Consumerization of ITMicrosoft in the Enterprise

Consumer Trends Driving IT

Natural interaction

Data explosion Social

computing

Ecosystem of computers

Pervasive displays

Ubiquitous connectivity

Cloud computing

The Changing Role of IT

Microsoft is uniquely able to help you balance user expectations with enterprise requirements.

Security and management

…tools that help IT to protect the

enterprise

Windows-based devices

…that people love to use

Windows Next

We have four pillars to our strategy:

Application development

…tools that simplify and enrich the

developer experience

Productivity

…tools that work like and with popular

consumer services

Windows-Based Devices That People Love to Use…

Range of form factors to meet varying business needs

A look ahead…

“Windows 8”—a re-imagining of Windows:

Will run on new low-power system-on-a-chip architectures including ARM. Will run on Intel and AMD x86

Will include immersive touch experiences, support pen/handwriting capabilities, and allow remote control

Windows will run across a wide variety of devices bringing the ability to securely manage the device, print, USB, etc.

Great for content consumption and content creation

Security and Management Tools That Help IT to Protect the Enterprise

Central, unified management platform

Access control based on the level of trust

A look ahead…

With System Center 2012, manage any mobile device that connects through Exchange ActiveSync, including Windows-, iOS-, Symbian-, and Android-based devices

• Will manage Windows devices best and be best-in-class on other devices

Achieve the same management results as with on-premises solutions at a lower cost

Level of business impact (means of access)

Single, end-to-end security and management platform

Low (Web)

Low (Web)

Medium (VDI/Citrix)

Medium (VDI/Citrix)

High (DirectAccess,

enterprise VPN)

High (DirectAccess,

enterprise VPN)

ManagedManaged

UnmanagedUnmanaged

ProductivityTools That Work Like and With Popular Consumer Technology

Best productivity experience—anywhere

Integrated social tools and applications

A look ahead…

Connected productivity:

Complete Microsoft Office experience with services integration

Includes Lync voice, mobile, and Mac client support

Privacy practices that support global standards

Integration with external social networks

Productivity will be best on Windows

And best-in-class on other devices

Internal social computing tools Presence & IM

Voice & video

Online meetings

Social networking

Application DevelopmentTools That Simplify and Enrich the Developer Experience

A look ahead…

New kinds of experiences with native capabilities in “Windows 8” using the power of HTML5:

Fast, fluid, and dynamic applications

Full-screen and touch-centric user experience

New user interface designed to work seamlessly with a diversity of devices and form factors

One development environment for all devices

Ability to enhance and extend apps with the cloud

Unified application development Consistent, connected experiences across the PC, mobile devices, and

browser

Why Microsoft?

Natural interaction

Data explosion Social

computing

Ecosystem of computers

Pervasive displays

Ubiquitous connectivity

Cloud computing

Microsoft is embracing the consumerization of IT.

the only vendor to span devices, traditional

software, and cloud services…

We have broad and deep experience in enterprise and consumer market segments

…and bring you Security and Management and a

Unified Application Development environment.