISH Mumbai International Queer Film Festival and invite your organization to partner with our festival for its 4th edition to be held in May, 2013.

The document gives an initial insight into partnership levels, benefits and how your company’s partnership with KASHISH Mumbai International Queer Film Festival could be leveraged.

KASHISH Mumbai International Queer Film Festival approaches sponsorships as true partnerships and would like to work in close collaboration to realize mutually beneficial opportunities.

■ FESTIVAL MISSION

■ 3 YEARS OF KASHISH

■ KASHISH YEAR ROUND & WORLDWIDE

■ KASHISH 2013

■ PARTNERSHIP OVERVIEW

■ PARTNERSHIP INVOLVEMENT

■ CONTACTS & LINKS

■ APPENDIX 1

■ APPENDIX 2

INDEX

KASHISH Mumbai International Queer Film Festival is an attempt to encourage greater visibility of Indian and International queer cinema among both queer and mainstream audiences as a means to foster better understanding of queer thoughts, desires and expressions. The festival offers cinema as a means to understand what being queer means today, and how it impacts both the queer community and the society at large to foster better understanding of queer thoughts, desires and expressions.

FESTIVAL MISSION

Shyam Benegal is a prolific Indian director and screenwriter whose landmark films are considered milestones in Indian film history. He has won the National Film Award for Best Feature Film in Hindi seven times. He has also won the Golden Palm at Cannes (for Nishant in 1976), the Golden Bear at Berlinale (for Ankur in 1974) and numerous other international awards. He was awarded the Padma Shri in 1976 and the Padma Bhushan in 1991. On 8 August 2007, he was awarded the highest award in Indian cinema, the Dadasaheb Phalke Award for the year 2005.

FESTIVAL PATRON

SHYAM BENEGALKASHISH Mumbai International Queer Film Festival is honoured and privileged that renowned filmmaker and eminent advocate of good cinema Mr.Shyam Benegal lends us his supports us as our Festival Patron.

"It is marvellous to see how KASHISH has grown over the last three years but more important is its mainstream acceptance. Today KASHISH has become an important event in the mainstream cultural space in Mumbai. LGBT persons are still looked on as different and in many societies as criminals. Movies are a great way of communication and breaking these stereotypes."

The second year was ' Bigger Bolder & Queerer' and established KASHISH as India's biggest queer film festival. In the third year, the festival expanded horizontally with more events, corporate partners and proved true to its theme 'For Everyone'.

The past three editions, organized by Solaris Pictures and The Humsafar Trust in association with Bombay Dost has become a landmark event, not only for the LGBTI movement, but also as a much anticipated cultural event in Mumbai. Pics, Links and Press Clips in Appendix 2

3 YEARS OF KASHISHIn 2010, KASHISH created history by organizing India's first ever queer film festival in a mainstream theatre with clearance from the I&B Ministry, Govt. of India. The theme was 'See A Different World'

THREE YEAR SUCCESSES

2010 2011 2012

Number of Films 110 124 120

Countries represented 25 23 30

Total Registrations 960 1235 1720

Total Seat Occupancy (2 venues) 3200 6225 7200

Theater occupancy across 4 days from 10am to 1pm (average 2 venues) 58% 67.5% 72%

Attendance of Non-LGBT audience 27% 32% 34%

CELEBRITY ATTENDANCE

2010 2011 2012

Festival Patron Shyam Benegal Shyam Benegal

Festival Ambassador Celina Jaitley Celina Jaitley

Festival Jury

Suhasini Mulay Dolly Thakore

Rajit KapurMahesh Dattani

Meenakshi Shedde

Sai ParanjpyeKhalid Mohammed

Samir SoniShernaz PatelJohn Badalu

Renuka ShahaneParvin Dabas

Mona AmbegoankarMahabanoo Mody-Kotwal

Mayank Shekar

Celebrity Attendance

Zeenat AmanManisha Koirala

Rahul BoseSanjay SuriPurab Kohli

OnirPrince Manvendera

Juhi ChawlaPooja Bhatt

Neelam SoniRahul BoseSanjay Suri

Arjun MathurOnir

Anupam KherMoushmi Chatterjee

Sai ParanjpyeSarita Joshi

Resul PookuttySuchitra Pillai

Laxmi N. Tripathi

International Guests Sarav Chidambaram (US)

Rikki Beadle-Blair (UK)Q. Allan Brocka (USA)Georgette Okey (UK)

Rob Williams (USA)Anusorn S (Indonesia)

Romney Jones (Australia)Nasha Gagnebin (France)

Jeff Roy (USA)

PARTNERS

2010 2011 2012

Title Partner DKT India DKT India

Principal PartnersUNDP

Movies That MatterUNAIDS

UNDPMovies That Matter

UNAIDS

BarclaysHeroes project

TimeOut

Venue Partners PVR Cinemas (Juhu)Alliance Française

Cinemax (Versova)Alliance Française

Cinemax (Versova)Alliance Française

Associate Partners NomuraUNDP

In-Kind Partners Goethe Institute, Vie Lounge

Indieflix, British Council, Arts Network Asia

Indieflix, Institut Francais, Film

Collaborative, TLA Releasing

Media / Online Partners TimeOut TimeOutYahoo Movies, TQC,

Gaylaxy, Gaysi, Wishberry, Gaystarnews

Community Partners L Lounge. Azaad Bazaar

D'Kloset, Queer Ink, TQC, Gossip, Azaad

Bazaar, Salvation Star

D'Kloset, Queer Ink, Gossip, Birdcage

YEAR ROUND & WORLDWIDE

In an attempt to reach Indian queer films wordwide and across various mainstream platforms, KASHISH has held many initiatives:

■ KASHISH SHORTS 2010 & 2011 - Specially curated collection of Indian queer short films have been programmed at several international film festivals worldwide - Iris Prize (UK), Q Film Festival (Indonesia), Hong Kong LGFF (Hong Kong), Reel Out (Canada), Translations (Seattle, USA), Transcreen (Amsterdam), Kalakranti (Chicago, USA), Anarchopride (Sweden), Entzaubert DIY festival (Germany), Beijing Queer Film Festival (China), Chicago South Asian Film Festival (USA), Pink Apple (Switzerland), Florence Queer Festival (Italy), Prague Indian Film Festival (Czech Republic) and several others.

■ KASHISH has facilitated programming of Indian queer shorts at festivals and screening series' in India like Diversity Festival (Chennai), Qfest (Pune) and Q'nema (Mumbai).

■ KASHISH Festival Director Sridhar Rangayan has been invited as a special guest to participate in panel discussions at festivals in China, Poland, UK, USA and also was invited to be on the International Jury at Outfest Los Angeles.

■ A collection of KASHISH SHORTS from the past three years traveled as part of 'Queer India' tour to Brighton, London, Dublin, Warsaw and Stockholm in Nov-Dec 2012.

KASHISH 2013

KASHISH 2013

Towards Change

The 4th KASHISH Mumbai International Queer Film Festival will be held from May 22nd to 26th, 2013 at two venues at a multiplex theater in western suburbs and Alliance Française de Bombay in South Mumbai. The theme for KASHISH 2013 is ‘TOWARDS CHANGE’

The Indian LGBT (lesbian, gay, bisexual, transgender) landscape is undergoing a sea change since 2009 after reading down of Sec 377 by the Delhi High Court – with more openness from the society towards same-sex loving people. More youngsters are coming out to their families, coming out to friends and colleagues; they are living lives without masks. Though the Supreme Court verdict is being awaited, there is a general feeling of hope that stigma and discrimination will diminish in the years to come. This is also mirrored in the global context with progressive move towards change in many countries, enabling LGBT persons to live with dignity.

KASHISH 2013 will highlight, reflect upon and celebrate these movements in India and worldwide with its festival theme – ‘Towards Change’.

PROPOSED HIGHLIGHTS

Dates & Venues

■ Wednesday, May 22 - Sunday, May 26, 2013..

■ A Multiplex Theater in Western Suburbs and Alliance Française de Bombay in South Mumbai simultaneously.

Newly Added Features

■ Last year the festival was held at Cinemax in Screen 1 with 239 seater capacity and the Foyer area opposite was used for panel discussions and allied activities, opening party, sponsors’ stalls and awareness booths.

■ This year it is proposed that we rent an additional Screen with 239 seating capacity for the two weekend days of May 25th and 26th so that we can have more repeats of films.

Proposed Highlights of KASHISH 2013 in Appendix 1

PARTNERSHIP OVERVIEW

PARTNERSHIP WITH KASHISH

KASHISH aims to engage several quality partners who believe in a shared vision of 'Rights and Dignity for All' and participate in a movement 'Towards Change'.

While the partnerships allow us to help offset costs of the event, it provides the partners to market themselves to a diverse range of global LGBT as well as mainstream audiences, filmmaker fraternity and several organizations with shared interests.

PARTNERSHIP WITH KASHISHKASHISH 2012 Partners

AUDIENCE PROFILE

KASHISH each year does a detailed survey from participants to gauge feedback of their experience at the festival as well as demographics of the audience.

Some key demographic statistics of KASHISH 2012 survey were:

■ 70% were between 18 - 35 years

■ 83% had completed bachelor's or master's degree

■ 83% were employed or self-employed

■ 75% had an income ranging between 1 lac to 12 lacs per annum

■ 85% identified as male

■ 34% identified as straight (non LGBT)

■ 60% of the straight audience found out about the festival without any LGBT connection

■ 88% of the audience came to the festival because they were mainly interested in films

KASHISH 2012 feedback sample : 220

AUDIENCE PROFILEKASHISH audience is predominantly urban, affluent and cultural experience seekers.

Occupation

Age Education

Income

INR 1 Lakh = USD 1800

AUDIENCE PROFILEKASHISH audience is not only comprised of LGBT audience but also a sizeable mainstream population

Gender Sexual Orientation

Interest in FestivalIf heterosexual, how did they know about the Festival?

PARTNERSHIP INVOLVEMENT

YOUR INVOLVEMENT AS A SPONSOR

Your partnership package could include any of the following elements:

■ Branding■ Advertising■ Promotions■ Product Placement

We would be happy to customize partnership packages to meet specific HR or marketing objectives of partners.

KASHISH audience demographics of young and middle-aged urban consumers with an appetite for upwardly mobile quality lifestyle speaks of a growing market for the 'pink rupee' that is catching the eye of many products and companies.

Reference: Birth of India's Pink Economy (MSL Group, India)http://blog.mslgroup.com/out-of-the-closet-and-into-the-marketplace-the-birth-of-indias-pink-economy/

BRANDING

KASHISH offers the following branding opportunities:

ON SITE■ On-Screen

■ Standees

■ Sampling (delegate bags and stalls)

■ Badges

■ Poster

■ Catalog

OFF SITE■ Website

■ Social Media

■ Press Releases

■ Mailers

BRANDING ELEMENTS

BRANDING ELEMENTS

KEY EVENTS

KASHISH offers the following Key Events for partnership:

■ Opening Night (Party & Film)

■ Closing Night (Award ceremony & Film)

■ Film Programmes and Film Packages

■ Panel Discussions

■ Special Events

■ Filmmaker Brunch

■ Allied Parties

■ Festival Awards

PARTNERSHIP LEVELS

■ Presenting Partner: Sponsorship of two full days or Sponsorship of one venue

■ Day Partners: Sponsorship of one full day Sponsorship of Opening Night or Closing Night

■ Program Partners: Sponsorship of centerpiece film, film packages, panel discussions, parties, allied events, contests, etc.

■ Industry Partners: Film distribution companies, Online streaming platforms

■ In-Kind Partners: Airlines, Hotels, Cafes, Technical studios (audio, video), Design studios, Boutiques

■ Online Partners: Print, TV, new media as well as promotional partners through Social Networking Sites – google, youtube, yahoo, facebook, twitter

PARTNERSHIP BENEFITSON SITE

BENEFITSPRESENTING

PartnerDAY

PartnersPROGRAM

PartnersINDUSTR

Y/ IN-KIND Partners

ONLINE Partners

Stand-alone Logo on all branding elements +

On-screen Advertisement of company + +

Invitation to speak before supported program / film + + +

Logo on KASHISH Cinema Slide before all programs + + + + +

Logo on Standees + + +

Individual Standee during supported program / film + + +

Logo and Ad on Delegate Bags +

Logo on Delegate Badges + + +

Stall space at venue for four days +

Stall space at venue during supported program / film + + +

Placement of promotional products in Gift Bags + + + + +

Placement of items in Delegate Bags + + + + +

PARTNERSHIP BENEFITS

OFF SITEBENEFITS

PRESENTING Partner

DAY Partners

PROGRAMPartners

INDUSTRY/ IN-KIND Partners

ONLINE Partners

Stand-alone Logo on Catalog cover and Back page Ad

+

Logo on Catalog cover + + +

Full Page Color Ad in Catalog + + + + +

Logo inside Catalog on Partners' page + + + + +

Button Ad on Website with hyperlink +

Logo on Website (in slide show) + + +

Logo on Website on Partners' page + + + + +

Logo inclusion in all Press Releases +

Written recognition in Press Release + +

Logo inclusion in mailers to delegates + + +

Invitation for Opening and Closing 6 Invites 4 Invites 4 Invites 2 Invites 2 Invites

We would love to meet with your team to discuss some of these concepts in detail and how partnering with us could best meet your company’s objectives.

For additional information about this opportunity, please contact:

partners.kashish@gmail.com

The purpose of this document is to provide an initial insight into how your company’s partnership with KASHISH Mumbai International Queer Film Festival could be leveraged.

■ Website http://www.mumbaiqueerfest.com

■ Blog http://kashishmiqff.blogspot.com

■ Facebook http://www.facebook.com/Kashish.MIQFF

■ Twitter http://twitter.com/Kashish2012

■ Youtube http://youtube.com/KASHISHfilmfest

CONTACTS & LINKS

■ Address KASHISH Mumbai International Queer Film Festival 802, Bali Residency, Rathodi, Marve Road, Malad West, Mumbai 400095, India Phone: +91. 22. 28618239 Email: partners.kashish@gmail.com

APPENDIX 1Proposed Highlights

of KASHISH 2013

PROPOSED HIGHLIGHTS

Programming

■ Continuing its USP of screening the largest collection of queer films at an Indian film festival, KASHISH 2013 will once again showcase close to 100 films from over two dozen countries.

■ Gay, Lesbian, Bisexual, Transgender, Queer and Questioning – themes that are as diverse as the cultures they come from - US to UK, Australia to Austria, India to Indonesia.

■ A Panorama section that focuses on the theme: ‘Towards Change’ will contain features, docus and shorts.

PROPOSED HIGHLIGHTS

■ This year, the Country Focus will be CHINA and will screen features, docus and shorts from mainland China as well as Hong Kong and Taiwan. The Festival is keen to invite one or two filmmakers / actors from China to facilitate a dialogue.

■ Tentatively planned: ‘Spotlight on Filmmaker’ will feature US filmmaker Casper Andreas with his sensitive, suave and sharply-etched films; ‘Retrospective of Gurinder Chadha’ with her gender questioning films ‘What’s Cooking’ and ‘Bend it Like Beckam’.

■ The Red Ribbon Package of films will focus on HIV/AIDS and the LGBTQ community.

■ Special packages of films on Coming Out, Family Bondings, Workplace Issues, etc. of gay, lesbian, transgender persons will likely to be programmed.

■ Continuing KASHISH’s mission of showcasing and promoting Indian queer shorts and emerging / student Indian filmmakers, this year too would see an interesting ‘Indian Masala Mix’ line-up of Indian short films.

PROPOSED HIGHLIGHTS

Competitions

■ A International Poster Competition to design KASHISH 2013 official poster.

■ 5 competitive sections for participating films: Best Narrative Feature, Best Docu Feature, Best Docu Short, Best International Narrative Short and Best Indian Narrative Short with trophies and cash awards.

■ An Indian film in the competitive section by an emerging Indian filmmaker also competes for the Riyad Wadia award for Best Indian Emerging filmmaker, carrying a cash award and trophy.

■ The winning Best Indian Narrative Short at KASHISH will get directly nominated to the final shortlist for the Iris Prize in UK, carrying a cash prize of 25,000 pounds.

■ KASHISH Coffee Break Audience award is an online competition to choose the best short film. Open to everyone across the world – it is free to watch, comment, vote & select the winner.

Like every year, the fourth edition too will feature an eminent Jury Panel with personalities from the field of arts, films, journalism and literature in India and other countries.

PROPOSED HIGHLIGHTS

Allied Events

■ A press conference will be held a week prior to the festival to announce the festival to the media. KASHISH Festival Patron, Padma Bhushan awardee Mr.Shyam Benegal and Jury members will address the media.

■ A red carpet Opening Party and Opening Ceremony with celebrities in attendance on May 22nd, followed by the Opening Film.

■ May 26th will be the Closing Ceremony & Award Function with celebrities in attendance, followed by the Closing Film.

■ The festival aims to host both Indian / International filmmakers to facilitate interactions with media and audience.

■ KASHISH 2013, like last year, will conduct two panel discussions, a book launch and also continue its 'KASHISH Konversation' with guest filmmakers and 'Face2Face' with the young filmmakers.

■ KASHISH will also collaborate with local community groups to hold party/ies during the film festival as an outside event that could be discounted for festival audience and the filmmakers.

PROPOSED HIGHLIGHTS

Audience Engagement

■ KASHISH will engage and inform its audience, through festival website, blog, facebook and twitter - regularly leading up to the festival.

■ The online registration for delegates (audience) will open three weeks prior to the festival and will be publicized through its website, blog and across all LGBT, film and social groups on facebook, twitter, yahoo groups, etc.

■ Announcement for delegate registrations will be posted in universities and film / social science colleges as well as at all major cultural institutions like Alliance Française, Goethe Institute, British Council, NCPA, embassies, etc.

■ A special effort will be made to invite and involve families, friends, colleagues of LGBTI persons for specially themed packages and panel discussions.

■ An effort will also be made to reach out to NGOs and Govt. bodies working with health, rights, social issues and human rights.

APPENDIX 2Images, Links and Press Clips from KASHISH 2010, 2011, 2012

KASHISH 2010 Film Catalog: http://issuu.com/kashish/docs/festival_catalog-_finalKASHISH 2010 Festival Report: http://issuu.com/kashish/docs/kashish_2010_-_festival_report

KASHISH 2010

2010 PRESS

The first edition made headline news with coverage in more than 200 newspapers & ezines across the world

KASHISH 2010 Film Catalog: http://issuu.com/kashish/docs/festival_catalog-_finalKASHISH 2010 Festival Report: http://issuu.com/kashish/docs/kashish_2010_-_festival_report

KASHISH 2011

2011 PRESSWhile the 2nd edition was bigger, bolder & queerer in content, the press too followed suit with challenging headlines

KASHISH 2012 Film Catalog: http://issuu.com/kashish/docs/kashish2012_festival-catalog KASHISH 2012 Festival Report: http:// issuu.com/kashish/docs/kashish2012_festival-catalog

KASHISH 2012

2012 PRESSKASHISH again made news across all leading newspapers in India as well as international ezines.

The highlight this year was write-ups in regional language media (Hindi, Marathi, Gujarati and Punjabi!)

There were also more in-depth stories and featured articles with specific focus on films, themes and filmmakers.

Thank you