Our idea can turn the world around! Database Services Marketing Research Services Marketing Consulting Services Results Management Group

Our idea can turn the world around!

Database ServicesMarketing Research ServicesMarketing Consulting Services

Results Management Group


About Us

• At RMG, We’re about great ideas and great people.

• We are global-minded with the touch of local feeling.

• We are unique, passionate, and talented people.


Our Service

Database services

Marketing Research Services

Marketing Consulting Services

Credential

Our Team Members

Click at topic to follow links


Database Services

We provide an effective database services

that is an essential tools for direct marketing

and telemarketing in both alternatives.o Database rentalo Database buying

Our database are characterized in 4 categories.

o Banko Credit cardso Vehicleo Personal information and etc. upon

request

(All database info. include name/surname, contact no.,

address and date of birth)



Our marketing research team can provide you with unique answers in the following ways:

More details

More precise

Practical in term of marketing activities

And can create the impact

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Retail Observation

• On-site observation of customer’s shopping behavior in real situation

• First-hand observation of shops’ layouts including P.O.P. display, banners, product assortments, alley arrangement, etc.

• Monitor your sales person’s performance

• Measure traffics and traffic flows in your stores

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Qualitative Research

Quantitative Research


Brand DNA Model®

Communication Concept ConstructingCommunication Concept Pre-testing

Market Opportunity InvestigationProduct/Service Concept Development

Market Segmenting

Brand DNA & Brand Positioning MapConsumer Decision Making ModelMedia Consumption Habit StudyConsumer Lifestyle StudyPrice Sensitivity AnalysisConsumer Satisfaction Measurement

Brand Power Measurement and Brand Equity Index

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Brand DNA Model®

The model portrays analysis results of qualitative techniques through illustrating the way consumers perceive competitive brands in the market, as well as what the DNA of the ideal (or most preferable) brand looks like.

With this model, marketers can easily understand consumer perceptions toward brands. These perceptions come from a number of factors, whose meanings are also given.

Marketers can thus use this model as a guideline for their brand development plans. The DNA of the ideal brand would be the goal of the plan, while the gaps between the particular brand and ideal brand are the areas that need further development.

Our model also showcases guidelines on how to develop the contribution factors. Since most of the factors are subjective, we provide a "subjective object interpretation" for use in all communication activities.

Component 1 Component 5

Component 2

Component 3

Component 4

Component 6

Ideal Brand



Component 3

Component 6

Brand A

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The investigation is normally conducted through qualitative techniques, which aim to explore consumer needs. The opportunities can be defined by a number of factors, including:

Availability of unsatisfied needsChance to deliver more satisfaction to meet the satisfied needs

With this investigation, marketers would be able to see the market gaps. Market-entrance plans could then be developed to fill the gaps by developing current or new products/services.

Furthermore, our analysis could deliver future changes in consumer needs. The changes will lead to future market gaps. Marketers could, therefore, prepare for these changes in their marketing plans.

Market Opportunity Investigation



The concept development is also called "Product/Service Concept Test." Our technique aims to investigate the consumers’ perceptions, beliefs, and acceptability toward the new concept. With our research, marketers are able to see the potential of the newly developed concept in particular markets.

In addition, we do not just conclude with a simple "Yes/No" toward the new concept. Instead, our research analysis will always illustrate the way to make the new concept successful in these particular markets.

For a number of attributes, our analysis can also identify which attribute should be highlighted in marketing activities, in order to create the highest impact to the selected market segments.

In conclusion, our technique in concept development will deliver a combination of "the right concept (the newly developed concept plus some adjustment) with the right launching strategy in the right market."

Product/Service Concept Development



Research aims to construct the most effective communication concept. Our analysis could suggest the most suitable attributes to be highlighted in communication activities.

Moreover, the highlighted attributes are also defined in terms of communication objects, in order to create the preferred beliefs among audiences.

We also make recommendations on the preferred emotional factors and images as part of the communication concept.

With our research results, marketers would be able to construct the most effective creative brief given to the selected creative team.

Communication Concept Constructing



This test is also conducted with the "advertising pretest." Our research is normally used to evaluate the communication and advertising concept before production.

We aim to investigate what beliefs, attitudes, and motivations are created among the audience after observing the concept board. We would also suggest which communication features , if any, that need further development to make the whole campaign more effective.

With our research, marketers could be confident in the effectiveness of their concept. The undesirable beliefs, attitudes, and motivations could be eliminated from concepts that pass the tests.

Communication Concept Pre-Testing



This research aims to classify the market into a number of small segments for further marketing plans. From the agreed market segmentation variables, advanced statistical tests would be applied to segment the market. In our research, we segment the market by behavioral and psychographic factors, not by demographics.

Variables used include needs, product feature preferences, attitude toward particular topics, lifestyle, etc.

In our analysis, we would identify the significant variables which influence the differences among the segments, as well as the common variables that are the same across the groups.

In our results presentation, we will give the definition of each segment as well as a guideline for creating a marketing plan to approach them.

With our research, marketers would have a clearer pictures of the market for their future marketing planning.

Market Segmenting

Group 1 Group 2

Group 3 Group 4



This study aims to measure the power of brands in a particular market. The power of brand is defined by the following factors:

Recognition Levels of BrandsAwareness Levels of BrandsPreference Levels of BrandsCurrent Usage Rates of BrandsSatisfaction Levels of BrandsIntention of Future Purchase Levels of Brands

The above factors are combined and illustrated in terms of "Brand Power" and "Brand Equity Index."

This study is always employed as the marketing campaign evaluating mechanic. Normally, we are requested to conduct the measurements before and after the marketing campaign.

Brand Power Measurement & Equity Index



This is an additional study from the Brand DNA Model® in the qualitative technique. While qualitative research tries to identify the brand attributes and the relationships between attributes and factors, quantitative research tries to identify the important weight of each attribute and factor. With this modeling, marketers can list the attributes in order based on the importance.

With the advanced modeling program called LISREL, we could also consider the relationships between attributes, in order to become a guideline for future marketing planning.

With our advanced statistical analysis, we are also able to construct comparison positioning pictures among the competitive brands.

Brand DNA Modeling & Position Mapping

Positioning Map


Component 2

Component 3

Component 4

Component 6

Ideal Brand

Brand DNA

X5 = %

X4 = %

X3 = %

X2 = %

X1 = %

X6 = %



This study aims to identify the factors concerned in the consumer decision making process. Our analysis can also identify the important weight of each factor.

In this study, we can also identify the factors that do not affect consumer decision making.

Along with Brand DNA Modeling and Positioning Mapping, marketers could effectively determine which factors should or should not be concentrated on, when they are designing both marketing and communication plans. This will make the resulting activities deliver a more preferable impact on the market.

Consumer Decision Making Modeling



Aiming to support media planning, our study identifies the coverage rate of each medium. This study is normally employed for media planning along with other syndicate research, such as media audits or TV ratings.

Unlike syndicate researches, our study provides the benefits of up-to-date information and more flexibility in the selection of a particular market segment.

Our study covers the following medias:Television Channels / Programs / PeriodsRadio Frequencies / Programs / PeriodsNewspapersMagazinesInternet / WWW / Periods

Media Consumption Habit Study



The study is employed to investigate the lifestyle of the selected target group. The relevant topics in this study include:

Life after study/workLife on the weekendsHobbiesFavorite activitiesFavorite places for dinning/shoppingFavorite places for traveling/holidayAttitude toward particular topics

With our research, marketers gain valuable information that can be used for their event or promotion plans and CRM programs.

Consumer Lifestyle Study



This is a study specially designed to measure the impact of product/service features on consumers’ acceptance of a change in price.

In product development plans, marketers always need to make decisions with regards to adjusting some product features. Our study supports the decision-making by providing information that highlights the most suitable product features where changes could lead to a highly acceptable price adjustment. Therefore, the designed product development plan would become more effective.

To analyze the information, we normally use the advanced statistical test called "Conjoint Analysis."

Price Sensitivity Analysis



The study aims to measure customer satisfaction towards both products and services. Since the customer satisfaction level is very important for every business, marketers always need to measure the level of satisfaction in order to control business operations and to design future marketing plans.

Our advanced statistical analysis lets us showcase not only the overall satisfaction index, but also the factors influencing customer satisfaction levels. The factors can also be classified into determinant factors, satisfaction variables, and dissatisfaction variables.

Consumer Satisfaction Measurement



Data Mining

Our comprehensive data mining enables customers to have access to

Interactive Selection of Data

Data Mining

Document Mining

Innovative Data Visualization

Statistical Analysis

Statistical Analysis

Innovative Data Visualization

Interactive Selection of Data

Document Mining

Data Mining

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Marketing Consulting Services

Industry overview

Brand Management

Market Segmentation

Market Repositioning

Direct Marketing

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Industry overview

Research into industry insight including market opportunities as well as challenges

Identify strengths and weaknesses of all players

Locate your company's current position and future strategic alternatives

Industry overview

Brand Management

Market Segmentation


Marketing Consulting Services Main Menu

Direct Marketing Consulting


Brand Management

Create your brand values (brand equity)

Creation of brand identity, which characterized by attributes in your consumers’ consideration set

Leading your brand to the top of customers’ minds

Revitalize your brand in order to keep your brand portfolio fresh all the time

Strategic branding solutions for continuous growth of market share

Industry overview

Brand Management

Market Segmentation





Market Segmentation

Locate and identify your potential and profitable customers

Divide market into homogeneous segments for ease and effectiveness of marketing activity

Match your offerings with what your customers desires

Industry overview

Brand Management

Market Segmentation






Creation of image for customers’ association

Bring your brand back on track

Achieve highest possible position in values chain

Industry overview

Brand Management

Market Segmentation





Direct Marketing Consulting Services

We offer Consulting Services and strategic planning for Telemarketing business, Direct Marketing, and Network Marketing.

We also provide business with strong

database handling solutions.



Market Segmentation

Brand Management

Industry overview


Who trusted us!!

And much more!!! Main Menu


Our Team Member

Charkorn TayapiwatanaPosition: Executive Director

Previous Experiences:General ManagerMGM Lifestyle International Ltd.

Operation DirectorOgilvyOne Worldwide Ltd.

Ogilvy & Mather

Marketing DirectorThonburi Group of Hospitals


Our Team Member

DR. Chatchai Thiengkamol

Position: Director

Business Analyst Manager

Blackwood Venture (Thailand) Inc.

Visiting Lecturer

Assumption University

Team Leader

“Long-term Strategic Planning” for Siam Tire Cord Co., Ltd, “Market Potential Analysis” for Assist International Service Co., Ltd.,

Previous Experience:

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Our Team Member

DR. Tanarat Thiengkamol

Position: Strategic & Research Director

Manager of Strategic Planning Department

Chuo Senko (Thailand) PLC

Visiting Lecturer

Bangkok University

Team Leader

Business Consulting Center, Assumption University

Previous Experience:

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Contact UsCharkorn Tayapiwatana

Executive Director

369/73 Jaroengrung 107,Jaroengrung Rd., Bangkholaem, BKK Thailand 10120

Tel: +66 (0) 81 802-8024

Mail: [email protected]

[email protected]


Documents

Our idea can turn the world around! Database Services Marketing Research Services Marketing Consulting Services Results Management Group