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marketing new idea about refrigrator

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its best idea of my life period marketing funda and also more physible as well as possible so this only purpose to marketing core so carefully read each slide demise group to published 97123 26266

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Page 1: marketing new idea about refrigrator
Page 2: marketing new idea about refrigrator

DHIREN GOTI

Page 3: marketing new idea about refrigrator

EasyUse for better life

EasyUse for better life

EasyUse for better life

Page 4: marketing new idea about refrigrator

COMPANY PROFILE

Company name :- EASY REFRIGERATOR

Register office :- 63,64 world trade center, near BSE building, Dalal street, New delhi.

Web site :- WWW.EASYREF.COM

EasyUse for better life

EasyUse for better life

Page 5: marketing new idea about refrigrator

PRICE PLACE

PROMOTION

PRODUCT

MARKETINGMIX

EasyUse for better life

EasyUse for better life

Page 6: marketing new idea about refrigrator

EasyUse for better life

EasyUse for better life

OUR PRODUCT FEATURES

we are offering new innovative product at high facility . by which you can easy to use.

Connected with internet.

Whether detector automatically adjust with weather

Page 7: marketing new idea about refrigrator

OUR PRODUCT FEATURES

EasyUse for better life

EasyUse for better life

Provide timer facilities

Storage capacity

255 LTR,300 LTR

Page 8: marketing new idea about refrigrator

OUR PRODUCT FEATURES

Color: Red, blue, black, ofwhite

power saver- 5 star

As per customize products

EasyUse for better life

EasyUse for better life

Page 9: marketing new idea about refrigrator

Target customer

Upper class

EasyUse for better life

EasyUse for better life

Geographical segmentation

Mumbai

Ahemdabad

Delhi

Calcutta

Bangalore

Pune

Page 10: marketing new idea about refrigrator

PROMOTION

Page 11: marketing new idea about refrigrator

SHAH PUBLICITY

Price range:Only Rs. 80,000 to 1,50,000/-

CALL 022-2220000

EasyUse for better life

EasyUse for better life

Page 12: marketing new idea about refrigrator

HOME SHOP 18

EasyUse for better life

EasyUse for better life

Page 13: marketing new idea about refrigrator

T.V. CHANNELS

INTERNET WWW.EASYREF.COM

Page 14: marketing new idea about refrigrator

Aaj tak News Channel

EasyUse for better life

EasyUse for better life

EasyUse for better life

Page 15: marketing new idea about refrigrator

DISTRIBUTION CHANNEL

ONE LEVEL CHANNEL

CO. PVT LTD.

VIJAY SALES

CONSUMER

Mfg.

Retailer

Customer

Page 16: marketing new idea about refrigrator

SUPPLY CHAIN

Distributor

Retailer

Manufacture

Customer

EasyUse for better life

EasyUse for better life

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Special service provide

AFTER SALES SEVICE (2 YEARS)

REPAIRING IN 1 day ONLY

REPAIRING TO CALL ANY TIME

CUSTOMER CARE 028422-76543210

EasyUse for better life

EasyUse for better life

Page 18: marketing new idea about refrigrator

Market penetration

Reach people house hold(most of house wife)

Corporate world(business unit)

chemist

Shops & showroom.

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OUR PRODUCT FEATURES

EasyUse for better life

EasyUse for better life

Page 20: marketing new idea about refrigrator

OUR PRODUCT FEATURES

EasyUse for better life

EasyUse for better life

DOUBLE DOOR WITH ICE MAKER

Page 21: marketing new idea about refrigrator

OUR PRODUCT FEATURES

EasyUse for better life

EasyUse for better life

FOR CORPORATE SECTOR

Page 22: marketing new idea about refrigrator

OUR PRODUCT FEATURES

EasyUse for better life

EasyUse for better life

FOR SHOP

Page 23: marketing new idea about refrigrator

FOR SPECIAL TRAVELING

Page 24: marketing new idea about refrigrator

Targeted to Middle classPrice 15,000 to 50,000

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IN INDIAEasyUse for better life

EasyUse for better life

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DISTRIBUTION CHANNEL Easy

Use for better lifeEasy

Use for better life

Page 27: marketing new idea about refrigrator