Panel Inzicht Panel Book English 2013

8/13/2019 Panel Inzicht Panel Book English 2013

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your partner in online fieldwork

The Netherlands, Belgium

and France

Panel InzichtPanelbookThe

INZICHTPanel


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Panel Inzicht (insight) is a young fieldwork organization specialized in online quantitative

research. Our office is located in Ermelo, right next to the A28 highway. We arose from a

market research company and have the biggest panel of the Netherlands.

We also have panels in Belgium and France. The combination of our big panels and our

statistical knowledge make us a unique player in the market. Moreover, our technical

know-how ensures that everything in this area goes smoothly and quickly as well.

Combine this with a 100% variable cost and competitive rates, and youll understand

that Panel Inzicht is a new, interesting and refreshing player in research land.

Panel Inzicht Panelbook

History of the Panel

Panel Inzichts panel started in 2000 when three smaller

panels were combined, resulting in a flying start. As one

of the first (large scale) panels in the Netherlands, the

panel soon surpassed the number of 100,000 members.

This growth was, and is, mainly accomplished by the tell

a friend principle, but also by means of t argeted banners,

email campaigning, text links and a network of carefully

selected (media) partners.

Of course, we work with double opt-in. We used the

same approach in Belgium and France. In order to guard

the panels diversity, we actively recruit specific groups

(such as the elderly). In this way, we are able to take

care of the most divers, specific research requests. The

combination of a lot of background information about

our panel members and the large size of our panels make

us an interesting partner in online fieldwork.

Maintaining Quality

As researchers we know how important the quality of the

response is for the research. We do everything possible

to guard the quality of the response (and the members),

in several ways. All subscriptions go through a double

opt-in process. We also keep a blacklist of members

that are disqualified for future research, for whatever

reason. They may have filled in earlier surveys either

without taking it seriously (straight liners) or too quickly

(speeders). We also check for data consistency: someonewho first claims to be a woman, but later claims to be a

man, is also excluded.

Furthermore, we make use of deduplication based on

IP addresses and cookies. During their membership,

our panel members complete their profile information,

which is a good indication of the members quality. Panel

Inzichts panels are ISO 26362 certified late 2013. All these

activities ensure the best possible response quality!

Panel Inzicht is affiliated with the

MarktOnderzoekAssociatie (MOA) and the ESOMAR.


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Recruitment

We recruit our panels members in several ways. Subscription always goes through a double opt-in process. We recruit by

means of text links, targeted banners, email campaigning and a network of carefully selected (media) partners. The tell

a friend principle also plays a major role. In this way, we stimulate members to subscribe other people to our panel. The

largest share of our panels growth is attributable to this principle. We regularly recruit actively for difficult groups suchas the elderly and ethnical minorities.

RepresentativenessSpecialty Panels

Due to the size of our panels, we have been able to build specialty panels in the last few years. These include a holiday

panel, a media panel and above all the biggest b usiness panel. We call this our professionpanel, with possible preselection

based on, for example, company size (FTE, ), department, job level, decision-making power and sector. We also know if

our members are ZZPers (persons that form independent companies without employees). In other words: Panel Inzicht

can also carry out your most specific requests.

your profile so we can invite you to researches for which

you qualify. By participating in surveys, you save points that

are exchangeable for money. You also gain access to our

portal, so you can get a discount on purchases at popular

websites. If you wish to unsubscribe, you can do so on the

website, or by clicking on the unsubscription link at the

bottom of each email you receive.

Subscription

You can subscribe to Panel Inzichts panel on our website

www.panelinzicht.nl. When you subscribe to our panel,

you will be redirected to a separate login page. If you enter

your details, you will receive an email through which you

can confirm your registration. You will then be able to

participate in Panel Inzichts surveys. You will receive an

invitation to a survey approximately once a month, as well

as requests to complete

In order to be, and to remain, an interesting partner in online fieldwork, representativeness is a precondition. Many

researches require representativeness regarding sex, age, region, income and level of education. Naturally, we

understand this, and we are able to deliver representative samples. Of course this does not only apply to, for example,

a representative sample of the Netherlands, but also to smaller, more specific requests. However, the smaller and the

more specific the request is, (RFQ), the more difficult it becomes to guarantee representativeness.

Panel Information

On the following pages you will find information about

the structure of our panels in the Netherlands, Belgium

and France. This information includes the absolute and

percentage distribution of the panel members basedon: age, sex, level of education, family situation, income,

residence and influence in purchasing process. You

will also find detailed information about our business

panel in the Netherlands. Of these members we know the

following additional information: work situation, potential

self-employment, number of employees, department,

sector and influence on company purchases. If you wish toreceive additional information, please contact us at

[email protected].


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Panel Information Netherlands

Population 16,819,595

Area 41,526 km2

Life expectancy 80 jaar

Language Dutch, Frisian

Capital (population) Amsterdam (779,808)

Economic growth -1,7% (Q2 2013)

Inflation 0,9% (sep 2013)

Unemployed working population 6,6% (mei 2013)

Internet penetration 92%

Active panel members 114,450

Age Categories % N

75 1% 780

Education Categories % N

Primary education 3% 1,794

Mavo 9% 6,318

Havo 7% 5,223

Vwo 4% 2,792

LBO 8% 5,443

MBO 39% 27,878

HBO 22% 15,830

WO 6% 4,166

Other 3% 2,240

Family situation Categories % N

Single 24% 13,908

Partner 10% 5,698

Partner, cohabiting 19% 10,940

Married 38% 22,317

Divorced 7% 3950

Widow, widower 2% 1204

Gender Categories % N

Male 38% 43,753

Female 62% 70,800

Gross (household) income Categories % N

B en ea th ave ra ge 3 0. 50 0 p er y ea r 4 1% 1 9, 73 7

A pp rox . av er ag e 30 .5 00 per ye ar 3 8% 1 8, 00 7

Above average 30.500 per year 21 % 10,093

Residence Categories % N

Rented dwelling 42% 34,884

Owner-occupied dwelling 39% 32,259

I live with my parents 15% 12,392

I live with someone else 5% 3,753

Influence on purchase of electronics Categories % N

I do not have any influence 7% 3,684

I have limited influence 12% 6,327

Advising influence 23% 11,657

I make the final choice 28% 14,315

I do the purchase 30% 15,544

Influence on purchase of

financial products / services Categories % N







daily groceries Categories % N





I do the purchase 45% 23,261Background information


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Paid job Categories % N

No, I am a student without a job 6% 5,082

Yes, I am my own boss 6% 4,961

Yes, I have a temporary contract 10% 8,719

Ye s, I h ave a pe rm an ent con tra ct 3 4% 2 8, 66 3

Ye s, I w ork th rou gh a te mp a ge nc y 2 % 2 ,0 34

Ye s, I a m a stu de nt and I h ave a j ob 8 % 6 ,7 61

No, I am r et ir ed 5% 4,203

No, but I do volunteer work 3% 2,447

No, I am a housewife / houseman 9% 7,565

N o, I a m t emp or ar ily un em pl oy ed 1 0% 8 ,2 76

Other 7% 5,847

Influence on company purchases Categories % N






Number of employees within the company Categories % N

0-5 12% 4,428

6-10 6% 2,074

11-25 9% 3,214

26-50 9% 3,139

51-100 9% 3,395

101-250 10% 3,700

251-500 9% 3,308

501-1000 9% 3,376

>1000 26% 9,298

Department Categories % N

Purchase 1% 489

Production 8% 4,253

Logistics 6% 2,803

Sales 15% 7,467

Marketing 2% 833

Administration and Finance 11% 5,536

P & O or HRM 1% 711

Management 3% 1,611

Service and maintenance 4% 2,242

IT 3% 1,642

Other 46% 23, 369

Sector Categories % N

Agriculture, forestry and fisheries 1% 622

Mining 0% 63

Industry 5% 2,555

Production, distribution and trade of electricity,

Natural Gas, power and air conditioning

2% 980

Extraction and distribution of water 0% 54

Construction 3% 1,545

Wholesale and retail trade 11% 5,807

Transport and storage 3% 1,767

Financial institutions 4% 1,855

Real estate and rental 0% 191

Advising, research and other specialized busi-

ness services

3% 1,518

Public administration and compulsory social

security

4% 2,022

Education 5% 2,495

Health and welfare 19% 9,823

Culture, sports and recreation 2% 1,265

Other services 10% 5,134

I mpo rt an d ex por t of se rv ice s an d/ or go od s 1 % 6 57

Catering 5% 2,512

Other 22% 11, 257

Business Panel Nederland


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Panel Information Belgium

Age Categories % VL WA

75 0% 36 72

Education Categories % VL WA

Primary education 7% 715 487

ASO 7% 1,202 78

BSO 12% 1,982 114

KSO 1% 110 63

TSO 11% 1,797 62

Higher education 38% 2,490 3,960

University 10% 955 702

Other 14% 416 1,943

Gender Categories % VL WA

Male 42% 7,566 8,430

Female 58% 9,436 12,233

Background Information

Family situation Categories % VL WA

Single 30% 642 567

Partner 22% 360 521

Partner, cohabiting 19% 538 237

Married 22% 448 442

Divorced 7% 115 176

Widow, widower 1% 12 31

Gross (household) income Categories % VL WA

Beneath average 30.500 per year 36 % 239 3 41

Approx. average 30.500 per year 50% 433 377

Above average 30.500 per year 14% 122 98

Residence Categories % VL WA

Rented dwelling 43% 532 613

Owner-occupied dwelling 33% 433 437

I live with my parents 20% 351 173

I live with someone else 4% 47 49

Influence on purchase of electronics Categories % VL WA

I do not have any influence 10% 115 144

I have limited influence 13% 222 121

Advising influence 27% 389 334

I make the final choice 22% 290 294

I do the purchase 28% 348 382


financial products / services Categories % VL WA







daily groceries Categories % VL WA






Population 11,008,000

Area 30,528 km2

Life expectancy 80 jaar

Language Dutch, Flemish, French

Capital (population) Brussel (1,119,000)

Economic growth +0,1% (Q2 2013)

Inflation 1,16% (sep 2013)

Unemployed working population 8,6% (mei 2013)

Internet penetration 76%

Active panel members 37,664


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Panel Information France

Age Categories % N

75 0% 452

Education Categories % N


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KvK: 08224143

BTW: NL822272635B01

Bank: 1102.33.913 (Rabobank)

Overview of advantages :

Panels in The Netherlands, Belgium and France

Competitive rates and an introduction discount of 15%

Knowledge of research methodology,

statistics, scripting and IT

Quick answers to your questions

Short lead times

Fast switching when necessary

Panel Inzicht B.V.

Postbus 237

3850 AE Ermelo

Visiting Address

Middelerf 12

3851 SP Ermelo

T: 0341-760055

F: 084-8327496

E: [email protected]

W. www.panelinz icht.nl

www.twitter.com/panelinzicht

INZICHT

Panel

Documents

Panel Inzicht Panel Book English 2013