Panel Inzicht Brochure English 2013

8/13/2019 Panel Inzicht Brochure English 2013

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Panel Inzicht (insight) is a young fieldwork organization specialized in online quantitative research.

Our office is located in Ermelo, right next to the A28 highway. We arose from a market research company

and have the biggest panel of the Netherlands.

We also have panels in Belgium and France. The combination of our big panels and our statistical knowledge

make us a unique player in the market. Moreover, our technical know-how ensures that everything in this

area goes smoothly and quickly as well. Combine this with a 100% variable cost and competitive rates, and

youll understand that Panel Inzicht is a new, interesting and refreshing player in research land.

Panel Inzicht Introduction

Vision

The online fieldwork (sample-only) market is

characterized by competitive price negotiations, short

lead times and is dominated by a few big, national players

and some international players. In this fast business,

one must keep an eye on the quality of the research.

Fast is fine, but not if this is at the expense of quality. A

questionnaire should be good, translations should be

correct,

but other aspects such as the invitation text and the

reward system are also important. Panel Inzicht combines

a large panel size and a fast way of doing business with

a critical view of the research trajectory. In short, if you

hire us, you wont do business with a fieldwork supplier;

you will have a partner with whom you will turn your

research into a success.

Process approach

We believe that fast decision making is very important. The fieldwork period is often limited or has even already

started. In this case, one has to be able to work fast. We usually answer emails within one hour. This goes for price

requests as well as email contact before, during or after the fieldwork.

Sample-only orders have a fixed trajectory:

1. A CPI based on an RFQ is given

2. After approval of the CPI we assign a Project Manager (PM)

3. The PM takes care of the timely (soft) launch and is your contact person during the fieldwork

4. After achieving the quota, the final amounts plus the costs are determined

5. Invoicing takes place within one week after achieving the quota

6. The client sends the status file within 5 work days after the termination of the fieldwork

The throughput time is often specified in the RFQ, but this is usually 5 work days. Discover Panel Inzicht and

experience our way of working. New customers receive an introduction discount on the first order!


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Analyses

In addition to sample-only and possibly scripting and

hosting, we can also be of service to you in the field

of statistics. As researchers we can help you with data

preparation, data normalization, as well as with the

analyses of the figures. This can vary from generating some

cross-tables to the use of advanced statistical techniques

and everything in between. Our people are university

graduates in research methodology, which means they are

fully capable in the field of statistical analyses. Examples of

techniques that we have experience with, are: regression

analysis, (M)ANOVA, conjoint analysis, Structural Equation

Modeling (SEM), factor analysis, cluster analysis and other

widely used techniques.

As a way of welcoming you as a

new customer, we offer you an

introduction discount. We

hope you will contact us

when you are looking for

solutions to your needs.

Sample-onlyThe Panel Inzicht panel gives you access to a very varied and diverse group of people who would like to complete

your questionnaire. As we have quite a lot of information about our panel members, we are able to target (very)

specific groups, leading to excellent response. If you choose sample-only, you take care of scripting and hosting

the questionnaire yourself.

Scripting and hosting questionnairesAs an addition to or separately of the sample-only, we can translate your questionnaire to an internet questionnaire.

In order to do this, we possess advanced software that allows us to script complex questionnaires, as well as give

it your personal look & feel.

Statistical analysesAfter the data collection we can still be of service to you. With our statistical knowledge, we are able

to contribute ideas about matters such as representativeness and weights prior to the

fieldwork, but you may also decide to let us do the analyses afterwards.

History of the Panel

Panel Inzichts panel started in 2000 when three smaller

panels were combined, resulting in a flying start. As one

of the first (large scale) panels in the Netherlands, the

panel soon surpassed the amount of 100,000 members.

This growth was, and is, mainly accomplished by the tell

a friend principle, but also by means of targeted banners,

email campaigning, text links and a network of carefully

selected (media) partners.

Of course, we work with double opt-in. We used the same

approach in Belgium and France. In order to guard the

panels diversity, we actively recruit specific groups (such

as the elderly). In this way, we are able to take care of the

most diverse, specific research requests.

The combination of a lot of background information about

our panel members and the large size of our panels make

us an interesting partner in online fieldwork.

Panel Figures

Panel Inzicht has panels in the Netherlands, Belgium and

France. We started in the Netherlands, and then expanded

to the south: Flanders. A few years ago we also added France

and Wallonia. The Dutch panel has over 114,450 members

(Q4 2013). In Belgium, over 37,664 people are member of

the panel, and the French panel has over 100,917 members

(Q4 2013).

Sample-only

If you choose sample-only, you take care of scripting and

hosting your questionnaire. It is then our job to p rovide you

with the response to your questionnaire. In many cases, we

can target specific groups of panel members, based on

their profile information, which results in a high response

rate. You can send us a price request at rfq@panelinzicht.

nl. RFQ stands for Request For Quota. You can also use our

online price calculator to get a price indication. We always

work with a variable price model; we dont charge start-up

costs. This way you know exactly where you stand. We may,

however, demand a minimum order amount for smaller

orders. You can also calculate the required sample size

on our website. Then you will be sure that the results will

actually be representative of the population about which

you wish to draw conclusions.

Scripting and hosting

Before we can send your questionnaire to our panel

members, the questionnaire needs to be located

somewhere on the internet. It needs to be translated

from a (Word) document to the web, something we call

scripting. In the case of sample-only, you take care of this

process yourself. You may also, however, choose to let us

take care of it. After scripting the questionnaire, we host it

on the web. As of that moment, it is possible to send the

questionnaires. We have several solutions for the scripting

process, varying from simple (low costs, less possibilities)

to advanced (higher costs, but a lot more possibilities).

Depending on the complexity of the questionnaires

(and routing), and your additional wishes, we choose the

appropriate package. We work with Jambo, LimeSurvey

and self-written software.


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Panel Information Netherlands

Members 114,540

Female 57.5 %

Male 42,5 %

18-25 years old 28 %




Older than 65 4 %

Panel Information

Panel Information Belgium

Members 37,664

Female 62 %

Male 38 %




56-65 years old 7 %

Older than 65 2 %

Panel Information

Population: 16,819,595

Area: 41,526 km2

Life expectancy: 80 years

Language: Dutch, Fries

Capital (population): Amsterdam (779,808)

Internet penetration: 92 %

Active panelmembers: 114,540


Area: 30,518 km2


Language: Dutch, Flemish, French

Capital (population): Br ussels (1,119,000)


Active panelmembers: 37,664

Panel Information France

Panel Information

Members 100,917

Female 64 %

Male 36 %




56-65 years old 6 %

Older than 65 2 %


Area: 547,030 km2


Language: French

Capital (population): Paris (2,211,000)


Actieve panelmember: 100,917


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Maintaining Quality

As researchers we know how important the quality of the

response is for the research. We do everything possible to

guard the quality of the response (and the members), in

several ways. All subscriptions go through a double opt-in process. We also keep a blacklist of members that are

disqualified for future research, for whatever reason. They

may have filled in earlier surveys either without taking it

seriously (straight liners) or too quickly (speeders). We also

check for data consistency: someone who first claims to be

a woman, but later claims to be a man, is excluded.

Furthermore, we make use of deduplication based on IP

addresses and cookies. During their membership, our panel

members complement their profile information, which is

a good indication of the members quality. Panel Inzichtspanels are ISO 26362 certified late 2013. All these activities

ensure the best possible response quality!

Subscription

You can subscribe to Panel Inzichts panel on our website

www.panelinzicht.nl. When you subscribe to our panel,

you will be redirected to a separate login page. If you enter

your details, you will receive an email through which youcan confirm your registration. You will then be able to

participate in Panel Inzichts surveys. You will receive an

invitation to a survey approximately once a month, as well

as requests to complete your profile so we can invite you to

researches for which you qualify.

By participating in surveys, you save points that are

exchangeable for money. You also gain access to our portal,

so you can get a discount on purchases at popular websites.

If you wish to unsubscribe, you can do so on the website, orby clicking on the unsubscription link at the bottom of each

email you receive.

Specialty Panels

Due to the size of our panels, we have been able to build specialty panels in the last few years. These include a holiday

panel, a media panel and above all the biggest business panel. We call this our professionpanel, with possible preselection

based on, for example, company size (FTE, ), department, job level, decision-making power and sector. We also know if

our members are ZZPers (persons that form independent companies without employees). In other words: Panel Inzicht

can carry out your most specific requests.

In this way, we stimulate members to subscribe other

people to our panel. The largest share of our panels

growth is attributable to this principle. We regularly recruit

actively for difficult groups such as the elderly and ethnical

minorities.

Recruitment

We recruit our panels members in several ways.

Subscription always goes through a double opt-in process.

We recruit by means of text links, targeted banners, email

campaigning and a network of carefully selected (media)

partners. The tell a friend principle also plays a major role.


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Privacy

We see our members privacy as a high priority. Our

members form our panel, and without our panel we

cannot be successful in this market. It is for this reason that

we follow a strict privacy policy. All (profile) information of

our members is strictly confidential and is never disclosed

to third parties without their express written consent. It is

not possible to enrich a dataset afterwards with so-called

sociodemographic variables such as income, sex and age.

All these questions must be included in the questionnaire,

so that members can decide whether or not they wish to

disclose this information.

Representativeness

In order to be, and to remain, an interesting partner in

online fieldwork, representativeness is a precondition.

Many researches require representativeness regarding sex,

age, region, income and level of education. Naturally, we

understand this, and we are able to deliver representative

samples. Of course this does not only apply to, for example,

a representative sample of the Netherlands, but also to

smaller, more specific requests. However, the smaller and

the more specific the request is (RFQ), the more difficult it

becomes to guarantee representativeness.

Price structure

Panel Inzichts rates for online fieldwork are structured in

a clear, transparent way. Contact us at rfq@panelinzicht.

nl or on our website for a quotation (RFQ, Request for

Quota). You can also use our online price calculator. Three

variables determine the cost per completed questionnaire.

Every RFQ can be expressed in a certain target group: the

required Number of interviews (N),

the percentage (within the target group) that meets the

determined criteria (IR, Incidence Rate) and the Length of

the Interview (LOI). The output of an RFQ, based on N, IR

and LOI, is always the CPI (Cost Per Interview). We charge

a minimum order amount for small orders. For more

information, please visit our website for the online price

calculator.

Technique (IT)

The technical coordination before, during, and sometimes after a research process is very important for its

successfulness. One often has to deal with several redirects, parameters and variables that need to be enclosed,

forwarded and captured correctly. In this context, 95% of surveys work with dynamic links, but our system can also

handle static links. Because of our thorough technical knowledge in this area, here too we can be a good partner,

providing you with advice when you need it. We have recently automated our reward system, which is a good

indication of our progressiveness in this area.

References

Our current customer base is very diverse. It varies from

big, international organizations such as Survey Sampling

International, Research Now, Toluna and GMI to Dutch

marketing research agencies such as DVJ Insights,

Markteffect, Right Marktonderzoek, CG Selecties, Mediatest

and Team Vier. We also serve clients directly. For more

information about our partners, please visit our website.


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Panel Inzicht B.V.

Postbus 237

3850 AE Ermelo

Visiting Address

Middelerf 12

3851 SP Ermelo

T: 0341-760055

F: 084-8327496

E: [email protected]

W. www.panelinz icht.nl

KvK: 08224143

BTW: NL822272635B01

Bank: 1102.33.913 (Rabobank)

INZICHT

Panel

Overview of the advantages:

Panels in The Netherlands, Belgium and France

Competitive rates and an introduction discount of 15%

Knowledge of research methodology,

statistics, scripting and IT

Quick answers to your questions

Short lead times

Fast switching when necessary

www.twitter.com/panelinzicht

Documents

Panel Inzicht Brochure English 2013