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  • 7/25/2019 Oracle-CSum Exdata Scharstein

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    1Copyright 2011, Oracle. All rights reserved.

    Industry specific cover imageIndustry specific cover image

    Business Case for Exalogic and ExadataConsidering which benefits to look forMarch | 2011

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    2Copyright 2011, Oracle. All rights reserved.

    Statement of Confidentiality & Disclaimers

    Oracle is pleased to present you with the the attached presentation for the software and/or services

    referenced therein. The attached presentation and its contents (collectively, "Presentation") are theconfidential and proprietary information of Oracle. The Presentation may be used by You solely forevaluation of a business relationship between Oracle and You. The Presentation may not bereproduced, published, disseminated, or otherwise disclosed without Oracle's written consent.

    The Presentation may include selected third party data, information, research and/or referencematerials (collectively, "Third Party Information"). Oracle does not warrant the accuracy of the ThirdParty Information, which is provided "as-is." The inclusion of the Third Party Information does notconstitute an endorsement of Oracle's products or services by any third party.

    Further, this Presentation is not a commitment to deliver any future material, code, orfunctionality. The development, release, and timing of any features or functionality described in thisPresentation remains at the sole discretion of Oracle.

    The Presentation cannot account for all risks and other factors that may affect results or performance,or for changes in your business practices or operating procedures that may be required to realizeresults or performance, that are projected or implied in the Presentation.

    The Presentation, and any discussion or negotiation of The Presentation between Oracle and You, is

    for informational purposes only and is not an offer by, commitment from, or contract with Oracle toprovide any software or services. The Presentation is subject to change at Oracle's sole discretion.

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    3Copyright 2011, Oracle. All rights reserved.

    Revenue growth & profitability Quality of service

    Scalability

    Availability

    Agility

    Time to market Standardisation

    Performance

    Cost Savings

    IT Savings

    Cost per transaction/customer Usage based pricing

    Three business requirements are typically impacting IT today

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    4Copyright 2011, Oracle. All rights reserved.

    The way IT experiences this is massively changing the wayIT is delivered with the requirements from business as thedriver and technology change as the enabler

    Controlling the cost as volumes grow andavailability demand increases

    Providing predictable services asperformance limits are approached

    Controlling operational risk as theheadroom reduces

    Preventing reputational risk from poorcustomer experience or from breaching SLAs

    Avoiding non-compliance issues from ageinghardware and software

    Resolving service incidents promptly as

    infrastructure complexity increases

    Being agile to business needs

    Key IT ChallengesDemand Vs. Capacity Forecast

    Server upgrade?

    More storage?

    Faster storage?New architecture?

    4

    Whatnext?

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    5Copyright 2011, Oracle. All rights reserved.

    The requirements for a new platform must be delivering onall these points

    Automate all operations of applications and databases Respond better to unforeseen customer events Deliver a more stable and predictable service

    .. meet planned andunplanned business

    demands?

    Lowest administration costs per instance for any platform Scale with demand Decrease data center costs

    ... reduce the cost per

    database/application instanceto maintain/improve margins

    Provide value adding services to customer Increase the number of change windows Reduce downtime (planned and un-planned)

    .. be agile to customer needs

    Deliver practically unlimited scalability Ensure performance is always delivered Handle all types of workload

    ... deliver business continuityfor any growth and

    performance scenario

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    6Copyright 2011, Oracle. All rights reserved.

    Building the new platform to sustain businesscontinuity should move you toward the cloud

    SERVER1

    SERVER7

    SERVER2

    SERVER3

    SERVER4

    SERVER6

    SERVER5

    PrivateCloudIaaS PaaS

    ITaaS

    SaaS

    Time

    Consolidation Standardization IT as a Service Utility Computing

    Consolidate Servers

    Define SLA, build definitiveservices library

    Organization of IT resourcesto manage services

    Identify core technology ,platform standards

    Standardize contracts

    Increase utilization andvirtualize resources

    Standardize technicalarchitecture, storage, servers,network

    Services segmented bycustomer deliverablesHosting, Operations,Development

    Standardized operatingprocedures

    Deploy monitoring tools andscorecards for operations

    Virtualize technicalarchitecture, storage,servers, network, VTL.

    Location agnostic toleverage space andavailable capacity on-line

    Auto-provisioning forpredefined environments

    Enable Service SLAs forall services delivered

    Implement ITIL

    Automate ITIL based DCprocesses

    Full elastic computing forscaling on-demand

    IT as a Service

    Full elasticity withautomated provisioningand de-provisioning

    Funded by a pay-per-useutility model

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    7/197Copyright 2011, Oracle. All rights reserved.

    Cloud economy connects CapEx/OpEx with the use and demandpatterns of the business

    Source: Oracle Insight Research

    Return CostYear 1 Year 2 Year 3 Year 1 Year 2

    Year 3

    Traditional Data Center Solution Private Cloud Computing Solution

    Pay upfront for

    hardware, softw are as

    well as for

    implementat ion based

    on p rojected demand

    Investments are made

    based on uti l izat ion and

    demand patterns of us e,

    provis ioned in vir tual ized

    infrastructure

    One of the advantages of private cloud computing model is that the investment is incurred inthe same period it is utilized. Cloud management implies demand driven computing capacity.For CFOs, this means that investments track closer to return on assets

    2010 Oracle Corporation Oracle and UN-ICC confidential 7

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    8/198Copyright 2011, Oracle. All rights reserved.

    0%20%40%60%80%

    100%

    ComparativeHardware Costs

    75% Reduction inHardware Costs

    50% Reduction fromConsolidation

    25% Reduction fromImproved Performance

    0%20%40%60%80%

    100%

    Comparative DataCenter Costs

    60% Reduction inData Center Costs

    40% Reduction fromConsolidation

    20% Reduction fromImproved Performance

    0%20%40%60%80%

    100%

    Compartive LaborCosts

    70% Reduction inLabor Costs

    35% Reduction fromConsolidation

    15% Reduction fromImproved Performance

    20% Reduction fromGreater Manageability

    0%

    20%

    40%

    60%

    80%

    100%

    ComparativeSoftware Costs

    30% Reduction inSoftware Costs

    15% Reduction from

    Consolidation10% Reduction fromImproved Performance

    5% Reduction fromGreater Manageability

    For IT there are three primary value drivers that will be deliveredfrom driving towards the cloud Consol idat ion, Performance andManageabil i ty

  • 7/25/2019 Oracle-CSum Exdata Scharstein

    9/199Copyright 2011, Oracle. All rights reserved.

    Building an database & application platform as a PaaS onExadata and Exalogic delivers on the promise of the cloud?

    $

    Number of applications

    Traditionalsilo approach

    COST

    QoSSCALABILTY

    COSTQoS

    SCALABILTY

    Server Virtualization (IaaS) COSTQoS

    SCALABILTY

    Oracle Database &

    Application Platform (PaaS)

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    Investing In Private Cloud Yields Strong ReturnsUsing A Model With ~10,000 Employees And ~$1B In Annual Revenues And $30M IT Budget

    $3M-5M freed-up cash fromreduced capital expenditure

    $1M-$2M in deferring newDCs and space requirementsin existing DCs

    $1.5M reduction in operations

    costs due to automation andreduction in DC complexity

    $1M reduction in energy costsfor increased utilization andlights-out data center

    Implementing private clouds creates annual recurring savings of up to $10M

    KEY METRICS EXPECTED IMPROVEMENTS ESTIMATED BENEFITS

    Source: Oracle Insight Analysis

    Overall Average Best Practice Groups

    0% 75%

    30%IT Capital Costs

    0% 50%

    Site InfrastructureCost

    40%20%

    60%

    0% 25%Operating Expense

    15%10%

    0% 75%

    50%Energy Costs 70%

    10

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    11/1911Copyright 2011, Oracle. All rights reserved.

    Based on customer case studies our experience with Exadatagives a significant saving on deployment and maintenance

    Build From Scratchwith Components

    ReferenceConfigurations

    Take delivery of OracleDatabase Machine

    Weeks to Months

    Pre-implementation

    System sizing

    Acquisition ofcomponents

    Installation and

    configuration

    Acquisition ofcomponents

    Installation andconfiguration

    Testing andValidation

    Testing and

    Validation

    Weeks to Months

    Oracle ExadataDatabase Machine

    Server Pool pre-configuredFaster deploymentLower Risk

    < 1 Week after Delivery

    Testing and Validation

    Configuration

    With Exadata, Commonwealth Bank of Australia reduced DB deployment timefrom 3 months to < 1 week

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    12Copyright 2011, Oracle. All rights reserved.

    The Commonwealth Bank is one of

    Australias leading providers of

    integrated financial services

    including retail, business andinstitutional banking, funds

    management, superannuation,

    insurance, investment and broking

    services. The Bank is one of the

    largest listed companies on the

    Australian Stock Exchange.

    Use CaseCommonwealth Bank of Australia

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    13Copyright 2011, Oracle. All rights reserved.

    Take Advantage of Complimentary Workload Peaks

    Reduced peak-to-trough variance

    Asset Consolidation Reduced variance allows each server to be run

    hotter

    Server utilisation has increased from

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    14Copyright 2011, Oracle. All rights reserved.

    44% of CIO surveyed by Forrester indicated that they areactively looking to build a private cloud in the next

    couple of years

    2010 Oracle Corporation Proprietary and Confidential

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    15Copyright 2011, Oracle. All rights reserved.

    Oracle Insight Is A Program That Help Our Top Customers InAll Stages Of The Technology Investment Lifecycle

    Accelerate Technology

    Transformation by AligningProject & Business Objectives

    Align and Measure TechnologyInitiatives Against Planned

    Objectives

    Establish the Business Case

    and Roadmap for TechnologyInvestment

    Continuously Unlock MoreValue from Technology

    Investments

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    16Copyright 2011, Oracle. All rights reserved.

    Oracle Insight Will As An Investment Help You To Plan AndQuantify A Shift to Exadata/Exalogic*

    Oracle Insight

    A methodology focused on enabling greater customer

    business value Drives business impact by helping view technology as

    enablers of business value

    Helps build a compelling value proposition

    Assists with alignment with your executive team

    IndustryExperience

    SolutionKnowledge

    ValueAnalysis

    * Availability based on qualification of each potential customer. For more information contact your local sales rep.

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    17Copyright 2011, Oracle. All rights reserved.

    Besides quantifying potential benefits ofmodernization, we analyze and define the KPIs to

    monitor the modernization

    Through our benchmark database we define target- and base levels forperformance and operations and use these as KPIs for management to monitor

    the infrastructure

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    18Copyright 2011, Oracle. All rights reserved.

    ITIL v3.0

    COBIT

    USMBOK

    ISO 20000

    TOGAF

    Oracle Unified Method

    SAS 70 Type I and II

    Oracle Insight will select the right processes based on the challenges to beresolved and dig deeper into those processes to uncover these improvements

    DC PLANNING DC OPERATIONALDESIGN

    DC OPERATIONS

    Services Planning

    SLA Management Customer Care

    Configuration andChange Management

    Performance andAvailability Management

    Architectural Planning

    Release Management Utilisation Management

    Security Management Provisioning and PatchManagementInformation Lifecycle

    Management

    Virtual Machine

    Server

    Storage

    Network and Facilities

    Key Performance Improvement Opportunities AreIdentified Based On A Comprehensive Framework

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    19Copyright 2011, Oracle. All rights reserved.

    Thank You

    Accept Nothing Less