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your partner in online fieldwork
The Netherlands, Belgium
and France
Panel InzichtPanelbookThe
INZICHTPanel
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Panel Inzicht (insight) is a young fieldwork organization specialized in online quantitative
research. Our office is located in Ermelo, right next to the A28 highway. We arose from a
market research company and have the biggest panel of the Netherlands.
We also have panels in Belgium and France. The combination of our big panels and our
statistical knowledge make us a unique player in the market. Moreover, our technical
know-how ensures that everything in this area goes smoothly and quickly as well.
Combine this with a 100% variable cost and competitive rates, and youll understand
that Panel Inzicht is a new, interesting and refreshing player in research land.
Panel Inzicht Panelbook
History of the Panel
Panel Inzichts panel started in 2000 when three smaller
panels were combined, resulting in a flying start. As one
of the first (large scale) panels in the Netherlands, the
panel soon surpassed the number of 100,000 members.
This growth was, and is, mainly accomplished by the tell
a friend principle, but also by means of t argeted banners,
email campaigning, text links and a network of carefully
selected (media) partners.
Of course, we work with double opt-in. We used the
same approach in Belgium and France. In order to guard
the panels diversity, we actively recruit specific groups
(such as the elderly). In this way, we are able to take
care of the most divers, specific research requests. The
combination of a lot of background information about
our panel members and the large size of our panels make
us an interesting partner in online fieldwork.
Maintaining Quality
As researchers we know how important the quality of the
response is for the research. We do everything possible
to guard the quality of the response (and the members),
in several ways. All subscriptions go through a double
opt-in process. We also keep a blacklist of members
that are disqualified for future research, for whatever
reason. They may have filled in earlier surveys either
without taking it seriously (straight liners) or too quickly
(speeders). We also check for data consistency: someonewho first claims to be a woman, but later claims to be a
man, is also excluded.
Furthermore, we make use of deduplication based on
IP addresses and cookies. During their membership,
our panel members complete their profile information,
which is a good indication of the members quality. Panel
Inzichts panels are ISO 26362 certified late 2013. All these
activities ensure the best possible response quality!
Panel Inzicht is affiliated with the
MarktOnderzoekAssociatie (MOA) and the ESOMAR.
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Recruitment
We recruit our panels members in several ways. Subscription always goes through a double opt-in process. We recruit by
means of text links, targeted banners, email campaigning and a network of carefully selected (media) partners. The tell
a friend principle also plays a major role. In this way, we stimulate members to subscribe other people to our panel. The
largest share of our panels growth is attributable to this principle. We regularly recruit actively for difficult groups suchas the elderly and ethnical minorities.
RepresentativenessSpecialty Panels
Due to the size of our panels, we have been able to build specialty panels in the last few years. These include a holiday
panel, a media panel and above all the biggest b usiness panel. We call this our professionpanel, with possible preselection
based on, for example, company size (FTE, ), department, job level, decision-making power and sector. We also know if
our members are ZZPers (persons that form independent companies without employees). In other words: Panel Inzicht
can also carry out your most specific requests.
your profile so we can invite you to researches for which
you qualify. By participating in surveys, you save points that
are exchangeable for money. You also gain access to our
portal, so you can get a discount on purchases at popular
websites. If you wish to unsubscribe, you can do so on the
website, or by clicking on the unsubscription link at the
bottom of each email you receive.
Subscription
You can subscribe to Panel Inzichts panel on our website
www.panelinzicht.nl. When you subscribe to our panel,
you will be redirected to a separate login page. If you enter
your details, you will receive an email through which you
can confirm your registration. You will then be able to
participate in Panel Inzichts surveys. You will receive an
invitation to a survey approximately once a month, as well
as requests to complete
In order to be, and to remain, an interesting partner in online fieldwork, representativeness is a precondition. Many
researches require representativeness regarding sex, age, region, income and level of education. Naturally, we
understand this, and we are able to deliver representative samples. Of course this does not only apply to, for example,
a representative sample of the Netherlands, but also to smaller, more specific requests. However, the smaller and the
more specific the request is, (RFQ), the more difficult it becomes to guarantee representativeness.
Panel Information
On the following pages you will find information about
the structure of our panels in the Netherlands, Belgium
and France. This information includes the absolute and
percentage distribution of the panel members basedon: age, sex, level of education, family situation, income,
residence and influence in purchasing process. You
will also find detailed information about our business
panel in the Netherlands. Of these members we know the
following additional information: work situation, potential
self-employment, number of employees, department,
sector and influence on company purchases. If you wish toreceive additional information, please contact us at
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Panel Information Netherlands
Population 16,819,595
Area 41,526 km2
Life expectancy 80 jaar
Language Dutch, Frisian
Capital (population) Amsterdam (779,808)
Economic growth -1,7% (Q2 2013)
Inflation 0,9% (sep 2013)
Unemployed working population 6,6% (mei 2013)
Internet penetration 92%
Active panel members 114,450
Age Categories % N
75 1% 780
Education Categories % N
Primary education 3% 1,794
Mavo 9% 6,318
Havo 7% 5,223
Vwo 4% 2,792
LBO 8% 5,443
MBO 39% 27,878
HBO 22% 15,830
WO 6% 4,166
Other 3% 2,240
Family situation Categories % N
Single 24% 13,908
Partner 10% 5,698
Partner, cohabiting 19% 10,940
Married 38% 22,317
Divorced 7% 3950
Widow, widower 2% 1204
Gender Categories % N
Male 38% 43,753
Female 62% 70,800
Gross (household) income Categories % N
B en ea th ave ra ge 3 0. 50 0 p er y ea r 4 1% 1 9, 73 7
A pp rox . av er ag e 30 .5 00 per ye ar 3 8% 1 8, 00 7
Above average 30.500 per year 21 % 10,093
Residence Categories % N
Rented dwelling 42% 34,884
Owner-occupied dwelling 39% 32,259
I live with my parents 15% 12,392
I live with someone else 5% 3,753
Influence on purchase of electronics Categories % N
I do not have any influence 7% 3,684
I have limited influence 12% 6,327
Advising influence 23% 11,657
I make the final choice 28% 14,315
I do the purchase 30% 15,544
Influence on purchase of
financial products / services Categories % N
I do not have any influence 10% 5,083
I have limited influence 11% 5,909
Advising influence 22% 11,502
I make the final choice 28% 14,409
I do the purchase 28% 14,613
Influence on purchase of
daily groceries Categories % N
I do not have any influence 5% 2,332
I have limited influence 13% 6,504
Advising influence 17% 8,524
I make the final choice 21% 10,908
I do the purchase 45% 23,261Background information
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Paid job Categories % N
No, I am a student without a job 6% 5,082
Yes, I am my own boss 6% 4,961
Yes, I have a temporary contract 10% 8,719
Ye s, I h ave a pe rm an ent con tra ct 3 4% 2 8, 66 3
Ye s, I w ork th rou gh a te mp a ge nc y 2 % 2 ,0 34
Ye s, I a m a stu de nt and I h ave a j ob 8 % 6 ,7 61
No, I am r et ir ed 5% 4,203
No, but I do volunteer work 3% 2,447
No, I am a housewife / houseman 9% 7,565
N o, I a m t emp or ar ily un em pl oy ed 1 0% 8 ,2 76
Other 7% 5,847
Influence on company purchases Categories % N
I do not have any influence 53% 19,705
I have limited influence 21% 7,701
Advising influence 13% 4,755
I make the final choice 7% 2,562
I do the purchase 6% 2,122
Number of employees within the company Categories % N
0-5 12% 4,428
6-10 6% 2,074
11-25 9% 3,214
26-50 9% 3,139
51-100 9% 3,395
101-250 10% 3,700
251-500 9% 3,308
501-1000 9% 3,376
>1000 26% 9,298
Department Categories % N
Purchase 1% 489
Production 8% 4,253
Logistics 6% 2,803
Sales 15% 7,467
Marketing 2% 833
Administration and Finance 11% 5,536
P & O or HRM 1% 711
Management 3% 1,611
Service and maintenance 4% 2,242
IT 3% 1,642
Other 46% 23, 369
Sector Categories % N
Agriculture, forestry and fisheries 1% 622
Mining 0% 63
Industry 5% 2,555
Production, distribution and trade of electricity,
Natural Gas, power and air conditioning
2% 980
Extraction and distribution of water 0% 54
Construction 3% 1,545
Wholesale and retail trade 11% 5,807
Transport and storage 3% 1,767
Financial institutions 4% 1,855
Real estate and rental 0% 191
Advising, research and other specialized busi-
ness services
3% 1,518
Public administration and compulsory social
security
4% 2,022
Education 5% 2,495
Health and welfare 19% 9,823
Culture, sports and recreation 2% 1,265
Other services 10% 5,134
I mpo rt an d ex por t of se rv ice s an d/ or go od s 1 % 6 57
Catering 5% 2,512
Other 22% 11, 257
Business Panel Nederland
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Panel Information Belgium
Age Categories % VL WA
75 0% 36 72
Education Categories % VL WA
Primary education 7% 715 487
ASO 7% 1,202 78
BSO 12% 1,982 114
KSO 1% 110 63
TSO 11% 1,797 62
Higher education 38% 2,490 3,960
University 10% 955 702
Other 14% 416 1,943
Gender Categories % VL WA
Male 42% 7,566 8,430
Female 58% 9,436 12,233
Background Information
Family situation Categories % VL WA
Single 30% 642 567
Partner 22% 360 521
Partner, cohabiting 19% 538 237
Married 22% 448 442
Divorced 7% 115 176
Widow, widower 1% 12 31
Gross (household) income Categories % VL WA
Beneath average 30.500 per year 36 % 239 3 41
Approx. average 30.500 per year 50% 433 377
Above average 30.500 per year 14% 122 98
Residence Categories % VL WA
Rented dwelling 43% 532 613
Owner-occupied dwelling 33% 433 437
I live with my parents 20% 351 173
I live with someone else 4% 47 49
Influence on purchase of electronics Categories % VL WA
I do not have any influence 10% 115 144
I have limited influence 13% 222 121
Advising influence 27% 389 334
I make the final choice 22% 290 294
I do the purchase 28% 348 382
Influence on purchase of
financial products / services Categories % VL WA
I do not have any influence 15% 183 202
I have limited influence 14% 249 120
Advising influence 25% 332 340
I make the final choice 21% 257 301
I do the purchase 25% 343 313
Influence on purchase of
daily groceries Categories % VL WA
I do not have any influence 6% 62 86
I have limited influence 13% 211 133
Advising influence 23% 314 281
I make the final choice 16% 217 204
I do the purchase 43% 560 573
Population 11,008,000
Area 30,528 km2
Life expectancy 80 jaar
Language Dutch, Flemish, French
Capital (population) Brussel (1,119,000)
Economic growth +0,1% (Q2 2013)
Inflation 1,16% (sep 2013)
Unemployed working population 8,6% (mei 2013)
Internet penetration 76%
Active panel members 37,664
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Panel Information France
Age Categories % N
75 0% 452
Education Categories % N
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KvK: 08224143
BTW: NL822272635B01
Bank: 1102.33.913 (Rabobank)
Overview of advantages :
Panels in The Netherlands, Belgium and France
Competitive rates and an introduction discount of 15%
Knowledge of research methodology,
statistics, scripting and IT
Quick answers to your questions
Short lead times
Fast switching when necessary
Panel Inzicht B.V.
Postbus 237
3850 AE Ermelo
Visiting Address
Middelerf 12
3851 SP Ermelo
T: 0341-760055
F: 084-8327496
W. www.panelinz icht.nl
www.twitter.com/panelinzicht
INZICHT
Panel