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In this issue: Cheers! Join Us in Toasting This Past Year's Most Innovative Packaging; Package Expo's Showcase of Packaging Innovations
Citation preview
MARCH 2008
$15 US
October 2010 | Vol. 8 No. 8
Cheers!!Join Us in Toasting This Past Year’s Most Innovative Packages
A Companion Piece to Pack Expo’s Showcase of Packaging Innovations
www.packagedesignmag.com
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�OctOber 2010 | PackageDesignMag.com
october 2010
Departments
2 editor’s Letter
7� Index of Advertisers
Annual Awards Issue4 PAPERBOARD PACKAGING COUNCIL
67th National Paperboard Packaging Competition
�0 GLASS PACKAGING INSTITUTE2010 Clear Choice Award Winners
�6 FLEXIBLE PACKAGING ASSOCIATION2010 Flexible Packaging Achievement Awards
22 NATIONAL ASSOCIATION OF CONTAINER DISTRIBUTORS47th Annual Packaging Competition
30 DUPONT AWARDS 2010 Packaging Innovation Awards
38 IN-MOLD DECORATING ASSOCIATION2010 Awards
40 HEALTHCARE COMPLIANCE PACKAGING COUNCIL 2010 Packages of the Year
42 BRAZILIAN PACKAGING ASSOCIATION (ABRE) 2010 Awards
46 PMMI & PACK EXPOProject 2020: The Consumer Experience
52 ASOCIACIÓN MEXICANA DE ENVASE Y EMBALAJE2010 Envase Estelar Winners
56 INSTITUTE OF PACKAGING PROFESSIONALS 2010 Ameristar Awards
57 WORLD PACKAGING ORGANISATION2009 WorldStar Awards
58 HEWLETT-PACKARD2010 HP Indigo Digital Labels & Packaging Awards
62 INSTITUTO ARGENTINO DEL ENVASE2010 Estrella del Sur Awards
66 ASSOCIATION OF INDUSTRIAL METALLIZERS, COATERS AND LAMINATORS
2010 AIMCAL Awards
67 FOIL & SPECIALTY EFFECTS ASSOCIATION2010 Gold Leaf Awards
68 GREENERPACKAGE.COMGreener Package Awards
70 PACKAGING LABEL & GRAVURE ASSOCIATION2010 Print Quality Awards
7� EUROPEAN TUBE MANUFACTURERS ASSN.2010 Tubes of the Year
ABOUT THE COVER:The cover image was provided courtesy of the Glass Packaging Institute and Burwell Photography in Washington, DC.
72 Wow! What a Packageby Lynn DornblaserDolphin Water in the Netherlands has taken miminalist packaging to the next level with the 250-ml monomaterial stand-up SmartPack pouch with a “tear and sip” opening that recloses without a spout.
2 OCTOBER 2010 | PackageDesignMag.com
FROM THE EDITOR
The truth is: no one. There is simply too much package design going on in the world to keep track of it all. Most of the time, designers are busy
designing—not surfing the web to find striking, innovative, or exceptional package designs from the far cor-ners of the earth.
There’s only so much time in a day, and as there are many opportunities for category cross-pollination, there are also many opportunities for cultural cross-pollination. That’s how we hope to help, both here and in the future with online galleries of exceptional package design on www.pack-agedesignmag.com.
Let’s not forget to mention the many sustainability initiatives being brought to market every year. Two awards programs in this issue are dedicated to more sus-tainable packaging (DuPont and
Greener Package), while many other industry organizations have a special category for package designs or technologies that achieve significant sustain-ability gains.
For as many package design innovations that we packed into this issue (196 images, to give you an idea), there are often many more award-winners to be found online at an organization’s website. Because space was limited, whenever possible we’ve supplied website addresses where you can find the complete listing of the award-winners and their images.
In wading through the hundreds and hundreds of packages that won awards this year, I could not help but appreciate the many wonders of the Long John Silver’s Lobster Bites takeout package. This package combines fun, functionality, fabulous graphic effects, familiarity of form, brand reinforce-ment, product portability, recloseability—and it made me hungry for butter-dipped lobster tail just looking at it!
Of course, not every category can embrace the fun factor that is ampli-fied here, but each category has a factor or two that could probably use some amplification. When you find examples of effective amplification, be sure to let us know about it so we can share it with our readers. In the meantime, please enjoy the many package design innovations we’ve collected here.
EDITORIAL OFFICE11262 Cornell Park Dr. | Cincinnati, OH 45242
CORPORATE OFFICE11262 Cornell Park Dr. | Cincinnati, OH 45242
EDITORIAL DEPARTMENTEDITOR-IN-CHIEFRon [email protected]
EXECUTIVE EDITORPatrick [email protected]
ART DIRECTORLaura [email protected]
PRODUCTION COORDINATORLinda [email protected]
SALES DEPARTMENTPUBLISHERJulie Okon630-904-0575 [email protected]
ASSOCIATE PUBLISHERJohn T. Lyons III 770-955-2923 / 610-296-1553 (fax)[email protected]
EUROPEAN SALES REPRESENTATIVEAlex van [email protected]
CORPORATE STAFFPRESIDENTTedd Swormstedt
DESIGN GROUP DIRECTORKristin D. Godsey
CUSTOMER SERVICE/SUBSCRIPTIONS800-421-1321 (U.S. and Canada)513-421-2050 / Fax: 513-421-51448:30 a.m. to 4:45 p.m. [email protected]
REPRINTS / E-PRINTS / PLAQUESMark [email protected]
Package Design Magazine (ISSN 1554-6772) is published 10 times a year by ST Media Group International, 11262 Cornell Park Dr., Cincinnati, OH 45242. Phone: 513-421-2050
Send address changes to Package Design Magazine 11262 Cornell Park Dr., Cincinnati, OH 45242. © ST Media Group International Inc., 2010.
EDITORIAL OFFICE
Best,
Ron
Who Has Seen It All?
� OctOber 2010 | PackageDesignMag.com
Paperboard Packaging Council / 2010 National Paperboard Packaging CompetitionShowcase of Packaging Innovations
Paperboard Packaging Council / 2010 National Paperboard Packaging Competitionwww.ppcnet.orgThe 67th awards program of the Paperboard Packaging Council (PPC) continues its service to suppliers and converters of all forms of paperboard packaging. PPC works to grow, promote, and protect the paperboard packaging industry while providing its members with resources and tools to compete effectively and successfully in the marketplace.Images of all the winners are online at www.ppcnet.org/MEMBERS/AWARDS.aspx.
Ö PAcKAGe OF tHe YeAr AWArDNorman Lear DVD CollectionBy: Bert-CoFor: Sony Pictures Home Entertainment
The objective was to create high perceived value and to minimize space to house multiple discs without the need for plastic trays. The box set and length of the packaging make it stand out on retail shelves and the collector’s packaging is more likely to be retained and reused.
á FOLDING cArtON OF tHe YeAr AWArDDove MomentsBy: Graphic Packaging InternationalFor: Mars Snackfood U.S. LLC
This carton achieves an upscale look by using a subtle gold background printed on a metalized polyester board lamination. The design melts into Dove’s iconic ribbon swirl, a color-coded base identifies specific gift occasions, and a cloth ribbon tied in a bow reinforces the specialness of the package.
á tOP INNOVAtION AWArDKleenex Hand TowelsBy: Great Northern Corp., OshkoshFor: Kimberly-Clark
The unique shape allows for both towel rack and countertop functionality, and an inside printed window aids single-pull dispensing. The 45° grain direction scoring profile is unique, the custom designed interior flaps form and seal on automated equipment, and a tear-out perforation provides an easy-open, clean window that maintains holding integrity.
tOP ecO AWArD ÜMulti-Component Basket Carrier
By: MeadWestvacoFor: Diageo For: Diageo
This carrier utilizes more uncoated paperboard than traditional basket carriers,
as well as using a lower caliper combination. This creates a basket that is 30% more
efficient to pack-out, resulting in better pallet efficiencies, lower fuel costs, and better use of warehouse storage space.
P R I N T • P A C K A G E • L A B E L • D E S I G N
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� OctOber 2010 | PackageDesignMag.com
Paperboard Packaging Council / 2010 National Paperboard Packaging CompetitionShowcase of Packaging Innovations
Gold Award: Innovation Ü(Also, Gold Award: General)
Concession TrayBy: Menasha, Folding Carton Group
For: Branded Tray
á Gold Award: InnovationSpecialty Print and Finishing TechniquesBy: Jones Packaging Inc.
à Gold Award: GeneralLost Season 5: Dharma Initiative Orientation Kit By: Shorewood Packaging, a business of International Paper For: Walt Disney Studios Home Entertainment
Gold Award: General ÜBelt Bucket® Kit Packaging
By: All Packaging Co. For: PBP Industries
à Gold Award: GeneralBliss 2009 Holiday CollectionBy: Diamond Packaging For: Bliss World
à Gold Award: GeneralTwilight BeautyBy: Thoro Packaging For: ImaStar
Diamond Packaging BPM0710.qxd:Layout 1 7/8/10 2:03 PM Page 1
8 OCTOBER 2010 | PackageDesignMag.com
Paperboard Packaging Council / 2010 National Paperboard Packaging CompetitionShowcase of Packaging Innovations
GOLD AWARDS NOT PICTURED:
Clementine Natural Art SuppliesST Media Group Media KitBy All Packaging Co.
Bert-Co Holiday Portfolio GiftSleeping Beauty 50th AnniversaryTerminator Salvation Blu-RayBy Bert-Co
Godiva 2009 Halloween CollectionBy Diamond Packaging
Oribe Hair Care By Disc Graphics Inc.
Holiday 2009 Kleenex® Brand OvalFrito Lay Target 18 Ct. Haunted HouseLong John Silver’s Lobster BitesMinute Maid 10-ct Coolers Z-Flute® CartonTrue North Holiday ClustersBy Graphic Packaging International
Bridgestone eSeries Golf PackagingAK 100: 25 Films by Akira Kurasawa
Deluxe DVD Box SetThe Bourne TrilogyTwilight Saga DVD Special PackageBy Shorewood Packaging
2009 Christmas PromoBy Thoro Packaging
Images of all the Gold and Excellence winners are online at www.ppcnet.org/MEMBERS/AWARDS.aspx.
Ö Gold Award: GeneralPromotional Christmas Gift BoxBy: Southern Champion Tray
Gold Award: General ÜFinlandia Flavored
Vodka FamilyBy: The Standard Group
For: Brown-Forman
Gold Award: General ÜVertical for Him
By: TPC Printing & Packaging For: VS Limited Brands
á Gold Award: GeneralUniversity of Texas Outstanding Teacher AwardBy: Taylor Box Company For: University of Texas
á Gold Award: GeneralFlip Video CameraBy: Disc Graphics Inc.For: The Stephen Gould Organization
9OCTOBER 2010 | PackageDesignMag.com 9
WHEN BULLWATER HEALTH AND FITNESS, HOBOKEN, NJ,
wanted a high-end look for its Pomology line of nutritional prod-ucts, the company turned to the design firm Selikoff+Company in New York City and eventually to Dion Label Printing in West-field, MA, to execute the label for its top-selling anti-aging for-mula. Produced on an HP Indigo WS6000, the label was named the winner in the nutraceutical category in the Fourth Annual HP Indigo Digital Labels & Packaging Awards Contest at Label-expo Americas 2010.
The contest judges noted this label was printed on a surpris-ing choice of substrate—metallic—rather than going with a simple foil hot stamp. The unique choice given to the customer by Dion Label Printing indicated ingenuity while imparting the softness of the matte effect the customer desired.
Founded in 2005, Pomology strives to balance the purity and goodness of natural whole fruits and foods with advances in nutritional science in its unique line of premium antioxidant supplements, multivitamins, and super-fruit drink mixes. Pomol-ogy formulas combine pomegranates with other super-fruits and tailored nutritional ingredients to address specific health con-cerns effectively. The line is widely available across the country through well-regarded retailers like GNC, Sprouts, Whole Foods, and Target as well as at several online retailers like amazon.com and its home base at www.pomology.com.
“Our product designations are straightforward,” says Brant Herman, v.p. of operations at Bullwater. “We make it easy for people to recognize what the supplement is for. Their names are condition specific. For example, formulas are designated anti-aging, joint, energy, and so on.”
Sophisticated designThe labels on the Pomology bottles, however, are anything but simple. Herman explains that their goal was to shake up the typi-cally boring white-bottle look for supplements. “We asked our branding partner, Jonathan Selikoff, to take cues from higher end food and cosmetics packaging. We wanted to bring design aes-thetics into our line.”
Pomology bottles are black with black labels and a distin-guishing color to differentiate each product. Text is knocked out from the black background. They also feature a background vignette and a burst logo to achieve an external watermark look.
“We were able to create the look Bullwater Health wanted using HP Indigo digital printing,” says Stacy Santos, marketing manager at Dion. “Registration was an issue, and you could not avoid trapping lines conventionally. We were able to show Bull-water a press proof of the actual label. With digital printing, regis-tration is precise. There are no trapping lines to see.”
FORMULAS FOR SUCCESSDigital Executes High-End Design For Line of Nutritional Supplements
Herman was pleased that he finally achieved the complete package design he desired. “Prior to this, we were never able to meet our designer’s vision,” he explains.
Everyone winsDion Label Printing (www.dionlabel.com) specializes in pressure-sensitive labels, shrink sleeves, tags, and tickets for industries ranging from health products to specialty foods to recreation. The company went digital in 2005 with the HP Indigo press ws4050. It has since added a WS6000 and replaced the ws4050 with a second WS6000.
“Shorter runs, multiple SKUs, repeatable high-quality printing, and the ability for variable data have helped to maintain our steady growth,” says Randy Duhaime, general manager, Dion Label. “The addition of a second HP Indigo WS6000 will allow us to continue this trend with longer run lengths. WS6000 enhancements, such as its large repeat length and its ability to print on substrates from 12 microns to 450 microns, opens additional opportunities.”
While quality of design execution was paramount for Herman, he also points out that digital production provides other significant benefits. He notes that they can purchase cost effective press runs between 10,000 and 50,000 labels depending on the product’s popularity.
“An additional advantage,” says Herman, “is that we don’t have to stockpile labels and then throw them away if we need to make a change to ingredients or modify information. In our field, research keeps coming out, and if we find ingredients for a better formula we can make a quick update for accurate labeling.”
FORMULAS FOR SUCCESS
10 OctOber 2010 | PackageDesignMag.com
Glass Packaging Institute / 2010 Clear Choice Awardswww.gpi.orgThe Glass Packaging Institute (GPI) serves its diverse North American member companies through legislative, public relations, promotional, and technical activities. GPI is involved in building coalitions to monitor legislative activities; talking regularly to members of the trade and national press; and designing marketing programs to promote glass packaging.
Glass Packaging Institute / 2010 Clear Choice AwardsShowcase of Packaging Innovations
Ö Overall WinnerSamuel Adams Barrel Room CollectionBy: The Boston Beer CompanySupplier: Anchor Glass ContainerPackage Decorator: Quest Industries LLCPackaging Supplier: WS PackagingPackage Designer: Kenneth Hirst at Hirst Pacific Ltd.
The Boston Beer Company’s special barrel-aged beer found a barrel-shaped, black bottle with an embossed cartouche in the shoulder and the Sam Adams signature debossed in the heel. Decorated with screen printing and pressure sensitive labeling, the glossy black finish of the bottle is achieved by with very high temperatures during the curing process.
beer ÜMiller Lite Vortex® bottle
By: Miller LiteSupplier: O-I
Label Designer: McDill DesignSupplier of Bottle Labels: Multi-Color Corporation
The Vortex bottle features internal embossing on the inside of the bottle in a spiral, “swirling” pattern. The visible, striking design element grabs attention
and creates market differentiation. The Vortex bottle was created by an O-I design team that works on
developing glass concepts that provide consumers with unique drinking experiences.
S O M E O F U S S TAY T H AT W AY.
www.o-i.com/Dreamers • 567-336-1016 • [email protected]©2010 Owens-Illinois, Inc. OI-0564
Innovative new glass technology from the dreamers at O-I.Remember when you thought anything was possible for your brands? Get that feeling again with O-I. Our team
of cutting-edge designers and innovators can help build your brand through differentiation – like our Vortex® bottle does with its specially-designed internally embossed grooves.
Partner with O-I for innovation that’s more than a dream. www.o-i.com/Dreamers • 567-336-1016 • [email protected]
gs_OI-0564 KL.indd 1 7/19/10 10:17 PM
12 OctOber 2010 | PackageDesignMag.com
Glass Packaging Institute / 2010 Clear Choice AwardsShowcase of Packaging Innovations
á WineThe TentacleBy: Eight Arms CellarsSupplier: Saint-Gobain Containers Inc.Package Designer: John Schall of John Schall DesignPackage Silk Screening: Monvera Glass Décor
The glass bottle used for Eight Arms Cellars’ The Tentacle wine comes from the new light weight eco-series from Verallia (formerly Saint-Gobain). The combination of the bottle, design, and full-wrap silk screen creates a compelling package.
Food ÜB&M Baked Beans
“Beanpot”By: B&G Foods Inc.
Supplier: Saint-Gobain Containers Inc.
Label: Fort DearbornClosure: Crown Cork Closures
B&M reignited the tradition of baking beans in brick ovens, allowing the flavor to slowly
penetrate each bean. B&M then seals the beans in amber glass
pots for UV protection and for preserving freshness and flavor
until the container is opened. The beanpot-shaped bottle’s embossed detail recalls the
company’s American heritage.
á carbonated beverageRoute 66 SodasBy: Route 66 Sodas LLCSupplier: Vitro PackagingBottle Design Concepts: Scott A. CameronBottle Text: Scott A. Cameron and Elizabeth R. CameronIllustrations: Tom Birmingham, Art Of His MindArt Design: Rachel Buck
The folks at nostalgia-brand Route 66 launched their soda flavors—Root Beer, Orange, Lime, Black Cherry, and Cream—in an updated new package. The combination of the new glass package and the addition of new flavors are making the brand stronger and giving the consumer enticing beverage options.
Non-carbonated beverage ÜVery Cherre™ Montmorency
Tart Cherry JuiceBy: Old Orchard Brands LLC
Supplier: Saint-Gobain Containers Inc.
Closure: Crown ClosuresLabel: Chattanooga Label Systems
Very Cherre™ juices launched in 2009 with a proprietary glass bottle
designed to be ergonomic, to be environmentally friendly, and to
maintain the product’s freshness. The look and feel of the glass conveys
premium quality to the consumer, and the embossed cherry-round bottle shape instantly becomes a
recognizable part of the brand.
14 OctOber 2010 | PackageDesignMag.com
Glass Packaging Institute / 2010 Clear Choice AwardsShowcase of Packaging Innovations
cosmetics or Fragrances ÜDancing Waters
By: Bath and Body WorksSupplier: Vitro Packaging
Overcap: MaesaPump: Aptar
Folding Carton: MPS (Multi Packaging Solutions)
Dancing Waters is a summer-inspired fragrance infused with
basil, a kiss of fresh lavender, watery tea rose, and sheer notes
of dewy moss, packaged in a masculine, squared-shaped
bottle. Just a spritz leaves the user instantly invigorated and refreshed
with a burst of bright fragrance.
á Organic Food or beverageAdina HolisticsBy: Adina For Life Inc.Supplier: Anchor Glass Container & Vitro PackagingLabel: SpearClosure: Silgan
Holistics has been launched as an all-natural elixir with great taste and fewer calories than competitive products. Glass was a natural choice to protect the ingredients and emphasize its organic roots. A non-traditional shape and clear pressure sensitive label help the brand stand out from the crowd.
Distilled Spirits ÜThe Kraken™ Black
Spiced RumBy: Proximo
Supplier: Vitro PackagingDesigner: Stranger and
Stranger, London, UKLabel: JR Cole Industries,
Charlotte, NCClosure: Alcan Capalux
(amcor), St Cesaire, Quebec, Canada
The imported Caribbean Kraken™ Black Spiced
Rum takes its name from the mythical sea beast that supposedly wreaked havoc
with rum running vessels throughout history. The
Kraken’s proprietary bottle mimicks a Victorian rum
bottle and features two handles that allow for easy portability and pour-ability.
Ö Flavored Alcoholic beverageSmirnoff Premium Malt Mixed DrinksBy: DiageoSupplier: Saint-Gobain Containers Inc. and O-ILabel: Spear
Research has shown that there is a high level of consumer preference for beverages packaged in glass because consumers find the products to be “clean” and “premium.” Smirnoff premium malt mixed drinks utilize a classic shaped, long neck bottle and clear pressure sensitive labeling for a clean look.
All 2010 entries were judged on innovation, package design, and shelf impact by a distinguished panel of judges:
Charlie DiGregorio Michigan State University School of Packaging
Dan Matauch Principal/Creative Director, Flowdesign, Inc.
Dennis Young CPP, Specialist, Michigan State University School of Packaging
Joe Pryweller Managing Editor, Packaging Strategies
Mark “Coach” Smallwood Green Mission Specialist, Whole Foods
Yousef Zaatar VP Operations, Z International
W inn e r sO v e r A l l P A c k A g e D e S I g n
The Boston Beer Company B e e r
Miller Lite W I n e
Eight Arms Cellars F O O D
B&G Foods, Inc. c A r B O n A t e D B e v e r A g e
Route 66 Sodas LLC
n O n - c A r B O n A t e D B e v e r A g e
Very Cherre™ by Old Orchard Brands, LLC O r g A n I c F O O D O r B e v e r A g e
Adina For Life, Inc. D I S t I l l e D S P I r I t S
Proximo F l A v O r e D A l c O h O l I c B e v e r A g e
DIAGEO c O S M e t I c O r F r A g r A n c e
Bath and Body Works
Since 1989, the clear choice Awards has honored consumer product goods manufacturers who expand the frontiers of glass packaging design by using glass containers in innovative ways. Sponsored by the glass Packaging Institute, this is the only Awards program that recognizes the contribution glass packaging makes to the image and success of everyday products. For more on the winners, visit www.gpi.org
16 OCTOBER 2010 | PackageDesignMag.com
Flexible Packaging Association / 2010 Award Winnerswww.fl expack.orgThe Flexible Packaging Association has served as the voice of the fl exible packaging industry since 1950. FPA members are manufacturers of fl exible packaging sold to users or distributors for packaging purposes, and material or equipment suppliers to the industry. Flexible packaging is produced from paper, plastic, fi lm, aluminum foil, or any combination of those materials.
Flexible Packaging Association / 2010 Award WinnersShowcase of Packaging Innovations
Ö Highest Achievement Award(also: Technical Innovation – Gold)Marinade On-Demand™ Package Manufacturer: Sealed Air Corporation, Cryovac Food Packaging
With the Cryovac® Marinade On Demand™ Package, fresh meats and poultry can go from plain to deliciously fl avored in minutes. This unique package consists of a two-part, thermoformed rollstock that separates meat or poultry from a restaurant-quality marinade. To begin the marinade process, the end-user simply squeezes the marinade pocket to break the seal.
Gold – Packaging Excellence ÜAmcor Contour Perforation
– Emmi Cheese Plate Manufacturer: Amcor Flexibles Inc.
The innovative packaging format consists of a tray with four separate
cavities and is sealed with a lidding fi lm from Amcor Flexibles. Amcor's know-how in contour perforation technology gives the consumer the choice either to open the whole pack at once or to access the individual portions only.
á Gold – Packaging ExcellenceTime-Wise Bowl Pouch Manufacturer: CLP Packaging Solutions Inc.
The Time-Wise Bowl Pouch offers consumers the ultimate in fl exible packaging convenience: lightweight packaging, long-lasting ambient-temperature shelf life, and a handy heat-and-eat experience. Heat-free handles make it comfortable to grip the package after one minute in the microwave, and laser scoring along the centerline converts the pouch into a stable, comfortable-to-use bowl.
á Gold – Printing AchievementWellpet Package with KromaSilk Print Manufacturer: Bemis Flexible Packaging – Millprint Division
The Wellness Small Breed package was printed using KromaSilk technology, which provides a satin look along with three-dimensional depth using a unique separation process. Rotogravure printing combined with KromaSilk technology provides enhanced printing over the normal rotogravure print on metal containing substrates.
Gold – Technical Innovation ÜRecloseable Retort Pouch
Manufacturer: Ampac Flexibles, a Division of Ampac Packaging
This high-quality Recloseable Retort Pouch for Tamaya’s Chilean Carica fruit products features a
retortable zipper that withstands the stresses of the retort process and conveniently stores remaining
portions. The linear tear technology provides consumer convenience by opening cleanly and straight every time, and product breakage was
virtually eliminated.
18 OCTOBER 2010 | PackageDesignMag.com
Flexible Packaging Association / 2010 Award WinnersShowcase of Packaging Innovations
Ö Gold – Printing AchievementWerther’s Original Caramel Chocolate Stabilo Bag Manufacturer: Sonoco Flexible Packaging
The Werther’s Original Caramel Chocolate Stabilo Bag represent an improvement over existing package. The package incorporates a quad seal fl at bottom bag offering excellent shelf presence. Its three-ply structure offers great stiffness and excellent machineability on quad seal VFFS packaging equipment.
á Gold – Technical InnovationFresenius Dialyzer Package Forming Web Manufacturer: Pliant Corp.
This innovative fl ow wrap package is cost competitive and features a two-component thermoformable Nylon/PE laminated bottom web, which is sealed to coated Tyvek. The fl ow wrap package provides improved manufacturing effi ciencies twofold. Through this package, the customer also improved sterilization techniques and converted from an EO gas to an E-Beam radiation technique.
Gold – Sustainability ÜPFOA-Free Microwave
Popcorn Bag Manufacturer: Exopack LLC
The PFOA-Free Microwave Popcorn Bag introduces Solvay
Solexis’ grease resistant coatings that elminate the
introduction of PFOA into the environment. This eliminates the
potential for bio-accumulation from microwave popcorn bags.
Ö Gold – SustainabilityStratos™ Hand Wrap Manufacturer: Pliant Corp.
The Stratos™ Hand Wrap is an ultra-performance stretch fi lm with folded edges that virtually eliminate product loss from edge hang. The fi lm formulation offers the perfect balance of stiffness for high load containment, elasticity to allow the user to pull the fi lm tight around a load, and superior puncture resistance for excellent corner handling.
Silver – Packaging Excellence ÜClub des Sommeliers 3-Liter
Bag Without a Box Manufacturer: CLP Packaging Solutions
This pouch is effi cient on the packaging line, convenient and sanitary in the kitchen
or bar, and eye-catching wherever it appears. The solution removes a cost
element, certain logistical challenges, and breeding grounds for microbes and pests.
ÜClub des Sommeliers 3-Liter
Bag Without a Box Manufacturer: CLP Packaging Solutions
This pouch is effi cient on the packaging line, convenient and sanitary in the kitchen
or bar, and eye-catching wherever it appears. The solution removes a cost
element, certain logistical challenges, and breeding grounds for microbes and pests.
Ö Silver – Packaging ExcellenceAmcor Stickpack – Kerry Foods’ Cheestrings Shots Manufacturer: Amcor Flexibles Inc.
This product is aimed at children and promotes a fun “shake and shoot” consumption behavior aided by the Amcor Stickpack. A child-friendly, easy opening has been achieved by applying micro-perforation on the top of the package.
From touch-screen devices to battery components for electric cars to the toaster
pastry you had for breakfast, Exopack® coatings and flexible packaging solutions
somehow play a role in your daily life. Performing best when we’re creating more
of an impression for others, Exopack packaging and coated films make life easier,
safer, more convenient, and better for our customers, their markets, and our planet.
With our unique product developments, newly emerging packaging technologies,
and eco-friendly approach, we’re touching lives in countless ways—every day.
3070 Southport Road • Spartanburg, SC 29304 • www.exopack.comToll free: 877.447.3539 • Email: [email protected].
Come see us at PackExpo • Booth #4057
3070 Southport Road • Spartanburg, SC 29304 • www.exopack.comToll free: 877.447.3539 • Email: [email protected].
20 OCTOBER 2010 | PackageDesignMag.com
Flexible Packaging Association / 2010 Award WinnersShowcase of Packaging Innovations
Ö Silver – Packaging ExcellenceDispos-a-Vent™ Manufacturer: Oliver-Tolas™ Healthcare Packaging
This combination of good design and good manufacturing capabilities results in reduced cost and time for OEMs. The package eliminates sterility compromise by providing a generous high barrier fi lm or foil pouch area for easy product transport after sterilization.
Silver – Packaging Excellence ÜPreserve Toothbrush
Manufacturer: Printpack Inc.
The Preserve Toothbrush Pouch is a totally unique packaging product in the
marketplace. It distinguishes itself from the competition by virtue of its unusual package design and its “second life” as
a postage paid return mailer.
Silver – Printing Achievement ÜKaytee Flat Bottom Package
Manufacturer: Bemis Flexible Packaging – Milprint Division
The true fl at bottom bag has a press-to-close zipper and package graphics that
identify the product’s benefi ts. Increased fi lm stiffness from the four corner seals provides the consumer with the feel of a
durable package.
á Silver – Printing AchievementColor Shift Promotional Shrink Sleeve Manufacturer: CL&D Graphics Inc.
By creating an environmentally friendly ink system that creates a shimmer and refl ective effect, clients are getting the results they want without having to invest in expensive foils, solvent inks, or UV chemicals.
à Silver – Printing AchievementHalls Nite Manufacturer: Sonoco Flexible Packaging
The new Halls Nite is sold as a confectionary product globally and not as an OTC medication. The printing process and primary colors make the Halls Nite a beautiful package with great shelf appeal.
Manufacturer: CL&D Graphics Inc.
Ö Silver – Technical InnovationIsotech Bag® Manufacturer: Oliver-Tolas™ Healthcare Packaging
The Isotech Bag® provides a method for the aseptic transfer of large quantities of parenteral packaging components into barrier isolators and automated fi lling lines. Components such as stoppers and vials are packaged in one fl exible high-strength bag.
á Silver – Technical InnovationTamper-Evident Shipping Solution Manufacturer: Pliant Corp.
This RFID-enabled package addresses the issue of security in the product distribution chain for unitized loads. This is particularly important in shipping products that are susceptible to theft or tampering, such as U.S. military rations and high-value items.
21OCTOBER 2010 | PackageDesignMag.com
COMPS PROOFS DISPLAYS SALES SAMPLES FLEXIBLE FILMSMODELS & PROPS INDUSTRIAL LABELS PROTOTYPES & MORE
u Space-saving size; 63"x 59" print area.u IDFM media feeding for precise ink placement.u Outstanding 1200x1200 dpi, variable dot technology.u UV LED low energy consumption; instantaneous drying.u Prints on PVC and heat-sensitive materials.
Flatbed Cutting PlotterCutting & creasing.
ATL 888-530-3988 BOS 888-530-3986 CHI 888-530-3985 LA 888-530-3987www.mimakiusa.com© 2010, Mimaki USA, Inc 150 Satellite Blvd., NE, Suwanee, GA 30024-7128, USA Fx: 678-730-0200
Outside the USA: Mimaki Engineering Co., Ltd. • www.mimaki.co.jp
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Mimaki_JFX1615_HI_PD0510.qxd:Layout 1 9/14/10 11:22 AM Page 1
Silver – Printing Ü Achievement «« Aloe There Swedish
Beauty Botanica Manufacturer: Prime
Graphics Inc.
The challenge was to give the customer a product that was brilliant and very clean
looking. The exceptional print job met expectations with tight registration and
proper color and shading in the graphics.
Silver – Technical Innovation ÜHigh Chemical Resistance Pouch Manufacturer: American Packaging Corp.
This new pouch is a new extrusion lamination option for pouches requiring high chemical resistance. This
structure can withstand a multitude of chemicals and solutions for long periods of time without compromising
lamination bond strength or seal integrity.
Ö Silver – SustainabilityVapur Reusable Flexible Water Bottle Manufacturer: Ampac Flexibles, a Division of Ampac Packaging LLC
This high-quality, durable reusable fl exible water bottle uses an FDA-approved, BPA-free fi lm. When empty, the fl exible water bottle fl attens to easily fi t in a pocket, purse, backpack, or briefcase.
á Silver – SustainabilityKey West Gourmet Chowders Manufacturer: Genpak LP
By using completely sustainable materials which are compostable, Key West Gourmet and Genpak LP are proving that there are eco-friendly solutions to fl exible packaging.
22 OctOber 2010 | PackageDesignMag.com
National Association of Container Distributors / 47th NACD Package Awards Competitionwww.nacd.netThe National Association of Container Distributors (NACD) is a professional association of rigid packaging distributors who supply bottles, tubes, pumps, sprayers, and other closure systems. NACD is committed to the distribution of quality packaging components by establishing the market connection between manufacturers/producers and users of containers.
National Association of Container Distributors / 47th NACD Package Awards CompetitionShowcase of Packaging Innovations
Ö NAcD People’s choice AwardCaribou CrossingBy: Sazerac Co.Distributor: Continental Packaging Solutions
The heavy, square carafe is enhanced with designs screened on the side panels for a three-dimensional look. A pressure-sensitive label and a holographic sticker add color and style. The decorative maple leaf stopper top with melted wax is tamper evident. Printing is in four passes of ceramic ink, including gold.
à bernard M. Seid best of Show AwardSmart and Silky Hand SanitizersBy: Environmental Solutions InternationalDistributor: TricorBraun
The unusual shape stands out on the shelf, and the slanted front edge provides more space for the hand under the pump while dispensing. The colored, non-printed side of the label shows through the clear product and reflects on the bottom of the bottle, giving SKU differentiation for the different products in the line.
à creative Use of Stock components AwardMrs. Meyer’s Clean Day Baby LineBy: The Caldrea CompanyDistributor: Kaufman Container Company
For child- and eco-friendliness, 25% PCR material was used in all of the line’s packaging except the pumps and closures. The Simpli Squeeze valve system on shampoo and conditioner allows squeezing the package with one hand while washing the baby with the other.
à Gold – Drug and PharmaceuticalVivitas Woman and Mom to Be VitaminsBy: Purity Life Health ProductsDistributor: TricorBraun
The “mother to be” and “hourglass” bottle shapes are designed hold a shrink sleeve label and orient it properly for application. The bottom side makes a dramatic return into the base to maintain its hold on the sleeve. The high point on the lower bulge and its smaller base helps to keep the sleeve in place.
Transparent Container invented the combination run blister in 1980. At the time, our competition said it would never work. We proved it did work and then of course, everyone tried imitating us.
But no one offers the low cost of entry, better speed to market, range of materials and gauges, production efficiencies and inventory flexibility like we do.
Do your brand a favor and find out why Transparent Container’s combination run blister, ComboBlister,® is the best in the business.
*Free blister mold tooling and 30% off heat seal tooling until Dec. 31, 2010 www.transparentcontainer.com 708.318.2740
We considered a celebration with cake and party hats, but decided free tooling would be even better.
Heat seal tooling guaranteed to work. Live demonstrations at Booth #6110
24 OctOber 2010 | PackageDesignMag.com
National Association of Container Distributors / 47th NACD Package Awards CompetitionShowcase of Packaging Innovations
Ö Gold – NoveltyeSHAVE™ MinisBy: Shave Inc.Distributor: O. Berk Company
The trial-size packages for these eight scented shave creams are clear, polystyrene thick-wall jars topped with shiny black, smooth-sided polypropylene caps with F-217 liners. The products are identified by colorful labels corresponding to each scent. The samples are presented in a transparent package. á Gold – cosmetics and Personal care
SoTan Electric BronzeBy: SupreDistributor: TricorBraun
The first commercial launch using the vendor’s new “One Touch” closure comes in a package with the elegant, curved lines of feminine arms and legs. The easy-opening closure makes opening and closing the package a one-handed operation. The oval base provides more “billboard” area for product information.
Gold – Household chemical and Auto ÜZip Wax
By: Turtle WaxDistributor: Berlin Packaging
Sustainability goals prompted conversion from PVC to HDPE with 25% PCR. Moving the handle to the side of the bottle gives a more controlled and
comfortable grip while increasing top load stability and reducing splash during dispensing. The three-
sided, wrap-around label presents a seamless, upscale appearance with foil-stamped accents.
Ö Gold – General IndustrialTri-Flow Soy LubeBy: Specialty LubricantsDistributor: Kaufman Container Company
Because the package consists of five different components produced in two distant facilities, the filling is slightly tricky. To meet the customer’s predetermined launch date, the distributor placed the orders to allow enough time for filling and to get the product to market on schedule.
Gold – Pet and Vet ÜSimple Green Pet Stain
and Odor RemoverBy: Sunshine Makers, LLC
Distributor: Berlin Packaging
For the reIaunch of Simple Green Pet products, the distributor created a custom-handled gallon container with a matching trigger bottle. The
deep-arched, textured handle allows for a wide grip, easy handling, and additional air flow to reduce glug.
The handled gallon also features a notch along the bottom to aid the
consumer when pouring.
à Silver – Drug and PharmaceuticalHMS-69-108: Two-Tray, 6-ml Sample ShipperBy: CSLDistributor: All-Pak Inc.
New trays for a robotic vial handling system now let the customer process four to six trays at a time, each holding 99 vials, equal to four times the previous rate. The trays are made of Noryl resin, a recyclable material that can withstand extreme temperature and be used multiple times.
Ö Silver – General IndustrialTerraCair Ultrapure Diesel Exhaust FluidBy: Terra Environmental Technologies Inc.Distributor: NorthPak Container Corporation
The 23-lb. container has to be lifted 42" to be poured. A 20mm vent feature minimizes gurgling and reduces evacuation time from 1.5 minutes to 25 seconds. A built-in spout pocket keeps package components together, and a proprietary induction seal system for the vent protects product purity.
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26 OctOber 2010 | PackageDesignMag.com
National Association of Container Distributors / 47th NACD Package Awards CompetitionShowcase of Packaging Innovations
Silver – Pet and Vet ÜHartz Ultra Guard Rid
Flea and Tick ShampooBy: Hartz
Distributor: All-Pak Inc.
For a lighter-weight package, the new bottle uses four fewer
grams of PET. Each bottle in the line is colored to match its coordinated label. The orange
color in the closure matches the well-branded “Hartz Orange“
in the label. The gripper design increases ease of use.
NOT PICTURED:
bronze – Drug and Pharmaceutical10 Unit PET TrayBy: Boehringer-Ingleheim Roxane LabsDistributor: All-Pak Inc.
bronze – Novelty3.5-oz. Fragrance JarsBy: EAP InnovationsDistributor: Kaufman Container Company
bronze – Food and beverageOoba Sparkling Hibiscus OrangeBy: Hibix CorporationDistributor: Zuckerman-Honickman Inc.
bronze – cosmetics and Personal careMorocoBy: Beauty AvenuesDistributor: O. Berk Company
bronze – Household chemical and AutoElemental Odor Eliminator JarsBy: OneCAREDistributor: Kaufman Container Company
bronze – General IndustrialeXimo Waterless Concrete CleanerBy: CAF Inc.Distributor: TricorBraun
bronze – Pet and VetCanine SauceBy: Bark VineyardsDistributor: Kaufman Container Company
For images of the Bronze Award winners, visit www.nacd.net/i4a/pages/index.cfm?pageID=3541.
Silver – Novelty ÜEillien’s Christmas Canisters
By: Eillien’s Candies Inc.Distributor: WB Bottle Supply
Company Inc.
The handled, custom-molded canisters come in three sizes and
feature a viewing window to enhance the product’s visual appeal. White
ceramic was used to provide a beautiful complement to the bold
color of the bird images, created by a renowned wildlife artist.
Ö Silver – Food and beverageLe Fruit De Monin Fruit PureeBy: Monin, Inc.Distributor: Tricor Braun
The one-liter, silver-colored, HDPE bottles feature a long, textured neck for an attractive shape that also offers a slip-resistant grip for baristas, chefs, and bartenders. Their function is enhanced with a patented 43mm polypropylene dispensing closure that can be activated with one finger and includes a no-glug feature.
Ö Silver – cosmetics and Personal careRenpure OrganicsBy: Renpure LLCDistributor: Berlin Packaging
The unusual organic shape of the custom bottle lets the front panel be reversed for the shampoos and conditioners. This enables the distributor to segment the product families by both bottle orientation and color. This exclusive container shape is original, inventive, brand-centric and stylish.
à Silver – Household chemical and AutoCrown Custom Blends ProductsBy: Crown Technology Inc.Distributor: C.L. Smith Company
Selected for the launch of a new line of cleaners was a bottle with a sleek, contoured shape that could be readily labeled with a shrink sleeve. The bottle also had to accommodate a variety of closures: dispensing, spray, and child-resistant. Holding the label in place is a specific top bead.
WOW ad_PackDesPackExpo_Outlines_6.18.10.indd 1 6/18/10 11:32:31 AM
Seal-PakThe smart choice for economical product protection
Secure-PakA strong mid-range option ideal for most products
Safe-PakOur highest rated tear resistance for maximumtheft deterrence
One size doesn’t fit all. Never has. That’s why International Paper now offers three distinct variations of our high visibility packaging with three distinct levels of security and value. Now you can match every product with the packaging it requires.
With International Paper, you get:+ Three levels of tear resistance+ Three levels of affordability+ 50-90% less plastic than clamshells on average+ More space for attention-grabbing graphics+ No sharp, plastic edges that could cause injuries
To learn more about the advantages our paperboard packaging has to offer, visit ipcoatedpaperboard.com. Or call 888-815-4873.
Introducing Seal-Pak™, Secure-Pak™ and Safe-Pak™ from International Paper.
©2010 International Paper Company. All rights reserved. The product names above are a trademark of International Paper Company.
Everest®
High Visibility Packaging
Seal-PakThe smart choice for economical product protection
Secure-PakA strong mid-range option ideal for most products
Safe-PakOur highest rated tear resistance for maximumtheft deterrence
One size doesn’t fit all. Never has. That’s why International Paper now offers three distinct variations of our high visibility packaging with three distinct levels of security and value. Now you can match every product with the packaging it requires.
With International Paper, you get:+ Three levels of tear resistance+ Three levels of affordability+ 50-90% less plastic than clamshells on average+ More space for attention-grabbing graphics+ No sharp, plastic edges that could cause injuries
To learn more about the advantages our paperboard packaging has to offer, visit ipcoatedpaperboard.com. Or call 888-815-4873.
Introducing Seal-Pak™, Secure-Pak™ and Safe-Pak™ from International Paper.
©2010 International Paper Company. All rights reserved. The product names above are a trademark of International Paper Company.
Everest®
High Visibility Packaging
30 OctOber 2010 | PackageDesignMag.com
DuPont Awards for Packaging Innovationwww.packaging.dupont.comThe DuPont Awards for Packaging Innovation is the industry's longest running, independently judged, global awards program honoring packaging materials, processes, technology, and service innovations. The 22nd DuPont Awards were determined to demonstrate excellence in innovation, sustainability, and cost/waste reduction.
DuPont Awards for Packaging InnovationShowcase of Packaging Innovations
Diamond Innovation Award ÜCoil to Can (C2C)
By: Exal Corp and Alcoa Rigid PackagingInnovation: New Mainstream Packaging
Option for Aluminum Bottles.
Exal Corporation’s new “Coil to Can” (C2C) aluminum bottle manufacturing technology
features recyclable aluminum alloy, marrying the speed and light weighting
of standard beverage can manufacturing with proprietary shaping technology. C2C
aluminum bottles are manufactured to enable a 40% weight reduction at a cost
comparable to PET and/or glass.
à Gold Innovation AwardSunChipsBy: Frito-Lay North America, a division of PepsiCoInnovation: The World’s First Fully Compostable Snack Bag
To make the three-part packaging structure compostable while providing maximum product protection, Frito-Lay switched to polylactic acid (PLA) for the outer bag, along with a compostable adhesive and inner barrier coating. The bag uses renewable materials and allows for new disposal options such as composting, which diverts packaging from the landfill.
à Gold Innovation AwardFresh Step Cat LitterBy: Clorox Co. Innovation: New Design Cuts Packaging by Nearly 80%
Replacing a polypropylene pail with a flexible bag enabled Clorox to cut packaging materials by nearly 80% while offering sustainability and cost reduction across its supply chain. The innovative design maintains ease-of-use features for handling, pouring, resealing and storage equal to the pail it replaced.
Ö Diamond Innovation AwardGREENBOX™ By: Entropy Solutions Inc.Innovation: Safer Transport of Medical Supplies
Powered by PureTemp™, Entropy’s renewable, non-toxic phase change technology, the new GREENBOX™ reusable thermal management system keeps contents at the right temperature for more than 120 hours. The system components are reusable, and at the end of life, the outer shell and Thermal-Lok panels are ground for reuse in new systems.
Gold Innovation Award ÜPlantBottle
By: The Coca Cola CompanyInnovation: PET Made Partially from
Plants Replaces Petroleum-Based PET
Using a PET resin sourced from up to 30% plant-based renewable material,
the new PlantBottle can be recycled with other PET bottles in the existing
PET recycling infrastructure. The new bottle technology leverages the
environmental advantages of traditional PET while reducing dependence on
non-renewable resources.
32 OctOber 2010 | PackageDesignMag.com
DuPont Awards for Packaging InnovationShowcase of Packaging Innovations
á Gold Innovation AwardAlways Feminine ProductsBy: Procter & GambleInnovation: Redesign Cuts Material Warehousing by 80%, Reduces Materials by 25%
Redesigned machinery and packaging enabled a switch from wicketed polyethylene bags to continuous flow wrapping technology that reduced the use of polyethylene by 25% and reduced the pack material warehouse space requirement by 80%. The tighter package offers better pallet fit and reduced energy usage in transportation and pack material manufacture.
à Gold Innovation AwardEZ Fusion VialsBy: Degill International Corp. (Taiwan)
Innovation: Anti-Counterfeiting Solution for Ethical Pharmaceuticals
The innovative, tamper-evident design of new EZ Fusion two-in-one vials enables consumers to easily determine authenticity of the product. It also takes the guesswork out of mixing drugs, so there is less waste. There is less chance of contamination and it provides a cost-effective solution versus traditional glass vials.
Silver Innovation Award ÜScope “Outlast” Mouthwash
By: Procter & Gamble, Alpla, Tech Group, and Webb deVlam Industrial Designers
Innovation: Revitalizing an Iconic Brand Through Innovative New Packaging
The new shape and closure of the “Genie” bottle separate the product from private label and other offerings in the category.
The new design also reduces PET usage by 20% for higher efficiency when shipping. Radically changing an iconic brand has
paid off both in consumer impact and in operational efficiency.
Silver Innovation Award ÜCopa di Vino
By: 1/4 VinInnovation: Single-Serve Plastic
Wine Glass/Bottle Opens New Markets
Wine is bottled into a single-serve, barrier plastic wine
“glass” with a one year-shelf life, eliminating 50% of packaging
waste and reducing the carbon footprint. The sealing of the lid to the rim does not impair the wine,
enabling wine to join the ready-to-drink beverage category.
á Silver Innovation AwardEthafoam® HRC PlankBy: Sealed Air; fabricated by Austin Foam PlasticsInnovation: Packing Foam Uses 65% Recycled Content, Meeting Performance Requirements
Closed cell polyethylene foam made from 65% recycled content reduces shipping costs while fully protecting electronic components during transport. Since polyethylene recycled foam resin is not generally available to the market, a closed-loop recovery scheme was developed to enable collection, sorting, transporting and reprocessing to support commercial production.
packagedesignmag.comRenovated and Reinvented for You!Our new format and features provide easy access to more solutions
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34 OctOber 2010 | PackageDesignMag.com
DuPont Awards for Packaging InnovationShowcase of Packaging Innovations
NOT PICTURED
Notable Problem-Solving AwardInjection Foam PalletBy: Sosa Tech Advisors and FEMSA (Mexico)Innovation: Inside Injection Foaming for Polypropylene Pallets Replaces Wood
In Mexico, a lack of sustainable wood production leads to deforestation. An innovative inside injection foaming process enables high strength, highly durable, fully recyclable polypropylene to replace wood for industrial pallets. They have an expected six-year lifetime, vs. three years for typical injection polypropylene pallets or two years for wood.
Notable Problem-Solving AwardKellogg’s Cereal FlakesBy: Kellogg Co. and Positive Packaging (India)Innovation: Odorless Barrier Laminate for Cereal Liners Resists Moisture
Kellogg’s used a metallized film laminate with an oxygen barrier to prevent off-gassing of cornflakes in the high-humidity local markets of India. Moisture in the pack is pulled into the polypropylene sealant. This solution enabled Kellogg’s to stop importing the previously used structure, cutting cost and simplifying logistics.
Notable Problem-Solving AwardFinish QuantumaticBy: Reckitt Benckiser (Poland)Innovation: First Fully Automatic Dishwashing Detergent Dispensing System
A detergent dispensing system automatically releases product for 12 washes without refilling. Keeping all 12 refill units dry until needed requires that the device and the packaging interact precisely and that tolerances in packaging production be stretched to the tightest limit. The blister packs are made with 70% post-consumer recycled PET.
Silver Innovation Award ÜGrip and Tear Bag
By: Sealed Air’s Cryovac Food Packaging UnitInnovation: Easy-Open Design Improves Convenience and Safety,
Reduces Food Waste
The Cryovac Grip and Tear® bag adds an easy-open feature to the toughness and oxygen barrier properties of a traditional vacuum
shrink bag. Easily opened by pulling a tab, the bag’s knifeless design improves employee safety, reduces the risk of cross-
contamination, eliminates mess, and keeps the workspace clean.
à Silver Innovation AwardCryovac Mirabella® By: Sealed Air (Italy)Innovation: Modified Atmosphere Packaging Keeps Meat Fresh-Looking Longer
This anti-fog shrink film for modified atmosphere packaging enables film-to-meat contact with reduced pack volume, without discoloring the meat. This maintains eye appeal longer for fresh meats. The thinner package saves space in retail display. There is less food waste as the meat product remains appealing to the consumer longer.
à Silver Innovation AwardHealthy Choice Shelf-Stable, Single Serve MealBy: Berry Plastics, Rexam, and IDEOInnovation: Every Component Serves its Function in Single-Serve Meal Packaging
This very creative design for shelf-stable, single-serve meals ensures a good experience with preparation and a high-quality meal for the consumer. Separation of the meal components provides positive consumer engagement with the meal and delivers an exceptional end product in terms of taste, texture and nutrition.
38 OctOber 2010 | PackageDesignMag.com
In-Mold Decorating Association / 2010 IMDA Awardswww.imdassociation.comThe In-Mold Decorating Association (IMDA) is an organization of molders, printers, material suppliers, equipment suppliers and others committed to the development and growth of in-mold decorating products, technologies, and markets. Its mission is to raise the level of awareness and acceptance of in-mold decorated durable products and packaging by OEMs, end users and marketers.
In-Mold Decorating Association / 2010 IMDA AwardsShowcase of Packaging Innovations
Ö best Injection Molded PartAlouette® Blue Cheese PackageSubmitted by: Treofan/IML Labels CanadaMolder: LaCroix Packaging Inc.Brand Owner: Alouette Cheese USA
This Alouette recyclable container has an open-and-close feature that allows easy sprinkling of the crumbed cheese without removing the lid. The container can lie flat or on its side in stores, the product is visible through the clear container, and the concentric shaded graphics stand out on the white label background.
á best Part DesignOn the Border® Margarita MixSubmitted by: Ropak PackagingMolder: Ropak PackagingBrand Owner: Truco Enterprises Inc.
Ropak’s patent-pending Diamond Weave Technology™ lightweighted these frozen drink mix containers, resulting in a 33% source reduction and a 38% reduction in GHG emissions while retaining structural strength for top load performance. The package features a salt channel in the lid, laser-engraved branding, improved IML graphics, and improved access to the cover.
à best thin Wall PackagingLloyd’s® Barbeque PackageSubmitted by: Airlite Plastics Co.Molder: Airlite Plastics Co.Brand Owner: Hormel Foods Corp.
The conversion to IML allowed Lloyd's to eliminate a paperboard sleeve, as all information is now on the container, and realize significant sustainability savings (973 tons of paper). The design of the reusable and recyclable container also includes “stay cool” handles for safely removing a heated container from the microwave.
39OctOber 2010 | PackageDesignMag.com
NOT PICTURED:
Honorable Mention – Injection Molded PartVacuum Cleaner FasciaSubmitted by: Serigraph Inc.Molder: Serigraph Inc.Brand Owner: Oreck
This two-shot injection molded vacuum cleaner fascia, which incorporates clear PC and a light shroud in opaque resin, delivers both cost savings and flexibility.
Honorable Mention – Part DesigniPhone Back CoverSubmitted by: TrextaMolder and Brand Owner: Trexta
After years of research and development, Trexta can now cover plastic with genuine leather and real stitching with a technology that ensures long-lasting use and precise match of two materials.
Honorable Mention – Product FamilySlurpee® Cups – 22-oz. TransformersSubmitted by: IGH SolutionsMolder: TechnimarkBrand Owner: 7-Eleven Inc.
These 22-oz. lenticular cups incorporate windows of vivid, action-packed scenes and crisp, two-phase flips of each cup’s featured character combined with spot animation inside the Slurpee® logo.
Honorable Mention – thin Wall PackagingMeadow Fresh Yoghurt PackageSubmitted by: Alto Packaging & Goodman FielderMolder: Alto PackagingBrand Owner: Goodman Fielder
This reusable, asymmetrical container fits in refrigerator doors and has indented curves that provide a grip area for the hand. A tamper-evident break-band and fully resealable lid help reduce product spoilage.
à best IMD Durable ProductSpa Controller PanelSubmitted by: Distinctive PlasticsMolder: Distinctive PlasticsBrand Owner: Watkins Manufacturing (Caldera)
This controller panel/bezel uses the Kurz reel-to-reel IMD method to eliminate certain assembly requirements, reduce total costs, and lead the category. The reel-to-reel method combines superior chemical resistance with a machined look, dead front/transparent window graphics, and crisp and clean text to create a high-end look spa controller.
best Label Design ÜChapman’s® Yogurt
Submitted by: Treofan/IML Labels Canada
Molder: Jokey CanadaBrand Owner: Chapman’s Ice Cream
Chapman’s, the No. 1 frozen yogurt in Canada, deserves a top-of-the-line
IML look. This package offers ample space to showcase the benefits of a
great product and displays beautiful crisp, clear photography. A sharp look,
a tamper-evident lid, and an all-around greener package make the product
consumer- and manufacturer-friendly.
Ö best Product FamilyNesquik® ContainersSubmitted by: StackTeck & Gateway PlasticsMolder: Gateway PlasticsBrand Owner: Nestlé
These ergonomic, rectangular containers fit perfectly in the consumer’s hand while providing a large billboard for shelf awareness. A wrap-around rotogravure glossy label with transparent lid increases overall aesthetics and consumer acceptance, and the state-of-the-art mold has minimum draft and precise label placement.
40 OCTOBER 2010 | PackageDesignMag.com
Healthcare Compliance Packaging Council / Compliance Packages of the Yearwww.unitdose.comThe Healthcare Compliance Packaging Council (HCPC) is a not-for-profi t trade association whose mission is to promote the many benefi ts of unit-dose packaging, including its superior ability to improve patient compliance, tamper evidence, effi cacy protection, prevention of accidental poisonings, improved safety, and deterrence of counterfeiting.
Healthcare Compliance Packaging Council / Compliance Packages of the YearShowcase of Packaging Innovations
á Second Runner UpGlaxoSmithKline Lamictal® ODT TitrationSubmitted by: Anderson Packaging
Receiving FDA approval in May of 2009, this kit is commercially available for the treatment of epilepsy as well as for bipolar disorder. The compliance-prompting and child-resistant format utilizes a hybrid of the MWV DosepakTM design with a unique construction to allow for the needs of delicate tablets.
á Second Runner Up
á 2009 Compliance Package of the YearPfizer Toviaz™ Physican SampleSubmitted by: AmerisourceBergen Packaging Group
The package uses the AmerisourceBergen Packaging Group IntuiDoseTM child-resistant, compliance-prompting design. The four panel Toviaz wallet design provides a comprehensive approach to initializing overactive bladder therapy with extensive tools for patient education, tips and tools for a detailed treatment plan, and tools to facilitate patient-doctor interaction for managing symptoms.
Ö Innovative DesignVitality™ GlowCap™Submitted by: Vitality
The intelligent pill caps use light and sound—even timely phone calls or text messages—to remind users to adhere to their prescription regimen. The caps relay adherence data securely to Vitality over AT&T’s cellular network. Sophisticated pattern recognition identifi es unique motivators for each person and implements individualized behavioral programs to lift adherence.
First Runner Up ÜBristol-Myers Squibb
Onglyza™ Physican SampleSubmitted by: Anderson Packaging
Receiving FDA approval in July of 2009, Onglyza™ is indicated for
the treatment of type-2 diabetes. The two-panel Physician Sample
folder design utilizes a coldformed “foil-foil” unit dose blister design
sealed into a carded blister. Patient prescribing information is integrated into the package at the
point of dispensing.
42 OctOber 2010 | PackageDesignMag.com
Brazilian Packaging Association (ABRE) / 2010 Packaging and Design AwardsShowcase of Packaging Innovations
Brazilian Packaging Association (ABRE) / 2010 Packaging and Design Awardswww.abre.org.brThe Brazilian Packaging Association is a nonprofit entity with more than 270 members. Established in 1967 by a small group of large companies, ABRE endeavors to represent the interests of the packing industry, to promote the activities of this sector, and to stimulate the constant improvement of Brazilian packages.
à Non-Alcoholic beverages PackagingLinha FastWinner: Nestlé BrasilDesign: FutureBrand BC&HConverter: BrasAlpla / PP Print
This line of beverages for young-adult consumers consists of three different shapes adapted for the filling line from a single pre-design. The reusable, aseptic bottles have opaque shrink sleeves that block light and screw caps for on-the-go consumption.
Ö Packaging for Micro and Small Size companiesLinha ApotecariaWinner/Design: Entre Gestão & DesignConverter: Impressora Ipiranga / Expak Embalagens / Mack Color / Deda Decorações / Cool EmbalagensEnd user: Cláudia Spring ME
Digitally printing the labels for this line of cosmetics for men made it possible to produce them with high quality in short runs. This led to an increase in the number of points of sale and the gain of more consumers.
á Sustainable PackagingCiclo Verde TaeqWinner: Grupo Pão de AçúcarConverter: Papirus
The companies developed a selective track-and-trace collection system that enables raw material to be re-used in the production of an exclusive recycled card stock that becomes new packaging for Taeq products. The program collects about 30 tons of post-consumer cellulose packaging a month.
Structural Design – Functionality ÜRecuperador de bandejas Danone
Winner: MWV Sistemas de EmbalagensDesign: Fly Jabuti
Converter: Jofer / Klabin / MWV Sistemas de Embalagens
End user: Danone
The benefit for the company was economical and environmental efficiency; for retailers, ease of assembly; for consumers, a reusable handle.
Ö Household PackagingCartucho expositor para aparelho aromatizante e refilWinner: Innovapack EmbalagensDesign: Packaging BrandsConverter: Papirus / Bobst Group / KBA – Brasil / InnovapackEnd user: Ceras Jonhson
Made of triplex card board (375g/m2) and printed in five colors plus water-based varnish, the package gives the product greater visibility while adding harmony and beauty to the design.
43OctOber 2010 | PackageDesignMag.com
Savories Packaging ÜÓleos Especiais SaladaWinner: BungeDesign: Packing Design / Pande Design Converter: BrasAlpla / Converplast / Mirvi / Klabin / Sipa
To revitalize the line without sacrificing the consumer’s trust in the brand, the bottle was ergonomically redesigned with a slimmer waist and grooves for easier pick-up and handling. The label features an opaque acetate finish and a metallic look.
Alcoholic beverages Packaging ÜPack Chivas
Winner/Design: HUB BrasilConverter: Indústria de Embalagens Santa Inês
End user: Pernod Ricard
Developed for Father’s Day, the high-style package respects the relationship between the consumer and
the brand and speaks to the history of the product. The pre-Father’s Day sellout led the company to reformat
the package in a version for Christmas.
á cosmetics and Personal care PackagingNova Linha Natura ChronosWinner: NaturaDesign: Chelles & Hayashi DesignConverter: SGD Brasil / MBF Embalagens
A premium look was achieved by reducing the marks of glass manufacturing, adding high brightness and transparency, and applying a long-lasting decoration that would resist damage throughout the life of the package. Fire polishing increased the brightness of cap. The package also features an easy-change refill.
á Perfume PackagingThaty Princess Winner: Komm:: Design StrategyConverter: KingrafEnd user: O Boticário
For its 25th anniversary, Thaty created a new fragrance called Thaty Princess in a package that had the shape of a book with details in hot stamping. Since the product’s launch, the package has become a collector’s item.
á Food Service, Delivery, and take Away PackagingCoberturas em pedaços AlispecWinner/ Design: PH2 Full CreativityConverter: Shellmar Embalagem ModernaEnd user: Alispec Indústria e Comércio de Produtos Alimentícios
The stand-up pouch for this newly-launched product gives good visibility and clear product identification. The zip open-and-close system is easy to use and helps to preserve the contents inside.
à Packaging in GeneralCápsula EcotrackWinner: VédatConverter: Cargill / VédatEnd user: Track & Field
To optimize the stocking and wall display of its sports accessories and clothing at retail locations, Track & Field chose a container made of PLA, a renewable biopolymer. After purchase, consumers can either send the capsules back to the store or re-use them at home.
Ö consumers’ choicePorta Club SocialWinner: Itaquá Design: Team CreatifConverter: Itaquá / CSNEnd user: Kraft Foods
The package’s double-click system guarantees comfort and safety during opening and closing.
á Packaging for Family of ProductsFamília AlpinoWinner: Nestlé BrasilDesign: FutureBrand BC&HConverter: Antilhas / Graffo Paranaense de Embalagens / Metalgráfica Renner / Converplast / Ibratec
With their distinctive shapes, structures, colors, and materials, these gift packages guarantee a single pattern of identification and excellent visual impact across all points of sale. The variety of products and package sizes lets consumers select the best option for every occasion.
44 OctOber 2010 | PackageDesignMag.com
Brazilian Packaging Association (ABRE) / 2010 Packaging and Design AwardsShowcase of Packaging Innovations
NOT PICTURED:
technological – Food PackagingLaFruta Limão NestléWinner: MultilabelConverter: Jaguar / MultilabelEnd user: Nestlé
The package is printed by letterpress with an in-mold process that fuses the label with the primary packaging for a harmonious effect.
technological – beverage PackagingLinha de Sucos SuperbomWinner: PropackDesign: 3 Design VisualConverter: Rionil / PropackEnd user: Cia. Produtos Alimentícios Superbom
Using a sleeve label increased the transparent areas for better display of the product and achieved a 22% reduction in film weight.
technological – HouseholdAmaciante Ypê – Amore 2LWinner: MultilabelEnd user: Química Amparo
The packaging conveys the suaveness, lightness, and delicacy that are characteristic of the cleaning products they contain.
technological – cosmetics, Personal care, Health and PharmaceuticalSobreembalagem para solução parenteralWinner: Santa Rosa EmbalagensConverter: Charles Brasil / Plastest / Santa RosaEnd user: Halex Istar
This high-barrier pharmaceutical packaging permits sterilization of the whole set while keeping the original concentration of the antibiotic.
StudentMesa 4 – Embalagem para pratosWinner: Bárbara Gomes de Lima MoreiraUniversity: UnB – Universidade de BrasíliaLeader: Sylvain Allard
The package keeps its plates protected during transport, storage, and handling.
For images of the these award-winners, visit www.abre.org.br/premio_abre/vencedores_2010/vencedores.htm.
Graphic Design – Sweets and Desserts ÜOvos Nestlé Gold
Winner/Design: FutureBrand BC&HEnd user: Nestlé
The packaging features an innovative design in a durable luxury case with golden finishing, varnish
application, and hot stamping.
Graphic Design – Household Ü Linha Limpeza Carrefour
Winner/Design: Pande Design Solutions
End user: Carrefour
The packaging helps consumers to easily choose the best cleaning
products for the care of their homes.
á Graphic Design – cosmetics, Personal care, Health and PharmaceuticalProtetores Solar Jacques BurnierWinner/Design: Brainbox DesignConverter: Grossplast End user: Nutriphitos Cosméticos
The packaging design gives prominence to the SPF rating of the sunscreen, which facilitates consumers’ decision-making.
Ö Graphic Design – General ProductsSacola VaralWinner/Design: 6DConverter: Nobelpack / Nobre GráficaEnd user: Bebê Básico
The simple packaging can be used both as a conventional bag and as a gift pack at an affordable price.
á Graphic Design – redesign for Food and beverageFITWinner/Design: Dil BrandsConverter: Embalagens DiademaEnd user: Ajinomoto
The packaging conveys extra appetite appeal, reinforces the “zero sugar” message, and displays the new Ajinomoto logo.
Sweets and Desserts Packaging ÜOvos de Páscoa Cacau da Amazônia
Winner: Chocolates GarotoDesign: FutureBrand BC&H
Converter: 43 S/A Gráfica e Editora / Plásticos Formar / Graffo Paranaense de Embalagens
The blister inside the Easter egg package highlights the shape of the cocoa fruit, the product’s main
ingredient. The high-quality printing includes hot stamping, opaque lamination, and details printed in UV.
This package sold in 100% of the volume produced.
á Marketing – Communication Strategy Natura Ekos Açaí – Safra 2009Winner: NaturaDesign: Chelles & Hayashi Converter: Box Print / Impacta / GlobalPack / AB Plast / Brigaplast / CCL Label
For the 2009 harvest, Natura created a line of products inspired by the strong culture of Amazônia, which celebrates the harvest of “açaí.”
Ö Graphic Design– Alcoholic BeveragesChandon Baby RoseWinner/Design: B+G DesignersConverter: IndexflexEnd user: Chandon
The bottle, decorated with silver metallic paint, has a transparent label with serigraphy, embossing, hot stamping, and a holographic effect. The silver capsule also features embossed hot stamping in pink.
Graphic Design – Family of Products ÜLinha Jequiti Erva-Doce Mais
Winner/Design: Design EmocionalConverter: MBF Embalagens / Are Embalagens /
Grif Rótulos / Congraf / Impacta End user: Jequiti Cosméticos
The translucent bottles show off the color of the products while the package colors connote
graciousness, refreshment, and sophistication.
á Graphic Design – Redesign for General ProductsSuporte para coador MelittaWinner/Design: Matriz Escritório de DesenhoConverter: Gráfica 22End user: Melitta do Brasil
The new packaging wraps the product in its correct size, protects the necessary areas, and highlights the new structural design.
46 OctOber 2010 | PackageDesignMag.com
PMMI and Pack Expo International / Project 2020: The Consumer ExperienceThe Brand Zone at Pack Expo
PMMI and Pack Expo International / Project 2020: The Consumer Experience At Pack Expo International in Chicago, PMMI introduces attendees to the future of packaging with Project 2020: The Consumer Experience, sponsored by DuPont. Physical prototypes of these innovative packages will be on display in The Brand Zone in the East Building of McCormick Place from October 31 to November 2. The top design of these futuristic finalists will be announced during the show and awarded with a software suite from EskoArtwork valued at $20,000.
Ö Paper Packaging for the Beauty IndustryBy: Alex Silva (Independent Designer)
Introducing paper packaging to the beauty industry is one way to make these packages more sustainable, space-friendly, and recyclable. Square-shaped paper design creates maximum shipping space integration and efficient handling. The paper package allows for printing on the entire outer surface, and the packages could also integrate biobased plastics for lamination.
Simple Servings™ for Cereal ÜBy: William Fox Munroe
Today’s consumers wanting both portion-control and eco-friendliness might take to
this solution that eliminates the need for an inner bag, controls the serving size, and keeps the remaining product fresh. Simple
Servings™ incorporates pull-back tabs that open just a single serving chamber, and
material options include starch or cellulose fiber based materials, paper pulp with a PLA
laminate, and PLA films.
As the leader in product protection, Caplugs has more than 400 million parts – from containers and tubing to plugs and netting – in stock and ready for immediate delivery. Our packaging solutions are durable, attractive, economical and reusable. And with full in-house customization capabilities, we can design and manufacture a plastic packaging solution to meet your needs.
Economical. Durable. Reusable. Caplugs packs it all into every product.
• Plastic containers and vials available in a wide variety of colors and sizes
• ClearView® tubing available in a variety of diameters and lengths in both closed and open-end
• Sleeve-Web® flexible netting that slips easily over oddly shaped products
We’ve got everything covered.www.caplugs.com • 1-888-CAPLUGS
SM
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See us at Pack Expo, Booth #S132
CAP26467 PackagingAdPE_FV.indd 1 9/20/10 1:58:54 PM
48 OCTOBER 2010 | PackageDesignMag.com
PMMI and Pack Expo International / Project 2020: The Consumer ExperienceThe Brand Zone at Pack Expo
Ö Customizable Flavor Beverage BottleBy: Goodwin Design Group
With dissolvable pellet capsules molded into the neck of the bottle, users choose can choose what fl avors to mix with their water, iced tea, milk, or carbonated soda. The “Press-to-Flavor” innovation would be able to control the addition of fresh vitamins, mixing fl avors, or controlling the intensity of one fl avor. Sustainability benefi ts would include reduction of SKUs, reuse for multiple servings, and biobased plastic construction.
Minibar Package ÜBy: CL&D Graphics
This single-piece or two-piece fused construction would be a fl exible alternative to other multi-unit, multi-portion
packages containing liquid, liquid concentrates, or dry concentrates. Minibar provides multiple pre-portioned
products (similar or non-similar) in an easy-to-use container. The detachable, “portion right” packages
made of compostable fi lms and water-based inks would appeal to brand owners trying to achieve convenience,
sustainability, name brand recognition, and cost reduction.
Ö SmartPackBy: Landor
Electronic, luminescent paper and organic light-emitting diodes are gaining momentum in the marketplace and coming down in physical scale and price. Shoppers will be tantalized in the aisles by packages customized according to what they want or need and reacting to their presence. An operating prototype shows the engaging potential of a dynamic and interactive animated package.
49OctOber 2010 | PackageDesignMag.com
Ö Synthesized Branding of Red BullBy: Wallace Church
To illustrate packaging’s role in a comprehensively synthesized visual brand essence, the future Red Bull brand shown here broadens appeal to female consumers. The “Red Bull Gives You Wings” tagline transforms into a brand of “mysterious sensuality” permeating all touchpoints. The more slender, sustainable, partially transparent, ergonomic package made of rigid PLA will have micro-video technology to make the wings flap faster when the package is held.
Interactive Packaging (Fire Truck) ÜBy: Blue Spark Technologies
The marriage of intelligent, sensor-based interactive design and the use of printed, flexible
electronics less than 2 mm thick creates a circuit that can be commercially integrated into today’s
high speed packaging lines. A film-based flexible circuit consists of a programmable microchip, an
eco-friendly flexible printed carbon-zinc battery, a piezoelectric speaker, and conductive ink-based
printed switches and connections. The packaging graphics complement the electronics for a dual-
purpose electronics package.
Ö MLK Dairy Packaging and BrandingBy: Depot WPF Brand & Identity, Russia
These packages differentiate the brand by tapping into visual identity elements from real farms to create a warm and inviting future brand positioning. The visual identity consists of black and white graphic patterns taken from a small milk farm in order to reflect the naturalness of the dairy production and the products. The pencil drawings are very soft in a style perfectly suited for the natural dairy products.
50 OCTOBER 2010 | PackageDesignMag.com
PMMI and Pack Expo International / Project 2020: The Consumer ExperienceThe Brand Zone at Pack Expo
Molded Fiber Cardboard Shell ÜBy: Ecologic Brands
This technology will change the packaging industry by: improving the
materials used in packaging (100% post-consumer recycled material);
creating a more effi cient manufacturing infrastructure with vertical form/
fi ll/seal pouching equipment; and; delivering a substantial lift to brands.
The customizable package consists of a biodegradable and compostable shell
made from recycled cardboard and a lightweight recyclable liner with 70% less
plastic than rigid containers.
Ö Soap Stix By: Bailey Brand Consulting
The mess associated with refi lling decorative soap dispensers discourages many. These dissolving soap sticks offer consumers a unique, easy, clean, and sustainable way to refi ll their liquid soap. The transportation carbon footprint is reduced to 4% of that used in shipping bottled hand soap. Retailers will appreciate the attractively and effi ciently packaged Soap Stix and consumers will appreciate the variety and versatility of a product packaged in biodegradable and recyclable chipboard clamshell.
Molded Fiber Cardboard Shell
ÖBy: Bailey Brand Consulting
The mess associated with refi lling decorative soap dispensers discourages many. These dissolving soap sticks offer consumers a unique, easy, clean, and sustainable way to refi ll their liquid soap. The transportation carbon footprint is reduced to 4% of that used in shipping bottled hand
The newest feature of The Brand Zone at Pack Expo International 2010 (October 31-November 3 at McCormick Place in Chicago) will give brand owners hands-on experience with next-generation augmented reality and mobile marketing applications for packaging and help explain how these emerging technologies create deeper consumer connections and extend engagement beyond the retail shelf. This special area of the show is being developed and produced by Pack Expo’s exclusive consumer and packaging insights partner, Iconoculture.
In addition to offering one-on-one demonstrations of augmented reality
and mobile marketing for packaging applications, Iconoculture will present a series of 15-minute multisensory presentations from the fl oor of The Brand Zone. As part of these presentations, strategists from Iconoculture’s Global Packaging Advisory Service will share how these packaging technologies refl ect current and future consumer lifestyles, values and purchasing-decision mindsets.
Iconoculture has scheduled four presentations daily from Sunday through Tuesday (9:30; 11:00; 1:30; 3:00) and three are slated for Wednesday (9:30; 11:00; 1:30). On site at Pack Expo, attendees will also be able to scan and text JagTags on signage
around McCormick Place to become eligible to win iPads.
Attendees will also learn about Iconoculture’s unique approach to delivering comprehensive global consumer and packaging insights for brand owners, converters and package designers through the integrated analysis and interpretation of data from multiple sources. “Iconoculture has an extensive background in analyzing and understanding consumer behaviors, and the ability to uncover innovative packaging technologies ahead of the curve,” says Charles D. Yuska, president and CEO of PMMI, the sponsor and producer of Pack Expo.
Brand Zone and Iconoculture Offer Interactive Innovations
52 OCTOBER 2010 | PackageDesignMag.com
Asociación Mexicana de Envase y Embalaje, A.C. / 2010 Envase Estelar Winners – 25th AnniversaryShowcase of Packaging Innovations
Asociación Mexicana de Envase y Embalaje, A.C. /2010 Envase Estelar Winners – 25th Anniversarywww.amee.org.mxThe Mexican Packaging Association (AMEE) represents the Mexican packaging industry in an impartial and non-profi t way in order to support, promote, and protect the industry. AMEE’s membership of 80 companies is recognized by national and international organizations as the professional association that has brought together the most important packaging manufacturers of Mexico. For a complete display of pictures and details of all 51 AMEE winners, go to packagedesignmag.com/content/awards-2010-envase-estelar-winners-25th-anniversary
á Tapa impresa con apariencia y textura mateBy: Sealed Air de México, S. de R.L. de C.V.Developed for: Sigma Alimentos
This new laminated material has an unpolished look and a unique tactile feel that can be used with total seal, easy-open, or reclosable applications. The package achieves a signifi cantly more lasting impression with more realistic photographic images.
à Frizz mango (100 ml)By: Artes Gráfi cas Unidas, S.A. de C.V.Developed for: Nestlé de México, S.A.B de C.V.
The oxo unpolished BOP with oxo metalized BOP lamination creates an impactful wrapper with a different fl ashy effect than the conventional single-serve ice cream and popsicle products.
Ö Beneful Original (4 kg)By: Printpack Packaging de México, S.A. de C.V. Developed for: Nestlé de México, S.A. de C.V.
Nestle’s new presentation for its Beneful Original bag is printed in high-quality fl exography with an unpolished fi nish that heightens the brand design and graphic elements without jeopardizing the packing barrier properties and machinability.
á Hijos de Villa Pistola RevolverBy: Licores Veracruz, S.A. de C.V.Developed for: Licores Veracruz, S.A. de C.V.
This original tequila revolver bottle design evokes an historic revolutionary gunfi ght that started the Mexican Revolution in 1910. The case is also attractive with an artisan design that accentuates and commemorates our centennial heroic deed.
á Coca-Cola FIFA Tapa Resealable (16 oz.)By: Fábricas Monterrey, S.A. de C.V.Developed for: Coca-Cola México
The aluminum top is reclosable and the series of promotional images promote the Soccer World Cup. The 16-oz. can format in the reclosable cover is unique in the world beverages market.
Asociación Mexicana de Envase y Embalaje, A.C. / 2010 Envase Estelar Winners – 25th AnniversaryShowcase of Packaging Innovations
53OCTOBER 2010 | PackageDesignMag.com
Ö Tequila Cabo Uno Añejo Reserva (750 ml)By: Grupo Pavisa, S.A. de C.V.Developed for: Gruppo Campari
The unique, refi ned, and streamlined presentation and tequila are for the most refi ned palates. The Reserva is aged in barrels of cedar and bottled in a limited edition crystal liquor bottle. The hand-made secondary packaging combines wood and leather for this exclusive product. Also recognized with the Export Packing Award.
Manzanita Mundet Üand Sidral Mundet ««
By: Femsa FranquiciasDeveloped for: Propimex, S.A. de C.V.
Manzanita Mundet and Sidral Mundet are new products presented
in recyclable, low-weight PET to preserve the environment without
altering the brand image of the package, without increasing
production costs, and without changing the familiar easy handling.
Ö Olmeca AltosBy: VitroDeveloped for: Pernod Ricard
The pressure to innovate motivated Tequila Altos to produce a square form with engravings in high relief and a large wood cap. The premium package has a high degree of complexity that adds a signifi cant differentiation in its market segment.
Ö By: VitroDeveloped for: Pernod Ricard
The pressure to innovate motivated Tequila Altos to produce a square form with engravings in high relief and a large wood cap. The premium package has a high degree of complexity that adds a signifi cant differentiation in its market segment.
Agua del Yauco Ü (500 ml)By: El Manantial, S.A. de C.V.Developed for: El Manantial, S.A. de C.V.
Designed by Tobías Ricardo Lozano Solorza in conjunction with KHS Corpoplast of Hamburg Germany, Agua del Yauco is an elegant package that inspires confi dence beyond purity. The bottle uses less PET than previously, is inert with nitrogen, and offers better rigidity.
Café Green ÜBy: Galas de México, S.A. de C.V.
Developed for: Nestlé Café
This design was printed in Mexico City and exports to Spain. The
label is oxford paper applied with fi ve inks in lithography to intensify the tones. UV varnish
also brightens the rich colors of the label.
à Etiqueta Coca-Cola Navidad Efecto IridiscenteBy: Grafo Regia, S.A. de C.V.Developed for: Coca-Cola de México
The roll-fed label of this bilayer structure is composed of two polypropylene laminations, designed for Christmas promotion. Metalized effects were achieved witih metalized BOPP as a base and iridescent effects to registry, thanks to a new ink.
54 OCTOBER 2010 | PackageDesignMag.com
Asociación Mexicana de Envase y Embalaje, A.C. / 2010 Envase Estelar Winners – 25th AnniversaryShowcase of Packaging Innovations
Ö Svelty Figura 0% Sabor Fresa (225 g)By: AG Convertidora, S.A. de C.V.Developed for: Nestlé México, S.A. de C.V.
This shrink sleeve application allows different textures to highlight images, making bright yet unpolished color effects. The high-quality printing is very striking and innovative for the consumer.
Bioleve ÜBy: Mega Empack, S.A. de C.V.
Developed for: Cadena Comercial OXXO, S.A. de C.V.
This bottle was designed for premium, low-carbonation beverages with the
possibility of being blown in 29.5 gram weights instead of the usual 35 grams. This cutting-edge design is reinforced
with angles and under-reliefs that don’t affect the consumer perception
and the design itself.
á Tarima de CartónBy: Tarton, S.A. de C.V.Developed for: Tarton, S.A. de C.V.
These moisture-resistant cardboard pallets are made from 100% recyclable cardboard. They can be reused up to four times in each cycle, saving 10 trees and 95 liters of water and generating 98.5% less kg/CO2 than a wooden pallet during its manufacture and 50% less on transportation.
à Bakupack de BakuganBy: Laminaciones Técnicas para Empaques, S.A. de C.V.Developed for: Spin Master México, S.A. de C.V.
Spin Master Mexico, a maker of toys and educational games for children, presents this attractive fl exible package by Lamitec. The unique and practical packaging features materials in an unpolished fi nish that enhances the novel and fun design for the youth market.
Ö Window SealBy: Laminados Facarlyte, S.A. de C.V.Developed for: Cosmetic Industry et al
The Window Seal induction seal allows shoppers to see the contents of the package without opening it, avoiding adulteration or product contamination. The package can be manufactured with vents that allow the user to enjoy the aroma of the packaged product.
Ö L’bel Eau du Soleil (100 ml)By: VitroDeveloped for: Belcorp
This fresh concept evokes the sunshine with a soft orange painting that subtly degrades from the base of the bottle towards the body. This fi nishing projects a brightness in the entire package through the projection of color through its concave walls and the fragrance light refl ection.
Asociación Mexicana de Envase y Embalaje, A.C. / 2010 Envase Estelar Winners – 25th AnniversaryShowcase of Packaging Innovations
55OctOber 2010 | PackageDesignMag.com
Ö Salvo Líquido Aroma Limón (90 ml)By: Fol-Mex, S.A. de C.V.Developed for: Procter & Gamble
Trying to change consumers’ habits from powder dishwashing detergent to a liquid is not easy. This PET lamination with a special polyethylene mixture provides a barrier to the aroma, and the detergent allows consumers test only a small amount of Liquid Salvo.
à Arm & HammerBy: Graham Packaging MéxicoDeveloped for: Church & Dwight
The design challenge was making the same size cap for the family of three packages—1 liter, 2 liters, and 5 liters. The only drip-free cap on the market is locally produced with integrated injected tip by DDBS technology owned by Graham Packaging Company.
For a complete display of pictures and details of all 51 AMEE winners, go to packagedesignmag.com/content/awards-2010-envase-estelar-winners-25th-anniversary
Ö Kleenex TriánguloBy: Kimberly Clark de México, S.A.B de C.V.Developed for: Handkerchiefs
This folding carton packaging for tissues has a “one by one” release, produced by semi-automatic filling and sealing. The triangular prism geometric figure can be supported on its base or on one of its sides.
56 OctOber 2010 | PackageDesignMag.com
Institute of Packaging Professionals / 2010 AmeriStar AwardsShowcase of Packaging Innovations
Institute of Packaging Professionals / 2010 Ameristar Awardswww.iopp.orgThe Institute of Packaging Professionals (IoPP) is the leading individual membership organization serving the educational needs of the packaging community. It is committed to providing continuing educational programs of interest and value to all packaging professionals.Find pictures of all 36 Ameristar winners at www.iopp.org/i4a/pages/index.cfm?pageid=2227.
Sustainable Packaging Award Ü(Sponsored by 3M) ««
Aveda Light Elements Styling JarBy: Aveda
These two new styling products mark two firsts: the first HDPE jars to include 99% post-consumer
recycled content; and the first time colorant has been loaded onto PCR resin for Aveda. This jar is packaged in a certified FSC-certified carton
containing 80% PCR and manufactured and printed in plants using renewable energy.
Ö best of Show Award(Sponsored by Lansmont corporation)Similac SimplePacBy: Abbott Nutrition
Based on extensive research with more than 1,600 moms, Similac redesigned the standard infant formula can packaging into a convenient and parent-friendly package that offers a simplified approach to bottle-preparation time. With features such as a one-hand grip, hinged lid, and scoop in the lid, Similac SimplePac is easy to use for mess-free bottle preparation.
57OCTOBER 2010 | PackageDesignMag.com
World Packaging Organisation / 2009 Worldstar Awardswww.worldpackaging.orgWorldStar illustrates the continual advancement of the art of packaging and creates a living standard of international packaging excellence from which others may learn. WorldStars are presented only to those packages which have already won recognition in a national competition, compared to similar packages from around the world. For a complete list and images of the award-winners, visit www.worldpackaging.org/worldstar-packaging-awards/2009/default.asp.
World Packaging Organisation / 2009 Worldstar AwardsShowcase of Packaging Innovations
Nominated for President’s Award ÜSoup in the Air
By: Færch Plast A/SCountry: Denmark
Færch Plast developed this unique packaging solution with tray and lid in the mono-
material CPET. Specially designed vent-holes around the top edge let steam out while
preventing cold air from cooling down the soup. A fi ll line indicates how much soup the
container can hold and still vent correctly.
Nominated for President’s Award ÜSoup in the Air
By: Færch Plast A/SCountry: Denmark
Færch Plast developed this unique packaging solution with tray and lid in the mono-
material CPET. Specially designed vent-holes around the top edge let steam out while
preventing cold air from cooling down the soup. A fi ll line indicates how much soup the
container can hold and still vent correctly.
Nominated for President’s Award ÜPaintainer
By: Superfos a/sCountry: Denmark
Flexibility, attractive retail display, user-friendliness, and better stacking abilities are
just a few of the added advantages of this new container for paint products. The new Paintainer
offers the straight-side look of the previous Paintainer, but now stacks more securely and
safely and opens easily without a tool.á Nominated for President’s AwardMicrowavable Packaging for PizzaBy: SADIA S.A.Country: Brazil
With crunchy texture and great stuffi ng, this pizza slice is ready to eat in only 1:15 in the microwave oven. This Hot Pocket™ Pizza can be prepared and consumed from its triangular package containing an individual portion. The packaging also features an easy-open fi lm and a tray with text in Braille.
à Nominated for President’s AwardTalking Shivering Promotional CanBy: Nampak BevcanCountry: South Africa
This promotional can communicates the “Brrr...Coke” TV campaign directly into consumers’ hands through the involvement of four senses—sight, touch, sound, and taste. The vibrating and voice-emitting can has an electronic module contained in a neoprene bladder supported within the can, activated by a light-sensitive diode.
Ö Nominated for President’s AwardCampfire 2 GoBy: SCA PackagingCountry: Finland
Campfi re 2 Go contains air-dried Finnish birch and a briquette that can ignite a successful fi re in any kind of weather. The user opens a perforated oven hatch, places the briquette under the wood, sets it on fi re, presses down a perforated circle for ventilation, and there’s a campfi re 1.5 minutes later.
58 OCTOBER 2010 | PackageDesignMag.com
2010 HP Indigo Digital Labels & Packaging Awards Contest Hewlett-Packard launched its competition in 2007 to promote quality and ingenuity in the digital label and package printing market to recognize customers from around the world for their commitment to excellence and innovation in the fast-growing digital printing segment.
2010 HP Indigo Digital Labels & Packaging Awards Contest Showcase of Packaging Innovations
Ö WineWendy Oakes-Wilson Printer: Label World, USAPress: HP Indigo press ws4050Colors: AH—CMYKRun length: 2,200 feet
The customer wanted the color of the wine to show through the leaf in the middle of each label. This required the label to be supplied with the leaf removed, presenting a challenge that the fi nishing team was able to overcome with some creative thinking.
à Alcoholic BeveragesLovely LimoncelloPrinter: Supa Stik Labels, AustraliaPress: HP Indigo press ws4000Colors: CMYK, WhiteRun length: 5,000 per month
This Lovely Limoncello Liqueur Luscious & Lemony label was printed in fi ve colors using the HP Indigo press ws4000.
Non-Alcoholic Beverages ÜArrowhead Syrup Sales
Printer: Digital Label Solutions, Inc., USA
Press: HP Indigo press ws4050Colors: CMYK, White
Run length: 2,000 labels
The highly intricate design and the customer’s passionate attachment
to it presented many challenges in producing these hand-applied
labels on faux-gold metallized stock. But, the printer stayed within
budget and produced a label that met or exceeded the customer’s
original vision.
Ö NutraceuticalBullwater Health & Fitness Printer: Dion Label Printing, Inc., USAPress: HP Indigo press ws4050Colors: CMYK, WhiteRun length: 575 feet
A white underlay and black overlay were used to achieve the black circle watermark effect extending from the Pomology logo. Producing the labels digitally eliminated the need for plates and the high cost of a short-run order. Press proofs let the customer review the desired effect.
Food ÜPure Branding LLC
Printer: Dion Label Printing, Inc., USA
Press: HP Indigo press WS6000 Colors: CMYK, White
Run length: 325 labels
The challenge: to provide a hot stamp look without the hot stamp
cost, with only the gold part of the label glossy and three panels
covering one label. A specialty die cut, process printing on silver
BOPP, and a selective matte varnish achieved the objective
without the expense of three labels.
Ö Flexible PackagingSpar South Africa Printer: Foster Packaging Ire Ltd., IrelandPress: HP Indigo WS6000Colors: CMYKRun length: 3,400 labels
This low-volume run gave the client a more economical way of sourcing pouches without maintaining high levels of packaging inventory. The printer now regularly receive orders for the pouch.
60 OCTOBER 2010 | PackageDesignMag.com
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à Specialty ProductsDart World Inc. Printer: Dow Industries Inc., USAPress: HP Indigo press ws4500Colors: CMYK, WhiteRun length: 1 label
To make the label on the case match the graphics on the dart fi ns, the artwork was modifi ed to create opaque and translucent color areas. Digital printing made it possible to run three different designs simultaneously—an excellent example of combining dynamic graphics with an exotic material for a stunning label.
á Self-PromotionVibrant Graphics Printer: Vibrant Graphics, USAPress: HP Indigo press ws4500Colors: CMYKRun length: 5,000 labels
To create a carton for the cup that would fi t in the narrow web of an HP Indigo press, the box shape was changed from a conventional four-wall design to a smaller, hexagonal format comprising two frames spliced together. The job ran with less than 3% scrap.
à Health and BeautyKedem Printer: B.H. Barcode Ltd., IsraelPress: HP Indigo press ws4500Colors: CMYK, WhiteRun length: 780 labels
These health and beauty labels were printed using fi ve colors on an HP Indigo press ws4500 and fi nished with silk screening on a Focus Refl ex fi nisher.
Ö Non-Alcoholic BeverageSparkle Spring WaterPrinter: Innovative Labeling SolutionsPress: HP Indigo WS6000 Digital PressColors: CMYKRun length: 8,000 feet
The goal was to elevate the water bottle to a premium position by offering a smooth bullet container and customized 3D graphics. The label showcases a gorgeous nighttime photo of the participating establishment with the restaurant logo and a leaf icon in silver hot stamp on the front and back panels.
61OCTOBER 2010 | PackageDesignMag.com
à Non-Alcoholic BeveragesFox in Media Printer: Obchodni tiskarny, a.s., Czech RepublicPress: HP Indigo press ws4500Colors: CMYK, WhiteRun length: 3,300 feet
Producing short-run shrink sleeves for specifi c occasions (exhibitions, sporting events, new product launches, etc.) enabled the client to open up new markets and increase the potential for sales and the acquisition of new customers.
Ö FoodPetra Olive OilPrinter: Supa Stik Labels, AustraliaPress: HP Indigo press series ws4000Colors: CMYKRun length: 1,000 labels
The Blue Vein Cheese Salad Dressing food label was printed using fi ve colors on the HP Indigo press ws4000.
Wine ÜBest Vineyards
Printer: Innovative Labeling Solutions, USAPress: HP Indigo press WS6000
Colors: CMYKRun length: 1,800 feet
The Best Vineyards wine labels are a great example of how choosing a metallized substrate can create
high drama and maximum shelf appeal. The design incorporates a high-contrast color palette that
uses just the right amount of coverage to create a shimmer and glow without metallic inks.
Ö Self-PromotionalServibarras Ltda.Printer: Servibarras Ltda., ColombiaPress: HP Indigo press ws4500Colors: 14 Colors, CMYK
The label, representing a complete security solution for freight transportation, includes security features such as graphics and variable text, a security algorithm, special die cutting, as well as invisible and temperature sensitive inks.
62 OctOber 2010 | PackageDesignMag.com
Instituto Argentino del Envase / Estrella del Sur AwardsShowcase of Packaging Innovations
Instituto Argentino del Envase / Estrella del Sur Awardswww.packaging.com.ar The Argentine Packaging Institute (IAE) is a non-profit organization created in 1969 to promote the general development of the container and packaging industry and improve life quality by respecting the environment. One of IAE’s main objectives is to promote packaging research and education programs such as its Packaging Technician Courses and Distance Learning Courses.
best of Show ÜMatte Case and Sorbet Promotional Gift
By: Talleres Gráficos Corti
Two trays are joined by a strip of polypropylene that serves as a mechanism for opening both sides automatically. A set
of curved lines represents print sheets and a set of circles represent the cylinders of offset printing. The box is finished
off with UV coating to highlight text and a printed PVC window.
àQuilmes Cristal (500-ml Wide Mouth)By: Cervería y Maltería Quilmes SAICAyG
This wide-mouth 500-ml beer bottle is a leader in the category, and the project’s goals were to redefine the Quilmes brand strategically to: be an innovation leader; increase the variety of sizes; reinforce connections with youth; and encourage new use occasions.
àGota WaterBy: Gota Water S.A.
This frosted glass bottle offers protection from UV sunlight, the wide cylindrical shape is one of the most comfortable to handle, and the minimalistic design conveys the purity of the water within. The optically enticing bottle has branding and text fused into the surface using a glazing process performed in high temperature ovens.
ÖTopline Chewing GumBy: Arcor S.AI.C. and Muchnik Design S.R.L.
Topline debuted this stackable, attractive, and easy-to-use chewing gum container with a dual aperture system. The package has ample communication space, achieves a great load-to-apparent-size ratio, fills at high speeds, and produces a signature popping sound when opened.
63OCTOBER 2010 | PackageDesignMag.com
á Sugar & Spice GiftsBy: xCRUZA Design Studio
xCRUZA helped the brand owners redefi ne Sugar & Spice, which specializes in gourmet crackers, cookies, and candy. The glue-free packaging system consists of translucent polypropylene shells, internal micro-corrugated boards, and ribbon to tie different sizes together—an approach with fl exibility for different quantities and seasonal variations.
Ö New Four-Glued-Joint Package to Replace RSCBy: Cartocor S.A.
This innovation created a system for a box with four glued joints and two fl aps to close effi ciently. The new box comes ready to use by the client, who performs a simple action to open each box. The case can be closed using regular tape and automatic case sealers at the end of packaging lines.
Twist Candy Display ÜBy: Cartocor S.A.
The goal was to solve—technically, using corrugated board—how to
mimic the typical twist aspect of the candy packaging to attract attention. The system does away with internal
reinforcements, requires less material, reduces costs, and cuts construction
time as it is easy to assemble.
á Case for Havanna Little CrownsBy: Talleres Gráfi cos Corti SAICAF
Each of three trays carries seven little crowns of one fl avor. The sleeve is printed with seven colors, polypropylene (PP) matte, glossy UV, hot stamping, and embossing. Each tray is laminated PP matte printed with four colors, and the sleeve is screen-printed in two colors with PP matte and UV varnish applied.
á Kleenex (Kimberly-Clark Tissue S.A.)By: Interpack S.A.
This new Kleenex brand proposition reinvigorates the product because the tissue dispenser becomes a decorative element to the consumer at home. The packaging is made with 320 gr/m2 clay coated paperboard using recycled material, offset-printed in one pass using six colors of cost-effi cient hybrid inks plus high-gloss UV varnish.
64 OctOber 2010 | PackageDesignMag.com
Instituto Argentino del Envase / Estrella del Sur AwardsShowcase of Packaging Innovations
Ö Poett FraganzaBy: Clorox Argentina SA
This premium “perfume for clothes” expands the brand into the Fabrics Care category. The customized clear PET bottle features a no-label look with a pressure-sensitive label to enhance the product image and a mini-trigger for excellent functionality. Rounds of qualitative research guided the design process and proved out the final design.
á Triangle Box for Six Bottles, Wood Dish, and Eating UtensilsBy: Cartocor
The goal was to create a uniquely shaped six-bottle box with the client’s promotional elements that would give the packaging a distinctive image. The packaging solved the technical challenge of holding dish and utensils visible by using die cuts and creases of the corrugated board, with additional benefits of good equilibrium and tamper-evidence.
á Femorel IVBy: Laboratorio Elea SACIFyA
Femorel IV is unique for medicine delivered once every three months. The design makes it comfortable to use for the patient and gives the doctor assurance that the treatment will be fulfilled. Femorel IV was developed as a complete packaging solution that diminishes costs for the patient while improving usefulness and aseptic delivery.
á Rexona for MenBy: Unilever de Argentina S.A.
The design for the new aerosol Rexona for Men conveys the principal message of the brand: a high-tech product developed to give the highest performance for male consumers who are dynamic and modern. With no overcap, users unlock the actuator by lifting the sealing tab and rotating the twist cap counterclockwise.
Ö Hellmann’s DeleiteBy: Unilever de Argentina S.A.
Hellmann’s developed new packaging in order to express the concept of Deleite, a lightweight and creamy product made with creamy milk. The shape of the container reminds shoppers of old milk bottles, and a shrink-sleeve gives the pack an important visual communication that combines graphic design and attention-grabbing colors.
à Skip PerfectBy: Unilever de Argentina S.A.
Skip Perfect Black and Skip Perfect White are two new special variants of soap powder that bring superior color care for black and white clothes respectively. A matte metalized BOPP substrate printed by rotogravure provides a striking visual identity with a modern and sophisticated appeal.
65OctOber 2010 | PackageDesignMag.com
Quesera Sancor ÜBy: Sancor Cooperativas Unidas Limitada
Meticulous attention to detail created a grated cheese package that combines
attractive design, practicality, and functionality. Soft lines and stylish curves
make this container stand out at the shelf, the functional dispensing system (specially
designed for grated cheese) allows measured dosing, and the tight lid keeps
the contents fresh and tasty.
Ö Pepsi LightBy: Zanniello
This Pepsi Light label is plastic metalized BOPP monolayer film with a thickness of 35 microns. It is surface-printed in nine colors on a rotogravure press with over-impression varnish. The substrate is supplied in rolls and used in wrap-around contiroll machines.
á Motorcycle PalletBy: Cartocor SA
This recyclable motorcycle pallet is a platform of multi-flute "BC" corrugated, designed to handle the complete logistics chain of motorcycles. The tailor-made design achieves proper vehicle immobilization, which is an important advantage over wood or plastic designs. This concept can be extrapolated to a wide range of products of various weights and formats.
Ö Trefilcon Electrical CableBy: CTM
The recyclable paperboard packaging replaces nylon packages, and its features make using and storing the cable easier. The entire package is color-coded by cable size, text is more legible for shopability, a flap allows for easy cable unwinding, and two holes hold the end of the cut cable for future use.
66 OCTOBER 2010 | PackageDesignMag.com
Association of Industrial Metallizers, Coaters and Laminators / 2010 AIMCAL AwardsShowcase of Packaging Innovations
Association of Industrial Metallizers, Coaters and Laminators / 2010 AIMCAL Awardswww.aimcal.orgAIMCAL represents converters of metallized, coated, and laminated fl exible substrates and their suppliers. The international nonprofi t trade association also includes a CEMA Division focused on the interests of converting equipment manufacturers. For complete details and images of all the winners, visit www.aimcal.org/awards/prod_win2010.asp.
Technology of the YearMetacoat Roll Coating TechnologyBy: Celplast Metallized Products Ltd./Vast Films Ltd.
This technology allows coating and metallizing to occur in the same pass at standard metallizing speeds. A gravure coating station applies an acrylate and/or methacrylate liquid to the fi lm surface and cures it immediately via electron beam exposure, and coating can occur before or after metallizing. Eliminating separate metallizing and coating passes improves economics as well as barrier properties.
AIMCALASSOCIATION OF
INDUSTRIAL METALLIZERS,COATERS AND LAMINATORS
á Product of the Year AwardDisney Juice MultipakBy: Graphic Packaging International (GPI)Supplier: DuPont Teijin Films
GPI was converter, metallizer, and supplier of the 100% recycled paperboard substrates for the reverse-printed, metallized Composipac Z-Flute folding carton. The carton was 24-point clay-coated solid unbleached sulfate, and DuPont Teijin Films supplied the 48-gauge PET fi lm. To reduce materials, GPI laminated 18-point uncoated, recycled board reinforcement strips to load-bearing areas of the CCSUS.
Ö Sustainability AwardSun Chips (Frito-Lay)By: Bryce CorpConverter: SKC Inc.
The lamination of the 33% bio-based content bags relies on an outer layer of polylactic acid (PLA) fi lm converted by SKC Inc. from Ingeo resin supplied by NatureWorks LLC. Bryce adjusted printing inks, web tensions, process temperatures, and bonding processes to deliver a lamination that would provide adequate barrier properties for the snack.
à Sustainability AwardCrown Royal 75 VAPBy: Hazen Paper Co.
The heavy caliper paperboard, which protects the contents during distribution, is transfer-metallized on the uncoated side to provide a gold backdrop for a 750-ml bottle and two glasses. Replacing the previous 48-gauge polyester/foil/paperboard insert reduces material consumption by nearly one-third, requires substantially less metal, and increases production rates by eliminating hand-loading of the insert.
67OctOber 2010 | PackageDesignMag.com
Foil & Specialty Effects Association / 2010 Gold Leaf Awardswww.fsea.comSince its inception in 1992, the FSEA has worked toward industry awareness and growth. FSEA continues to strengthen the industry as a whole through education, seminars, statistical surveys, reference tools, conventions and technical conferences, trade show exhibitions, and direct mail. For complete details and images of all Gold Leaf winners, visit www.fsea.com/09GLA/index.htm.
Foil & Specialty Effects Association / 2010 Gold Leaf AwardsShowcase of Packaging Innovations
á client PromotionGold – MichelsSchreiber SpecialtiesMachinery: Brausse BF 750Die Manufacturer: Metal MagicFoil Manufacturer: Nakai International and ITW FoilsDesigner: The Goodness Company
Details: Four-color foil stamp on a hard case.
Ö Folding carton – Difficult Application of Foil Stamping and embossingGold – Beverly Hills Polo Club ClassicBy: Diamond PackagingMachinery: Bobst BMADie Manufacturer: Metal MagicFoil Manufacturer: API FoilsDesigner: BHPC Fragrances (graphic design); Renee Guercio/Diamond Packaging (structural design)
Details: The carton was offset-printed with two colors and a dull stampable varnish. The textured Black Vat Dyed paperboard is complemented by gold and red hot- foil stamped accents, creating a carton with visual and tactile impact.
Folding carton– Ü Most creative Use of Foil «
Stamping/embossing «Gold – Kat Von D
Cosmetic LineBy: Bert-Co
Machinery: SBL-1300SEFFoil Manufacturer: API Foils
Designer: Bert-Co Design Team
Details: Printed with two hits of black, PMS spot color, spot soft, touch coating, and water-based
coating over PMS and foil stamp.
á Folding carton – Ink with FoilGold – Clint Eastwood DVD PackageBy: LPIMachinery: BobstDie Manufacturer: Metal MagicFoil Manufacturer: Kurz Transfer Products
Details: Emboss, diecut, fold, glue, and foil board stock.
Label (Sheet or rotary) ÜGold – Varaison Vineyards & WineryLandmark Label ManufacturingMachinery: New Foil, Mark AndyDie Manufacturer: DeCrevelFoil Manufacturer: API FoilsDesigner: Varaison Vineyards Ron West
Details: The gold “V” and copper leaf were printed in-line flexo, and the grean leaf was stamped in the first pass through the New Foil press. The second pass was for the purple grapes, the third for purple text, and the fourth for embossing.
68 OCTOBER 2010 | PackageDesignMag.com
2010 Greener Package Awards
The second annual Greener Package Awards, sponsored by Summit Publishing’s GreenerPackage.com, recognized innovations in fi ve categories that signifi cantly reduce packaging’s environmental footprint. The winners represent an incredible investment of resources by consumer packaged goods companies, suppliers, and individuals to move the packaging community toward greater sustainability.
2010 Greener Package AwardsShowcase of Packaging Innovations
Ö Food and PharmaceuticalPlantBottle™ 30% plant-based PET bottleBy: The Coca-Cola Co.
Coca-Cola aims to produce 2 billion of the 30% plant-based bottles by year-end 2010. The bottle, constructed of 100% PET, uses monoethylene glycol (MEG) derived from plants for 30% of its content. This is said to provide a 10% to 20% improvement in material carbon footprint over petroleum-derived PET bottles.
á Food and PharmaceuticalReusable KFC Sides ContainerBy: KFC Corp.
A reusable, microwave- and dishwasher-safe, polypropylene container for KFC’s side dishes use a patented “ventless vent” technology to eliminate the need for a hole in the top of the lid. The new container requires 25% less energy to produce than general-purpose polystyrene and generates half the amount of greenhouse gases.
á Personal Care and CosmeticsAquafresh White & Shine tooth-paste cartonBy: GlaxoSmithKline Consumer Healthcare Also featuring: HoloBrite™ fi lmless holography by The Specialized Packaging Group; MiraFoil® metallic coating by Henkel North America
HoloBrite™ fi lmless holographic technology achieves a shimmering appearance without fi lm lamination, resulting in a package that can be recycled in traditional paperboard streams without contamination by polyester layers and metal content. Holographic effects are created by combining HoloBrite with MiraFoil® metallic coating, applied to the carton in a single pass before printing.
Non-Food Primary ÜSoilWrap® bio-based,
compostable plant container By: Ball Horticultural Co.
Also featuring: Mirel polyhydroxyalkanoate sugar-based
resins from Telles
Ball Horticultural Co.’s new SoilWrap®
plantable, compostable plant container is said to eliminate 100% of the environmental impact of the
package. Made of sugar-based resins, the bottomless pot lets roots make
immediate contact with the soil upon planting. Once in the ground, the pot is
said to completely biodegrade within 12 months.
69OCTOBER 2010 | PackageDesignMag.com
NOT PICTURED
Innovator of the Year(Also: Beyond the Package Award)Green Subterranean Manufacturing FacilityBy: Vanguard Packaging
The Innovator of the Year honor goes to converter Vanguard Packaging, which has built a 250,000-sq.-ft. sustainable package manufacturing facility underground in Kansas City, MO. Built beneath 150 feet of limestone, the plant relies on geothermal insulation and has many other naturally occurring features that support sustainable production.
Non-Food Primary ÜIroning Board Cover & Pad with Packaging Pouch
By: Household Essentials LLC
A sewn-in pouch becomes the primary package when the product, an ironing board cover and pad, is folded up and tucked
into it. The 100%-recycled paperboard bellyband is printed in nontoxic ink. Eliminating the plastic packaging is said to take
375,000 lbs. of plastic out of the supply chain annually.
Ö Secondary/Large-FormatEco-Pail™ recycled-content, recyclable HDPE pailBy: Bway Corp.
The recyclable, 5-gal HDPE pail contains 37% post-consumer recycled resin that uses 8% less material than a standard HDPE pail, taking 1.4 million lbs. of HDPE out of the supply chain each year. Minimal ribs molded within the container body provide stacking strength and allow for a reduced sidewall thickness.
Ö Secondary/Large-FormatTimeSaver72 insulated shipper for temperature-sensitive pharmaceutical productsBy: Cryopak Industries, Inc.
Phase 5™ phase-change material (PCM) lets the TimeSaver72 maintain products within a 2°C to 8°C temperature range for up to 72 hours in a package smaller and lighter than conventional shippers of similar capacity. Four conventional boxes would be required to ship the same amount of product as just one lighter-weight TimeSaver72.
70 OctOber 2010 | PackageDesignMag.com
Packaging & Label Gravure Association / 2010 Print Quality Awardswww.plga.comThe Packaging and Label Gravure Association Print Quality Awards Program recognizes member printers and converters for outstanding achievement in gravure printing. Judges pay particular attention to registration, color consistency, and overall print quality while also considering gravure processes and technical excellence. For complete details and images of all the winning packages, visit www.plga.com.
Packaging & Label Gravure Association / 2010 Print Quality AwardsShowcase of Packaging Innovations
Ö International best of ShowNescafe 3-in-1 Espresso RoastBy: Print Masters Co. Ltd., Thailand
This package featured eight colors printed on a PET/LLPDE film lamination using TOYO ink (Thailand) on a Sungan press. The judges commented that the vignettes were outstanding and the colors were good and contrasting. The type is nice and clean and the package truly represents the quality that gravure can produce.
Domestic best of Show ÜHoover Vacuum Cleaner Carton
By: Packaging Corporation of America
This package used four colors plus two special colors printed on 12-pt. SBS using
solvent-based inks and aqueous coating on a Cerutti press, producing outstanding
color density. This gravure pre-print product replaced an existing offset printed
top sheet laminated to corrugated boxes, which improved both quality and speed.
71OctOber 2010 | PackageDesignMag.com
index of advertisers
European Tube Manufacturers Association/ 2010 Tubes of the Year www.etma-online.orgThe European Tube Manufacturers Association is an association of 52 companies from 19 European countries. The association's activities focus on: representing of the European tube industry to third parties; supplying packaging market information; supplying of packaging and raw material market information; monitoring of European legislation; creating collapsible tube standards; and public relations.
Ü Best Aluminum TubeBy: Linhardt (Germany)
This aluminum tube has clear visible tamper-evident protection with a colored threaded nipple that has a protective membrane. When the user screws the closure and application device onto the tube for the first time, it perforates the membrane. The contents can then be applied with pinpoint accuracy using the ergonomical applicator.
Ü Best Plastic TubeBy: Tubex Rangendingen (Germany)
The matte appearance of the tube body contrasts appealingly with the color-matched, high-gloss flip-top cap. The precisely aligned closure enables comfortable one-hand application, small burls on the tube provide a nice tactile feature, and the combination of silver hot embossing and high-gloss screen printing conveys a high perceived value.
Ü Best Laminate TubeBy: Linhardt (Germany)
The Multiflex® tube has an invisible weld seam combined with an airless dispenser system. A vacuum is created by a special system when the user operates the dispenser, and a specific amount of the product is delivered. The laminate tube with aluminum barrier layer displays the benefits of an airless package, compressing with each use.
Ü Best Prototype TubeBy: Obrist (Switzerland)
The Alu-Digital Foil Tube uses a digital printing process to reproduce photographs of outstanding quality on a thin plastic film of PET or PP. The film is applied to the tube with heat either at Obrist or at the customer’s facility. Marketing specialists now have new opportunities for up-market premium designs.
European Tube Manufacturers Association/ 2010 Tubes of the YearShowcase of Packaging Innovations
45 AllenField
51 AlliedFlex
IBC Ares
55 BoutwellOwens
BC Brushfoil
47 Caplugs
IFC ClearwaterPaper
31 DanaIndustries
7 DiamondPackaging
13 EskoArtwork
19 Exopack
35 Georgia-Pacific
15 GlassPackagingInstitute
33(insert) HazenPaper
25(insert) Henkel
41(insert) HLP
61 Hotspex
9(insert) HP
28-29 InternationalPaper
21 Mimaki
11 Owens-Illinois
33 PackageDesignMag.com
60 Payne
27 Printpack
59 RMSPackaging
17(insert) Roland
36-37 Saint-Gobain
25 SustainabilityWebinar
23 TransparentContainer
65 Unisource
3 WilliamFoxMunroe
5 YUPO
page advertiser
72 OCTOBER 2010 | PackageDesignMag.com
WOW! WHAT A PACKAGE
Simplify, SimplifyWater packaging at its most minimal
Of all the consumer packaged goods on the market, it is likely that water is the one that is most discussed regard-
ing its packaging. We have seen waters come in a wide range of packaging, with many of the newer ones having strong environ-mental positionings.
Mintel research indicates that, although the primary factor for choosing a bottled water brand is price for U.S. consumers, 21% say they choose a bottled water because of its use of less plastic. And given that consumers’ interest in environmental issues has not dimmed during the recession, it behooves com-panies to look for ways to offer consumers more environmen-tally responsible products.
In the cluttered bottled water market, we see a number of companies around the world offering consumers more envi-ronmentally friendly choices. Danone, for example, has turned to rPET (recycled PET) for its Volvic Eco Reserve water, sold in France. Not only is the Volvic bottle made from up to 40% rPET, but it is also in a large 8-liter bottle, further reducing plastic. Coca-Cola has had several initiatives, with its I-LOHAS water in Japan, which uses less material overall, and its U.S.-based Plant-Bottle, made from 30% plant-based materials.
In the Netherlands, however, we find a smaller company going in a completely different direction regarding package form and material. This 250-ml SmartPack is a new shape of stand-up pouch for water consumption. The company, Dolphin Water (www.dolphinwater.nl), says the package was developed in conjunction with packaging company Smart-Pack. What’s unique about the package is that it is light, easy to use, and is 100% recyclable. The company says it also reduces waste—it certainly reduces shipping costs due to the light-weight nature of the pouch.
What makes this pouch a bit different from others, and more appropriate for the bottled water market (or beverage market in general), is how it opens and how it is used by the consumer. It has a patented “tear and sip” tab that self-seals when not in use. The company believes this innovation makes the drink perfect for use during sporting activities. The package is a single material package with no label and no spout.
You can sip from it, press the edges closed, and it will stay closed. Therefore, once opened, the pouch can be turned upside down and shaken without dripping. The company suggests that water is especially suitable for outdoor activities such as running or cycling. To that end, the company has been sponsoring sports events, such as triathlons, where it also supplies the water.
The package, however, is suitable for a wider range of con-sumers, not just sports enthusiasts. The smaller size and light weight make it a good fit for children and their lunchboxes. Also, the light weight and easy grip-ability make it appropriate for older consumers as well.
The Dolphin Water website claims that the package was
the first consumer package that was allowed to bear the mark “Nederland Schoon” (“Clean Netherlands”), an initiative from the Dutch government to support innovative package solutions that reduce waste in the environment.
The package form could also contain flavored waters, iced teas, sports drinks, or other types of refreshment beverages. And although the package looks like it is relatively fragile, I’ve been transporting one in my computer bag and have shipped them (inadequately wrapped in bubble wrap) without incident, which seems to indicate that the pouch can withstand a fair amount of abuse. That’s worth a hearty yet minimalist “Wow!” ■
the first consumer package that was allowed to bear the mark
Forest Stewardship Council
✦ SUSTAINABLE “GREEN” PACKAGING
✦ SOY INKS & SOLVENT FREE ✦ RECYCLED & RECYCLABLE MATERIALS ✦ PROMPT TURNAROUND
✦ ASSEMBLY & FULFILLMENT SERVICES
✦ COMPETITIVE PRICING
SINCE 1979
✦ PAPERBOARD, E-FLUTE, & B-FLUTE CARTONS & DISPLAYS
✦ INNOVATIVE PACKAGE DESIGN
Ares_0610_Cos1a.indd 1 6/17/10 2:38:49 PM
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