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Opinions are facts
JP│KOM stands for integrated all-encompassing service, from communications consultancy to realization. This promise we deliver every day.
• Based in Düsseldorf, Frankfurt, Berlin, Germany
• Leading German agency for corporate/financial/ healthcare and B2B communications
• Strong focus on digital media and online solutions
• 38 employees
BerlinDüsseldorf
Frankfurt
T. +49-211-68 78 35-42, [email protected], www.jp-kom.de
JP│KOM
Managing topics across multiple communication fields
Public relations/public affairsCorporate identity/corp. design
Issues management/crisis comm.CSR communications
Corporate communications 2.0
Capital market transactionsInvestor relationsCreditor relationsComm. for financial service providersFinancial communications 2.0
Media relationsCorporate publishingPricing communicationsTrade marketingTrade show PRB2B communications 2.0
Market accessPublic affairs
Corporate communications
Change communicationsExecutive communications
Internal communications 1.0 & 2.0
T. +49-211-68 78 35-42, [email protected], www.jp-kom.de
Sector expertise
B2B – commercial/ industrial
IT & Technology
Consumer (Food/Drink, Durables, Services)
Healthcare & Pharmaceuticals
Financial Services
Utilities
Bosch and Siemens Home Appliances
Top 5 energy utilities worldwide
T. +49-211-68 78 35-42, [email protected], www.jp-kom.de
Case studies
Media relations/Events: DuPont
Raising profile with a media roundtable with key branch expertsTasks • Position DuPont Nomex as leading brand
for fire protection/safety• Foster image as innovation leader
Measures • Featured articles/case studies in
cooperation with fire brigades (“storytelling”)• Press office/media contact • Advert campaigns• Media events with key trade media
Results• Key industry event in Germany 2013:
roundtable with 16 experts • Extensive media coverage incl. videos• IPRN Award 2014 (category “B2B communications”)
T. +49-211-68 78 35-42, [email protected], www.jp-kom.de
Tasks • Rise awareness for new plant in Shanghai• Support sales activities B2B in Asia
Measures • Advertisements in trade press• Media relations and speaker placement
on Shanghai Tube Expo• Microsite and brochure in English and Chinese• Employees’ event • Media briefings • Opening ceremony and dinner
Results• Successful opening with very positive
customer feedback• Positive media coverage in China and Europe
Media relations/Events: SMS Meer
Leveraging a plant opening for cross-border media relations
T. +49-211-68 78 35-42, [email protected], www.jp-kom.de
Tasks • Position HSBC as leading international bank and
expert for China• Promote Chinese Renminbi as top 3
trade currency worldwide
Measures • Placement of articles and interviews,
e.g. in Czech Republic and Germany• Web conference for German journalists with CEO of HSBC China and Head of Corporate Banking Germany• Media relations (“Issue surfing”) on
occasion of Xi Jinping visit in Europe
Results• Positive coverage• High share of voice in opinion leading media
Media relations: HSBC
Promoting the Renminbi in Central Europe
T. +49-211-68 78 35-42, [email protected], www.jp-kom.de
Task • Central online platform to onboard potential
suppliers of leading chemical companies(e.g. BASF, AkzoNobel, Bayer, etc.)
• www.tfs-initiative.com
Measures • Website incl. responsive design • Multimedia training materials and
learning tools• Video tutorials in five languages• Interactive checklists
Results• 91% customer/user satisfaction• Expansion of member companies
from 6 to 9
Digital: Together for Sustainability
A single online solution for all devices
T. +49-211-68 78 35-42, [email protected], www.jp-kom.de
Jörg Pfannenberg, Managing PartnerT +49-211-687835-12E [email protected]
Oliver Chaudhuri, Deputy Managing DirectorT +49-211-687835-42E [email protected]
Düsseldorf, Germany
Berlin, Germany
Frankfurt, Germany
JP│KOM
