Quarterly News Letter

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For Private Circulation Only ISSUE No. 54

CONTENTS

·President & Director's Message

·From Editors Desk

Company News

(January , February, March 2017)

·Pre-Season Activities: Sales & Marketing - Vegetable

·Annual Sales Conference - Field Crop

·Pre - Season Activities: Sales & Marketing- Field Crop

Fun at Work

Corporate Social Responsibility

Service Anniversary

President & Director's Message

( )January , February, March 2017

President & Director

JK Agri Genetics Ltd

The vagaries of weather continuous to haunt Indian Agriculture. While the Monsoon 2016 turned out to be normal ending at 97 percent, the other side of the story has a different tale to tell. As far as the geographical distribution of last years' rains are concerned, they were erratic. Major agricultural belts remained rain deficient. In fact, several areas witnessed drought like conditions causing farmers to worry about the rains. Almost the entire Northwest India had observed deficient rainfall. Given the importance of the agriculture sector, the Government of India, in its Budget 2017–18, planned several steps for the sustainable development of agriculture.

We hope that Kharif, 2017 will be very positive so that the farmers are able to recoup some of their losses, though threat of El Nino still lingers in the backdrop, with everyday changing forecast by the Metrological & Climate societies. Its real impact is yet to be gauged.

We continue to consolidate our position in vegetable market. We are entering new categories like sweet corn, Marigold and hybrid root crops. Our new hybrids of tomato have found greater acceptance and we are hoping for rapid growth in coming years.

Last year we joined hands with Gujarat government to promote the concept of crop diversification in the tribal areas of the state.

We, at the crisp of new financial year starting, where we have made very ambitious plans and are very hopeful and confident that our plans get materialized.

I wish you all the best for better results in the ensuing Kharif, 2017 season.

- Editorial Team

We take this opportunity to thank you all for the contributions towards the current and previous editions. Being the last quarter publication we hope for a greater participation in the coming editions.

As a collaborative effort, this issue covers news including Farmer meets, Product launches, Sales Meet and more. This quarter the Sahayog team with had focussed and sucessfully conducted CSR activities, ensuring Medical camps, Promoting Education .

We welcome your suggestions, contributions, stories, photographs and the special activities to be mailed to PARIVARTAN Inbox!!!

From Editor's Desk

Pre-season Activities: Vegetable TeamFarmer Meetings in PAN India

At the onset of season, the most vital activity is demand generation. The mode

which we are following are farmer meetings, Night projector meeting, Group

Meetings and Jeep campaigns. In all these activities we try to meet our new

potential customer, as well as our old customers. These campaigns aim as a

reminder of our product performance in last year & also introduction to farmers

who are new.

Bittergourd-JK Long Ms Khusboo Roy

New Products introduced in the Vegetable Portfolio

Sweet Corn JK Mishri

With the start of the year, starts the planning and preparation of the upcoming

season. Year 2016 marks the record production in most of the crops and thus all

the stakeholders are full of enthusiasm for the coming kharif 2017.

Annual sales conference was successfully conducted on February'17 at Vivanta

by Taj, where review of 2016 - 17 & planning of 2017-18 Kharif pre- season was

done. Honorable Director Sir & NSM – Mr. Tapas Konar gave their valuable Inputs

& guidance to the staff to boost up motivation levels of the TEAM to work more

energetically/aggressively for the next season. Team also came up with their new

innovative thoughts, which will be very useful for the next season. Over all this

Annual conference created a very good platform to share the thoughts & views

with each other, to prepare a better strategic planning for the upcoming season.

Annual Sales Conference - Field Crop

.

Pre - Season –Activities Field Crop

Projector Meetings – Bajra

In the states of Rajasthan & Western UP night meetings with the help of projectors was conducted very effectively, where videos of farmer testimonials about a particular hybrid and the basic information of a product were shown. It was highly appreciated in conducting the productive meetings in cost effective way. These meetings are important as they serve the pupose of giving reminders to farmers regarding our products. . The video also includes clips & videos of bajra crop, which gives us an opportunity to showcase the performance of standing crop to the farmers. As the entire team performed very passionately in conducting productive and fruitful activities, this will help a lot in the coming kharif.

Maize Post season PDA :

As the name indicates Product demonstration activities of Maize hybrids in the Rabi season was very well organized by AP, TS and MP teams. In these meetings team utilized the opportunity very well to showcase our product performance, which will definitely influence the farmer's at the time of decision making in the selection of hybrid for the coming season.

Ms N. Anuradha

PRE SEASON ON GROUND ACTIVITIES

The pre-season activities started with the implementation of the plans and the same are being well executed at the ground level. To keep up the enthusiasm and motivation at every level, we are conducting trade partner meets in all the regions. The objective is to align them with our strategies and update them on the product portfolio and features.

We are working more closely with our customers and helping them to make the right selection during the season. Night projector meeting are being conducted with product videos and farmer testimonials along with the details and explanation from team. Projector meetings created good attraction among the farmers.

We plan to cover all the focus markets and villages which have seen our hybrid performance during the post season activities. The objective is to give recall to farmers which will yield better results at the time of sale.

Simultaneously, the crop tour and Post season activities are also going on in Mustard. Our hybrid mustard has shown impressive performance on field and farmers have recognized the same during field days.

The efforts made at the ground level by our team have also been acknowledged

by the press. Intensive work in the field has built immense credibility of JKAL

among the farmers.

Ms Swati Negi

Fun @ Work :Holi celebrations at Head Office

Corporate Social Responsibility :

Access to EducationPoor access to education continues to remain a critical challenge in Rural India. A glance at the education statistics of India clearly shows huge disparity in the number of students enrolling from secondary to senior secondary level. One major reason being the limited number of schools in the interior villages with senior secondary education , which usually results in high drop out rates.An effort was made in this direction to facilitate the journey of those students who are willing to continue their education further. Bicycles were distributed to the students entering in X class based on their performance in the class and essay competition conducted. The event was conducted at S.S.HIGH SCHOOL - Nawadih, Tamar, Jharkhand. The event was attended by school Principal, teachers ,Village Pradhan and proud parents of the students.

Eye Check Up Camp

Eye's are the window for our soul to connect to external beauty of world. To keep our eyes healthy and maintain your vision, the American Optometric Association (AOA) recommends a comprehensive eye exam every two years for adults ages 18 to 60, and annual exams for people age 61 and older. However, with family history of eye disease (glaucoma, macular degeneration, etc.), diabetes or high blood pressure, or have had an eye injury or surgery, one should have a comprehensive exam every year,unless otherwiseindicatedbydoctor. We had conducted Eye checkup camp in coordination with Local Hospitals for 1200 farmers in Bhatinda, Punjab and Sirsa and Dabwalli in Haryana. Apart from regular eye checkup doctors had also distributed free Eye drops and medicines to many of the farmers and also recommended few additional tests to few farmers with undetected eye complications.For farmers who needed immediate cataract surgery were moved to Sirsa, Haryana Hospital and Cataract surgery was performed for 8 farmers.The responses of the farmers was stupendous and overwhelming as many of them had never undergone eye checkup in spite of knowing its importance. The event was even covered in local newspapers. The farming community had requested us to conduct these camps on regular basis across the state for farming communities prosperity

TEAM SAHAYOG

Service Anniversary:

JKAL management and employees congratulate the below team members on completion of ten & five years of services with JKAL! Keep up the good work and we wish you success in the years to come.

Emp Name Department Service Years

Dr. V. N. Kulkarni Research & Development

Pankajkumar Mangalbhai Patel

Research & Development

Avinash Agrawal Sales

Chandra Vijai Shahi Sales

S B Narasanagoudar Production

Rajesh K Processing

B Srikanth Research & Development

Happy Reading