Outdoor Menu Boards and Merchandising by Howard Co/Mainstreet

Exploded View

Phone: 800-782-6222Email: [email protected]

Website: www.mainstreetmenus.com

1 DOOR18"

DTX-118

1 DOOR27"

2 DOOR18"/18"

2 DOOR27"/27”

3 DOOR18"/18”/18”

3 DOOR27"/27"/27"

3 DOOR18"/27"/18"

DTX-354 DTX-381 DTX-363

DTX-490B DTX-590 DTX-599

DTX-472DTX-372

3 DOOR27"/18"/27"

4 DOOR18"/18”/18”/18”

5 DOOR18"/18"/27"/18"/18"

5 DOOR18"/18"/18”/18”/18”

4 DOOR27"/18"/18"/27"

4 DOOR18"/27"/27"/18" DTX-490A

DTX-127 DTX-236 DTX-254

15

SMALL SHROUD: 20.13”LARGE SHROUD: 46.13”



Drive-Thru Presell, Wing & Topper Units

The preview or presell zone of your drive-thru lane is an important factor in increasing sales and profit. A presell board is the first opportunity to influence and educate your customer on your food offerings. It can help increase speed of service, and influence the customer’s buying decision.

A presell board is often smaller than the main unit. It often displays specials or combo meals. Any of our Drive-Thru Choice Series units can be used as a presell board. The one or two door units are the most commonly used presell boards.

Side wings and toppers are an efficient way to addspace to the main menu board. Side wings andtoppers can be used to help separate daypart items, limited time offers (LTO’s), combos or specials from the main menu.

The Drive-Thru Choice 18” wide single door unit (DTX-118) can be used as a side wing or topper.

Ref #45-11-125

Seven stock colors

Seven stock colors

Drive-Thru Presell Units

Add-on Side Wing or Topper

Many panel configurations are available to choose from.



Drive-Thru Presell, Wing & TopperDoor Configurations & Sizes

Side Wing or Topper

Presell UnitsDOOR CONFIGURATIONS & SIZES

1 DOOR 18”DTX-118

1 DOOR 27” 2 DOOR 18”/18” 2 DOOR 27”/27”

3 DOOR 18”/18”/18” 3 DOOR 27”/27”/27” 3 DOOR 18”/27”/19”DTX-363DTX-354 DTX-381


DTX-472DTX-3723 DOOR 27"/18"/27" 4 DOOR 18"/18”/18”/18”

5 DOOR 18"/18"/27"/18"/18"5 DOOR 18"/18"/18”/18”/18”4 DOOR 27"/18"/18"/27”

4 DOOR 18"/27"/27"/18" DTX-490A

DTX-127 DTX-236 DTX-25415

20.89 30.27

58.59

77.34

96.19

39.74

86.72

77.44

96.29

58.49

67.97

96.19

105.67

55.37

74.37

6.28

WINGSide MountTop Mount

Available for Quick Ship

24 hr. foradd’l charge

DO

OR

CO

NFIG

UR

ATIO

NS

& S

IZES

1 DO

OR 18”

DTX-118

1 DO

OR 27”

2 DO

OR 18”/18”

2 DO

OR 27”/27”

3 DO

OR 18”/18”/18”

3 DO

OR 27”/27”/27”

3 DO

OR 18”/27”/19”

DTX-363

DTX-354

DTX-381

DTX-490B

DTX-590

DTX-599

DTX-472

DTX-372

3 DO

OR 27"/18"/27"

4 DO

OR 18"/18”/18”/18”

5 DO

OR 18"/18"/27"/18"/18"

5 DO

OR 18"/18"/18”/18”/18”

4 DO

OR 27"/18"/18"/27”

4 DO

OR 18"/27"/27"/18"

DTX-490A

DTX-127

DTX-236

DTX-254

15

20.8930.27

58.59

77.34

96.19

39.74

86.72

77.44

96.29

58.49

67.9796.19

105.67

55.37

74.37

6.28

WIN

GSide M

ountTop M

ount



TOPPERTop Mount

20.89

55.37

DOOR CONFIGURATIONS & SIZES

1 DOOR 18”DTX-118

1 DOOR 27” 2 DOOR 18”/18” 2 DOOR 27”/27”

3 DOOR 18”/18”/18” 3 DOOR 27”/27”/27” 3 DOOR 18”/27”/19”DTX-363DTX-354 DTX-381


DTX-472DTX-3723 DOOR 27"/18"/27" 4 DOOR 18"/18”/18”/18”

5 DOOR 18"/18"/27"/18"/18"5 DOOR 18"/18"/18”/18”/18”4 DOOR 27"/18"/18"/27”

4 DOOR 18"/27"/27"/18" DTX-490A

DTX-127 DTX-236 DTX-25415

20.89 30.27

58.59

77.34

96.19

39.74

86.72

77.44

96.29

58.49

67.97

96.19

105.67

55.37

74.37

6.28

WINGSide MountTop Mount



WINGSide Mount

55.3

7

20.89



Any size Drive-Thru Choice Series menu board can be used as a Presell board.

3 LampLight Fixture

Speaker &Microphone

CLEARANCE8’ 6”

40.97

9.91 10.06

40.97

9.91 10.06

45

1

2

3

ECNNUMBERS

REVISIONSREV. DESCRIPTION DATE APPROVED

A RELEASED FOR PRODUCTION 9/10/2008 JTF

ITEM NO. PART NUMBER DESCRIPTION ZE2-101/QTY.1 M100952-003 BASE PLATE, SPEAKER POST 12 M100954-002 CHANNEL, TOP/BOTTOM, PANEL,

SPEAKER POST 2

3 M100954-001 CHANNEL, SIDE, PANEL, SPEAKER POST 1

4 M100950-001 BRACKET, SPEAKER/MIC, KFC 35 M100949-005 BACK,SPEAKER POST,KFC 16 A101998-002 ASSY,HOUSING/TOP 1

D

C

B

AA

B

C

D

SCALE:

MATERIAL:

DO NOT SCALE DRAWINGUNLESS OTHERWISE SPECIFIED DIMENSIONS ARE IN INCHES AND TOLERANCES ARE...

2 PL DEC. 0.030

THIS DRAWING IS THE PROPERTY OF THE HOWARD CO. INC.AND SHALL NOT BE REPRODUCED OR DISTRIBUTED TO

ANY OTHER THAN YOUR PERSONNEL WITHOUT WRITTEN CONSENTFINISH:

DRAWN BY:

TITLE:

12345678

8 7 6 5 4 3 2 1

DATE:

DATE:PROJECT NUMBER:

CHECKED BY:

DATE:

PRODUCTION: DATE: RELEASE DATE:

SH. OF PART NO.REV. LEVELCLIENT/CUSTOMER:

FILE SAVE NAME:

3 PL DEC. 0.015

FRACT. 1/16

ANGLES 1

ASSY, SPEAKER POST

SEE BOM

SEE BOM

JTF 9/10/08

A100921-005 1 1A

-

---- -

1:12

KFC

MFG NOTES:PART TO BE FREE OF SCRATCHES AND DEFECTS.1.PART TO BE FREE OF BURRS AND SHARP EDGES.2.TOLERANCES ON CHAIN DIMENSIONS NOT ACCUMULATIVE.3.

ZE2


Fax: 262-782-6515 www.mainstreetmenus.com

Manager’sSpecial

Weekdays6am-9am

2 BreakfastBurritos

$1.99

Outdoor Manager’s Special Sign

Features:• Displays standard letter size paper insert - 8.5” x 11”• Paper insert is kept dry in protective plastic sleeve• Black, plastic frame snaps open on all sides for easy change-out of insert

Outdoor Manager’s Special Sign


Fax: 262-782-6515Website: www.mainstreetmenus.com

Outdoor Directional Sign



Black background with white letters

Red background with white letters



Standard Messages Standard Color Examples

Outdoor Directional Sign

24.00

LARGE 43" X 57"

MEDIUM 30" X 46"

SMALL 24" X 30"

30.00

46.00

6.00 34.00

6.00

18.00 ACCEPTS 43.625 x 27.625 GRAPHICVISUAL SIZE: 42.50” x 26.50”

24.00

30.00

6.00 18.00

6.00

12.00

ACCEPTS 27.625 x 21.625 GRAPHIC

VISUAL SIZE: 27.50” x 21.50” 57.00

43.00

6.00

31.00

6.00

45.00

ACCEPTS 54.75 x 40.625 GRAPHICVISUAL SIZE: 53.50 X 39.50

ALL DIMENSIONS IN INCHES

Outdoor Menu Board Display Case

Features:• Includes colorful, magnetic graphics - images, text strips and price chips• Hinged door has two key locks for security• Anodized aluminum frame will withstand the outdoor weather• Easy wall mount installation - no need to pour concrete• Mount multiple pieces together to create a complete menu system• A great way to display promotional items at the pick-up window, such as T-shirts, hats, kids toys or seasonal items

The ideal solution for manyoutdoor, non-traditional locations including snack bars,golf courses, walk-up window or a drive-thru lane short on space.

This weather-proof unit offers a functional yet great lookingmenu presentation.

Overall Dimension: 29.375”w x 41.125”hVisual Opening: 28”w x 40”h



Need reliable, quality installation service? Experience counts!

• Nationwide network of licensed installers• Project Management - from start to finish• Site surveys and permitting• Sign offs, approvals, completion photos

• Real-time, on-line status tracker• Off hours installation to minimize disruption of service• Landscaping, site clean up, wall repair and painting

Installation Services

Our installation services include:



Anatomy of a Drive-Thru



Get the most out of your Drive-Thru with versatile products to increase speed of service, improve order accuracy and reduce bottlenecks, resulting in a better customer experience,

while raising average ticket total and maximizing profit.

1. Directional Signs2. Presell Board3. Timer Vehicle Detection Device4. Clearance Bar5. Clearance Bar Banner6. Stacking Space7. Canopy

8. Speaker Post 9. Order Verification Displays10. Manager’s Special Sign11. Main Ordering Magnetic Loop12. Main Menu Board13. Main Menu Board Topper14. Main Menu Board Side Wing15. Window Graphics

16. Outdoor Poster Frames17. Outdoor Menu Display Case18. Payment or Pick-Up Window19. Communication Systems20. Timing Systems21. Pick-Up Window Magnetic Loop22. Outdoor Poster Frames

See reverse side for detailed descriptions



Anatomy of a Drive-ThruKey to Drive-Thru Success

Special windows for hands-free exchange of money and deliveryof orders are available to speed the drive-thru experience. Cashless credit card readers at the pick-up window are beginning to be used in the drive-thru lane. It is designed to speed service and meets the needs of the of the credit/debit card driven customer.

18. Payment or Pick-Up Window

The communication system can be either a 1) hard wired base station or 2) wireless multiple headset version.

19. Communication Systems

A timer system is an important management tool to review statistics and performance of the restaurant’s drive-thru lane.

20. Timing System

The final step in the operation is embedded in the pavement at the pick-up window and wired to the timing system, (Item 20) thismagnetic loop completes the vehicle timing started at the presell menu board.

21. Pick-up Window Magnetic Loop

Poster frames or window graphics can be used in the presell zoneand/or the post-sale area prior to the payment of pick-up window. If graphics are in the presell area they function similar to a presell menu board, by informing and directing customers to specials and combos.

22. Outdoor Poster Frames

Poster frames or window graphics can be used in the presell zoneand/or the post-sale area prior to the payment or pick-up window. If graphics are in the presell area they function similar to a presell menu board, by informing and directing customers to specials and combos.

16. Outdoor Poster Frames

The ideal outdoor solution to display your menu in limited space oruse it as a display box for promotional items and impulse purchases.

17. Outdoor Menu Board Display Case

The first point of contact with a drive-thru customer are drive-thru lane directional signs. Make sure your first time customers can easily find the drive-thru lane. (not shown above)

1. Directional Signs

A presell board is the first opportunity to influence and educate your customer on your food offerings. Its value is two fold - it can increase speed of service when the customer arrives at the ordering station;secondly, it can influence the customer to purchase your specialty items. A presell board most often is smaller than the main menuboard. It often displays specials or combo meals. It can also be asecond drive-thru menu board exactly the same as is used at theordering station.

2. Presell Board

Managing the efficiency of your drive-thru and the crew operationsusing a timing system starts with a magnetic loop embedded in the road surface to start the timing system (Item 20) below as the vehicle reaches the presell menu board. The initial magnetic loop is pairedwith the magnetic loop at the pick-up window to provide timingstatistics.

3. Timer Vehicle Detection Device (Magnetic Loop)

A clearance bar is often necessary as many taller vehicles cause damage to canopies and awnings over the ordering station or pick up station.

4. Clearance Bar

A highly effective area to make a first impression for a featured itemon your menu.

5. Clearance Bar Banner

Between the presell zone and the ordering station it is ideal to have open space for two cars (20 feet).

6. Stacking Space

Rain and inclement weather have a tremendously negative affect on drive-thru lane traffic. To provide some protection for the customer from adverse weather, canopies are often used at the ordering station where the driver is exposed to the rain and wind. Canopies illuminate the ordering area offering security to the customer.

7. Canopy

Becoming more common and a substitute for the speaker post. An OVD post is connected to the restaurant’s POS system. It visuallyconfirms to the customer that his order has been correctly heard and received.

9. Order Verification Displays (OVD)

A simple snap lock frame to hold an 8.5” x 11” letter size piece ofpaper insert in a plastic sleeve is perfect for daily specials or other LTOs.

10. Manager’s Special Sign

The magnetic loop at the ordering station is absolutely necessary to alert the service crew to the vehicle’s arrival at the menu board. This magnetic loop is tied to the communication station (Item 19).

11. Main Ordering Magnetic Loop

This is the primary piece of equipment for any drive-thru lane. Its placement and size is extremely important to the success of yourentire drive-thru success.

12. Main Menu Board

The topper appendage is a great way to add space to a main board if you are limited to space side-to-side. Toppers can be used for branding or to highlight specific items or LTOs.

13. Main Menu Board Topper

Side wing appendages are an efficient way to add space to the menu board. Wings can also be used to clearly separate menu dayparts or LTOs from the main board graphic area.

14. Main Menu Board Side Wing

If graphics are used in the post-sale area, they can serve manypurposes; highlight upcoming offers, feature dessert items, providevisual temptations of special food products to name a few purposes.

15. Window Graphics

A simple speaker post contains the speaker and microphone connected to the communication base system (Item 19) when an OVD is not used.

8. Speaker Post

Documents

Outdoor Menu Boards and Merchandising by Howard Co/Mainstreet