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Optimizing Your Video’s Description For More Free Traffic Jeff Johnson © Profitable Results Marketing, LLC. All Rights Reserved

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Page 1: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Optimizing Your Video’s Description For More

Free Traffic

Jeff Johnson © Profitable Results Marketing, LLC.

All Rights Reserved

Page 2: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Here’s What To Expect From Today’s Video

– How to avoid the single biggest mistake(s) I see in descriptions.

– Where to put your most important keywords in your description for both higher CTR and Rankings.

– What types of “calls to action” should you use in your description, and where you should put them.

– How many secondary keywords should you use in your description.

© Profitable Results Marketing, LLC.

All Rights Reserved

Page 3: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Why Keywords Are Important! • YouTube’s Two Main Features For Sending Your

Videos Free Traffic, Their Search Engine And Their “Related And Recommended Videos” Feature, Are Heavily Dependent On Keywords.

• Their Algorithms Actually Works Better When You Use More Unique Keywords In Your Title, Description And Tags.

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Page 4: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

#1 Rule For Descriptions • Use As Many Primary And Secondary

Keyword Phrases In Your Description As You Can Fit In There. – Currently you are allowed to use approximately

5,000 characters.

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Page 5: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

# 2 Rule For Descriptions • Use Your Primary Keyword Phrases Near The

Very Beginning Of Your Description. – It helps increase your CTR and may increase your

rankings.

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Page 6: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Source Code For Video Watch Page

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Page 7: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

YouTube Highlights The Search Phrase In The First Sentence Of Your Description

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Page 8: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

#3 Rule For Descriptions • Put Your Best Benefits And Rewards In The

First And Second Sentences Of Your Description. – It helps increase your CTR and I believe it can

help increase your rankings.

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Page 9: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Only The First Sentence Show Up In YouTube Search Results

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Page 10: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Description Tip! • Put Your Website Links Or Your Branding later

in your description, don’t waste your first sentence by putting them in there unless they offer a reward or benefit to the searcher.

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Page 11: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

© Profitable Results Marketing, LLC. All Rights Reserved

Page 12: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

#4 Rule For Descriptions • Use Strong Calls To Action In Your Descriptions

Near The Bottom. – Subscribe to your channel – Watch your playlists – Leave comments – Share your video – Give your video a thumbs up – Join your mailing list!

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Page 13: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Calls To Action In Description

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Page 14: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Calls To Action

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Page 15: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Description Tip! • Use tracking links in your descriptions so you

can tell which videos are sending you the most traffic and the most leads. – Tracks where they go on my site, whether they

join my list and if they buy my product. – http://undergroundtraininglab.com/oap

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All Rights Reserved

Page 16: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

#5 Rule For Descriptions • Don’t Be Afraid To Experiment And Make

Changes To Your Description! – You Can Always Go Back And Change The

Keywords In Your Descriptions And Re-Optimize Them Any Time You’d Like.

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Page 17: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

#6 Rule For Descriptions • Don’t Repeat The Same Keyword Phrases Over And

Over Again In Your Description. – Use keyword stemming to create new variations of the

base keyword. – Plurals, prefixes, suffixes, and other qualifiers and

modifiers. – For example “run” becomes “runner”, “running”,

“runners”, “runs”, “fast-runner”, etc. – “watch” becomes “watcher”, “Watching”, “watches”, etc.

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Page 18: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Description Tip! • Write Your Descriptions Before You Upload

Your Video To YouTube.

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Page 19: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

The Single Biggest Mistake I See!

People Don’t Use Enough Keywords In Their

Descriptions!

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Page 20: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Video That Uses Your Primary Keyword Phrase and As Many Of The Secondary Keyword Phrases.

2. Write A Few “Calls To Action” For Your Description and Be Sure To Ask Them To Join Your List, Leave Comments For Your Video And To Share Your Video On Facebook and Twitter.

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Page 21: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

“Simply Follow My Proven Step-by-Step

Cheat Sheets And You WILL Get More Free List-Building Traffic From

YouTube. I Guarantee It. Here’s The Best Part – They Are

Absolutely Free!”

Grab Your Free Training Videos and Cheat Sheets At: http://www.tubetrafficsecrets.com/lg1/

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Page 22: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Description Tip! • Use tracking links in your descriptions so you

can tell which videos are sending you the most traffic and the most leads. – Tracks where they go on my site, whether they

join my list and if they buy my product. – http://undergroundtraininglab.com/oap

© Profitable Results Marketing, LLC.

All Rights Reserved

Page 23: Optimizing Your Video’s Description For More Free Traffic › wp-content › uploads › 201… · Action Items For Today’s Video 1. Write A 5,000 Character Description For Your

Legal Disclaimer: Refer to the Company Terms Of Service and other legal documents, for Company

limitations on liability and other important information. Company Terms of Service can be found at our http://www.tubetrafficsecrets.com/ website. The information presented is for illustrative and informational purposes only. Use these techniques and strategies at your own risk. Making Decisions based on any information presented should be done with the knowledge that you could experience significant losses, or make no money at all. You agree that our company is not responsible for the success or failure of your business decisions relating to any information presented. This presentation may contain affiliate links or recommend products or services that Company may have an affiliate relationship with. That means if you buy something from them Company may get paid an affiliate commission

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