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ABOUT THE MARKIES · Best Idea - Experiential Marketing 10. Best Idea - Gaming 11. Best Idea - Influencer 12. Best Idea - Integrated Marketing 13. Best Idea - Launc /Rebranding 14

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Page 1: ABOUT THE MARKIES · Best Idea - Experiential Marketing 10. Best Idea - Gaming 11. Best Idea - Influencer 12. Best Idea - Integrated Marketing 13. Best Idea - Launc /Rebranding 14
Page 2: ABOUT THE MARKIES · Best Idea - Experiential Marketing 10. Best Idea - Gaming 11. Best Idea - Influencer 12. Best Idea - Integrated Marketing 13. Best Idea - Launc /Rebranding 14

The MARKies are here once again to recognise and reward the most innovative, creative and effective campaigns and projects spanning Hong Kong’s entire marketing services industry. From unique one-offs to long-term campaigns and programmes, the MARKies gives agencies in Hong Kong the opportunity to showcase unique and deserving work of brilliance.

Judged by a distinguished panel of judges comprising senior client marketers and creative professionals in Hong Kong, the MARKies 2020 is the definitive creative awards programme for industry top’s creative and media agencies in Hong Kong.

This year, we have 36 refreshed categories available to enter across 2 main distinct areas – Creative Ideas and Implementation. You can enter as many categories as you wish – check out the details of the categories and get involved!

Finalists and winners of MARKies Awards 2020 will celebrate their glorious moments at the prestigious gala dinner ceremony on 26 March 2020. The best performers across all categories will be crowned as “Best of Show – Campaign” and “Best of Show – Agency”.

Here’s your chance to shine. We wish all entrants the very best of luck with their submissions!

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Creative Ideas

(For further details, please refer to page 2)

1. Best Idea - Branded Content2. Best Idea - Corporate Social Responsibility3. Best Idea - Customer Acquisition4. Best Idea - Customer Engagement5. Best Idea - CX/UX6. Best Idea - Design7. Best Idea - Digital Solution8. Best Idea - Events9. Best Idea - Experiential Marketing10. Best Idea - Gaming

AWARD CATEGORIES

Implementation

(For further details, please refer to page 3)

21. Best Use of AI22. Best Use of Content23. Best Use of CRM24. Best Use of Data/Insights25. Best Use of Digital Solution26. Best Use of Gaming27. Best Use of Influencer28. Best Use of Integrated Media

11. Best Idea - Influencer12. Best Idea - Integrated Marketing13. Best Idea - Launch/Rebranding14. Best Idea - Mobile & Apps15. Best Idea - Out-of-Home16. Best Idea - Partnership/Sponsorship17. Best Idea - Public Awareness18. Best Idea - Public Relations19. Best Idea - Social Media20. Best Idea - Video

29. Best Use of Mobile & Apps30. Best Use of O2O Strategy31. Best Use of Out-Of-Home32. Best Use of Programmatic33. Best Use of SEO34. Best Use of Social Media35. Best Use of Technology36. Best Use of Venue

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CREATIVE IDEAS This area rewards campaigns with outstanding creativity and top-class execution. The creative ideas should be delivered in an impactful, inventive and unique way to achieve accountable results.

1. Best Idea - Branded Content2. Best Idea - Corporate Social Responsibility3. Best Idea - Customer Acquisition4. Best Idea - Customer Engagement5. Best Idea - CX/UX6. Best Idea - Design7. Best Idea - Digital Solution8. Best Idea - Events9. Best Idea - Experiential Marketing10. Best Idea - Gaming11. Best Idea - Influencer12. Best Idea - Integrated Marketing13. Best Idea - Launc /Rebranding14. Best Idea - Mobile & Apps15. Best Idea - Out-of-Home16. Best Idea - Partnership/Sponsorship17. Best Idea - Public Awareness18. Best Idea - Public Relations19. Best Idea - Social Media20. Best Idea - Video

JUDGING CRITERIA TOTAL: 100%

Challenge – 10% ( 1 slide )Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?

Strategy – 40% ( 3 slides, visuals included )Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach.You are strongly recommended to include core strategy, creative concept and creative rationale.

Execution – 40% ( 3 slides, visuals included )Describe how your creative idea was executed, the elements used and how it was brought to life.

Results – 10% ( 2 slides, visuals included )What was the outcome? What evidence/metrics do you have that this was an effective creative idea? How did the result deliver on your challenge? Provide any facts and impressive figures which demonstrated the success of the idea.

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IMPLEMENTATION This area highlights the strategic use of media channels in the execution of marketing campaigns and projects. Winning campaigns have to demonstrate effective results achieved through a strong channel presence.

21. Best Use of AI22. Best Use of Content23. Best Use of CRM24. Best Use of Data/Insights25. Best Use of Digital Solution26. Best Use of Gaming27. Best Use of Influencer28. Best Use of Integrated Media29. Best Use of Mobile & Apps30. Best Use of O2O Strategy31. Best Use of Out-Of-Home32. Best Use of Programmatic33. Best Use of SEO34. Best Use of Social Media35. Best Use of Technology36. Best Use of Venue

JUDGING CRITERIA TOTAL: 100%

Challenge – 10% ( 1 slide )Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?

Strategy – 30% ( 3 slides, visuals included )Outline your strategic thinking and your chosen use of media. What made this inventive and effective? Explain the reasons behind this approach.You are strongly recommended to include the media channel used, core strategy and rationale.

Execution – 30% ( 3 slides, visuals included )Describe how the creative pieces were displayed in the chosen media/space, the elements used and how it was brought to life

Results – 30% ( 2 slides, visuals included )What was the outcome? What evidence/metrics do you have that this was an effective use of media? How did the results deliver on your challenge? Provide any facts and figures which demonstrate the success of the media strategy.

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To ensure a smooth entry submission, please go through this guideline thoroughly before you proceed.

All entries, supporting documents and required materials are to be submitted online here: https://awards.marketing-interactive.com/markies-hk/entry-submission/ by 10 January 2020, 6pm. – grasp your chance to get involved

Should your entry be shortlisted, you will be contacted shortly after the judging period has concluded. Winners will be featured on marketing-interactive.com and/or the print edition of Marketing magazine.

IMPORTANT: To ensure a fair result, Marketing enforces a system such that judges will not have access to entries submitted by their own organisation or other organisations from the same industry.

EligibilityAll categories are open to any agencies based in Hong Kong or the Hong Kong office of a global corporation.

All campaigns and initiatives must have been launched or active between the eligibility period of 1 January 2019 – 31 December 2019. Please note that works submitted for previous MARKies Awards cannot be resubmitted for this year’s event.

All work must have been conceptualised and carried out in Hong Kong for the Hong Kong market or for a regional market that includes Hong Kong.

Agencies may present the same campaigns and/or initiatives in multiple entries. There is no limit to how many categories each agency may enter. However, if you are submitting multiple entries, please make sure you tailor them to fit the requirements of each category.

Key DatesEntries close 10 January 2020

Finalists announced 14 February 2020

Gala dinner 26 March 2020

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Listed is the information, materials and documents required for the entry submission. You may want to get them prepared in advance.

Information (unless specified as confidential and/or for the judging process only) may be used during and after the MARKies Awards gala dinner, and on any related materials, including trophies, signage and Marketing magazine’s print and online editions.

STEP 1START REGISTRATIONSign up with your email address and set up a password.

STEP 3ENTRY DETAILSListed are the details you will provide about your entry submission.

1. Category:2. Name of agency (all Ltd/limited/holdings limited will be omitted):3. Name of campaign:4. Campaign period – start date:5. Campaign period – end date:6. Campaign venue:7. Name of client organisation (all Ltd/limited/holdings limited will

be omitted):8. Name of brand (all Ltd/limited/holdings limited will be omitted):9. Industry of client: 10. Information of agency‘s team contact i. Full name: ii. Job title: iii. Email: iv. Direct line:11. Upload submission document*:12. Logo of the agency organisation (min. 300 dpi):13. Image(s) of campaign (for editorial):

* Please refer to the “judging criteria” section for further details.

STEP 2CONTACT PERSONThis will be the main contact person for any potential follow-ups regarding the registration.

1. Full name:2. Email:3. Mobile number:4. Company name: 5. Job title: 6. Direct line: 7. Mailing address:

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REQUIRED FORMATSAll entries must be completed on the templates* issued by the organiser and submitted in the format mentioned below. Entries done in any other format will NOT be accepted.

Submission template link: https://awards.marketing-interactive.com/markies-hk/entry-submission/*The number of slides specified for each template is fixed and can NOT be exceeded.

Important points to note:– Entries done in any other format will NOT

be accepted.– Altering the submission template or deleting

any words from the slides may result in a 30% deduction of total marks.

– The number of slides specified for each template is fixed and CANNOT be exceeded.

– Upon the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Details will be reflected on the website, trophy (presented on the awards night, should you win) and/or any other awards-related materials.

– Any changes made after submission will be charged 10% of the submission fee.

– Also, please ensure that all details are submitted in English only.

Please check your submissions thoroughly. Any invalid or incomplete submissions will be subject to a penalty deduction of your total score.

Document formatCore submission document: .ppt / .pptx / .pdf only

Name your submission document as in: Category name_Client organisation

Logo of the client organisation and image(s) of campaign:

.jpg only

Font size: 18 or above Indicate in red text or highlighted in red any specific information or content intended only for judging purposes and not for publication.

Video: YouTube or Vimeo link only. Please read the video requirements below.

Max file size (all documents): 10 MB

Video requirementsLength: Three minutes only.

Video beyond this time limit will NOT be viewed.

Procedure: 1. Upload your video onto YouTube or Vimeo. 2. Set the privacy setting to “unlisted” so the video is accessible to only

those with the link. 3. Include the direct link in your core submission document. 4. If you password-protect it, include the access password in your

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ENTRY FEE AND PAYMENT METHOD

Entry fee: USD243 (equivalent to HKD1,900, at an exchange rate as USD1 : HKD7.8)Payment methods: Credit cards, cheques, bank transfers. – Credit cards accepted: Visa, MasterCard, Amex. – For payments made by cheque and bank transfer, they are welcome for amounts over HK$10,000. An invoice

will be sent to you upon confirmation of your entry submission.

Entry fees are non-refundable. Trophy is not included in the entry fees.

CONTACT USFor further enquires, please contact: Nicholas LamSenior Project ExecutiveTel: +852 2695 6620Email: [email protected]

Gloria YamSenior Project ExecutiveTel: +852 2695 6614Email: [email protected]

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1. Best Idea – Branded ContentThis category recognises the best creative, innovative content or unexpected content commissioned by a brand. It can include text, infographics, film, video games, music, online, competitions, and TV, running across all forms of marketing channels.

Judges will be looking at the creative copy and the content strategy that was designed to stimulate interest and support a strategic marketing approach for the brand. Entries should reflect a clear vision about how the high quality and innovative content was created, and how it was designed to build a rapport with the targeted audience.

2. Best Idea – Corporate Social ResponsibilityThis category recognises the best creative, innovative corporate social responsibility initiatives held by an organisation for a charity or cause the organisation had a partnership or association with.

Judges will be looking at the creativity and innovation behind the idea of the initiatives, how they were carried out, and how they brought positive benefits for the involved parties. Entries should demonstrate how the initiative benefited both parties and had a positive effect on raising brand reputation.

3. Best Idea – Customer AcquisitionThis category recognises the best creative, innovative idea behind a marketing campaign for acquiring new customers.

Judges will be looking at the creativity and originality behind the idea that captured enquiries or new business. Entries should illustrate how the customer acquisition strategy helped to grow and gain new customers or to widen the customer base that resulted in positive business outcomes.

4. Best Idea – Customer EngagementThis category recognises the best creative, innovative idea that was specifically designed to engage new or existing customers through multiple touch-points or channels for customer loyalty.

Judges will be looking at the creativity, innovation and strategy behind the idea of the campaign, and how it used each touch-point in the most engaging way. Entries should illustrate how the customer engagement idea helped to entertain and engage existing customers, while enhancing the customer proposition that resulted in positive business outcomes.

5. Best Idea – CX/UXThis category recognises the best creative, innovative idea that brings the entire journey to life, giving consumers a seamless customer-centric intuitive experience.

Judges will be looking at how the creative idea was developed with the customer in mind, illustrated in the customer journey. Entries should demonstrate how it was easy for their target audience to interact with the brand, or respond to a call to action without any difficulty.

6. Best Idea – DesignThis category recognises the best creative, innovative idea of an authentic design (for example, product packaging, premiums, POSM, collaterals, in-store design) that formed a critical focus for product branding.

Judges will be looking at the creativity and innovative idea behind the design. Entries should demonstrate a tangible link between the design and the marketing strategy or campaign for the product.

CREATIVE IDEAS

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7. Best Idea – Digital SolutionThis category recognises the most creative and innovative idea for digital marketing solutions across digital platforms. Digital solutions could include online, mobile, viral, search, social media, email, or any other mediums that fall within digital marketing.

Judges will be looking at how the solutions were created and designed to be deployed over various digital channels to add value to a marketing campaign. Entries should demonstrate how the idea stood out in the competitive digital space and achieved a specific marketing outcome, be it branding, a prompted consumer behaviour or engagement.

8. Best Idea – EventThis category recognises the most creative and innovatively planned live events or specific live events that form the cornerstone of a marketing strategy. Events which span multiple platforms, that is, events and social media, can also be considered.

Judges will be looking at the strategy and creativity behind the event, on how the event performed, how it captivated its audience and the strength of the idea. Entries should illustrate how the event was designed to captivate its audience and how the idea for the event supported the brand’s profiles, values and marketing objectives.

9. Best Idea – Experiential MarketingThis category recognises the most creative and innovative marketing idea of a hands-on experience to take the target audience inside a brand or product. Entries can be anything from a mass-market launch to a more exclusive experience for customers.

Judges will be looking at the creativity and strategy behind the experiential programme or campaign that was designed to stimulate interest and create buzz for a brand, product or service. Entries should illustrate how the idea was designed to allow consumers to get involved in or respond to a specific experience.

10. Best Idea – GamingThis category recognises the most creative and innovative idea of gaming in a marketing campaign. It can be in a variety of forms in interactive media, for example, competitive sports, board games, character games, video games and in-app games.

Judges will be looking at the effectiveness and creativity of the idea in reaching targeted customers and building a brand’s image. Entries should demonstrate how the creation of the game leveraged the brand message, and engaged with customers.

11. Best Idea – InfluencerThis category recognises the best refreshing collaboration between brands and influencers.

Judges will be looking at how the collaboration increased customer value and promoted peer-to-peer engagement. Entries should demonstrate how an original approach of a brand took influencer marketing beyond the limits of the traditional, and showcased the brand’s out-of-the-box thinking, resulting in an effective campaign strategy that was engaging and authentic.

12. Best Idea – Integrated MarketingThis category recognises the originality and authenticity of an idea behind creating a unified and seamless integrated and/or interactive experience to promote a brand, product or service.

Judges will be looking at how the idea was designed to stimulate interest and support a strategic marketing and communications approach across multiple distribution channels (at least three channels). Entries should demonstrate how the idea creatively and successfully leveraged the marketing objectives of a brand.

CREATIVE IDEAS

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13. Best Idea – Launch/RebrandingThis category rewards the most creative and innovative idea behind a launch or rebranding of a brand, event, product or service.

Judges will be looking at the creativity of the idea and the initiative behind the launch/rebranding strategy. Entries should demonstrate how the idea helped mould the campaign and the eventual execution strategy towards the launch/re-brand activity.

14. Best Idea – Mobile & AppsThis category recognises the most creative idea in a marketing campaign which was specifically designed for mobile platforms and/or creative apps to leverage the capabilities of a mobile device in achieving a positive marketing outcome, and enhancing the user experience, be it branding, a prompted consumer behaviour or simply increased consumption.

Judges will be looking for the creative idea of an app/ mobile platform that was designed to enhance the user experience, be it branding, a prompted consumer behavior or simply increased consumption. Entries should demonstrate an impressive visual environment within the app/mobile platform and how it leveraged the marketing objectives of the brand.

15. Best Idea – Out-of-HomeThis category awards the most creative idea behind an out-of-home (OOH) campaign. OOH could include media from outdoor sites, trams, bus sides or transit media, or any other media formats traditionally classified as OOH.

Judges will be looking at how the creative idea was designed to attract attention or interact with consumers to achieve an objective and/or communicate a message. Entries should reflect on the creative and messaging behind OOH’s impact on their campaigns.

16. Best Idea – Partnership/SponsorshipThis category recognises the most creative and innovative idea in a marketing campaign that develops and activates a brand-relevant partnership in the form of a crossover, sponsorship and product placement.

Judges will be looking at the creativity of the idea behind the collaboration where both parties reached a mutual benefit. Entries should illustrate how the partnership was designed to captivate their audience and how the idea supported the parties to achieve a win-win marketing goal.

17. Best Idea – Public AwarenessThis category recognises the most creative and innovative idea in a public awareness campaign that best helps brands to rally the public and/or effect a change in attitude towards a public concern among their audiences.

Judges will be looking at how the idea was developed and built, in order to achieve their marketing outcome. Entrants should demonstrate how the idea was executed and the effectiveness in gaining the public’s attention.

18. Best Idea – Public RelationsThis category recognises the most creative idea behind a public relations campaign that best enhanced the branding, image or identity of a brand, product or service. It could target mass or specific audiences, businesses, investors or internal stakeholders, etc.

Judges will be looking at the public relations idea that succeeded in promoting or recovering an image of a brand, product or service, or supplemented an existing marketing strategy. Entries should demonstrate how a public relations strategy created an impact on the chosen audience.

CREATIVE IDEAS

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19. Best Idea – Social MediaThis category recognises the most creative social media idea and strategy in a marketing campaign. It can be part of a one-off campaign or part of a longer term marketing strategy.

Judges will be looking at how the creative idea was designed to be deployed over social media channels. Entrants should reflect how the social media strategy helped a brand to engage a campaign, enhance customer acquisition or built strong customer loyalty. 20. Best Idea – VideoThis category recognises the best creative idea behind a video advertising campaign.

Judges will be looking at the originality and creativity of the marketing video idea and the creative strategy to achieve a marketing outcome or reach for a brand, product or service. Entries should demonstrate how the idea and campaign were designed to impact and resonate with the targeted audience or enhanced an existing campaign.

CREATIVE IDEAS IMPLEMENTATION21. Best Use of AIThis category recognises the most innovative and effective use of artificial intelligence in creating customised content, developing a strategic campaign plan and/or delivering a personal experience to a targeted audience.

Judges will be looking at how AI played a part in building a customer-centric campaign and boosting marketing performance. Entries should demonstrate how artificial intelligence was used in interpreting consumer behaviour, and driving significant marketing results.

22. Best Use of ContentThis category recognises the most effective use of original content that was the main feature behind a published campaign. Content marketing could be text, infographics and/or video, etc, and could have been run across all forms of marketing channels.

Judges will be looking at the effectiveness and results from a content strategy developed to convert interest into action and support a strategic marketing approach for a brand, product or service. Entries should illustrate how the copy embodied various elements/mediums of the marketing campaign, and how the content was mapped out for a larger content strategy, addressing specific KPIs along the way.

23. Best Use of CRMThis category recognises the most effective use of CRM and loyalty marketing to grow and develop a customer base(s).

Judges will be looking at the effect and result of a marketing campaign which demonstrates a cohesive customer loyalty strategy and effective CRM programme while enhancing the customer proposition. Entries should show how CRM and a loyalty campaign were used together or separately to capture this commitment, and converted into potential engagement and ROI.

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24. Best Use of Data/InsightsThis category recognises the innovative and effective use of research, data planning, measurement and analytics tools in contributing to database development and the performance of a marketing campaign or communications plan.

Judges will be looking at how data and insights helped a brand in understanding its customers to develop campaign strategies Entries should demonstrate how market research, data planning, measurement and analytics insights were used to shaped the creative strategy.

25. Best Use of Digital SolutionEntries should demonstrate how they achieved their business objectives, be it branding, a prompted consumer behaviour or increased consumption on their digital platforms.

Judges will be looking at how a brand leveraged digital solutions to achieve a business objective, be it branding, a prompted consumer behaviour or to increase consumption on its platform. Entries should demonstrate how digital was an integral part of an executed marketing strategy and generated proven results, with evidence of the mediums used.

26. Best Use of GamingThis category recognises the most creative and innovative use of gaming in a campaign to entertain customers and improve engagement. Games can span from one or multiple platforms of interactive media, for example, activations, social media, and microsites.

Judges will be looking at how gaming was effectively used as a key marketing strategy to enhance a brand experience and customer engagement. Entrants should illustrate the high levels of interactivity and engagement from the target audience while driving core business objectives.

27. Best Use of InfluencerThis category recognises the most creative and effective use of influencers, in order to engage the target audience and enhance brand awareness.

Judges will be looking at how the use of influencers helped the brand’s overall strategy and improved engagement. Entrants should demonstrate how the level of a brand’s awareness was increased, how the brand’s message was effectively spread, and the business goals successfully achieved.

28. Best Use of Integrated MediaThis category recognises the most effective use of various marketing mediums to create/support a unified integrated marketing communications strategy to promote a brand, product or service.

Judges will be looking at how the idea was executed across multiple distribution channels (at least three channels) to support the strategic approach, and the results from the combined use. Entries should also demonstrate how the campaign was executed skilfully deployed to stand out from competitors and to reach the brand’s marketing objectives.

29. Best Use of Mobile & AppsThis category recognises the most effective use of app and mobile marketing. This could include using applications and mobile as a media format, mobile app marketing, and/or marketing and advertising through mobile and apps.

Judges will be looking for an innovative use of app/mobile marketing to drive customer engagement and to enhance a brand experience for either a one-off or ongoing marketing exercise. Entries should be able to demonstrate the role of the app or mobile in attaining targeted objectives such as user acquisition, user retention or prompted consumer behaviour.

IMPLEMENTATION

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30. Best Use of O2O StrategyThis category recognises the most effective use of an online-to-offline strategy in driving customer engagement from online channels to offline physical stores.

Judges will be looking at the creativity and effectiveness of the O2O strategy in identifying customers in the online space and drawing the customer to the offline store. Entries should demonstrate how a brand utilised O2O techniques to entice target customers and increase marketing outcomes.

31. Best Use of Out-Of-HomeThis category recognises the most effective use of an out-of-home (OOH) campaign. OOH could include media such as billboards, transit media, public spaces or any other media formats traditionally classified as OOH.

Judges will be looking at how the campaign was executed, and generated desired results that met a business or a marketing communication objective. Entries should reflect how the use of OOH managed to increase the reach and recall of a campaign and impact path-to-purchase.

32. Best Use of ProgrammaticThis category recognises the most effective programmatic strategies and executions to optimise a campaign to enhance the targeting to a specific audience.

Judges will be looking at how the programmatic strategies successfully leveraged the marketing objectives and brought positive business outcomes. Entries should demonstrate a standout use of programmatic that generated greater efficiencies for users, greater insights, better ROI and better results.

33. Best Use of SEOThis category recognises the most effective use of search engine optimisation strategies in driving business results and improving engagement. Entries should demonstrate how the SEO strategy was planned and executed effectively to assist the brand in achieving its marketing objectives.

34. Best Use of Social MediaThis category recognises the most effective use of social media in a marketing and advertising campaign. It can be part of a one-off campaign or a longer term marketing strategy.

Judges will be looking at how the innovative use of social media channels reaped results towards customer acquisition, and engaged existing customers. Entries should illustrate the effectiveness of the execution through social media channels which activated or enhanced a marketing strategy.

35. Best Use of TechnologyThis category recognises the most innovative use of technology to activate or enhance a marketing strategy.

Judges will be looking at the innovation and effectiveness of the use of technology in delivering positive marketing outcomes. Entrants should demonstrate how the innovative technology benefited the consumers with new levels of functionality, access and convenience which pushed the boundaries.

36. Best Use of VenueThis category recognises the most innovative set-up and use of physical surroundings of a venue. The venue can be large scale or a small pop-up style space.

Judges will be looking at the creativity and innovation that helped a brand in reaching its target audience and delivering a positive brand message. Entrants should showcase how the venue was effectively used with out-of-the-box ideas that drove customer engagement.

IMPLEMENTATION

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Nicholas LamSenior Project ExecutiveTel: +852 2695 6620Email: [email protected]

Gloria YamSenior Project ExecutiveTel: +852 2695 6614Email: [email protected]

Entry fees are non-refundable.

Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if an invoice is required before payment.

By submitting the entry, the entrants guarantee that all the works/information submitted are true and accurate. Marketing magazine reserves the right to verify any information submitted in the entry.

Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Details will be reflected on the website, trophy (presented on the awards night, should you win) and/or any other awards-related materials. Any changes made after submission will be charged 10% of the submission fee.

Also, please ensure that all details are submitted in English only.

The judges’ decisions are final.

Without prior notice, Marketing magazine reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will be notified.

Finalists need to be present or appoint a representative to be present at the awards gala dinner in order to receive their trophy(ies) in case they win.

The entrant agrees that Marketing magazine or Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced in the presentation of Marketing magazine or for work lost or damaged under any circumstances.

Any specific information or content intended for judging purposes only must be clearly indicated in red text or highlighted in red and will not be used for publication, and will not be disseminated beyond the judging panel in any way.

The entrant grants Marketing magazine permission to show material from the entries at the awards presentation, in the magazine and at any time as deemed appropriate.

The decisions of Marketing magazine in all matters relating to MARKies Awards shall be final and binding.

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